The Bovine by Alberta Beef Producers

Alberta Beef Producers

Join our hosts as they interview researchers, ranchers, ABP delegates and staff, chefs, nutritionists, and others all along the beef supply chain. You’ll hear content as diverse as the guests who bring it – from cooking beef to managing pastureland, the latest tech to great entertainment, cattle markets to weather predictions, and more. You'll feel motivated to level up your farm management, try new recipes, and perhaps find some entertainment for a long drive.

  1. 06/03/2025

    Tyler Fulton on CCA Priorities and Industry Leadership

    Send us a text How do you lead 60,000 cattle operations and still make time for TikTok?  Tyler Fulton might have the answer. Kara Mastel sits down with the newly minted President of the Canadian Cattle Association (CCA) to talk about his whirlwind entry into the role, what it’s like balancing a cow-calf operation while representing ranchers on the national stage, and why trade advocacy and producer engagement are more important than ever.  From urgent trade talks in Washington to grassroots outreach via social media, Tyler shares how relationships — not just regulations — drive the beef industry forward. Listen For: 5:03 Taking the reins during a trade war 7:27 Why building trust matters more than logic in policy advocacy 9:10 Engaging producers through social media 13:09 Trade as the industry's existential challenge 16:20 Why now is both the most profitable and riskiest time for beef 22:59 U.S. remains irreplaceable, even with tariffs 24:54 Tyler’s advice to young producers: network and speak up   GUEST: TYLER FULTON Website | LinkedIn | X  Tyler, the current President of CCA, became involved with the organization through his work with the Manitoba Beef Producers. He advocates for cattle farmers and ranchers, emphasizing their role in sustainable food production and aiming to improve Business Risk Management programs in Canada. Tyler, along with his wife Dorelle and their children, operates Tyton Farm Ltd near Birtle, Manitoba, managing 600 cow-calf pairs and a small backgrounding lot. Their farm spans about 5,500 acres, integrating hay, corn, and grain production with their cattle operation. CONNECT WITH HOST: KARA MASTEL   Email | Website | LinkedIn | Phone  Have ideas for future shows? Drop us a note, on social media or via email. ABP Daily | Twitter | Facebook | Instagram | Email

    32 min
  2. 05/20/2025

    The Role of Soil Microbiomes in Forage Growth

    Send us a text What if the secret to better beef starts underground?  Kara Mastel is joined by Dr. Jonathan Bennett, associate professor of Plant Ecology at the University of Saskatchewan, to unearth the science behind soil microbiomes and their powerful impact on forage productivity and beef sustainability.  Recorded following the Beef Research Showcase at Lakeland College, the conversation dives into how microbes influence plant health, how cultivar selection affects microbe interactions, and why breeding plants for better microbial relationships could revolutionize pasture management.  From drought resilience to salinity tolerance, Dr. Bennett sheds light on how invisible organisms may hold the key to future-proofing our beef industry—all without a microscope  Listen For: 04:47 – The Soil Microbiome’s Role in Forage Yields 09:05 – Optimizing Plant-Microbe Interactions 16:25 – Can Microbes Help Saline Pastures? 29:37 – Heritability and Breeding for Microbial Compatibility 35:32 – Giving Power Back to the Producer GUEST: Dr. Jonathan Bennett Website  Dr. Jonathan Bennett is an Associate Professor at the University of Saskatchewan, specializing in plant ecology with a focus on plant-soil interactions and invasive species management. He holds a PhD from the University of Alberta and has conducted postdoctoral research at the University of Tartu and the University of British Columbia-Okanagan. Dr. Bennett's research aims to enhance our understanding of ecological processes in grasslands, contributing to sustainable agricultural practices and ecosystem conservation. CONNECT WITH HOST: KARA MASTEL   Email | Website | LinkedIn | Phone  Have ideas for future shows? Drop us a note, on social media or via email. ABP Daily | Twitter | Facebook | Instagram | Email

    41 min
  3. 04/22/2025

    Valuegraphics 101: Why people really care

    Send us a text What if everything you thought you knew about connecting with people was missing one key ingredient?  Kara Mastel sits down with renowned human values expert David Allison, the founder of the Valuegraphics Project, to explore how understanding core human values—not just demographics—can revolutionize communication in agriculture and beyond.  Fresh off his keynote at the Alberta Beef Industry Conference, David shares how values like financial security, personal growth, and happiness are the real drivers behind public support and behavior.  With practical examples and a compelling look at how values-based storytelling can shape perception and build industry allies, this episode is a powerful playbook for beef producers—and anyone—looking to truly connect with audiences. Listen For: 01:27 – What Are Valuegraphics? 08:56 – Beef = Financial Stability? Let’s Talk Economics 17:43 – Talk About What Works: The Three-Value Rule 28:31 – Demographics Reinforce Stereotypes—Here’s the Fix GUEST: David Allison Website | LinkedIn  David Allison is a human values expert, CEO of a global research firm, and 2X best-selling author. As the founder of the Valuegraphics Project, he created the first global inventory of core human values, transforming them into measurable data. David helps major brands like PayPal, Google, and the United Nations Foundation connect with people by honouring their values. His work is featured in college textbooks and prominent publications like Harvard Business Review and Forbes. His latest book, The Death of Demographics, has been praised as "convincing, insightful, and revolutionary." CONNECT WITH HOST: KARA MASTEL  Email | Website | LinkedIn | Phone  Have ideas for future shows? Drop us a note, on social media or via email. ABP Daily | Twitter | Facebook | Instagram | Email

    35 min

About

Join our hosts as they interview researchers, ranchers, ABP delegates and staff, chefs, nutritionists, and others all along the beef supply chain. You’ll hear content as diverse as the guests who bring it – from cooking beef to managing pastureland, the latest tech to great entertainment, cattle markets to weather predictions, and more. You'll feel motivated to level up your farm management, try new recipes, and perhaps find some entertainment for a long drive.

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