The Brand Files

Jade Buford
  • 5.0 (4)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

A Podcast for Entrepreneurs designing beautifully strategic businesses built for longevity. Meet your host, Jade Buford. A corporate creative turned full time CEO and Creative Director of J. Alexandria Creative, a boutique agency designing brands and websites for small businesses. Pretty is important, but strategic is what we aim for. We believe you can have both. From branding, to web design, to marketing and more, we're spilling all our tips, tricks and takeaways you can design small business built to last that looks good while doing it.

  1. 12/31/2025

    2025 Reflections: Lessons, Growth, and What's Next for J. Alexandria Creative

    2025 Reflections: Lessons, Growth & What's Next for J. Alexandria Creative** In this reflective end-of-year episode, Jade takes you behind the scenes of J. Alexandria Creative and shares the real story of 2025—the lessons, the leadership evolution, the wins worth celebrating, and the growing pains that shaped the next era of the agency. Every December, Jade does a full brand and business reflection. Not just the metrics, but the energy. The alignment. The creativity. The CEO growth. And in this conversation, she's pulling back the curtain on what this year revealed about leadership, scaling sustainably, and stepping deeper into her role as the visionary of a creative agency with an entire team of creatives behind it.  You'll hear about: ✨ How her leadership shifted from doing the work to directing the vision ✨ The wins that defined the year—from standout client transformations to a thriving creative ecosystem ✨ The challenges that refined her priorities and reshaped what sustainable growth looks like ✨ The brand evolution coming in 2026—from elevated offers to intentional systems to new visibility paths ✨ Personal reflections from Jade on balance, health, and stepping into "Million Dollar Jade" This episode is part vulnerable CEO fireside chat, part strategic brand lesson, and part energetic reset for the year ahead. It's an invitation to reflect on what this year taught you, what you're proud of, and what you're choosing to carry into a beautifully aligned 2026. Action Step: Ask yourself: What did 2025 teach you about your creativity, your business, or your energy—and what are you ready to leave behind?   GET THE FREE ON BRAND PROTOCOL GUIDE READ THE SHOWNOTES Rally Community: Learn more HERE (if you join, tell them Jade Buford, sent ya!) Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book?  Get it in Paperback Get the Kindle Version To learn more about J. Alexandria Creative, click here to visit our website.  Follow us on Instagram.

    30 min

  2. 12/17/2025

    The End-of-Year Brand Audit: How to Set Your Business Up for a Luxe 2026

    ✨ The End-of-Year Brand Audit: How to Set Your Business Up for a Luxe 2026 Before you set new goals, make sure your foundation is ready for the level you're stepping into. This episode walks you through a powerful, intentional year-end brand audit designed to align your visuals, messaging, offers, systems, and CEO mindset with where your business is truly headed. Instead of only reviewing revenue, followers, or how "busy" the year felt, we're zooming out and looking at the deeper layers of your brand — the layers that determine whether your next season feels expansive or chaotic. Inside this Luxe Brand Audit, we'll explore: ✨ Visuals: Are your photos, colors, and layouts still reflecting your next-level energy? ✨ Messaging: Does your copy speak to your current ideal client — not the one from 2023? ✨ Offers: Are your services structured to support your income goals and your lifestyle? ✨ Systems: Where are you leaking time, energy, or client experience? ✨ Mindset: Are you showing up like the CEO your business needs in 2026? You'll leave this episode with clarity, direction, and one simple action step: choose one category to refine before the new year begins so you're not just hoping for a better 2026 — you're building one. ✨ Ready to elevate into a luxe, aligned new year?  GET THE FREE ON BRAND PROTOCOL GUIDE READ THE SHOWNOTES Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book?  Get it in Paperback Get the Kindle Version To learn more about J. Alexandria Creative, click here to visit our website.  Follow us on Instagram.

    25 min

  3. 12/10/2025

    When to Rebrand: Signs You've Outgrown Your Brand

    If your business has evolved but your brand still feels like version 1.0, this episode is your sign. As entrepreneurs grow, their brand should grow with them: but most don't realize they've outpaced their visual identity until the misalignment starts costing them. In this episode, we break down the clearest indicators that you've officially outgrown your brand, including: ✨ Attracting clients who aren't aligned with your new direction ✨ Pivoting your offers without updating your positioning ✨ Visuals that no longer reflect your price point ✨ Feeling disconnected or uninspired by your own brand presence You'll learn why this misalignment matters, how it affects your sales and perception, and what to do next. We'll walk through a quick, powerful mini exercise to help you evaluate what emotions your current brand is actually evoking — and whether it supports the level of business you're stepping into. Finally, we'll explore the difference between a strategic refresh and a full rebrand, so you can understand which path is right for your next season of growth. GET THE FREE ON BRAND PROTOCOL GUIDE READ THE SHOWNOTES Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book?  Get it in Paperback Get the Kindle Version To learn more about J. Alexandria Creative, click here to visit our website.  Follow us on Instagram.

    15 min

  4. 11/26/2025

    The On Brand Protocol: How to Build an Intentional Brand Every Single Day

    Your brand isn't built in a single launch or logo—it's built in the daily decisions you make and how you show up. In this episode, Jade breaks down The On Brand Protocol—a simple, six-step daily rhythm designed to help you embody your brand, stay consistent, and create magnetic alignment between who you are and how your brand is seen. Whether you're rebranding, scaling, or just trying to show up more confidently online, this episode will help you build intentional habits that move your brand forward every single day—without the overwhelm. Inside this episode: The 6 core steps of The On Brand Protocol How to refine your visuals, voice, and presence in real time Why embodiment is the key to building your brand The mindset shift required for consistent brand building GET THE FREE ON BRAND PROTOCOL GUIDE READ THE SHOWNOTES Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book?  Get it in Paperback Get the Kindle Version   To learn more about J. Alexandria Creative, click here to visit our website.  Follow us on Instagram.

    16 min

  5. 11/25/2025

    BONUS EPISODE: The Magic of VIP Days

    In this bonus mini episode, Jade breaks down why VIP Days are one of the most efficient, high-impact offers inside J. Alexandria Creative. If you've been sitting on a brand or website project that needs to finally get done, you'll love this behind-the-scenes look at how a dedicated day with our team creates clarity, momentum, and real results. Featuring a special story from our team member Lisa, who booked a VIP Day for her own business. Take advantage of our Black Friday Special for VIP Days HERE.  Book your VIP Day by December 2 and get a FREE 2026 Planning Call tp map out your brand and marketing for 2026!  Follow us on Instagram @jalexandriacreative

    17 min

  6. 10/22/2025

    The Luxe Brand Formula: How to Build the Brand That Takes Your Business to the Next Level

    You've outgrown the DIY stage — but your brand and website haven't caught up yet. In this episode, we're walking you through The Luxe Brand Framework — our signature process to help you create a brand that not only looks beautiful but feels aligned and converts like a dream. Tune in to learn how to go from pretty visuals to profitable strategy. 🎙💻   READ THE SHOWNOTES   Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book?  Get it in Paperback Get the Kindle Version   To learn more about J. Alexandria Creative, click here to visit our website.  Follow us on Instagram.

    21 min

  7. 10/08/2025

    The Black Friday Warm-Up: Leveraging Your Content Now for a Seamless Launch

    In this episode of "The Brand Files," host Jade Buford dives deep into the art of preparing for a successful Black Friday sale. If you're wondering when to start planning or how to leverage your existing content to warm up your audience, this episode is your go-to guide. Jade shares insights on turning October into a strategic warm-up period, emphasizing the importance of content repurposing and audience engagement. Discover how to create anticipation and set up stress-free promotions that resonate with your audience. Whether you're considering an early Black Friday launch or aligning with Cyber Monday, Jade provides actionable strategies to maximize your sales potential. Plus, learn about the exclusive Black Friday bundle available in the Brand Vault, designed to streamline your planning and execution. Tune in to transform your Black Friday approach and ensure a profitable sales season! Ready the Shownotes Ready to join The Brand Vault? CLICK HERE  Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book?  Get it in Paperback Get the Kindle Version To learn more about J. Alexandria Creative, click here to visit our website.  Follow us on Instagram.

    19 min

  8. 09/24/2025

    How to Fully Embody Your Brand at Events

    Have you ever wondered how to make your brand truly unforgettable at events? In this episode of The Brand Files, Jade Buford shares her biggest takeaways from attending Sales Mastery Live and how fully embodying your brand—through your energy, your presence, your style, and even your leave-behinds—can create a lasting impression. Whether you're attending conferences, hosting workshops, or simply showing up online, this episode will inspire you to be intentional in how you present yourself and your business—so your brand experience is magnetic, memorable, and authentically you. ✨ Tune in and learn how to: Align your energy and aura with your brand values Use visual identity (yes, even outfits!) to reinforce your brand Create thoughtful, branded leave-behinds that people actually keep Leave a positive impression everywhere you go READ THE SHOWNOTES Want to know more about our Website in a Day Experience? CLICK HERE  Want to grab your copy of The On Brand Blueprint–our best-selling Amazon book?  Get it in Paperback Get the Kindle Version To learn more about J. Alexandria Creative, click here to visit our website.  Follow us on Instagram.

    17 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

A Podcast for Entrepreneurs designing beautifully strategic businesses built for longevity. Meet your host, Jade Buford. A corporate creative turned full time CEO and Creative Director of J. Alexandria Creative, a boutique agency designing brands and websites for small businesses. Pretty is important, but strategic is what we aim for. We believe you can have both. From branding, to web design, to marketing and more, we're spilling all our tips, tricks and takeaways you can design small business built to last that looks good while doing it.

Information

  • Creator
    Jade Buford
  • Years Active
    2022 - 2025
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © 2022
  • Show Website
    The Brand Files