The Brand Study

Conrad Byron
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The Brand Study is a deep dive into how consumer brands grow—what works, what doesn’t, and the real stories behind success. Hosted by Conrad Byron, each episode features founders, marketers, and creatives sharing unfiltered insights on the bold moves, pivots, and lessons that shape great brands. From startups to industry leaders, we break down the strategies, risks, and wins that drive growth. No fluff—just real conversations and practical takeaways you can use.

  1. Asset: How Chad O’Connell is Turning a Taboo Category Into a Scalable Wellness Brand

    1D AGO

    Asset: How Chad O’Connell is Turning a Taboo Category Into a Scalable Wellness Brand

    Asset is building in one of the most overlooked categories in wellness. In this episode, Chad O’Connell breaks down how he turned a personal health problem into a scalable consumer brand by focusing on product performance, sharp positioning, and disciplined execution. We get into what it actually takes to launch in a taboo space, from validating demand before manufacturing to navigating platform restrictions that limit how you can market. Chad shares how over eighty product iterations led to a formula that works, why customer acquisition economics determine whether a brand survives, and how constraints can lead to stronger creative. This is a conversation about doing the unglamorous work. Testing, refining, and executing until something clicks.

    59 min
  2. Indie Lee Skincare: How Indie Lee Expanded the Clean Beauty Movement

    MAR 30

    Indie Lee Skincare: How Indie Lee Expanded the Clean Beauty Movement

    We sit down with Indie Lee, founder of Indie Lee Skincare, the clean beauty brand that helped define modern standards for ingredient transparency. Today, the brand is carried in over 2,000 retail doors, including Whole Foods, Credo, and Ulta Beauty. Indie shares how a life threatening brain tumor diagnosis and being told she had six months to live became the catalyst for building a mission driven skincare brand, how early products made in her kitchen evolved into a global retail presence, and why focusing on education, ingredient transparency, and product efficacy gave Indie Lee Skincare its early growth advantage. She opens up about bootstrapping the business, selling personal assets to fund production, losing her home during the early years, and the resilience required to keep building through uncertainty. We also dive into the evolution of clean beauty, from a niche category to a multi billion dollar industry, and how Indie positioned the brand to compete with legacy beauty companies like Procter and Gamble and Unilever. Indie breaks down how formulation, packaging, and brand positioning unlocked major retail partnerships, and why building trust with consumers became the foundation for long term growth. Indie explains why “that moment was what fueled everything,” and how turning personal adversity into purpose can create a brand that reshapes an entire category. This episode is about resilience, product integrity, and scaling a clean beauty brand into thousands of retail doors, and it’s a masterclass in building a mission driven company that changes how consumers think about what they put on their skin.

    56 min
  3. Curious Elixirs: JW Wiseman on Creating the Non Alcoholic Cocktail Movement

    MAR 12

    Curious Elixirs: JW Wiseman on Creating the Non Alcoholic Cocktail Movement

    JW Wiseman, founder of Curious Elixirs, shares the story behind one of the earliest premium non alcoholic beverage brands. What began as a personal reflection on drinking habits evolved into a new category of sophisticated alcohol free cocktails made with herbs, roots, botanicals, and fruit. Curious Elixirs was built without outside investors, why the brand releases only one new drink per year, and how designing for the ritual of drinking helped the product fit naturally into social settings. The conversation explores the early insights behind the sober curious movement, the discipline required to bootstrap a beverage company, and why cultural shifts often reward founders who start building long before the market catches up.

    1h 2m
  4. Newton Baby: Aaron Zagha on Redefining Infant Sleep Safety

    JAN 27

    Newton Baby: Aaron Zagha on Redefining Infant Sleep Safety

    Today, we’re talking with Aaron Zagha, the CMO of Newton Baby, a brand that has redefined what safe sleep means for families. Newton has become one of the most trusted names in the industry by combining strict safety standards with thoughtful design, all with the goal of providing babies with the safest and best sleep possible. Their focus on innovation and transparency has not only built a loyal community but also elevated expectations across the entire category. Since launching, Newton has grown into a leader in the infant sleep space, expanding its presence online and in retail, and winning numerous awards along the way. In this episode, we’ll dive into how Newton has disrupted a category that hadn’t seen innovation for decades, how they earned trust in such a high-stakes market, and what’s next as they continue to scale their mission.

    39 min
  5. Cuts Clothing: Steven Borrelli on Scaling a Global Fashion Brand

    10/06/2025

    Cuts Clothing: Steven Borrelli on Scaling a Global Fashion Brand

    we sit down with Steven Borrelli, founder and CEO of Cuts, the apparel company redefining workleisure and scaling to nine figures in revenue. Steven shares how a single frustrating moment at work sparked the idea for the perfect tee, how a Kickstarter campaign became the launchpad for the brand, and why focusing on one product line gave Cuts its early growth advantage. He opens up about bootstrapping with credit cards, navigating near-death experiences like tariff shocks, and the financial discipline that kept the company alive. We also dive into Cuts’ evolution, from men’s tees to women’s apparel, golf, and outerwear, and how the brand attracts A-list ambassadors like Jeremy Piven, pro athletes, and creators who authentically connect with the product. Steven explains why “a company only dies when the founder runs out of energy,” and what it really takes to scale from a basement startup into a global lifestyle brand. This episode is about focus, financial discipline, and building momentum, and it's a masterclass in turning one product into an global business.

    32 min
  6. Global Healing: Growing a Supplement Brand on Trust

    10/04/2025

    Global Healing: Growing a Supplement Brand on Trust

    Global Healing is redefining natural health with science-backed supplements that put healing before hype. Founded by Dr. Edward Group in the late 1990s, the brand began inside a cancer clinic, where the search for clean, effective solutions led to the creation of OxyPowder. What started with one breakthrough formula has grown into a trusted global wellness company, still privately held, family-owned, and known for testing standards that reject 60% of raw ingredients before they ever make it to market. In this episode, you’ll learn how Global Healing built long-term customer loyalty by prioritizing education over trends, why their transparency-first approach has fueled retail partnerships with Sprouts and beyond, and how spending $2M annually on testing has set a new benchmark in the supplement industry. From soil-to-shelf purity testing and bold transparency campaigns to a team culture that mirrors the values it sells, the Global Healing story shows what it takes to build a resilient, independent brand in a crowded supplement market.

    54 min
  7. Moom Health: Maya and Mili Kale's Mission to Redefining Women’s Wellness in Asia

    09/26/2025

    Moom Health: Maya and Mili Kale's Mission to Redefining Women’s Wellness in Asia

    Moom Health is changing the face of women’s wellness in Asia. Founded by sisters Maya and Mili Kale, the company was born from Maya’s teenage diagnosis with PCOS and their shared frustration at the lack of natural, localized solutions in Singapore. What started with scrappy beta tests and hand-packed orders has grown into a regional powerhouse, sold by some of the largest retailers throughout Asia, trusted by thousands of women, and backed by $2.69M in funding from leading consumer investors. In this episode, you’ll hear why community has been their greatest product developer, and how persistence, not prior expertise, has unlocked manufacturing, capital, and retail scale. From cold emails and “fake doctor’s appointments” to building a 25-person team across three countries, their journey shows how conviction and community can fuel outsized growth in one of the world’s most competitive categories.

    37 min
  8. Langer’s Juice: How Bruce Langer Built a Brand That Reaches Millions of Homes

    09/17/2025

    Langer’s Juice: How Bruce Langer Built a Brand That Reaches Millions of Homes

    Bruce Langer is the Co-Founder and President of Langer’s Juice, one of the most recognizable juice bottles in the beverage aisle. What started at the farmers market turned into a national brand built on flavor, integrity, and relentless innovation. In this episode, Bruce breaks down how the brand grew into a household name without losing its soul. He shares how they built a vertically integrated supply chain, turned sustainability into a strength, and kept their product at the center of every decision.

    29 min
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About

The Brand Study is a deep dive into how consumer brands grow—what works, what doesn’t, and the real stories behind success. Hosted by Conrad Byron, each episode features founders, marketers, and creatives sharing unfiltered insights on the bold moves, pivots, and lessons that shape great brands. From startups to industry leaders, we break down the strategies, risks, and wins that drive growth. No fluff—just real conversations and practical takeaways you can use.

Information

  • Creator
    Conrad Byron
  • Years Active
    2025 - 2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Conrad Byron
  • Show Website
    The Brand Study

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