The Branding Fix

Francesca & Victoria
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The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

  1. 3d ago

    This is the only Instagram course you need and the bonus is it's all free (get the full deep dive)

    Instagram has changed and you need to change with it. It stopped being a place where your followers see your posts and became a place where strangers FIND them, and bloggers and content creators never adjusted. This is our full, free Instagram course deep dive: with six lesson modules, and everything you need to know to grow and make money. This Instagram course has two doors. Bloggers: if Instagram sends you no traffic, it's not that you're posting wrong but there's no path from the post to your site, and we build one live on screen. Instagram creators: if it stopped working, the reason is in Lesson 1, and it's not the algorithm being unfair. WHAT WE GET INTO: → LESSON 1: What changed (the interest graph, why follower count is nearly meaningless, why you should never delete a post) → LESSON 2: The 3 formats and the ONE job each has (Reels / Carousels / Single image / Stories) → LESSON 3: What each format actually needs (the build specs most accounts get wrong) → LESSON 4: Captions as writing (the first-line hook, the "tiny blog post," and searchable captions) → LESSON 5: DM automation with GRO, we are building LIVE on screen (comment → auto-DM → link) → LESSON 6: The full blogger loop — billboard → blog → email list 👇 Is Instagram growing for you, flat, or did it just stop working? Tell us. TIMESTAMPS 00:00 Instagram Has Changed 00:23 Two Strategy Paths 01:54 Interest Graph Era 03:03 Search And SEO 04:58 Post For Strangers 08:06 Format Jobs Explained 08:43 Reels Discovery Playbook 15:29 Carousels Link Strategy 17:20 Single Images And Stories 21:46 Live Q And A 25:11 Fixing Wrong Audience 31:16 Captions And Voiceovers 37:50 Captions and Search 38:28 Hashtag Reality Check 39:21 Live Setup and Chat 40:37 GRO Account Basics 45:11 Internet Dropout Reset 48:51 GRO Defaults Setup 53:21 Free Plan Workflow 59:03 Paid Plan Advantages 01:02:53 Scheduling and Queue 01:04:06 Stories and Live Replies 01:07:24 Blogger Content Strategy 01:13:18 Cadence and Community 01:18:18 Rapid Fire Q and A 01:18:56 Poll Results Check-In 01:20:23 Why Strategy Matters 01:21:38 Reviving a Dormant Account 01:23:57 Retraining the Algorithm 01:26:45 Q4 Calendar Preview 01:28:16 Skip Corporate Events 01:30:04 Getting Comfortable Being Seen 01:37:08 Vulnerability Formats That Work 01:39:00 Football and Real-Life Support 01:44:03 Final Takeaways and Next Steps 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  2. Sep 11

    The blogging personal curriculum that will replace all the courses and we're giving it you free

    People sell thousand-dollar blogging courses and five-figure coaching programs for information that's stale the second you buy it. So instead of buying one, we built ourselves a PERSONAL curriculum: a complete, free course to go from zero to a profitable blog, in order, with no gaps. The keyword is personal: a generic course dumps the same lessons on everyone; a personal curriculum meets you where you're actually stuck. In this live coworking session, we hand you the whole thing AND show you how to build your own personalized version: no course to buy at the end. We talk about why blogging is making a comeback as creators seek non-algorithmic, long-form connection and better monetization, and we explain why our own traffic dropped when we wrote primarily for Google by keyword chasing and stripping personal experience out of posts. We outline what’s changed: blog for depth using interlinked content clusters built from three pillars and 10 specific user questions each, write from lived experience or “learning in public,” and prioritize brand recognition and human-first search intent over faceless, search-only strategies. We warn against AI-written, AI-optimized, or AI-generated content, citing reports of Google de-indexing blogs, and urge deleting all AI posts and images. We cover practical setup and promotion: self-hosted WordPress with a simple theme and minimal plugins for performance, plus promotion via one social platform, Pinterest, long-form video or podcasting, and a newsletter built around journey-based mini-courses rather than freebies, and lots more. Plus we answer your questions live, replay crew: pop your thoughts and questions in the comment section. 👇 Where are you stuck right now? Drop it and we'll place you Also Watch: https://youtube.com/live/tSdkPxKTxU8https://youtube.com/live/0vNeQeU977E Wordpress Tutorial for Beginners: • Wordpress Tutorials for Beginners Also here is the video we talked about where Google is Now Banning AI Websites: • Google is Now Banning AI Websites TIMESTAMPS 00:00 Blogging Comeback Era 00:41 Why Traffic Dropped 01:17 Start a Blog Now 02:21 Crash Course Setup 03:00 Blogging for Depth 04:34 Build Topic Clusters 07:18 Learn in Public and Blog About It 11:04 Skip Trends and Fluff If Short on Time 13:06 Brand Over Faceless Blogging 18:10 Write for Humans 19:21 Deindexing Warning for Bloggers 20:42 Delete AI Content 26:14 One Post a Week Plan 28:04 Live Q and A 32:51 Poll and Holiday Check In 33:51 No AI Grammar Sprucing 34:15 Be Imperfect and Human 36:24 Gut Ideas That Wont Rank but Build Brand 36:58 Signature Voice Matters 37:39 Examples of Personal Lingo 40:37 Experience First Blogging 46:03 Real Photos Not AI 47:36 Simple SEO Structure for Blogging 48:10 WordPress Setup Basics 50:57 Promotion With Long Form 54:05 Social Platform Strategy 01:06:09 Pinterest That Stands Out 01:11:54 Newsletters You Own 01:14:23 Mini Course Opt In 01:14:51 Freebie Churn Warning 01:16:10 Unsubscribe And Purge 01:18:00 Segmentation And Cadence 01:19:42 Poll And Live Q&A 01:21:02 Gro Tool Roadmap 01:23:15 Pinterest Scheduling Basics 01:27:17 Pinning Consistency Mindset 01:32:15 Affiliate Filler Pins 01:37:15 Original Pins Strategy 01:41:42 Final Cleanup And Wrap 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  3. Sep 4

    You Have 30 Days Before Q4 Starts & Nobody Wins the Super Bowl During the Super Bowl

    For bloggers and creators, one season makes most of the year's money: October, November, December. Holiday spending, gift guides, Black Friday, Cyber Monday, end-of-year everything. It's the Super Bowl of our whole business, and most people show up in mid-November, panic, throw up a few affiliate links, and miss it. Pros don't wing the Super Bowl; they train and prepare for it in advance. Today is the start of the last month of the offseason, so we're building your thirty days. If you're already monetized, this is your income plan. If you're not, it's still the biggest traffic window of your year and the best chance you'll get to grow an audience. TIMESTAMPS 00:00 Q4 Is The Super Bowl 02:15 Create Less Promote More 03:26 Poll And Planning Check 06:06 Rookie vs Veteran Strategy 12:33 Workshop Audience Pillars 15:32 Repeat Yourself To Win 16:56 Pinterest Pinning Playbook 21:02 Seasonal Angles On Evergreen 25:58 Add One Social Platform 31:41 Short Video Visibility Mix 39:10 Show Your Opinions 40:22 Q4 Plan Poll 41:29 Why Showing Works 42:59 Super Bowl Season Mindset 45:12 Stop Using Stock Photos and AI 46:02 Personal Stories Convert 50:17 Audit Your Analytics 52:51 Traffic And Monetization 56:27 Rookie vs Veteran Strategy 01:00:46 Challenge Content Hubs 01:15:04 Next 30 Days Checklist 01:18:06 Final Thoughts and Tips

  4. Aug 28

    We are showing you we make 1 blog post do the work of 10 because repurposing is king!

    The reason you're burnt out isn't that you're not working hard enough; it's that you're making everything from scratch, from a blank page, every day. So watch this: in one hour, we take ONE blog post and turn it into a full week of content for Instagram, Pinterest, and your email newsletter, and we're doing it live, on screen, no new ideas. This is a build-along. So open a second tab, grab one of your own posts, and make a week of content WITH us before the stream ends. Create once, promote forever. WHAT WE GET INTO: → The repurposing mindset: you're a library with a billboard, not a content factory → One post → Instagram: the hook, the carousel angle, the reel, the story with a link stake → One post → Pinterest: multiple pins, each with its own hook → One post → Email: the newsletter that drives back to your blog HQ → LIVE: drop your post topic, and we'll repurpose YOURS on the spot 👇 Drop ONE blog post topic (or something you know a lot about) and follow along. TIMESTAMPS 00:00 Burnout Content Fix 01:11 Why Repurposing Works 03:49 Live Poll And Setup 05:35 Screen Share Troubles 12:07 Blog Post Breakdown 13:30 Instagram Carousels 16:33 Instagram Reels Angles 23:31 YouTube Long Form Ideas 28:02 YouTube Shorts Strategy 30:47 Audience Examples Workshop 43:18 Weird Niches And Opinions 48:08 Post Your Personality 49:11 CEO Mom Podcast Strategy 54:14 Blog First Confidence 58:12 Blog Dates And Categories 59:11 Authentic Video Presence 01:03:26 Repurpose One Blog Post 01:03:57 TikTok And Facebook Angles 01:07:36 Pinterest Hook Pins 01:10:09 Email Newsletter Versions 01:12:12 Vibe Reels B Roll 01:16:51 Quote Graphics That Travel 01:18:27 Affiliate Income And Reuse 01:22:15 Batching And Wrap Up 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  5. Aug 24

    We fell for the content creation MLM scheme and odds are you're in the downline too!

    Okay so if you're trying to make money as a content creator and the numbers just aren't numbering, sit with us for a second. We were talking about this and realized the creator pitch and the MLM pitch are basically the same script. It's never been easier to start. Anyone can do it. Just get the course. And the presets. And the microphone. Make it one time, collect money forever. And then eventually somebody tells you the real move is teaching other people how to do the thing you're doing. Like. That's a downline. 📌 What we cover: So we went back and counted what we've actually bought over the years and it's bad. Presets we forgot the names of. Six social media templates from one company. Cameras, plural. Courses that told us nothing we didn't already know. We get into master resell rights and all the faceless digital marketing stuff too, because that's the same thing wearing a new outfit. And then we talk about what does work, which is slower and way less fun to put on a thumbnail. But it holds. ⏱️ TIMESTAMPS: 00:00 Content creation and the MLM playbook 01:46 Why the creator pitch works on smart people 02:49 The laptop on the beach lifestyle sell 03:17 What we bought: presets, gear, courses 07:16 The batching myth: a month of content in an hour 09:07 Passive income isn't passive 12:36 Master resell rights and the downline 15:49 An actual MLM meeting, and LulaRoe 18:49 What a real content business looks like 22:00 How to actually make money as a creator 23:22 Free brand challenge and Monday coworking ☕ Pull up a chair. This is your monthly business check-in, and we're not sugarcoating anything. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://www.thebrandingfix.com/fix-yo...

  6. Aug 22

    Your Instagram looks fake with all graphics and magazine styled photos, that's why it's flopping

    Pull up your Instagram grid right now and be honest: does it look like a personal brand or a billboard FOR a brand? Does it look like a magazine or a grid of Canva graphics? Because there's a difference, and it's quietly killing your reach. Somewhere along the way creators started making content that looks like advertising and magazines from the 80s and 90s. Then they added polished graphics, Canva templates, stock photos, perfect carousels, and more; then both the algorithm and the audience scroll right past, because nobody stops for an ad. In this live coworking session we fix your Instagram in real time: less graphic design, more human, and the hook rules that decide whether anyone stops at all. Then we audit YOUR grids live. WHAT WE GET INTO: → The "uncanny ad" problem:why graphics and stock photos = instant skip → Hook University: everything needs a hook (feed, carousel, reel, caption) → Reels vs. carousels vs. photos: what the algorithm ranks and in what order → Captions are SEO now: helpful, not stuffed (the "tiny blog post" method) → The 5-hashtag cap and what it's really telling you → LIVE: drop your IG handle and we'll tell you if your grid looks like a brand or an ad 👇 Describe your Instagram in 3 words. We'll know instantly. TIMESTAMPS 00:00 Brand or Billboard 01:12 Why Polish Kills Reach 01:51 Less Production More Person 02:27 How We Got Here 04:57 Poll Your Current Feed 05:32 Canva Features Tagged AI 08:38 Instagram Tells to Avoid 09:41 Ditch Templates and Stock 14:06 Stop Chasing Perfect Grids 16:36 Clean Up Your Content 18:11 Create Shareable Feelings 19:24 Stop Auto Promo Graphics 22:02 Avoid AI Clip Tools 23:48 Slow Down and Give Grace 26:06 Build Your Own Stock Library 30:42 Normalize Editing Time 31:40 Reels Without Hooks 35:39 Be Unique and Vulnerable 37:29 Boundaries and Storytelling 42:37 Formats and Reintroductions 47:21 Every Post Is First Impression 50:22 One Point Videos 51:34 Challenge Content Spiral 54:03 Start With The Answer 56:27 SEO Tricks And Give 01:06:50 No Recap Posts 01:11:17 Monthly Focus Content 01:16:19 Entertainment And Opinions 01:23:52 Captions And Community 01:30:35 Less Production Wrap 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  7. Aug 14

    SEO got EASIER in 2026 while everyone is telling you the opposite

    Everyone keeps telling you SEO got HARDER because of AI overviews, endless Google updates, "SEO is dead." We're telling you the opposite, and we mean it: SEO got EASIER. 2026 is the new 2010. All the exhausting stuff that scared people off like formatting, keyword stuffing, chasing search volume, writing for robots, etc, is exactly what's dying. What's left is almost embarrassingly simple. In this live coworking session, we break down what actually works for SEO now (on your blog AND on social), why bloggers suddenly have an unfair advantage, and the genuinely simple checklist that replaces the old complicated version. WHAT WE GET INTO: → What died vs. what's back (and why AI overviews CAUSED this shift) → The simple 2026 SEO checklist: what to DO and what to STOP doing → Why SEO moved to social: Instagram, Pinterest, YouTube are search engines now → The bloggers' advantage: you've done this for years, you just need to tweak it → "Blog like it's Tumblr" and why voice and experience beat keyword tricks → LIVE: drop your niche, and we'll tell you if it's an SEO goldmine (blog + social) 👇 On a scale of 1–10, how much does "SEO" stress you out? TIMESTAMPS 00:00 SEO Is Easier Now 01:13 Tumblr Era Blogging 03:50 Deprogramming Old SEO 07:36 Stop Chasing AI Hacks 10:05 What SEO Killed 18:02 Ditch Keyword Tools 25:01 Purge Tools And Platforms 30:05 Human Experience Wins 30:19 Local Travel Blogging 34:30 Learn In Public Content 35:15 Depth Beats Keywords 36:08 Human Journey Content 39:01 Ditch SEO Checklists 40:47 Headings and Intent 44:06 Keyword Stuffing Example 50:36 Titles and Meta Descriptions 54:27 Social Media SEO Shift 01:00:56 Have Fun and Be Real 01:04:15 Wrap Up and Next Week 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  8. Aug 10

    How we revived our blogs and made more money because blogging isn't dead in 2026

    If you want to make money blogging in 2026, the strategy that used to work is now working against you. ☕ Here's the 8-step plan to rebuild.The old way of blogging is dead. Not evolving — dead. And if you're still writing keyword posts hoping the algorithm bounces back, you're rebuilding on the same foundation that already broke. What content creators and bloggers need to understand: chasing clicks was always the fragile version. A real brand — one where people come looking for you by name — is the only thing AI can't replicate. It's the only answer to traffic loss that actually survives the next update. We walk through the 8-step plan we're using to rebuild blogs from the ground up: content audit, brand clarity, social as a billboard (not a second job), and turning monetization back on in the right order. 📌 What we cover: → Why "fear posting" keeps you stuck (and what to do instead) → How to audit your content and cut what's diluting your brand → Why your email list is your only algorithm-proof asset → The social media strategy that actually drives blog traffic → The right order to turn blog monetization back on ⏱️ TIMESTAMPS: 00:00 Blogging Crash Reality 01:46 Stop Chasing AI SEO 02:58 Own Your Platform 03:49 Real Brand Definition 05:31 Step One Pause Posting 06:07 Step Two Content Audit 08:38 Step Three Brand Challenge 09:17 Step Four Social Billboards 12:26 Step Five Pinterest Refresh 13:22 Step Six Build Newsletter 14:29 Step Seven Repurpose System 15:15 Step Eight Monetize Order 18:22 Blogging Rebuild Wrap Up ☕ Pull up a chair. This is your monthly business check-in, and we're not sugarcoating anything. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: • Fix Your Content In 10 Days (Free Brand Ch... 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

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About

The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

Information

  • Creator
    Francesca & Victoria
  • Years Active
    2025 - 2026
  • Episodes
    97
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Francesca & Victoria
  • Show Website
    The Branding Fix