The Branding Fix

Francesca & Victoria
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  • Marketing
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The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

  1. 3d ago

    We are showing you we make 1 blog post do the work of 10 because repurposing is king!

    The reason you're burnt out isn't that you're not working hard enough; it's that you're making everything from scratch, from a blank page, every day. So watch this: in one hour, we take ONE blog post and turn it into a full week of content for Instagram, Pinterest, and your email newsletter, and we're doing it live, on screen, no new ideas. This is a build-along. So open a second tab, grab one of your own posts, and make a week of content WITH us before the stream ends. Create once, promote forever. WHAT WE GET INTO: → The repurposing mindset: you're a library with a billboard, not a content factory → One post → Instagram: the hook, the carousel angle, the reel, the story with a link stake → One post → Pinterest: multiple pins, each with its own hook → One post → Email: the newsletter that drives back to your blog HQ → LIVE: drop your post topic, and we'll repurpose YOURS on the spot 👇 Drop ONE blog post topic (or something you know a lot about) and follow along. TIMESTAMPS 00:00 Burnout Content Fix 01:11 Why Repurposing Works 03:49 Live Poll And Setup 05:35 Screen Share Troubles 12:07 Blog Post Breakdown 13:30 Instagram Carousels 16:33 Instagram Reels Angles 23:31 YouTube Long Form Ideas 28:02 YouTube Shorts Strategy 30:47 Audience Examples Workshop 43:18 Weird Niches And Opinions 48:08 Post Your Personality 49:11 CEO Mom Podcast Strategy 54:14 Blog First Confidence 58:12 Blog Dates And Categories 59:11 Authentic Video Presence 01:03:26 Repurpose One Blog Post 01:03:57 TikTok And Facebook Angles 01:07:36 Pinterest Hook Pins 01:10:09 Email Newsletter Versions 01:12:12 Vibe Reels B Roll 01:16:51 Quote Graphics That Travel 01:18:27 Affiliate Income And Reuse 01:22:15 Batching And Wrap Up 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  2. Aug 24

    We fell for the content creation MLM scheme and odds are you're in the downline too!

    Okay so if you're trying to make money as a content creator and the numbers just aren't numbering, sit with us for a second. We were talking about this and realized the creator pitch and the MLM pitch are basically the same script. It's never been easier to start. Anyone can do it. Just get the course. And the presets. And the microphone. Make it one time, collect money forever. And then eventually somebody tells you the real move is teaching other people how to do the thing you're doing. Like. That's a downline. 📌 What we cover: So we went back and counted what we've actually bought over the years and it's bad. Presets we forgot the names of. Six social media templates from one company. Cameras, plural. Courses that told us nothing we didn't already know. We get into master resell rights and all the faceless digital marketing stuff too, because that's the same thing wearing a new outfit. And then we talk about what does work, which is slower and way less fun to put on a thumbnail. But it holds. ⏱️ TIMESTAMPS: 00:00 Content creation and the MLM playbook 01:46 Why the creator pitch works on smart people 02:49 The laptop on the beach lifestyle sell 03:17 What we bought: presets, gear, courses 07:16 The batching myth: a month of content in an hour 09:07 Passive income isn't passive 12:36 Master resell rights and the downline 15:49 An actual MLM meeting, and LulaRoe 18:49 What a real content business looks like 22:00 How to actually make money as a creator 23:22 Free brand challenge and Monday coworking ☕ Pull up a chair. This is your monthly business check-in, and we're not sugarcoating anything. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://www.thebrandingfix.com/fix-yo...

  3. Aug 22

    Your Instagram looks fake with all graphics and magazine styled photos, that's why it's flopping

    Pull up your Instagram grid right now and be honest: does it look like a personal brand or a billboard FOR a brand? Does it look like a magazine or a grid of Canva graphics? Because there's a difference, and it's quietly killing your reach. Somewhere along the way creators started making content that looks like advertising and magazines from the 80s and 90s. Then they added polished graphics, Canva templates, stock photos, perfect carousels, and more; then both the algorithm and the audience scroll right past, because nobody stops for an ad. In this live coworking session we fix your Instagram in real time: less graphic design, more human, and the hook rules that decide whether anyone stops at all. Then we audit YOUR grids live. WHAT WE GET INTO: → The "uncanny ad" problem:why graphics and stock photos = instant skip → Hook University: everything needs a hook (feed, carousel, reel, caption) → Reels vs. carousels vs. photos: what the algorithm ranks and in what order → Captions are SEO now: helpful, not stuffed (the "tiny blog post" method) → The 5-hashtag cap and what it's really telling you → LIVE: drop your IG handle and we'll tell you if your grid looks like a brand or an ad 👇 Describe your Instagram in 3 words. We'll know instantly. TIMESTAMPS 00:00 Brand or Billboard 01:12 Why Polish Kills Reach 01:51 Less Production More Person 02:27 How We Got Here 04:57 Poll Your Current Feed 05:32 Canva Features Tagged AI 08:38 Instagram Tells to Avoid 09:41 Ditch Templates and Stock 14:06 Stop Chasing Perfect Grids 16:36 Clean Up Your Content 18:11 Create Shareable Feelings 19:24 Stop Auto Promo Graphics 22:02 Avoid AI Clip Tools 23:48 Slow Down and Give Grace 26:06 Build Your Own Stock Library 30:42 Normalize Editing Time 31:40 Reels Without Hooks 35:39 Be Unique and Vulnerable 37:29 Boundaries and Storytelling 42:37 Formats and Reintroductions 47:21 Every Post Is First Impression 50:22 One Point Videos 51:34 Challenge Content Spiral 54:03 Start With The Answer 56:27 SEO Tricks And Give 01:06:50 No Recap Posts 01:11:17 Monthly Focus Content 01:16:19 Entertainment And Opinions 01:23:52 Captions And Community 01:30:35 Less Production Wrap 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  4. Aug 14

    SEO got EASIER in 2026 while everyone is telling you the opposite

    Everyone keeps telling you SEO got HARDER because of AI overviews, endless Google updates, "SEO is dead." We're telling you the opposite, and we mean it: SEO got EASIER. 2026 is the new 2010. All the exhausting stuff that scared people off like formatting, keyword stuffing, chasing search volume, writing for robots, etc, is exactly what's dying. What's left is almost embarrassingly simple. In this live coworking session, we break down what actually works for SEO now (on your blog AND on social), why bloggers suddenly have an unfair advantage, and the genuinely simple checklist that replaces the old complicated version. WHAT WE GET INTO: → What died vs. what's back (and why AI overviews CAUSED this shift) → The simple 2026 SEO checklist: what to DO and what to STOP doing → Why SEO moved to social: Instagram, Pinterest, YouTube are search engines now → The bloggers' advantage: you've done this for years, you just need to tweak it → "Blog like it's Tumblr" and why voice and experience beat keyword tricks → LIVE: drop your niche, and we'll tell you if it's an SEO goldmine (blog + social) 👇 On a scale of 1–10, how much does "SEO" stress you out? TIMESTAMPS 00:00 SEO Is Easier Now 01:13 Tumblr Era Blogging 03:50 Deprogramming Old SEO 07:36 Stop Chasing AI Hacks 10:05 What SEO Killed 18:02 Ditch Keyword Tools 25:01 Purge Tools And Platforms 30:05 Human Experience Wins 30:19 Local Travel Blogging 34:30 Learn In Public Content 35:15 Depth Beats Keywords 36:08 Human Journey Content 39:01 Ditch SEO Checklists 40:47 Headings and Intent 44:06 Keyword Stuffing Example 50:36 Titles and Meta Descriptions 54:27 Social Media SEO Shift 01:00:56 Have Fun and Be Real 01:04:15 Wrap Up and Next Week 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  5. Aug 10

    How we revived our blogs and made more money because blogging isn't dead in 2026

    If you want to make money blogging in 2026, the strategy that used to work is now working against you. ☕ Here's the 8-step plan to rebuild.The old way of blogging is dead. Not evolving — dead. And if you're still writing keyword posts hoping the algorithm bounces back, you're rebuilding on the same foundation that already broke. What content creators and bloggers need to understand: chasing clicks was always the fragile version. A real brand — one where people come looking for you by name — is the only thing AI can't replicate. It's the only answer to traffic loss that actually survives the next update. We walk through the 8-step plan we're using to rebuild blogs from the ground up: content audit, brand clarity, social as a billboard (not a second job), and turning monetization back on in the right order. 📌 What we cover: → Why "fear posting" keeps you stuck (and what to do instead) → How to audit your content and cut what's diluting your brand → Why your email list is your only algorithm-proof asset → The social media strategy that actually drives blog traffic → The right order to turn blog monetization back on ⏱️ TIMESTAMPS: 00:00 Blogging Crash Reality 01:46 Stop Chasing AI SEO 02:58 Own Your Platform 03:49 Real Brand Definition 05:31 Step One Pause Posting 06:07 Step Two Content Audit 08:38 Step Three Brand Challenge 09:17 Step Four Social Billboards 12:26 Step Five Pinterest Refresh 13:22 Step Six Build Newsletter 14:29 Step Seven Repurpose System 15:15 Step Eight Monetize Order 18:22 Blogging Rebuild Wrap Up ☕ Pull up a chair. This is your monthly business check-in, and we're not sugarcoating anything. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: • Fix Your Content In 10 Days (Free Brand Ch... 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  6. Aug 10

    Squarespace raised their prices and your next platform will too, here's how to make moving easier!

    Squarespace raised their prices again. Here's how to move your blog to WordPress with a calm, portable exit plan that future-proofs you against the next platform price hike. ☕ If you're a blogger or content creator watching your platform costs climb, the answer isn't just switching, it's building for portability so you're never trapped again. We break down what actually changed with Squarespace pricing, why platform-hopping won't save you long-term, and the calm exit strategy that works whether you're on Squarespace, Wix, or any hosted platform. 📌 What we cover: → The real Squarespace price change (and why your next platform will do it too) → The migration reality check nobody talks about → Platform-hopping horror stories (including Kadence pricing drama) → How to build for portability from day one → WordPress isn't that hard, here's the calm exit plan ⏱️ TIMESTAMPS: 00:00 Squarespace Price Shock 00:55 Why Switching Won't Save You 01:29 What Changed and Why 03:45 The Migration Reality Check 05:01 Platform Hopping Stories 07:36 Kadence Pricing Drama 09:22 Build for Portability 14:35 WordPress Isn't That Hard 15:25 Calm Exit Plan Steps 19:37 Final Thoughts and Wrap ☕ Pull up a chair. This is your monthly business check-in, and we're not sugarcoating anything. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: • Fix Your Content In 10 Days (Free Brand Ch... 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  7. Aug 7

    We Opened Our Analytics Live and It Got Ugly

    Most creators show you the highlight reel, the wins, the screenshots, "look how well this did." We're doing the opposite. In this live coworking session, we're pulling up our REAL analytics: the flops, the embarrassing numbers, the month that didn't work, all unedited, on screen, and letting you roast us in the chat while we diagnose what to fix in real time. Because you learn nothing from someone's best day. You learn everything from watching someone honestly diagnose their worst one. Then we help YOU audit yours, live. WHAT WE GET INTO: → Our real flops on screen (a bombed video, a traffic dip, a launch that underperformed) → How to read your own analytics WITHOUT your feelings getting in the way → The 3-way diagnosis: was it the content, the promotion, or the wrong audience? → What we're actually changing this month based on the numbers → LIVE: drop your ugliest metric (a flop, a dip, a $0 month) and we'll tell you what we'd do 👇 What's your ugliest metric right now? Drop it, no judgment. TIMESTAMPS 00:00 No Highlight Reels 01:25 Why Fran Went Quiet 02:06 Google Search Console Update 04:42 Link Social Accounts 05:27 Instagram Search Clicks 07:46 Even Crappy Reels Rank 08:53 YouTube Traffic From Google 14:05 Brand Awareness In Search 15:51 Poll Ugliest Metric 16:42 Victoria Google Analytics 19:44 Fran Traffic Recovery 24:56 Fixing CTR And Titles 30:00 Kindle Post Comeback 33:14 Promote Pillar Content 35:43 Analytics Check In Habit 36:36 Summer Reading Guide Setup 37:13 Paywall Traffic Lesson 39:40 Channel Mix Breakdown 41:51 Helpful Content Wins 44:47 Pinterest Summer Slump 46:40 Pinterest Bare Minimum 48:52 Instagram Community Focus 55:50 Reels Versus Carousels 01:00:29 YouTube Search Insights 01:04:58 Google Drives Social 01:08:46 Build Brand Long Game 01:10:30 Poll Results Wrap Up 01:11:28 Final Takeaways Goodbye 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

  8. Jul 21

    We had to be honest about why we were on Substack, name recognition or money?

    We had to get honest with ourselves. Were we on Substack to build name recognition or to actually make money? Because the strategy for each is completely different, and staying in the middle is why most creators stay stuck. It's easy to tell yourself it's both. You're growing an audience, the subscriber count is ticking up, it feels like progress. You'll make money later. We hit that fork in the road and had to pick a lane. This video is the conversation we had with each other and the math that made the answer unavoidable. IN THIS VIDEO: → The real reason we're on Substack (and the question every creator needs to answer) → Why "both" isn't a strategy, it's a stall → The income ceiling built into the paywall model that nobody talks about → How we reframed Substack as a billboard instead of a bank account → The 7-step monetization blueprint we're actually following This isn't a "Substack is bad" video. It's a "stop lying to yourself about why you're here" video. ☕ New videos every Friday & live coworking every Monday. ⏱️ TIMESTAMPS: 00:00 Substack Income Ceiling 00:45 The Fork in the Road 02:02 Three Reasons You're Stuck 03:20 Do the Substack Math 04:39 Paywall Model Problem 05:18 Substack as Billboard 07:09 Step 1 Pick Your Goal 08:05 Steps 2–4 Audit and Fix 10:04 Step 5 Start a Blog HQ 11:56 Step 6 Monetization Order 14:44 Step 7 Cost vs Earnings 16:06 Wrap Up and Next Video ☕ Pull up a chair. This is your monthly business check-in, and we're not sugarcoating anything. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: • Fix Your Content In 10 Days (Free Brand Ch... 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

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About

The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

Information

  • Creator
    Francesca & Victoria
  • Years Active
    2025 - 2026
  • Episodes
    83
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Francesca & Victoria
  • Show Website
    The Branding Fix