The Branding Fix

Francesca & Victoria
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The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

  1. 2D AGO

    The Problem with Content Batching Too Far in Advance

    Everyone says content batching is the secret to staying consistent online — but what happens when getting too far ahead starts working against you? In this episode of The Branding Fix, we’re talking about why batching months of content in advance can make your posts, videos, blogs, or newsletters feel outdated before they ever go live. We share what happened when we created way too much content ahead of time, why most of it never got published, and how we now approach planning in a more flexible way. Because content batching isn’t the problem. Batching so far ahead that you lose the ability to respond, adjust, and evolve? That’s where things get messy. In This EpisodeWhy batching too far ahead can hurt your contentThe difference between content planning and content batchingWhy evergreen content is safer to batchHow we now plan without locking ourselves into outdated ideasWhy flexibility matters in blogs, newsletters, social, and YouTube Watch the video: https://youtu.be/5jO9fXrj51s Timestamps00:00 Why Batching Fails 01:11 The 12 Videos Trap 02:56 Two Bad Outcomes 04:49 Buffer Becomes Liability 05:32 Evergreen Over Trends 07:42 A Better Batching System 09:44 Leave Room to Pivot 12:18 Planning vs Batching 14:00 Quarterly Themes Strategy 18:05 Intentional Batching Wrap Up 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    19 min

  2. 3D AGO

    Video Podcasting Is Here: Why Creators Need to Pay Attention

    Apple Podcasts is rolling out video podcasting, and it could change how creators think about podcast strategy. In this episode of The Branding Fix, we talk about what Apple adding video means for podcasters, why YouTube should not be the only place creators share video content, and how giving your audience more ways to consume your content can expand your reach. We also discuss why video does not need to be overly produced. Sometimes the best move is simply turning on the camera, recording what you are already doing, and letting your audience choose whether they want to listen, watch, or switch between both. In this episode, we cover: Apple Podcasts adding video podcastingWhy this matters for creators and podcastersHow video could change podcast content strategyWhy relying only on YouTube can be riskyWhy simple video is better than overthinking it Listen in and let us know: are you planning to add video to your podcast or content strategy? 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    6 min

  3. 6D AGO

    Stop Writing More Blog Posts, Do This Instead to Make Money

    In this episode of The Branding Fix, we’re talking about one of the biggest mistakes bloggers are making right now: creating more content instead of making their existing content work harder. We break down why constantly writing new posts can keep you stuck on the SEO hamster wheel, and why updating old posts, fixing orphan content, building content clusters, and improving internal links can often lead to faster results. We also talk about why old-school keyword chasing is not enough anymore, how personal storytelling and original photos can help your content stand out, and why depth, brand, and community matter more than quick keyword grabs. In this episode, we cover: Why bloggers need to stop posting more just to post moreHow updating old blog posts can help you make money fasterWhat orphan content is and how to fix itWhy content clusters build authorityHow to repurpose content without simply reposting itWhy AI SEO “hacks” are not the strategyHow brand, depth, and community help your blog stand outWhen to update, archive, noindex, or redirect old postsHow to build a seasonal blog audit plan Listen in and ask yourself: are you creating more content, or are you making the content you already have work for you? Watch the video: https://youtube.com/live/w3fgmbS6CVI Timestamps00:00 Stop Posting More 01:24 SEO Hamster Wheel 03:41 Fix Orphan Content 07:14 Updates Make Money 08:33 How To Update Posts 11:29 Storytelling And Photos 15:58 Repurpose Not Repost 20:54 AI SEO Myths 25:29 Depth And Brand Wins 31:25 Finding Search Topics 42:37 Community Over Keywords 43:42 Spotting Trends Early 44:28 Poll Check Strategy Reset 45:36 Content Clusters Explained 47:37 Internal Linking Intent 50:01 Brand Challenge Pitch 52:28 Archiving Noindex Redirects 57:45 Depth Beats Keyword Grabs 01:03:27 Audit Plan Seasonal Updates 01:07:04 Cluster Scheduling Warning 01:11:26 Keisha Q Posting Cadence 01:17:33 Routine Grace Wrap Up 01:18:48 Blog As Business Closing 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    1h 20m

  4. APR 28

    Stop Building Your Business on Rented Land

    In this episode of The Branding Fix, we’re talking about platform ownership, rented land, and why creators need more than social media to protect their business. After hearing about a creator who was making $30,000 a month on YouTube and got demonetized overnight, we break down what it really means to build on platforms you do not own — including YouTube, Instagram, TikTok, Substack, and anywhere else your content depends on someone else’s rules. We talk about why your blog and email list are still two of the most important assets you can build, how social media should support your content ecosystem, and why your audience journey needs to lead somewhere you control. In this episode, we cover: What “rented land” means for online creatorsWhy relying only on social media or YouTube is riskyThe difference between borrowing an audience and owning a platformWhy your blog gives you more control, data, and freedomHow your email list helps you build trust and guide people through a journeyWhy social media should be a traffic driver, not the final destinationHow to think about your content ecosystem as a whole Listen in and ask yourself: if your favorite platform disappeared tomorrow, what would you still have? Watch the video: https://youtu.be/s58G9-dwjL4 Timestamps00:00 Demonetized Overnight 00:44 Rented Land Explained 02:27 Why You Need Backups 05:09 Own Your Blog 06:42 Blog Freedom and Data 09:38 Stop Writing for Keywords 11:16 Email List Ownership 14:44 Segmentation and Journeys 17:04 Social as Traffic Driver 19:49 Content Ecosystem Strategy 23:10 If Platforms Disappear 24:32 Next Steps and Coworking 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    26 min

  5. APR 27

    Beehiiv vs Substack vs Flodesk: Best Email Platform for Bloggers and Creators

    Choosing an email platform sounds simple until you realize every platform is built around a different business model. In this episode, we’re talking about Beehiiv vs Substack vs Flodesk, but this conversation is really bigger than those three platforms. It’s about understanding what you actually need your email list to do. Are you trying to build an audience directly on a newsletter platform? Are you trying to drive traffic back to your blog? Are you creating a course, selling a service, running a content business, or building a brand ecosystem where your email list needs to guide people through a specific journey? That distinction matters. We talk about why built-in newsletter platforms can feel appealing, especially when they promise growth, monetization, ad networks, or paid subscriptions. But we also explain the trade-offs, especially if you already have a blog or website that should be your main content home. One of the biggest problems with platforms like Substack or Beehiiv is that they can blur the line between newsletter and blog. Suddenly, you’re asking yourself: does this piece of content go on my site or inside the newsletter platform? And if it lives in both places, are they competing with each other? For bloggers, creators, and brand owners who want to own their platform, that friction matters. We also talk about why analytics and automations are not just “nice to have.” If you want to test content, understand what your audience clicks on, and create interest-based journeys, you need an email platform that gives you actionable data and lets you segment people based on what they actually care about. And of course, we look at the money side, because platform pricing and monetization models should always be part of the decision. The big takeaway: don’t choose an email platform because it’s trendy. Choose it because it supports your actual content strategy, business model, and audience journey. Watch the video: https://youtu.be/xbixLho_mjs In This Episode, We CoverWhy Beehiiv may be a good starting point for some creators, but not the right fit for every businessThe difference between a newsletter platform and a traditional email service providerWhy bloggers should be careful about putting long-form content on platforms they don’t ownHow Substack and Beehiiv can create content strategy confusionWhy Flodesk works better for creators who already have a blog or independent websiteThe importance of automations, workflows, and interest-based audience journeysWhy analytics matter when testing content and improving your email strategyHow platform business models influence the features they prioritizeWhat creators should ask before choosing any email platformWhy “free” platforms still have a cost 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    17 min

  6. APR 24

    What’s Actually Working in Q2? Our Real-Time Experiments

    Q2 is where a lot of creators start second-guessing everything. In this episode, we’re unpacking what it looks like to test things in real time without perfect clarity yet. We talk about the experiments we’re running, how long we give strategies before judging them, why so many people quit in the messy middle, and how to keep going when you do not have obvious proof that something is working yet. It’s part strategy, part mindset reset, and part honest look at what content experimentation really feels like. In this episode, we cover: why Q2 often feels like the messy middle for content creatorswhat we’re actively testing right now in blogging, Pinterest, newsletters, Instagram, and traffic strategyhow long we give experiments before making decisionsthe difference between something failing and something just needing more timewhy delayed results are normal in blogginghow to stay consistent when you do not yet have proof something is workingwhy creators quit too earlyhow self-doubt and overanalysis can derail experimentswhat to look at when assessing whether a strategy is workinghow to think about goals, metrics, pivots, and sustainabilitywhat we would do differently looking back over the last 12 months Watch the video: https://youtube.com/live/UXTdAXQALko TIMESTAMPS 00:00 Welcome to Coworking 00:16 Q2 Messy Middle 01:47 Give Tests Time 04:55 Staying Consistent 08:05 Why People Quit 10:30 Poll and Community Check In 14:42 Expertise vs Learning 20:10 Go Deep Not Niche 24:45 Our 90 Day Experiments 28:09 Pinterest Newsletter Updates 31:45 Depth Over Keyword Chasing 32:49 Assessing Search Results 34:21 Traffic Dips Are Normal 35:17 How Long To Wait 35:59 Seasonality And Search Intent 37:13 Content Clusters And Depth 37:52 Reviving A Fallen Post 40:20 Why Experiments Fail 41:09 Set Goals And Metrics 46:08 Avoid Emotional Analytics 47:46 Taking Breaks Without Guilt 54:13 When An Experiment Works 55:44 Sustainable Content Systems 01:00:58 What We'd Change In A Year 01:06:32 Authenticity That Converts 01:09:09 Final Reminders And Wrap 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    1h 10m

  7. APR 21

    The Social Media Boundaries Every Creator Needs

    In this episode of The Branding Fix, we’re talking about why content creators need stronger boundaries with social media. We get into the real cost of endless scrolling, comparison, niche drama, overstimulation, and the pressure that comes from constantly consuming other people’s content while trying to create your own. We also share the specific boundaries we’re setting, the apps we’re deleting or putting on probation, how we think about scrolling versus creating, and why protecting your focus is one of the most important things you can do for your content. If social media has been making you feel behind, distracted, or creatively stuck, this episode is your reset. Watch the video: https://youtu.be/_6x_ktAFsXg TIMESTAMPS: 00:00 Comparison Trap Spiral 00:42 Why Boundaries Matter 00:55 Productivity Light Trap 02:10 Imitation And Niche Noise 02:45 Drama And Negativity 03:58 Stop Scrolling For Inspo 05:14 Scrolling Is Not Self Care 06:23 Input Versus Output Check 07:05 Deleting Threads For Good 08:15 TikTok Time Sink 10:04 Instagram Weekend Probation 12:52 Tools To Limit Scrolling 14:25 Notifications And Focus Modes 16:48 Unfollow Without Guilt 18:13 Retrain Your Algorithm 20:35 Fix Your Brand Wrap Up 21:34 Final Call To Action 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    24 min

  8. APR 20

    If We Had to Start Over as Content Creators, We’d Do This

    In this episode of The Branding Fix, we’re answering a big question: if we had to start over today with no audience, but everything we know now, what would we do differently? We talk about the platforms we’d focus on, why blogging would still be central, the importance of building an email list early, why we’d prioritize platform monetization before asking an audience to buy, and how we’d create content with more depth and intention instead of chasing keywords or trying to be everywhere. We also get into lean category structure, simplifying your tools and design stack, and why video is now non-negotiable in some form. This is the episode for creators who want to build smarter from the beginning. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    4 min
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About

The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

Information

  • Creator
    Francesca & Victoria
  • Years Active
    2025 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Francesca & Victoria
  • Show Website
    The Branding Fix