The Branding Fix

Francesca & Victoria
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The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

  1. 1D AGO

    Stop Trying to be an Influencer. Build This Instead.

    Social media is rented land. If you are tired of performing for an algorithm that could disappear tomorrow, it’s time to stop trying to be an influencer and start building a business you actually own. The "Influencer Model" is broken. We are documenting exactly why we trashed our old business plans to focus on "Content as Product" and long-term owned asset building (our blog). In this video, we break down the difference between performing for views and documenting for profit. In today's episode of The Branding Fix, we cover why "performance" is dead, how to pivot from social media burnout to blogging stability, and the exact strategy we use to future-proof our income in 2026. 👇 JOIN THE FIX YOUR BRAND CHALLENGE: https://youtu.be/M8ZPlEzd_90 ⏰ TIMESTAMPS: 0:00 The Aesthetic Influencer is Dead 0:37 Stop Performing, Start Building 1:18 Documenting vs. Creating (The Shift) 1:56 The "Fake Vlogging" Trap 3:54 Real Examples: Baking & Process Videos 5:59 Why "Human" Content Wins in 2026 7:07 3 Formats: Silent Vlogs to Chatty BTS 8:17 The "Rented Land" Problem 10:54 The Money: Blogs vs. Creator Funds 15:46 Brand Ecosystem > Influencer Following 17:01 The Fix Your Brand Challenge 18:13 Next Steps Watch Next: ▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI ▶️ The Content Creator Gold Rush of 2026: https://youtu.be/QQohwtMrU4w ▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boardsGet 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

    19 min

  2. JAN 30

    The Brutal Truth About Starting a Business With Your Best Friend

    Starting a business with your best friend can either be the best decision you’ve ever made… or the fastest way to ruin a friendship. In this video, we’re getting real about what it’s actually like to build The Branding Fix together as two very different bloggers turned co-workers. We’ll walk you through the fights, the friction, and the frameworks we use to protect both the friendship and the business. And how you can use these tips in any collaboration you do online. Watch the video: https://youtu.be/NunPn1KXQjs We cover: - The Operator Clash: What happens when "Vision" (Francesca) fights with "Workflows" (Victoria). - The "Sell Nothing" Pivot: The exact moment we almost launched too early, and why stopping saved our brand. - Past Failures: Why our previous collaborations with other creators fell apart (so you don't make the same mistakes). - The Co-Founder Checklist: Our exact rules for keeping the friendship safe while chasing revenue. If you’re a blogger, podcaster, YouTuber, or creator thinking about teaming up with someone you love, this is your reality check and your survival guide. ⏰ TIMESTAMPS: 00:00 The Challenges of Working with Friends and Family 00:16 Meet Francesca and Victoria: The Branding Fix Duo 00:26 The Importance of Friction in Business Partnerships 01:29 Astrology and Business Dynamics 02:29 Balancing Vision and Structure 04:56 The Value of Complementary Skills 09:42 The Evolution of Our Business Strategy 13:19 The 75 Hard Challenge: A Case Study 15:31 The Importance of Chemistry in Collaborations 20:35 Practical Tips for Successful Collaborations 24:11 Join Us for Co-Working and Collaboration 👇 Tell us in the comments: What’s YOUR biggest red flag when collaborating with others? 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content and brand. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    27 min

  3. JAN 23

    The Real Reason Amy Porterfield & Jenna Kutcher Changed Everything

    Amy Porterfield closed her signature course business. Jenna Kutcher shut down her massive podcast. Why are the biggest names in the industry pivoting at the exact same time? We've been students of both Amy and Jenna for years. Buying their courses, following their strategies, and building our own businesses based on their models. But recently, we noticed a massive shift in the market, and they didn't shift with it. In this video, we break down the real reason the "Course Queen" era is ending and why information is no longer the most valuable currency online. We also share our honest story of why we demonetized our own business for 18 months to rebuild our brand the right way for 2026. If you're still trying to sell courses like it's 2019, you need to watch this first. Watch the video here: https://youtu.be/wukjvKJjo_Q ⏰ TIMESTAMPS: 00:00 Introduction: Amy Porterfield and Jenna Kutcher's Big Announcements 01:06 Personal Experiences with Amy and Jenna 02:12 Learning from the Experts: Email Lists, Lead Magnets, and More 03:56 The Shift in the Industry: Are They Keeping Up? 04:31 Low Ticket Courses: Are They Worth It? 05:55 Transparency and Financial Realities 10:54 The Future of Online Business: Content is King 13:54 Conclusion: Adapting to the New Landscape 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Friday! Live co-working every Monday at 10am EST. 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    27 min

  4. JAN 16

    The Content Creator Gold Rush of 2026 Nobody is Talking About

    2026 is the most unprecedented time in history to build a content creator business. While everyone's screaming doom and gloom, five massive trends are converging right now that level the playing field for individual creators. Watch the video: https://youtu.be/QQohwtMrU4w In this episode, we break down: - Why AI makes YOUR authentic voice more valuable than ever - The social live shopping revolution (TikTok Shop, WhatNot, Instagram) - How interest media lets anyone reach millions organically - Why authenticity is now non-negotiable for success - How brand converts fleeting attention into lasting value 🎯 Ready to build your brand? Join our FREE 10-Day Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90 Get step-by-step guidance to clarify who you are, who you serve, and what to post—with zero overwhelm. We cover: brand audit, North Star definition, archetype, identity, transformation, categories, pillars, profit path, and rest plan. ⏰ TIMESTAMPS: 00:00 Is Content Creation Dead? (The Truth) 00:08 The 2026 Content Creator Gold Rush 00:31 Who We Are (The Branding Fix) 01:01 Why It's Not Too Late to Start 01:56 Trend 1: How to Build a Personal Brand Empire 04:21 Trend 2: TikTok Shop & Social Commerce Waves 06:05 Trend 3: Interest Media (How to Get More Views) 07:52 Trend 4: Authenticity & Growing on Social Media 09:46 Trend 5: Why Personal Branding Matters Most 11:16 Your 2026 Content Creation Action Plan 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

    14 min

  5. JAN 9

    We Left Substack, Shopify, and Paywalls (Here is Why)

    After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog. If you're feeling burnt out by the pressure to be everywhere at once, this Coworking session is your permission slip to simplify. Watch the video: https://youtu.be/BSf33FHaVss In this video, we cover: - Why we moved back to a standard newsletter provider - The reality of "shiny object syndrome" with Shopify - Why we are demonetizing to focus on authenticity - The visual & mindset shift we need for the future THE MOST IMPORTANT STEP THIS YEAR! Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90 ⏱️ TIMESTAMPS 00:00 Introduction: The Great Reset of 2025 01:19 Breaking Down the Great Reset 01:49 Moved away from Substack and back to standard newsletter provider 02:29 Shut down our non essential Shopify store 02:57 Demonetizing everything except in platform ads 03:40 Visuals Makeover: Authenticity Over Perfection 04:44 Mindset Shift: Prioritizing Rest and Human Connection 06:02 Final Thoughts 👉 Join the Coworking Club: Subscribe for new videos every Friday documenting our journey to rebuild and future-proof our blog in the age of AI. And join us LIVE every Monday at 10am EST. 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg

    7 min

  6. 12/26/2025

    If You Can’t Stay Consistent, This Is Why (Hint: It’s Not Laziness)

    You’re not lazy, and you’re not undisciplined. If you’ve been struggling to stay consistent with your blog or YouTube channel, there is a scientific reason why "hustling harder" is actually making it worse. In this coworking session, we break down why your inconsistency is actually a symptom of a dysregulated nervous system. We explain the "Window of Tolerance," why scrolling on your phone isn't real rest, and how to actually refill your creative tank so you can execute your content strategy without burning out. Grab a coffee, get comfortable, and let's get back to work (the right way). Watch this on video: https://youtu.be/AJspQSk9dBM Join us in the 75 Fixed Challenge: https://youtu.be/J_UdE8wcWZ4?si=LWHvMNoCXe3csWxG ⏱️ TIMESTAMPS 00:00 Why You Are Not Actually Lazy 00:24 Welcome to The Branding Fix 00:51 Why Scrolling Is Not Rest 02:03 What Real Rest Actually Looks Like 03:04 The Science: Nervous System Regulation 03:46 Sustainable Content Strategy 04:04 How to Recharge Your Creative Battery 05:34 Conclusion: Breaking the Burnout Cycle Watch Next: ▶️ Stop Posting and Fix Your Brand First: https://youtu.be/M8ZPlEzd_90?si=qHuuUwtqdjSJqZld ▶️ Social Media is Dead, Interest Media is Here: https://www.youtube.com/watch?v=YLOU0JilfvI ▶️ Dark Truth of Creating Content: https://www.youtube.com/watch?v=Bz2TkDsD9Jg ▶️ Is Blogging Dead in 2026? https://www.youtube.com/watch?v=MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boardsGet 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg #creatorburnout #nervoussystemregulation #contentstrategy #bloggingtips #burnoutrecovery

    8 min

  7. 12/23/2025

    75 Hard for Creators: The "Anti-Burnout" Version (That Actually Works)

    Traditional consistency challenges are broken. If you've ever tried a "30-day challenge" only to crash by Day 4, it’s not your fault... it’s the system. We took the brutal framework of 75 Hard and re-engineered it into "75 Fixed": a sustainable, anti-burnout operating system designed specifically for bloggers and creators. But before you get started with this challenge, let's look at the foundation. 🚀 START HERE: Free 10-Day Fix Your Brand Challenge https://youtu.be/M8ZPlEzd_90 (Do this BEFORE you start your 75 days to define your niche & categories!) COWORK WITH US: We are officially starting our round on January 12, 2026. Want to join? Use hashtag #75Fixed to share your "Week 0" prep and track your progress with us! Tag us on Instagram too (thebrandingfix) IN THIS VIDEO: We break down the 4 pillars of the 75 Fixed Challenge: Week 0: The planning hack that saves your executive function.The Weekly Circle: A 5-day loop (Plan, Draft, Publish, Promote, Rest).Category Rotation: How to build a diverse portfolio without getting bored.Mandatory Rest: Why Day 7 is for nervous system regulation, not work. ⏱️ TIMESTAMPS 0:00 75 Hard for Creators (The Anti-Burnout Version) 00:49 Who We Are (The Branding Fix) 01:02 The 75 Hard Modified Rules 01:16 Week 0: Content Strategy Planning 02:03 The Weekly Content Workflow (5-Day Circle) 02:57 Preventing Burnout: Mandatory Rest & Categories 04:08 Free 10-Day Fix Your Brand Challenge 05:18 Join the #75Fixed Challenge Watch Next: ▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI ▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg ▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boardsGet 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 #75Fixed #75Hard #ContentCreator #BloggingTips #Burnout

    6 min

  8. 12/20/2025

    STOP Posting on Social Media Until You Understand This

    STOP posting on social media until you understand this shift. The era of "Social Media" is dead, and "Interest Media" has taken over. If you are wondering why your views are tanking while small creators are getting millions of views, this video explains the new rules of the algorithm. Watch the video: https://youtu.be/YLOU0JilfvI 🚀 JOIN THE FREE "FIX YOUR BRAND" CHALLENGE: https://youtu.be/M8ZPlEzd_90 Build a brand that survives the algorithm shift. 👇 IN THIS VIDEO: Your follower count is officially meaningless. In this video, we break down exactly why established accounts are dying and why the new "Interest Media" landscape is the biggest opportunity for small creators right now. We explain the difference between social graphs and interest graphs, and why building a strong brand is the ONLY way to future-proof your channel. ⏱️ Timestamps: 00:00 Introduction: The Death of Social Media 00:39 The Current Struggle: Why Your Views Are Tanking 01:55 The Shift to Interest Media 03:02 Key Differences Between Social and Interest Media 05:03 Implications for Content Creators 06:30 The Importance of Building a Strong Brand 09:28 Fix Your Brand Challenge 10:41 Conclusion and Call to Action Watch Next: ▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg ▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM ▶️ Why Our Dead Instagram Posts Are Suddenly Viral: https://youtu.be/XdLpEof0lww 💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI. 🔔 New videos every Tuesday and Friday! 🎧 Also available wherever you get your podcasts. Visit our website: https://www.thebrandingfix.com FREEBIES TO GET STARTED: - Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards - Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1 #InterestMedia #SocialMediaGrowth #BrandingTips #AlgorithmSecrets #SmallYouTuber #TheBrandingFix

    11 min
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About

The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to build a sustainable, standout brand in the age of AI, burnout, and endless content. Come for the strategies, stay for the mindset shifts and leave with a brand that actually feels like you.

Information

  • Creator
    Francesca & Victoria
  • Years Active
    2025 - 2026
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Francesca & Victoria
  • Show Website
    The Branding Fix