The Breakthrough Message Show

Fabi Paolini
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

On The Breakthrough Message Show podcast, your host, Fabi Paolini shows high-ticket coaches, consultants, business owners, and experts how to create a premium message that attracts premium clients online by developing their Angle of Mastery. We cover everything from branding, messaging, marketing, personal development, and more. We love sharing unique perspectives and stories that can positively impact the world.

  1. 6D AGO

    The Fastest Way to Turn Your Expertise Into a $500K/Year Business as an Expert Over 40

    Your audience size isn’t your problem; your messaging is. Discover how your Angle of Mastery™ is the key to building a $500K coaching business in 2026. In this episode, Fabi shares a powerful shift that’s helping high-ticket coaches, consultants, and service providers over 40 scale their businesses to $500K+—without dancing on TikTok or posting 47 times a day. Learn how to leverage your experience, intuition, and perspective into a magnetic brand with one key: your Angle of Mastery™. You’ll discover why your unique perspective matters more than your credentials, how to position yourself as the only logical choice in your niche, and why building a bigger audience is often just noise. If you’re ready to attract Power Buyers and become a premium brand, this is for you. 🎯 Timestamps: 0:00 – Why traditional content strategies stop working after 401:27 – The truth about content noise in the AI era2:45 – Why more content ≠ more clients3:42 – The Italian restaurant metaphor & the Angle of Mastery™5:02 – The chronic migraine doctor analogy6:45 – Why experience creates magnetic positioning7:30 – Apple, Birkin bags & luxury brand analogies8:40 – How your perspective trumps popularity9:50 – Final thoughts + CTA to book your Brand Message Session 🔗 Links: 🎁 Free Lead Magnet: https://www.fabipaolini.com/how-to-build-500k-coaching-business-over-40/ 💬 Book Your Free Brand Message Assessment: https://brandmessagesession.com 📲 Follow Fabi: Instagram: https://instagram.com/fabipaolini LinkedIn: https://linkedin.com/in/fabipaolini TikTok: https://tiktok.com/@fabipaolini Facebook: https://facebook.com/fabipaolini #HighTicketCoaching #BrandMessaging #CoachingBusiness #AngleOfMastery #PowerBuyers

    9 min

  2. FEB 1

    Marketing Funnels Are Broken (Here's What Actually Converts Premium Clients Now)

    Marketing Funnels are broken. Discover a proven, human-first approach to high-ticket client attraction in 2026 that actually converts. In this episode, I challenge everything you’ve learned about funnels, automation, and conversion tactics—and show you how shifting to authentic connection, relationship-first content, and messaging that truly resonates with your Power Buyers™ is the future of sustainable business growth. Whether you're struggling with webinar fatigue, low conversions, or ad performance, this new strategy gives you a step-by-step breakdown of what’s actually working now. 🎯 Timestamps: 00:00 – Intro: Why funnels aren’t converting like they used to 01:48 – The shopping mall analogy: What pitch resistance reveals 03:32 – What “sales fatigue” looks like for your audience 05:19 – Starbucks vs. local café: The human-first marketing shift 07:12 – How automation is killing connection 08:34 – What this new marketing approach looks like in practice 10:05 – Why relationship-building leads to better conversion and referrals 10:39 – Outro & free download invitation 🔗 Links & Resources: 🎁 Free Guide: https://www.fabipaolini.com/marketing-funnels-dead-premium-clients/ 📞 Book a Brand Message Session: https://brandmessagesession.com 📲 Follow me on Instagram, LinkedIn, TikTok, Facebook: @fabipaolini 📌 Hashtags: #HighTicketCoaching #BrandMessaging #CoachingBusiness #HumanFirstMarketing #PowerBuyers

    10 min

  3. JAN 22

    4 Proven Client Attraction Strategies for 2026 [No Ads]

    Scaling your coaching or service business in 2026? These 4 strategies for premium client growth are working better than ever. Discover what’s next. In this episode, Fabi reveals the exact 4 strategies that doubled her revenue in 2025, and what she’s doing to scale her business even further in 2026. Whether you're a coach, consultant, or professional service provider, these methods are designed to attract premium clients, build powerful relationships, and increase your visibility without relying solely on paid ads. From LinkedIn relationship-building to YouTube SEO, strategic partnerships, and refined messaging that evolves with your brand, this episode breaks down the actionable steps you need to grow a sustainable, high-ticket business this year. Perfect for high-level experts ready to get serious about what works now, and what's next. ⏱️ TIMESTAMPS: 00:00 – Why 2025 was a game-changing year 01:38 – Strategy 1: LinkedIn Relationship Building 03:35 – Strategy 2: YouTube Growth & Optimization 05:17 – Strategy 3: Strategic Partnerships that Scale 07:10 – Strategy 4: Brand Messaging & Identity Evolution 08:44 – The Power of Strategy Synergy in 2026 09:34 – Get the Free Companion Guide + Brand Message Assessment 🔗 LINKS: 🎁 FREE Companion Guide: https://fabi-paolini.kit.com/ba725789b0 📞 Book your 15-min Brand Message Assessment: https://brandmessagesession.com 📌 Subscribe to the Podcast → Apple, Spotify, YouTube 📱 Follow Fabi: → LinkedIn: https://www.linkedin.com/in/fabipaolini → Instagram: https://www.instagram.com/fabipaolini → TikTok: https://www.tiktok.com/@fabipaolini → YouTube: https://www.youtube.com/@FabiPaolini #HighTicketCoaching #BrandMessaging #CoachingBusiness #LeadGeneration2026 #PremiumPositioning

    10 min

  4. JAN 15

    Why Referral Marketing No Longer Works in 2026 [Real Talk + What To Do Instead]

    Referral marketing is no longer enough. In this episode, discover why your client referrals are drying up, and what to do instead in 2026. If you’ve built your business on client referrals and you're starting to notice they’ve slowed down—or worse, dried up—this episode will hit home. As markets evolve and buyers become more sophisticated, relying solely on word-of-mouth just isn’t sustainable anymore. In today’s episode, I break down the real reasons your referral leads are no longer converting like they used to and what the rise of strategic category ownership means for high-ticket coaches and consultants. You’ll learn how to shift from unpredictable referrals to scalable, sustainable growth through distinctive positioning, proprietary frameworks, and Angle of Mastery™ messaging. 🎁 Free Brand Message Kit: https://fabi-paolini.kit.com/ba725789b0 🎯 Book your free 15-min Brand Message Session: https://brandmessagesession.com 📺 YouTube: https://youtube.com/@fabipaolini 📸 Instagram: https://instagram.com/fabipaolini 💼 LinkedIn: https://linkedin.com/in/fabipaolini 🎵 TikTok: https://tiktok.com/@fabipaolini 📘 Facebook: https://facebook.com/fabipaolini

    11 min

  5. 11/20/2025

    The Viral Lesson That Changed How I Show Up Online

    After years of trying to make TikTok “work,” I finally went viral—but not with content about messaging, business, or marketing. It happened when I spoke Spanish and shared my personal story. This unexpected moment cracked something open for me about what actually connects with people—and how much of my true voice I had been holding back. In this episode, I share: Why “valuable” content alone won’t build connection or visibility in today’s AI-saturated spaceThe big difference between Fabi, the brand strategist, and Fabiana, the personWhat going viral in Spanish taught me about authenticity, personality, and viralityHow your personal story is the foundation of your brand positioning (and your Angle of Mastery™)Why human content is outperforming polished, AI-generated scripts If you feel like your content is solid but still not converting or creating connection, this episode will unlock the reason why. ✨ BOOK your 15-min Brand Message Assessment → https://brandmessagesession.com 🎥 Watch on YouTube + Subscribe → [YouTube Channel] 📱 Follow @fabipaolini on Instagram, TikTok, LinkedIn & Facebook

    12 min

  6. 10/30/2025

    The Truth About Getting More Leads, Clients, and Visibility

    If you’re constantly thinking, “I just need more leads,” this episode is your wake-up call. Most high-ticket coaches and consultants don’t have a visibility problem; they have a messaging problem. In this episode, I break down why more visibility, more content, or more discovery calls won’t fix your business if your messaging isn’t aligned with Power Buyers™, those premium clients who are ready to invest. I’ll walk you through: Why you’re attracting content consumers instead of high-converting leadsHow to stop blending in and start positioning yourself as the ONLY choiceThe 3 essential shifts to attract Power Buyers™What’s actually costing you revenue and conversionsWhy scaling only works after you nail your message 👉 If you're ready to stop shouting into the void and start converting premium clients with ease, this episode is for you. 🔗 Resources Mentioned: 🎯 Register for the FREE Live Training (Nov 12): https://fabipaolini.com/more 📌 Book your Brand Message Assessment: https://brandmessagesession.com ⚡ Connect With Me: Instagram | LinkedIn | TikTok | Facebook → @fabipaolini Subscribe on Apple Podcasts, Spotify, and YouTube

    10 min

  7. 10/16/2025

    How I Diversified My Lead Sources and Built a More Stable Coaching Business

    In this episode, I pull back the curtain on one of the most pivotal shifts I’ve made in my business: diversifying my lead sources beyond paid ads. If you’ve been relying on just one strategy to get clients, whether that’s Facebook Ads, referrals, or one social platform, this episode is your wake-up call. Discover how I transformed my lead generation by building strategic visibility on LinkedIn, YouTube, Instagram, through referrals, and intentional networking. I share what worked, what didn’t, and how it’s helped me attract more Power Buyers, lower acquisition costs, and stabilize my business for the long term. If you’re a high-ticket coach, consultant, or expert building a premium service-based business, you don’t want to miss this. 🔥 What You’ll Learn in This Episode: Why relying on one lead source is a dangerous gameHow I turned LinkedIn into a consistent, free lead magnetThe YouTube strategy that attracts ultra-warm buyersThe underrated power of strategic networking & referralsThe surprising lead quality coming from InstagramWhat “Angle of Mastery™” and message consistency have to do with all of this 🎯 Ready to assess if your message is optimized across channels? Book your FREE 15-min Brand Message Assessment: https://brandmessagesession.com 🔗 Connect with me: LinkedIn, Instagram, TikTok, Facebook → @fabipaolini Subscribe on Apple Podcasts, Spotify & YouTube.

    13 min

  8. 10/11/2025

    How to Use AI to Create Content That Actually Sells

    Stop drowning in likes that never convert. Learn the exact AI prompting framework that turns “helpful” posts into high-ticket sales conversations every week. In this episode, you’ll discover: Why 90 % of AI-generated content attracts browsers instead of BUYERSThe proprietary “Power Buyer” client profile that short-circuits the sales cycleHow to feed AI your Angle of Mastery® so every post sounds unmistakably YOU3 plug-and-play prompt templates that create demand (not just education)The “Need-to-Have” formula that positions your offer as oxygen, not a vitaminReal examples of carousel posts & CTAs that book 5-figure calls on autopilot Free Resource Get your AI Brand Message Diagnostic – instantly see if your current posts attract power buyers or push them away: Fabipaolini.com/ai Subscribe & Review If you want weekly conversion-focused AI strategies, hit follow and leave a 5-star review on Apple Podcasts with the word “SALES” to enter our monthly audit giveaway.

    11 min
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About

On The Breakthrough Message Show podcast, your host, Fabi Paolini shows high-ticket coaches, consultants, business owners, and experts how to create a premium message that attracts premium clients online by developing their Angle of Mastery. We cover everything from branding, messaging, marketing, personal development, and more. We love sharing unique perspectives and stories that can positively impact the world.

Information

  • Creator
    Fabi Paolini
  • Years Active
    2022 - 2026
  • Episodes
    180
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Fabi Paolini
  • Show Website
    The Breakthrough Message Show