The Bridge

PERQ
The Bridge

The Bridge is a podcast for all businesses where the consumer purchase takes place at a physical location, but those same consumers are shopping and narrowing their choices down online. Each episode we will focus on real strategies and examples from industry experts on how to dominate this complex and competitive environment by sharing the latest trends in technology and process.

  1. 07/29/2020

    Takeaways from Season 2 | Series Recap

    This season Muhammad Yasin joined us as we narrowed our focus to best practices for enabling sales teams to help drive leads from online to in-store… then COVID-19 hit and we went deeper on enabling our sales teams to survive in a world of virtual appointments. We talked with industry experts as well as sales leaders to share tangible insights and real stories.   In this recap, Muhammad goes inside each of the episodes from the season, pulling out the key highlights. We share what matters most for the businesses where the consumer purchase takes place at a physical location, yet those same consumers are researching online before they make their final decision.  Inside the Episode:  The clips shared in this episode come from Season 2 of The Bridge. You can find the full episode for each guest in the links below:   Episode 1: Virtual Apartment Tours is the New Way to Lease with Realync Episode 2:  The Art of Digital Sales with David Kain Episode 3: Transforming Your Team with Digital Sales Training with Bryan Scott  Episode 4: Equipping Your Team to Provide the Best Customer Service with NE Management BONUS: The New Reality of Virtual Apartment Tours | Panel Discussion Episode 5: Using Lease Automation to Manage Leads with Hy.ly Episode 6: Embracing Data One Step at a Time with Elissa Fink Episode 7: Learning Sales Enablement with Irina Soriano Connect with Your Hosts: Connect with Andy: https://www.linkedin.com/in/andymedley/ Connect with Muhammad: https://www.linkedin.com/in/muhammadyasin/

    38 min
  2. 05/13/2020 · BONUS

    The New Reality of Virtual Apartment Tours | Panel Discussion  

    With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at Buzzuto; Margaret Henry, Director of Marketing with Covideo; and Matt Weirich, CEO and co-founder of Realync. The panel all agreed that with social distancing, leasing teams are learning to be more creative, throwing out fears and connecting with rental prospects on a personal level. While there is still a place for those sexy, polished marketing videos, authentic real-time or pre-recorded videos with leasing teams are the new reality and creating the most connection with renters.  Those authentic virtual tours are even resulting in leases for apartment communities. Miller noted while the first few weeks during the pandemic were slow, their teams at Bozzuto are seeing the same number of leases they were getting before COVID-19 occurred thanks to video. When polled during the panel discussion, 80 percent of attendees (approximately 100 respondents) say they had NOT used video as a primary tool for apartment tours prior to the pandemic. Out of those same respondents when asked which of the following tour options they leverage today, 83% say they are using live video tours, 91% do pre-recorded videos, 46% are using self-guided tours and 22% are doing in-person tours.    Clearly, the way multifamily communities connect with residents and prospects has changed within just a few weeks. However, panelists agree that by being nimble, creating a virtual tour strategy unique for your team, and keeping it fun, you’ll create a better sense of community within your property and stand out from the crowd. Virtual Apartment Tour Panelists Offer Video Tour Tips https://vimeo.com/413698624 Virtual Property Tour Resources to Help your Multifamily Teams Live Video Tour Checklist: https://www.realync.com/wp-content/uploads/2020/02/Live-Video-Tour-Checklist-by-Realync.pdf’  Multifamily Video Starter Pack: https://www.realync.com/the-ultimate-multifamily-video-starter-pack/  A Year of DIY Videos for your Apartment Community: https://www.realync.com/a-year-of-diy-videos-for-your-apartment-community/ How to Create a Virtual Scavenger Hunt: https://www.realync.com/virtual-easter-egg-hunt/ Digital Leasing Guide: https://perq.com/multifamily-digital-leasing-guide The Bridge Podcast: Using Virtual Apartment Tours to Get More Leases: https://perq.com/virtual-apartment-tours-podcast Multifamily Teams Offer Virtual Apartment Tour Tips:https://www.multifamilyinsiders.com/multifamily-blogs/multifamily-teams-offer-best-virtual-apartment-tour-tips Tours Down Due to COVID-19? Offer Multiple Tour Options Virtual Tours and Live Videos Give Rental Prospects Intimate Access: https://yieldpro.com/2019/11/virtual-tours-and-live-videos-give-rental-prospects-intimate-access/

    42 min
5
out of 5
55 Ratings

About

The Bridge is a podcast for all businesses where the consumer purchase takes place at a physical location, but those same consumers are shopping and narrowing their choices down online. Each episode we will focus on real strategies and examples from industry experts on how to dominate this complex and competitive environment by sharing the latest trends in technology and process.

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