The Brief Bros.

Creative Brief Workshops LLC
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The Brief Bros.

The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.

  1. 3 DAYS AGO · VIDEO

    196: Ed Cotton's creative brief provocations

    When he launched his Substack blog Provoke six months ago, strategist Ed Cotton had a clear goal. He decided to post excerpts from and links to his favorite LinkedIn articles. But he didn't stop there. When a topic struck his fancy, he looked beyond LinkedIn and created a curio box of goodies. Most are strategy related. But his interests reflect the curiosity of a good strategist. Attention, demographics, insights, AI, writing. And then there's the Arctic and food. He even posted on spies and spying. And of course the creative brief. For brief nerds like Henry Gomez and me, this particular post was catnip. And its links to the writing of others with similar interests piqued our interest. We've reached out to some of them. A few will be guests in the coming weeks and months. Today, we probe the curious mind of Ed Cotton, a British transplant with tenure at McCann-Erickson and Lowe. And on major brands like Converse, MINI and Priceline. Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

    1h 6m

  2. NOV 27 · VIDEO

    195: Writer Derek Walker—shunned by agencies, embraced by brands

    It's a too-familiar story. Derek Walker, copywriter and agency founder, came to advertising via journalism. When he graduated, he couldn't find work in ad agencies. Instead, he cut his teeth in corporate America. Radio Shack, for one, where as in-house ACD, he worked on the Howie & Teri television spots. As he tells it, his grounding on the client side helped him immeasurably. And gave him a career boost when he eventually got hired by agencies. Including stints at Cramer-Krasselt in Milwaukee and Chiat\Day. Derek's story is inspiration for aspiring copywriters and art directors. If you want a deep knowledge of brands, he tells us, you could hardly do better than to start your career working for a brand. Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.

    1h 2m

  3. NOV 20 · VIDEO

    194: Christopher Owens, Part 2

    Part 2 with Christopher Owens, head of brand strategy at TRG, formerly The Richards Group. Today, Christopher continues to share his passion for strategy. He talks at length about the dangers of short-term thinking on building brands. Then he addresses the turn away information-driven creative back to creativity and story-telling to make emotional connections. He also tells us about his leadership style, and much more. Christopher's impact on our industry is broad and deep. He has been the Miami Ad School's Program Lead of Strategy Bootcamp for many years. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com.

    54 min

  4. NOV 13 · VIDEO

    193: Christopher Owens, Part 1

    Our guest this week is the man who put us in touch with the author of the famous Kiwi shoe polish creative brief. Christopher Owens, head of brand strategy at TRG, formerly The Richards Group, hired Sarah Walker-Hall. He reached out to us years ago and asked if we wanted to meet this strategist. And that led to a two-part interview on The Brief Bros. Today, Christopher joins us for a two-part interview of his own. He talks about his origins, from his early interests in jazz and architecture to his fledgling beginnings in a small Dallas agency, Gleason/Calise. His leadership at TRG spans two decades, and include Effie-awarding-winning work on GameStop, Patron and Sub-Zero. (He generously donated three creative briefs for these brands to the Creative Brief Archive.) This is a deep dive conversation about strategy and his commitment to training new generations of strategists. For many years, Christopher has been the Miami Ad School's Program Lead of Strategy Bootcamp. Part 2 airs next week. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

    50 min

  5. NOV 6 · VIDEO

    192: Coach Rob Schwartz, Part 2

    The second part of our conversation with TBWA Worldwide's Rob Schwartz. Today, guest-host David Moore and I talk with Rob about the heroes among strategists. The story behind the full-page ad for TBWA\Chiat\Day NY's move. What's the way forward for our industry? Is advertising creatively rewarding? And more. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

    34 min

  6. OCT 30 · VIDEO

    191: Coach Rob Schwartz, Part 1

    Creative Director. Executive Creative Director. Chief Creative Officer. CEO. Chair. And now Certified Coach. All the aforementioned at TBWA\Worldwide. First in Los Angeles, then in New York. Rob Schwartz has worn many hats in his illustrious career. He was even my boss at Team One Advertising in the late 90s before he moved on to TBWA\Chiat\Day. And today, he is our guest for Part 1 of a two-part conversation. We covered many topics: Rob's career path—did you know he was almost a lawyer? We talked about how to determine a good idea. The importance if clarity and simplicity in an idea. What is a good creative brief? How he finds and hires good people. Watch and listen to a master leader, teacher and coach share his insights on more than two decades of shepherding great brands for great agencies. Plus a special thanks to David Moore for pinch hitting for Henry Gomez who did his best to avoid Hurricane Milton. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

    40 min

  7. OCT 23 · VIDEO

    190: Nick Cohen talks about Honest!

    Part memoir, part textbook for all creative entrepreneurs, Nick Cohen's Honest! A True Story of a Ridiculous Attempt to Make Advertising More Truthful is a must read. It's fun, funny, and an improbable tale of 15 years of creative genius and ground-breaking work. And it's the unforgettable story about the founding of a brilliant shop, Mad Dogs & Englishmen, almost twenty years after its demise. Henry Gomez and I delight in reminiscing with Nick about his experiences, the lessons he learned, the people he knew and worked with (including a past guest on our show, Robin Hafitz), the story behind the story of Honest! and more. Sit back with your fave beverage and some popcorn. Because this is a fun conversation. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

    54 min

  8. OCT 16 · VIDEO

    189: Road to Hell author Nick Asbury

    What do you get when you combine erudition, deep research, and a copywriter's dexterous poise with a sentence?  You get The Road to Hell: How Purpose Leads to a Worse World.  Our guest on The Brief Bros. this week, Nick Asbury, tackles a timely and provocative subject, purpose. And Henry Gomez and I take a stroll down this road with Nick and we dissect the strange and often disconcerting purpose behind purpose. Here's a key line from his book, "Purpose is a deadening force that conscripts creativity towards political ends. That way, a lot of bad art lies." Whether you agree or disagree with the subject of Nick's absorbing and easy read, our discussion shines bright lights on what marketers are doing today. Nick offers a studious and enlightening take on the argument. And lays purpose out for the count in no uncertain terms. It's a highly recommended book. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.

    55 min
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About

The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.

Information

  • Creator
    Creative Brief Workshops LLC
  • Years Active
    2022 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    The Brief Bros.

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