The Builder Backstage

Eric Mollerup
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The Builder Backstage takes you behind the scenes of the business of building. Each episode features candid conversations with successful custom home builders, high-end remodelers, and industry leaders about what it really takes to build and grow a great company. From marketing and sales to leadership, operations, profitability, and growth, we uncover the strategies and lessons behind some of the best businesses in the industry.

Episodios

  1. hace 6 días

    Do Ads Work For Builders?

    Alex Morales shares insights on the effectiveness of ads for luxury builders and contractors, the impact of brand presence on ad performance, the shift from Google to Meta ads, the role of authenticity in video ads, and the importance of a human presence in ad content. The conversation covers key insights on running successful ad campaigns for construction and home building businesses. It emphasizes the importance of market research, creative content, and understanding key metrics for effective advertising. Additionally, it provides valuable advice on adjusting the sales process and creating high-quality ad content. Takeaways Ads are essential for business growth and should be invested in across the board.Video ads perform better than image ads and require creativity and authenticity to build trust.The presence of the owner or best salesperson in the ad builds trust and authority, leading to more appointments and project conversions. Market research is crucial for understanding the local market and creating effective ad campaigns.Key metrics such as cost to acquire a customer and cost per lead are essential for measuring ad campaign success. Chapters 00:00 The Effectiveness of Ads for Luxury Builders02:35 The Impact of Brand Presence on Ad Performance10:11 The Shift from Google to Meta Ads14:15 The Role of Authenticity in Video Ads21:44 The Importance of a Human Presence in Ad Content25:11 Factors Affecting Ad Success28:55 Market Research and Competitor Analysis32:02 Understanding Key Metrics39:17 Adjusting Sales Process for Ad Leads41:19 Creating Effective Ad Content46:25 Taking Action with Market Research

    Do Ads Work For Builders?

  2. 17 ago

    Fixed Price vs Cost Plus?

    Jason Craig shares his journey into custom home building, the challenges of business management, and the advantages of a fixed price approach. He emphasizes the importance of client experience and the impact of technology on the construction industry. The conversation with Jason Craig delves into the transition from cost-plus to fixed-price contracts in the construction industry. Jason emphasizes the benefits of fixed-price contracts, the importance of educating clients, and the need for a robust estimating system. He also highlights the significance of value management and the pitfalls of designing projects that are not financially feasible for clients. Takeaways Journey into custom home buildingChallenges of business managementAdvantages of a fixed price approachImportance of client experienceImpact of technology on the construction industry Fixed-price contracts provide peace of mind and clarity for clients.Educating clients and setting clear expectations is crucial for successful project outcomes. Chapters 00:00 Journey into Custom Home Building03:23 Challenges of Business Management20:26 Advantages of a Fixed Price Approach27:26 Importance of Client Experience44:49 Impact of Technology on the Construction Industry28:15 Transition to Fixed-Price Contracts29:35 Benefits of Fixed-Price Contracts31:02 Challenges of Cost-Plus Contracts34:33 Educating Clients on Fixed-Price Contracts39:28 Strategic Shift to Fixed-Price Contracts52:25 Value Management and Design Feasibility

    Fixed Price vs Cost Plus?
  • 2 episodios

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The Builder Backstage takes you behind the scenes of the business of building. Each episode features candid conversations with successful custom home builders, high-end remodelers, and industry leaders about what it really takes to build and grow a great company. From marketing and sales to leadership, operations, profitability, and growth, we uncover the strategies and lessons behind some of the best businesses in the industry.

Información

  • Creador
    Eric Mollerup
  • Años de actividad
    2026
  • Episodios
    2
  • Clasificación
    Explícito
  • Copyright
    © 2026 Eric Mollerup
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    The Builder Backstage