The Bulletproof Marketer

Christopher Tompkins

The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more! Like the content of the show?  Visit Christopher’s firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

  1. 2D AGO

    Episode 04: Why Sales and Marketing Teams Keep Failing Each Other

    If you have ever watched a sales team and a marketing team blame each other while the CEO wonders why no one is closing, this episode is for you. Christopher Tompkins has seen this dynamic play out hundreds of times across companies of every size, and in this episode he breaks down exactly why it keeps happening and what actually fixes it. Christopher starts with the fundamentals. He walks through the MQL to SQL to conversion pipeline and explains why most teams struggle not because the leads are bad, but because no one has agreed on what qualifies a lead in the first place. When marketing and sales are working from different definitions, the handoff falls apart before it even begins. He then introduces what he calls the one fixable moment: a single shared metric that both departments are equally accountable for delivering. Most companies run separate marketing meetings and separate sales meetings, and the numbers presented in each rarely speak the same language. Christopher explains how to change that, using events and webinars as a practical example of how one activity can generate data that both teams can act on together. The episode also tackles the materials trap. When marketing becomes an order-taker for the sales team, time and budget get absorbed by decks, one-sheets, and presentations that never get used. Christopher explains why campaigns rooted in strategy and metrics will always outperform materials created in response to requests. Finally, he gets direct about leadership. Unclear goals, unchecked accountability, and leaders who avoid the hard conversations are often the root cause of everything else. When the person at the top does not define what success looks like, both teams will quietly define it for themselves in ways that protect their own position. The Bottom Line: Sales and marketing underperformance is rarely a creativity problem. It is a structure, communication, and accountability problem that starts at the top. Key Takeaway: Find one metric that connects both teams, make everyone responsible for it, and monitor it for 30 days. That single step can shift the entire dynamic between departments. Resource Links Stay connected and dive deeper: Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

    47 min

  2. FEB 13

    Episode 03: List Hygiene Beats Fancy Automations

    If you think better subject lines, smarter automations, or more AI will fix your email performance, this episode will challenge that assumption. Christopher makes it clear that most email problems are not creative problems. They are data problems. In this episode, Christopher explains why your list is the real engine behind your results. He walks through the common mistake of lumping every contact into one oversized database and hoping a single message will resonate. Instead, he outlines how to structure your CRM with clear core segments such as current clients, past clients, active prospects, and lost opportunities, then layer in tags for specificity. You will learn why list maintenance is not optional, how outdated or poorly categorized data leads to bounces and spam complaints, and why those signals can quietly damage your deliverability over time. Christopher also breaks down the difference between an email campaign and an email blast, and why that mindset shift changes how your team approaches messaging, targeting, and measurement. He also addresses the B2B challenge of justifying email marketing internally. Email is not just a sales tool. It is a controlled, strategic touchpoint that builds visibility, credibility, and trust when it is sent to the right people with the right message. The Bottom Line: If your audience is not clearly segmented, no amount of clever copy or automation will save your results. Key Takeaway: Clean data and strong segmentation create the baseline. Once that foundation is solid, everything else becomes easier and more effective. Resource Links Stay connected and dive deeper: Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

    47 min

  3. FEB 5

    Episode 02: Stop Drowning in Execution and Start Leading Strategy

    Welcome back to The Bulletproof Marketer! In Episode 02, Christopher Tompkins tackles the trap most marketers fall into: becoming glorified executioners instead of strategic leaders. If you're spending all your time in the weeds (posting, tweaking, fixing) while your CEO questions your value, this episode is your wake-up call. Christopher reveals why being "too busy" is killing your career and how to break free from the execution hamster wheel. In This Episode, Christopher exposes the dangerous cycle of reactive marketing where you're so busy doing tasks that you never get to think strategically. He explains why your CEO doesn't care how hard you're working if they can't see the impact, and how to shift from task-doer to strategic leader. Learn the simple framework to audit where your time actually goes versus where it should go. Christopher shares how to identify which tasks to delegate, automate, or eliminate completely. He also reveals the communication mistake that makes you look less valuable even when you're working overtime. Discover why strategy without execution is useless, but execution without strategy is career suicide. Christopher breaks down the 80/20 rule for marketers: spend 20% of your time on strategy and planning, and you'll make your 80% execution time infinitely more effective. The Bottom Line: If you can't articulate your marketing strategy in two sentences, you don't have one. And if your CEO doesn't know what you're working toward, you're just keeping busy. Key Takeaway: Your value isn't measured by how many tasks you complete. It's measured by the outcomes those tasks drive. Resource Links Stay connected and dive deeper: Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

    41 min

  4. JAN 30

    Episode 01: It's Never Too Late to Get Ready for a Really Solid Year

    Welcome to the new 2026 season of The Bulletproof Marketer! Christopher Tompkins tackles the biggest mistake marketers make every year: waiting until January to plan. If you're already behind on your 2026 planning, don't panic. Christopher shares battle-tested strategies to salvage your marketing plan, get CEO buy-in, and set yourself up for success even when you're starting late. In This Episode, Christopher breaks down why January planning sets you up to fail and how to get your CEO to actually listen. The secret? Speak their language and lead with what matters most to them. He shares the 30-minute meeting approach that actually works. Learn the "Greatest Hits Strategy" for repurposing top-performing content from last year while you finalize your big plans. Christopher also covers when to push back on sales requests, why quarter-by-quarter planning beats annual presentations, and how to stop getting blamed when sales dips. The Bottom Line: Start with what drives revenue, use proven content to buy time, and make this the LAST year you wait until January to plan. Key Takeaway: Your job isn't just creating strategies for the company. It's marketing those strategies TO the company.   RESOURCES LINKS Stay connected and dive deeper: Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

    39 min

  5. 08/22/2025

    Episode 11: Why Your Case Studies Suck; And How Goal-Setting Fixes Everything

    You’ve got client wins, killer results, and happy customers but no case studies to prove it. Why? Because you're too busy, you hate bragging, and you’ve convinced yourself it's a “later” problem. Spoiler: it’s not. Christopher Tompkins tackles one of marketing’s least sexy but most essential tools, the case study; and shows you how to make them easier, faster, and actually useful. No more soul-sucking wrap-up reports or chasing data from 6 months ago. You’ll learn why real-time goal-setting is the only way to build case studies that close deals, what KPIs you should be tracking starting today, and how to turn weekly client updates into marketing ammo that actually converts. This isn’t just about bragging rights, it’s about building proof, trust, and revenue. If you’ve been avoiding your case study backlog, this is your reality check (and your new strategy).   What’s Inside: The real reason you never finish your case studies (and how to fix it) Why building proof points forward is the smarter move A weekly reporting system that turns data into sales tools The design and content mistakes killing your case study engagement How to turn a boring stat sheet into a narrative that sells Subscribe now to The Bulletproof Marketer and follow Christopher on LinkedIn for no-fluff strategies that cut through the noise and actually move the needle. For more tools and downloads, head to goagency.com.   Episode Highlights: Welcome to the Marketing Reality Check [00:00] Why Marketers Avoid Case Studies (and Why That’s a Problem) [03:10] The Forward-Facing Fix: Build Case Studies While You Work [08:00] Set Goals That Actually Feed Your Marketing [11:45] How to Write Case Studies That Don’t Suck [18:20] Bulletproof Takeaways: The Case Study Process That Works [23:00]   🔗 Resource Links Stay connected and dive deeper: Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

    28 min

  6. 08/15/2025

    Episode 10: LinkedIn Outreach Mastery: From Cold Leads to Meaningful Engagement

    Stop wasting time with LinkedIn bots and start building genuine connections that actually convert. Why automated outreach doesn’t cut it and how to create a LinkedIn strategy that delivers real results. Christopher Tompkins is back with a no-fluff breakdown on how to organize your LinkedIn outreach like a pro, and why doing it the wrong way could leave you with nothing but a bunch of ignored connection requests and wasted opportunities. In this episode, we’ll show you how to build a LinkedIn funnel that’s not only effective but also authentic, so you can start turning connections into conversations and real business growth. You’ll learn why the “spray and pray” approach is outdated and how to build a LinkedIn funnel that moves from cold connections to valuable leads. Discover the power of personalized outreach and how to scale without losing the human touch, plus get actionable Bulletproof Takeaways to maximize your LinkedIn results. What’s Inside: Why automated LinkedIn outreach isn’t the answer to your lead generation. The 3 stages of building a successful LinkedIn funnel. How to personalize your outreach without coming off like a robot. Why you need to rethink automation in your outreach strategy. Tips on keeping your LinkedIn strategy sustainable and scalable. Ready to take your LinkedIn strategy to the next level? Subscribe to The Bulletproof Marketer for more actionable insights and follow Christopher on LinkedIn for the latest tips and updates. Don't forget to check out goagency.com for more resources and tools to enhance your marketing game. Episode Highlights: Introduction: Shifting Away from Automated Outreach [00:00] The Death of the “Spray and Pray” Approach [05:15] Building a Clear LinkedIn Funnel [10:00] The Power of Personalized Outreach [15:30] Scaling Without Losing the Human Touch [25:00] Bulletproof Takeaways: Actionable Insights for LinkedIn Success [35:00]   🔗 Resource Links Stay connected and dive deeper: Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

    41 min

  7. 08/08/2025

    Episode 09: Q4 Marketing Playbook: Organize Your Strategy Before It’s Too Late

    If you think dumping your to-do list into ChatGPT counts as a marketing plan, this episode’s about to call you out. Christopher is back with a no-fluff walkthrough on how to actually organize your fall marketing without losing your mind, your momentum, or your messaging. In this episode, he breaks down the essential building blocks of a smart Q4 marketing plan, including how to align objectives with deliverables, structure content across channels, and get your team (or solo brain) out of reactive chaos mode. If you've ever scrambled to post about a new award, last-minute campaign, or your CEO’s “brilliant” idea, this one's for you. You’ll learn how to create a planning system that holds up under pressure, supports long-term strategy, and doesn’t crumble when a client throws a curveball at 4 p.m. on a Friday. Plus: how to weigh your audiences, stretch your content further, and use AI after you think, not before.   What’s Inside: Why dumping ideas into AI is not a strategy The 4 elements every smart campaign map should include How to budget time, not just dollars The real reason your social engagement is tanking Why a whiteboard and a Google Sheet still beat most apps From the Episode: Marketing without a plan isn’t brave. It’s budget sabotage. If you’re still stuck in “we’ll figure it out next month” mode, this is your wake-up call. Subscribe to The Bulletproof Marketer wherever you listen, and follow Christopher on LinkedIn for more direct-to-the-vein strategy. Episode Highlights: The Summer Slowdown Lie [01:00] Goals First, Always [06:00] Vehicles and Fuel: Mapping Channels and Messaging [08:00] Target Audiences by Design, Not Default [13:00] The Monthly Message Matrix [15:00] When Curveballs Hit: Planning for the Unplanned [19:00] Content Planning vs. Content Dumping [21:00] Budget, Bandwidth & Bringing in Help [23:00] Execution That Doesn’t Burn You Out [28:00]   🔗 Resource Links Stay connected and dive deeper: Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

    35 min

  8. 08/01/2025

    Episode 08: How Smart Marketers Use August to Bulletproof Their Year-End Strategy

    If you’re waiting until September to plan your fall marketing, this episode’s going to sting. Christopher is back with a blunt-force reality check on why your Q4 strategy is already behind and what to do right now before it tanks your year-end performance. In this episode, he’s ripping into the dangerous myth of the “summer slowdown,” the cost of calendar apathy, and the classic end-of-year chaos that marketers keep walking into like it’s their first rodeo. From meeting tardiness to last-minute campaigns, Christopher lays out the roadmap (and the red flags) for smart marketers who want to own Q4, not survive it. You’ll learn how to audit your remaining budget, prep your marketing channels for lift-off, and avoid the internal bottlenecks that sabotage your strategy. Plus: what to do if your TikTok ads tank, your sales team ghosts the CRM, or your boss still thinks planning in August is “too early.”     What’s Inside: Why your September brainstorm is three weeks too late How to budget for success and surprise curveballs The Q4 event strategy most teams forget to plan The one marketing sin that will kill your reputation (hint: it’s got nothing to do with content) How to bulletproof your campaigns now—so you can enjoy the holidays later   From the Episode: Fall isn’t coming—it’s already here. If you’re still in vacation mode, this is your sign to wake up, log in, and get your shit together. Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more ruthless marketing truths.   Episode Highlights: Welcome + Why August Is the Most Underrated Month in Marketing [00:00] RANT: Why Are People Still Late to Meetings? [03:00] Summer Is Not “Slow”—You’re Just Not Planning Ahead [07:00] Why 30-Day Thinking Will Destroy Your Q4 [09:45] You Do Have the Data—You’re Just Not Using It [12:10] The Marketing Avalanche Is Coming—Are You Ready? [14:00] Event Season is a Resource Suck—Plan Accordingly [17:00] Your Budget Isn’t Static—Start Treating It Like a Weapon [19:00] Channels, Campaigns, and Chaos: What Needs a Q4 Refresh [21:00] Objectives > Ideas: Get Honest About What Worked (and What Didn’t) [23:00] Want Extra Credit? Start Planning for January, Too [26:00] Final Soapbox: Plan Now or Panic Later [28:00]   🔗 Resource Links Stay connected and dive deeper: 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/ 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia

    31 min
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About

The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more! Like the content of the show?  Visit Christopher’s firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

Information

  • Creator
    Christopher Tompkins
  • Years Active
    2025 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © [2025] The Go! Agency. All rights reserved.
  • Show Website
    The Bulletproof Marketer