The Business Engine

Maskew Media

Every fortnight Arthur Jones sits down with an industry expert to work through one specific part of running a business in detail, from marketing and money to hiring, sales, content, operations, fundraising and teamwork. You don't tune in to hear two people having a laugh for an hour. You tune in to leave with actionable insights wrapped in a story you can actually learn from. New episodes on YouTube, Spotify and Apple Podcasts fortnightly. Produced by Maskew Media. Get in touch at maskew.media/contact if you're looking to turn your buyer objections into converting videos.

Episodes

  1. 100+ Clients And ZERO Ad Spend: How To Grow On Content Alone • Oyinkro Kagbala

    2d ago

    100+ Clients And ZERO Ad Spend: How To Grow On Content Alone • Oyinkro Kagbala

    No paid ads. No cold outreach. That is how Oyinkro Kagbala has worked with more than 100 brands and built a six-figure agency on content alone. The bet behind it: the marketing you do today buys the opportunities you get tomorrow. In this episode of Business Engine, Arthur sits down with Oyinkro Kagbala, founder of the go-to-market video agency K.OS Visuals, which he started in 2020 and has grown to a team of seven working with B2B and SaaS companies. Oyinkro's whole argument is that brand is the biggest growth lever a business has, and that most owners cut it the moment money gets tight, which is the exact moment they need it most. They get into the 5% of turnover rule for marketing spend, the three jobs your content has to do across the funnel and the warm way to turn a profile view or a comment into a conversation instead of a cold pitch. Oyinkro also breaks down how he decides who is actually worth reaching out to, so marketing stops being the line item nobody can measure. If you've ever put money into content that got a few hundred likes and then died, or felt the quiet resistance that says marketing is a nice to have you can't really measure, this one is for you. CHAPTERS (00:00:00) Intro: meet Oyinkro Kagbala, founder of K.OS Visuals (00:03:46) How to generate leads in 2026 and the 5% of turnover rule (00:07:17) People buy on emotion and justify it to the board later (00:09:17) Sales vs marketing: the more you market, the less you sell (00:12:42) Measuring marketing, budget cuts and why brand outlasts ads (00:15:14) Social intent: the signals worth tracking instead of views (00:18:29) The funnel explained: reach, authority and conversion (00:21:09) Authority content is the hum: why it is most of what you post (00:23:47) The gap in your funnel that loses the sale (00:29:18) Your brand is how people describe you, not your logo (00:33:15) 100-plus brands, zero paid ads, zero cold outreach (00:34:21) The warm outreach method: open every engager in a tab (00:41:05) Social signals and the AI tools that track them (00:45:46) How to launch a product so it does not die in a week (00:50:03) Explainer videos, culture videos and the toilet hiring video (00:56:44) The toilet hiring video, and why behind the scenes is a talent magnet GUEST Oyinkro Kagbala, Founder of K.OS Visuals Website: https://k-osvisuals.com/ LinkedIn: https://www.linkedin.com/in/oyinkro-creativevideographer/ Instagram: https://www.instagram.com/oyinkro.k/ LISTEN YouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ Spotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852 FOLLOW BUSINESS ENGINE LinkedIn: https://www.linkedin.com/company/thebusinessengine/ Instagram: https://www.instagram.com/the.business.engine/ TikTok: https://www.tiktok.com/@the.business.engine HOSTED BY ARTHUR JONES Instagram: https://www.instagram.com/arthur.maskew/ LinkedIn: https://www.linkedin.com/in/arthurmaskew/ PRODUCED BY MASKEW MEDIA https://www.maskew.media

    1h 1m
  2. "Having 200 People on Payroll Is PETRIFYING" • Why AI Is Shrinking Tech Companies • Pete Ridlington

    Jun 12

    "Having 200 People on Payroll Is PETRIFYING" • Why AI Is Shrinking Tech Companies • Pete Ridlington

    Pete Ridlington raised millions of pounds to build a software business, only to lay off 15 people when he scaled too fast. Arthur was one of those people. Now, his tech company is in its healthiest position ever with a fraction of the team. In this episode of Business Engine, Arthur sits down with Pete Ridlington, the founder and CEO of Ningi with 20 years of experience building tech companies. Pete shares the exact reasons he had to cut his headcount, the future of SaaS and AI and how small teams can use automated AI agents to match the output of 50 employees. He also explains why most founders should choose bootstrapping over venture capital. If you've ever felt the friction of trying to scale your headcount too quickly, this one is for you. CHAPTERS (00:00:00) Intro: Welcome Pete Ridlington (00:03:35) The reality of a startup burn rate (00:04:47) Getting addicted to big checks from corporate clients (00:07:34) "If you're not getting it wrong, then you're probably not pushing hard enough" (00:09:57) The structural benefits of a hyper-lean team (00:11:55) How to identify an investable business (00:17:00) Why AI means you should never take venture capital (00:21:23) Shifting metrics to revenue per employee (00:27:24) Breaking the connection between time and money (00:32:34) Why business textbooks lie and how to enjoy the chaos (00:48:00) Overcoming the AI context gap tax in your workflows (00:52:27) "People are saying SaaS is dead" GUEST Pete Ridlington, CEO and Founder of Ningi https://ningi.co.uk/ https://www.linkedin.com/in/peter-ridlington-fpfs-58568a52/LISTEN YouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ Spotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852 FOLLOW BUSINESS ENGINE LinkedIn: https://www.linkedin.com/company/thebusinessengine/ Instagram: https://www.instagram.com/the.business.engine/ TikTok: https://www.tiktok.com/@the.business.engine HOSTED BY ARTHUR JONES Instagram: https://www.instagram.com/arthur.maskew/ LinkedIn: https://www.linkedin.com/in/arthurmaskew/ PRODUCED BY MASKEW MEDIA https://www.maskew.media

    54 min
  3. "HMRC Doesn't Care WHAT You Put Through Your Business" • Tax Hacks from a Chartered Accountant • Fay Bartlett

    May 28

    "HMRC Doesn't Care WHAT You Put Through Your Business" • Tax Hacks from a Chartered Accountant • Fay Bartlett

    Most small business owners are paying more tax than they have to. Not because they want to, but because no one ever taught them the formula. In this episode of Business Engine, Arthur sits down with Fay Bartlett, a chartered accountant with ten years in the industry and the founder of her own practice. Faye works with small business owners, entrepreneurs and creatives who feel intimidated by their numbers. They get into the formula to take up to £100,000 out of your company tax-efficiently, the trivial benefit allowance most directors don't know exists, and why a good accountant should pay for themselves through the tax they save you. If you've ever stared at your accounts and wondered if you're doing this all wrong, or felt like tax is something that just happens to you, this one is for you. CHAPTERS (00:00:00) Intro: meet Fay Bartlett, chartered accountant (00:02:57) How to read your financial statements (and why it matters) (00:08:14) Set up separate pots for tax. Stop spending money you owe HMRC (00:11:59) "HMRC doesn't care WHAT you put through your business" (00:13:12) The OnlyFans question and what counts as a business expense (00:17:32) The £300 trivial benefit allowance most directors miss (00:23:54) The formula to take £100,000 out of your company tax-efficiently (00:27:00) "It's illegal to pay yourself a dividend" (00:28:58) When to hire an accountant (and how much they should cost) (00:34:31) What the autumn budget means for small business owners (00:36:08) 16,000 businesses closed and why community matters (00:41:20) Final advice: don't hide from your numbers GUEST Fay Bartlett, Chartered Accountant Website: ⁠https://www.financeandyou.co.uk/⁠ Instagram: ⁠https://www.instagram.com/faydoesfinance/⁠ LISTEN YouTube: ⁠https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ⁠Spotify: ⁠https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW⁠ Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852⁠ FOLLOW BUSINESS ENGINE LinkedIn: ⁠https://www.linkedin.com/company/thebusinessengine/⁠ Instagram: ⁠https://www.instagram.com/the.business.engine/⁠ TikTok: ⁠https://www.tiktok.com/@the.business.engine⁠ HOSTED BY ARTHUR JONES Instagram: ⁠https://www.instagram.com/arthur.maskew/⁠ LinkedIn: ⁠https://www.linkedin.com/in/arthurmaskew/⁠ PRODUCED BY MASKEW MEDIA ⁠https://www.maskew.media⁠

    44 min
  4. Why Short-form Is KILLING Your Business (And What To Do Instead) • Jack Gaisford

    May 13

    Why Short-form Is KILLING Your Business (And What To Do Instead) • Jack Gaisford

    3 million views. Zero leads. That's what one short form video got Arthur, and it's what most business owners are chasing without realising it. In this first episode of Business Engine, Arthur sits down with Jack Gaisford, founder of Content Club and a ten-year veteran of the agency world. Jack now teaches small business owners how to make video that actually wins customers, no agency required. They get into why short-form earns attention but long form earns trust, the mindset shift that separates creators from consumers, and why most people quit content right before it starts working. If you've ever felt like you're posting into the void, or carry doubts about whether all this is worth your time, this one is for you. CHAPTERS (00:00:00) Intro: meet Jack Gaisford from Content Club (00:00:51) How content has changed from 2022 to today (00:03:37) Why social got so noisy, and what it costs you (00:05:56) How to be inspired by creators without copying them (00:09:21) Social is a tool, not entertainment (00:10:36) One platform mastered beats five half-played (00:15:05) Short form vs long form: what actually converts (00:19:53) 3 million views, zero leads: the flip in the field (00:25:07) Give your knowledge away, charge for the doing (00:28:15) The honest truth about year one of content (00:34:17) "Authentically approached, but strategy backed" (00:35:24) It's not about being best, it's about lasting GUEST Jack Gaisford, Content Club https://www.linkedin.com/in/jackgaisfordmiles/ https://the-content-club.co.uk/ LISTEN YouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ Spotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852 FOLLOW BUSINESS ENGINE LinkedIn: https://www.linkedin.com/company/thebusinessengine/ Instagram: https://www.instagram.com/the.business.engine/ TikTok: https://www.tiktok.com/@the.business.engine HOSTED BY ARTHUR JONES Instagram: https://www.instagram.com/arthur.maskew/ LinkedIn: https://www.linkedin.com/in/arthurmaskew/ PRODUCED BY MASKEW MEDIA https://www.maskew.media

    38 min
  • 4 Episodes

About

Every fortnight Arthur Jones sits down with an industry expert to work through one specific part of running a business in detail, from marketing and money to hiring, sales, content, operations, fundraising and teamwork. You don't tune in to hear two people having a laugh for an hour. You tune in to leave with actionable insights wrapped in a story you can actually learn from. New episodes on YouTube, Spotify and Apple Podcasts fortnightly. Produced by Maskew Media. Get in touch at maskew.media/contact if you're looking to turn your buyer objections into converting videos.

Information

  • Creator
    Maskew Media
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © Maskew Media
  • Show Website
    The Business Engine