The C Suite with Catherine Catherine Smith Licari

I am always so excited to meet someone I already know and admire through Instagram and that's just what happened with Danielle, the Founder & CEO of Lefty’s Right Mind: a full-service bespoke creative studio brings a client’s vision to life through creative direction, on-site activations and branded product. Through craftsmanship and customization, Lefty’s Right Mind fosters human connection while building brand loyalty and awareness. 
Today’s episode will include the term Bootstrap - which is the financing of a business through one’s own funds, through the use of revenue, and individual sources of capital sourced by the business owner (think small personal loans, lines of credit, and all around scrappiness).
Followed by her left hand and a steadfast love for creative problem solving, designer Danielle Becker paints within the lines but dreams without boundaries. A self-proclaimed design nerd, with roots in graphic design and art direction, curiosity and discipline drive her artistry.
We also talk about:
Finance Definition: What is Bootstrapping and how can you bootstrap your business?Building a creative business focused on artists and elevating products and experiences through customization and fully bespoke events and collaborations.How to anticipate your cash flow when the nature of your business which relies on projects, collaborations, partnerships - all of which can be hard to predict.Core values and principles when building a team.Advice for women who are interested in small business and entrepreneurship.
Resources:Website: Lefty's Right MindInstagram: @leftysrightmindThe Small Business Planner
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so you can Focus on Consistent Monthly Growth” Click here to save your seat!Catherine’s Small Business Finance 101 Starter Course and learn how to plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community 
Reserve your copy of The Small Business Planner!

Join me for a solo episode today sharing a little bit about the backstory behind the newest resource from Cash Flow for Creatives -- The Small Business Planner: a step-by-step guide to plan and grow the business of your dreams.
Click here to access a free chapter excerpt from the upcoming release of The Small Business Planner! (Link: https://www.cashflow-method.com/free-chapter/)

On Planning for the Worst-Case Scenario: Small Business Lessons from the Hollywood Writers and Actors Strike
The C-Suite with Catherine is a podcast focusing on on entrepreneurship and small business finance through real career stories. This episode discusses the importance of planning for unexpected periods as an entrepreneur using the Hollywood actors' writers' strike as an example.
We'll go over the importance of planning for THREE scenarios in your business:
The Expected Case: When things go as planned, understanding your regular income and expenses.
The Upside Case: Unexpectedly high demand and income, requiring adjustments to accommodate growth.
The Downside Case: Or, what happens in the case of a dramatic drop in demand and income, necessitating preparation to cover fixed expenses and agility to survive challenging periods as a small business owner.
The ongoing Hollywood strike exemplifies the importance of being ready for sudden changes in demand and income. Businesses can benefit from understanding their financial health and making proactive choices even during uncertain times. By preparing for different scenarios, businesses can navigate challenges and emerge stronger from unexpected disruptions.
To access the resource mentioned in this episode, click here to access "Small Business Essentials: The 5 Key Numbers to Know in Your Business"

Are you avoiding your business finance because you dont know where to start? Or, because the entire topic makes your skin crawl? Are you waiting for the other shoe to drop?
If you’ve ever asked yourself questions like, “Can I afford to pay all the bills? Why am I always the last person who gets paid? Am I saving enough for taxes? How do I start to feel more proactive in my business?”
There's a huge block about money and shame and fear and it's all tied up in worth. Whether we're worthy enough to pay ourselves first. Whether we deserve a salary. How to navigate making sure we're paying our team, our contractors, the people that we work with and that make our businesses thrive.
Today's episode was really inspired by the fact that pretty much every conversation I have with small business owners in my business starts the same way. They lean forward. We're usually on Zoom. They lean forward, look me dead in the eyes through the camera, and say, "Catherine, don't judge me."
In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs. 
We also talk about:
How to tap into powerful motivation to tackle the numbers in your businessThe ten most common questions I am asked by my clients Limiting beliefs that small business owners share and practical mindset shifts to push past this and drive toward what's next in your businessHow to get ahead of potential cash flow challenges in your business
Resources:Click HERE to access the FREE Guide: How To Pay Yourself a Consistent Salary as a Small Business Owner Instagram: @cashflow.for.creativesWebsite: cashflow-method.comInstagram: @catherinepdv
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!
Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
Other questions, or just want to say hi? Email me at catherine@cashflowforcreatives.com

Is it possible to pay yourself consistently as a small business owner?
In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs. 
We also talk about:
Finance Definitions: Accounts Payable and Accounts ReceivableMy three step process that you can use to plan to pay yourself a consistent salary How to get ahead of potential cash flow challenges in your businessLearning how to handle and organize the cash flowing in and out of your businessHow you can continue to improve your small finance skills
Resources:Click HERE to access the FREE Guide: How To Pay Yourself a Consistent Salary as a Small Business Owner Instagram: @cashflow.for.creativesWebsite: cashflow-method.comInstagram: @catherinepdv
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!
Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community. 

Are there simple strategies you can implement to improve your life as a business owner? How can I plan 90 days of cash flow without any stress? Is it possible to pay yourself consistently as a small business owner?
In today's solo episode, I'll be focusing on all of this as well as specific practical takeaways for small business owners and aspiring entrepreneurs. 
We also talk about:
Finance Definitions: Accounts Payable and Accounts ReceivableMy five step process that you can use to plan 90 days of small business cash flow without stressHow to get ahead of potential cash flow challenges in your business.Learning how to handle and organize the cash flowing in and out of your business.How you can continue to improve your small finance skills.
Resources:Website with the free template: Cash Flow for Creatives (you’ll find it at the top of the site’s homepage!)Instagram: @cashflow.for.creativesWebsite: www.cashflow-method.comMy Personal Instagram: @catherinepdv
Simple Finance Resources for Small Business Owners:Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!
Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.