The CANDID Content Revolution

Tami Enfield
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to "The CANDID Content Revolution," hosted by Tami Enfield, where authenticity reigns supreme. Authenticity often gets lost in the shuffle in the vast world of online content. But not here. We're on a mission to redesign the internet, infusing it with real, raw, and relatable content that resonates with who YOU truly are.Tami Enfield, a renowned brand strategist and marketing expert, guides you through the CANDID Content Framework™. This revolutionary methodology is designed to help entrepreneurs, influencers, and content creators confidently develop a genuine online presence. Whether you're struggling to connect with your audience or seeking to elevate your brand, this podcast offers insightful interviews, engaging discussions, and actionable strategies to bring your brand to life. Join the revolution as we uncover the art of genuine content creation, delve into the power of empathy in branding, and explore how a simple, honest approach can create a profound impact online.Every episode is a step towards crafting a kinder, more empathetic online world. You'll gain access to valuable resources, including the free CANDID Content Playbook, and you'll become part of a community committed to making the internet a more authentic space.Find your voice, expand your influence, and be part of the CANDID Content Revolution. Available on all major podcast platforms, and show notes, resources, and more at tamienfield.com.

  1. OCT 21

    E15 | From Performative to Powerful: Creating Content That Actually Means Something

    In this episode, I get real about my own struggle with authenticity in a world that rewards performance. I talk about how easy it is—especially for brands and creators—to say the right things without actually living them. You know the type: the corporate wall art with “Integrity” in bold letters, or the rainbow logo that disappears on July 1st. But I also turn the mirror on myself. I share what it’s been like to wrestle with my own consistency online—the times I’ve gone quiet, the moments I’ve second-guessed whether I was being “real enough,” and the tension between wanting to inspire and needing to protect my peace. Ultimately, I’ve learned that powerful content always costs something. Whether it’s your time, your vulnerability, or your comfort, truly meaningful work asks something of you. So I’m breaking down a practical framework to help you tell the difference between performative and powerful content—along with a few questions you can ask yourself before you hit “post.” Because authenticity isn’t about a single statement or campaign; it’s about consistent action behind your values, long after the moment stops trending. Key Takeaways Evaluate content through the lens of personal or brand valuesAccept that authentic content requires personal investmentBuild trust through consistent online and offline behaviorFocus on audience needs rather than algorithmic engagementPrepare for potential vulnerability in authentic contentMaintain long-term commitment to stated valuesQuestion motivations before posting content Find me on LinkedIn: LinkedInFind me on Instagram: @tamienfieldVisit my website: brandyourselfconsulting.com

    17 min

  2. OCT 7

    E14 | Gen Z Social Media Habits: A Mother-Daughter Discussion on Authenticity and Platform Usage

    In this special episode, I sit down with my daughter Addison for a candid, late-summer conversation at a cozy little hotel before she heads off to college. What unfolds is one of the most eye-opening, heartfelt chats I’ve had about the way Gen Z navigates social media—with clarity, nuance, and a surprising amount of wisdom. Addison breaks down how she uses each platform with intention: Instagram is her highlight reel, documenting major life milestones. VSCO? That’s where she casually drops her everyday moments. And TikTok? It’s her search engine. From figuring out how to set up her MacBook to learning about RED-S (a health condition that affects athletes), Addison explains how real people sharing real content helped her prep for college and take ownership of her health. What struck me most was her view on authenticity. She craves content that feels human—not polished, not scripted. The kind where someone sets up their phone, flips the camera, and walks you through what’s actually working for them. She even talks about being inspired by a high school classmate who shares her routine and wellness journey online—not for clout, but for connection. We also touch on the mental health side of things. Addison shares that while social media can have its pitfalls (especially when the scroll goes on too long), it’s mostly been a positive force for her. It’s where she’s found information, relatability, and even the courage to embrace the parts of herself she used to hide (hello, pink everything). This isn’t just a mom-daughter bonding session—it’s a real look into how young adults are reclaiming social media as a tool for self-expression, support, and actual learning. And honestly? We could all take notes. Key Takeaways Gen Z uses TikTok as a primary search engine for practical informationAuthentic, user-generated content is more valuable than professional contentSocial media can be a powerful educational tool when used thoughtfullyDifferent platforms serve distinct purposes for Gen ZPersonal connection to content creators increases engagementTraditional marketing approaches may not resonate with Gen ZSocial media can facilitate health education and awareness Guest Links: Instagram: https://www.instagram.com/addisonenfield/ Find me on LinkedIn: LinkedInFind me on Instagram: @tamienfieldVisit my website: brandyourselfconsulting.com

    37 min
  3. E13 | Resonant Thought Leadership: Permission to “Try It On” with Macy Robison

    SEP 23

    E13 | Resonant Thought Leadership: Permission to “Try It On” with Macy Robison

    What if your thought leadership didn’t start with tactics—or someone else’s template—but with you? In this conversation, strategist and coach Macy Robison shares her Resonant Thought Leadership System: a humane, diagnostic approach to uncovering your authentic authority and building a platform that sounds like you. We talk about the difference between frameworks and the broader stack of transformational IP (principles, practices, processes, and frameworks), why so many creators get stuck copying what worked for someone else, and how to find the “singer’s formant” in your brand—a signal that cuts through the noise without shouting. Macy offers permission to try on other models (yes, covers before originals), while still crafting work that’s unmistakably yours. You’ll hear: Why “be authentic” isn’t enough—and where to start instead.Principles vs. practices vs. processes vs. frameworks (and which ones you naturallycreate).The Kelly Clarkson “covers to originals” analogy for developing your voice.When copying tactics backfires—and how to adapt them to your strengths.The “singer’s formant” of thought leadership: cutting through without getting louder.A live mini-read of Tami’s archetype results (Wisdom Writer + Research Innovator +Digital Learning Architect).Practical ways to publish with nuance when you hate “performative authenticity.” Timestamps (approximate) 00:00 — Why we hoard frameworks (and what to do instead) 07:20 — Covers before originals: permission to try on 14:30 — Principles, practices, processes, frameworks: what’s the difference? 24:15 — When a great course doesn’t sell (and the pivot that did) 36:40 — Archetypes: how you naturally express ideas 47:10 — Authenticity that resonates (not performative) 56:00 — Your next three moves Links Macy’s quiz: macyrobison.com/quiz Macy’s podcast: Own Your Impact Macy on LinkedIn: https://www.linkedin.com/in/macyrobison/ Find me on LinkedIn: LinkedInFind me on Instagram: @tamienfieldVisit my website: brandyourselfconsulting.com

    1 hr

  4. SEP 9

    E12 | From Cringe to Confident: Jenna Redfield’s Guide to Video That Works

    Video content doesn’t have to be complicated—or cringey. In this episode, Jenna Redfield, video strategist and founder of Red Thread Studio, breaks down how to show up on camera with clarity, confidence, and content that actually converts. With a background in film production and a heart for making things easier (not harder), Jenna shares how she helps business owners batch professional video content in just four hours—without losing authenticity or burning out. We talk about the difference between being “real” and being unfiltered, how to structure content for long-term discoverability (hi, YouTube search), and why going viral isn’t the goal—but being memorable is. Plus, Jenna shares what a viral TikTok taught her about intentional visibility. Whether you’re camera-shy, content-weary, or ready to finally put your face (strategically) on your brand, this conversation is a must-listen. You’ll hear about: How to show up on video without oversharingJenna’s interview-style approach that puts clients at easeThe ROI of searchable content vs. short-term trendsWhy “done is better than perfect” (especially on YouTube)Practical tips for memorable personal branding This is your permission slip to do video your way—with strategy, simplicity, and just enough polish to be proud of. Guest Links: LinkedIn: https://www.linkedin.com/in/jennaredfield/ Substack: https://jennaredfield.substack.com/ TikTok: https://www.tiktok.com/@jennaredfield Tami’s interview on Jenna’s podcast: https://youtu.be/Qpkk2YT8ltc?feature=shared Find me on LinkedIn: LinkedInFind me on Instagram: @tamienfieldVisit my website: brandyourselfconsulting.com

    32 min

  5. JUN 3

    E11 | Authenticity Through Fiction: How Stories Shape Our Understanding of Self with Annmarie Boyle

    In this episode of the Candid Content Revolution, I got to sit down with my longtime friend Annmarie Boyle—entrepreneur, content creator, and now romance novelist—for one of those conversations that goes deep fast. We talked about the intersection of authenticity and storytelling—and how fiction, even though it’s technically “made up,” can be one of the most honest things we create. It has the power to crack us open and help us connect in ways that feel realer than real. Annmarie shared what it was like to shift from copywriter to novelist—and how that pivot completely changed her relationship with “authentic” communication. Spoiler: it’s not about telling everything. It’s about telling the truth behind what you do choose to share. We also got into how the pressure to perform (hello, metrics and algorithms) can pull us away from what actually matters. The real magic? It’s in the intention. The emotional resonance. The why behind the post. Authenticity isn’t a formula. It’s a feeling. And when we let that lead, connection follows. Key Takeaways: Focus on intention rather than metrics when creating contentUse fiction as a tool for self-reflection and growthAllow consistency to align with your natural rhythmTrust that authentic content will find its audienceConsider emotional truth over complete transparencyCreate boundaries that allow for authentic sharing while maintaining privacy Links: Annmarie’s Insta: annmarieboyleauthor The Plot Line: https://annmarieboyle.substack.com/ Website: https://annmarieboyleshop.com/ Find me on LinkedIn: LinkedInFind me on Instagram: @tamienfieldVisit my website: brandyourselfconsulting.com

    46 min

  6. MAY 22

    E10 | Why Your Voice Matters More Than Ever with Stacey Moore

    In this episode, I sit down with Stacey Moore—founder of Hot Goss and the creative mind behind the AI assistant Sassy—for a real, unfiltered conversation about authenticity, AI, and how the two can (actually) work together in modern content creation. Stacey and I are both longtime marketers who’ve seen firsthand how the digital landscape keeps shifting—and how tempting it can be to either fear AI or use it as a shortcut. One thing I’ve come to terms with is that AI isn’t here to replace human creativity. It’s here to amplify it. We dig into how to use tools like Sassy and ChatGPT as collaborative partners, not crutches—especially when it comes to content strategy, storytelling, and repurposing work without losing your voice. We also talk about what it looks like to stay human in a world that’s moving faster than ever, and why the real magic still comes from human insight, emotion, and expertise. If you’ve been wondering how to use AI without selling your soul (or sounding like a robot), this episode is for you. Key Takeaways: AI can enhance rather than diminish authentic expressionExpert knowledge remains crucial for high-quality contentMindful observation can generate valuable content ideasDifferent contexts require different authentic expressionsAI tools should be used intentionally and responsiblySelf-reflection can be enhanced through AI interactionContent creation should focus on adding value to audienceProfessional expertise combined with AI produces best results Hot Goss: https://hotgoss.wtf/ Stacey Moore on LinkedIn: https://www.linkedin.com/in/thestaceymoore/ Find me on LinkedIn: LinkedInFind me on Instagram: @tamienfieldVisit my website: brandyourselfconsulting.com

    44 min

  7. MAR 25

    E9 | Is Your Anxiety...Your Superpower? with Missy Boser

    In this episode, Missy Boser and I talk about the messy, beautiful intersection of authenticity, anxiety, and leadership. Missy’s story is powerful — she started her journey as a successful health and wellness blogger, openly sharing her 100-pound weight loss and passion for running. But in 2014, long before mental health was part of the mainstream conversation, she made the bold decision to speak publicly about her struggles with anxiety. Then, during a winter run, everything changed. Missy suffered a serious accident that led to a traumatic brain injury and a long, challenging recovery. That experience forced her to slow down, reevaluate her priorities, and completely reframe how she approached both life and leadership. Today, as a healthcare tech leader managing three teams, Missy champions the belief that showing up as your full, human self at work isn’t just allowed — it’s essential. She talks openly about how authenticity takes practice, how vulnerability is a leadership strength, and how professional and personal growth are far more intertwined than we sometimes want to admit. Key Takeaways ✨ Authenticity isn’t a destination — it’s something you build through small, brave moments of practice. ✨ Your personal challenges can actually become your greatest professional strengths. ✨ The best networking doesn’t start with a pitch — it starts with genuine curiosity. ✨ Vulnerability isn’t a weakness — it’s what builds true trust with your team and community. ✨ Your social media (and your brand) should reflect your real values and real energy. ✨ Growth almost always feels uncomfortable — and that's often a sign you're doing something brave. ✨ Talking openly about mental health can inspire, lead, and create spaces where others feel seen. This conversation is for anyone who’s ever wondered if their struggles disqualify them from leadership, or if it’s really possible to lead and build a brand while being fully yourself. Connect with Missy on LinkedIn: https://www.linkedin.com/in/melissaboser/ Find me on LinkedIn: LinkedInFind me on Instagram: @tamienfieldVisit my website: brandyourselfconsulting.com

    46 min

  8. MAR 11

    E8 | Why Your Filtered Online Persona Is Exhausting You...And How To Fix It!

    Hey Friend, Tami here! This one's just me, and I’m going unfiltered. (Someone suggested calling this ‘Tami Unhinged,’ but we’re not quite there yet. 😂) I’ve been researching how authenticity impacts not just our marketing but our mental and even physical health—and let’s just say, it’s a game-changer. The truth is, showing up as a polished, filtered version of yourself might actually be causing more stress than just being real. Who knew? In this solo episode, I break down: ✅ Why showing up online as your real self reduces stress (yes, there’s science behind this) ✅ How filtering yourself to fit expectations creates an exhausting mental load ✅ The difference between curated and connected content—and why personal stories matter ✅ The cognitive dissonance theory (a fancy way of saying why it feels weird to change) ✅ Why LinkedIn data proves that personal, human posts outperform thought leadership every time We all know that persona fatigue is real. If you’ve ever typed out a post, hesitated, then deleted it because it felt too much or off-brand, this episode is for you. Let’s break the cycle. So, ready to post something that actually sounds like you? Hit play! Here's that research link I mentioned in the show: https://pmc.ncbi.nlm.nih.gov/articles/PMC7538578/ PS: 💬 DM me: What’s the biggest struggle you have with showing up authentically online? I’d love to hear your thoughts. Find me on LinkedIn: LinkedInFind me on Instagram: @tamienfieldVisit my website: brandyourselfconsulting.com

    14 min
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About

Welcome to "The CANDID Content Revolution," hosted by Tami Enfield, where authenticity reigns supreme. Authenticity often gets lost in the shuffle in the vast world of online content. But not here. We're on a mission to redesign the internet, infusing it with real, raw, and relatable content that resonates with who YOU truly are.Tami Enfield, a renowned brand strategist and marketing expert, guides you through the CANDID Content Framework™. This revolutionary methodology is designed to help entrepreneurs, influencers, and content creators confidently develop a genuine online presence. Whether you're struggling to connect with your audience or seeking to elevate your brand, this podcast offers insightful interviews, engaging discussions, and actionable strategies to bring your brand to life. Join the revolution as we uncover the art of genuine content creation, delve into the power of empathy in branding, and explore how a simple, honest approach can create a profound impact online.Every episode is a step towards crafting a kinder, more empathetic online world. You'll gain access to valuable resources, including the free CANDID Content Playbook, and you'll become part of a community committed to making the internet a more authentic space.Find your voice, expand your influence, and be part of the CANDID Content Revolution. Available on all major podcast platforms, and show notes, resources, and more at tamienfield.com.

Information

  • Creator
    Tami Enfield
  • Years Active
    2023 - 2025
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © 2025 Brand Yourself Consulting All Rights Reserved.
  • Show Website
    The CANDID Content Revolution