The Canvas Podcast

The Canvas by Querencia

The story behind fashion brands, artists and entrepreneurs, working alongside the United Nations Sustainable Development Goals to strive for a better, fairer and more mindful world.

  1. Town Hall 12: Upcycled Denim with The Untrend Shop, NOORISM and Tove by Design

    08/24/2020

    Town Hall 12: Upcycled Denim with The Untrend Shop, NOORISM and Tove by Design

    A weekly community driven conversation that focuses on The Canvas' community of companies, brands and partners working towards a more mindful and transparent world. This week The Canvas' Town Hall focuses on community brands that have build their business around upcycling denim, and thus tapping into one of the largest up/recyclable fabric supplies in the fashion industry.  NOORISM Noor Bchara is a New York based Fashion Designer, sustainability consultant and educator, specializing in the scalability of upcycling and repurposing. She received her Bachelor of Fine Arts in Fashion Design from the Fashion Institute of Technology in New York, and Polimoda in Florence, Italy. Noor got her start in Fashion by interning at Marc Jacobs and has since designed for Zac Posen, TAHARI ASL, Ellen Tracy and Kate Spade. She founded NOORISM in 2015 after being disheartened by the volume of poorly-made, practically disposable clothes produced by the Fashion industry every year. NOORISM is a Brooklyn based women’s wear brand that produces clothing and accessories using repurposed jeans, all made in New York.  She is a former Venture Fellow at the Brooklyn Fashion Design Accelerator, a Pratt initiative. Noor is also an Alumni of the Arts Envoy Program where she travels through the US Embassy and teaches about upcycling in other countries. She most recently founded Upcycle Design School where she offers on-demand video classes as well as group coaching all about upcycled design and is available for speaking engagements. The Untrend Shop The Untrend Shop is an upcycled vintage denim brand that creates one of a kind wearable art from unwanted thrifted denim garments and recycled texile scraps. The goal is to re-imagine what ordinary denim garments can look like, all while avoiding harmful production practices or using any new materials. This brand is currently a one women show, created entirely by Aly Reinert from her Studio in Brooklyn, NY. Aly has a degree in textile and apparel design, and decided to start The Untrend Shop after working in corporate fashion and seeing first hand all the waste that is created by the industry. She also saw how much clothing was being discarded each year by consumers and became passionate about upcycling these unwanted garments into something new and unique. Tove by Design Over the years, Tove worked at the drawing table and the glass studio while representing her glass company Egenart, located outside of Oslo, and AO Glass in Vermont, at markets, stores, and shows. Tove felt that she was missing out on that great garment that would make her feel put together and look “the part” of her trade. A few years ago, Tove with Annika Axelson and Amanda Nordin’s help, developed their garment she had always wanted—a wrap-skirt that folds in the back with front pockets. It became The Maker Skirt, for folks at work and play.

    1h 8m
  2. Town Hall 9: The PAUSE Fashion Hub Acquisition

    07/11/2020

    Town Hall 9: The PAUSE Fashion Hub Acquisition

    The Canvas by Querencia acquires PAUSE Fashion Hub The Canvas by Querencia, the Brooklyn-based ethical fashion retail platform, has acquired Amsterdam-based conscious art and fashion production company PAUSE Fashion Hub, which will be ending and transferring its operations after five years of successful global pop-ups and collaborations, propelling ethical fashion opportunities for sustainable fashion brands and designers around the world. The Canvas will be utilizing the acquired digital assets for the purpose of increased transparency and story telling in collaboration with their growing community, now at over one hundred and sixty brands and partners from six continents. About Leticia, Romina and PAUSE Leticia Bordoni graduated in international business and has a diverse background, as well as years of experience in developing and implementing communication strategies for engaging, promoting, creating and maintaining long-lasting relationships. At the beginning of her career, Leticia worked in export and import for big multinationals companies based in Argentina. Later, she focused more on marketing and commercial aspects, being the Commercial Manager of an Argentinian franchise of luxury cosmetics such as, amongst others, Christian Dior, Chanel, Lancôme, Givenchy and Yves Saint Laurent. During her time in the Netherlands, she worked for an international eco-friendly Leather company based in Paris, as head of branding and communication. At PAUSE Fashion Hub, Leticia is in charge of the implementation of brand strategies, brand activation, marketing, and communications. Romina Pirani studied accountancy and business management, complementing her studies with a long journey in different art disciplines since her early years, which gives her an interesting perspective on the organization. Graduated in Performing Arts, she studied Art Direction for Fashion at Central Saint Martins-University of Arts London. Having increased her skills with different couches, like Ana Garmendia in Paris and Federica Dall’Orso in New York. From 2012 she has been working as a freelancer in art direction, styling, costume and set design for different projects, like TED, Fashion Revolution, Unicef,  and for upcoming brands in Paris, Milan and New York. These experiences have encouraged her to combine creativity and business and to develop better skills in communication, aesthetics, and leadership. As a trademark in her projects, as in her outfits, she utilizes with reused, recycled, and or her family member’s garments, a philosophy from her teenage years. At PAUSE Fashion Hub, Romina is in charge of the creative direction and the designers, Performances and events’ curation for each experience, the coordination with designers, set up of spaces, visual merchandising and logistics. "PAUSE FASHION HUB is a global leading retail, activation, and consulting platform that specializes in showcasing, selling and promoting curated conscious fashion designers and brands collectively in the top cities of the world. The focus is on hosting multi-sensorial experiences to approach the audience and invite them to discover unique premium designed and ethically made pieces from every corner of the world.  Each edition is held in specially selected outstanding venues, together with fashion shows, art exhibitions and performances, and live music. PAUSE FASHION HUB experiences have been traveling the world, hosting editions in the most attractive and fashionable cities, from Amsterdam to New York, Paris, London, Barcelona, and Brussels. Throughout ten editions, we have worked with more than 300 brands with whom we nurture trusting and long-lasting relationships to this day.”

    53 min

Ratings & Reviews

5
out of 5
2 Ratings

About

The story behind fashion brands, artists and entrepreneurs, working alongside the United Nations Sustainable Development Goals to strive for a better, fairer and more mindful world.