63 episodes

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne and Godiva to name a few. I now travel the country as a motivational speaker challenging people to craft their personal brands using just ‘One Word’. Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. I’ll also talk directly to you and reveal the ‘One Word’ for brands such as Starbucks, Apple, SPANX and Oreo. I’ll even throw into the mix my branding concepts for some influential people like Ashley Graham, Kelly Clarkson, Gary Vee, Brene Brown and many more. Join me on my mission to transform one million lives ‘One Word’ at a time.

The Catalyst Effect with Rich Keller Rich Keller

    • Business
    • 5.0 • 39 Ratings

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne and Godiva to name a few. I now travel the country as a motivational speaker challenging people to craft their personal brands using just ‘One Word’. Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. I’ll also talk directly to you and reveal the ‘One Word’ for brands such as Starbucks, Apple, SPANX and Oreo. I’ll even throw into the mix my branding concepts for some influential people like Ashley Graham, Kelly Clarkson, Gary Vee, Brene Brown and many more. Join me on my mission to transform one million lives ‘One Word’ at a time.

    The 3 Key Principles of Marketing Using A House Analogy!

    The 3 Key Principles of Marketing Using A House Analogy!

    I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...THE 3 KEY PRINCIPLES OF MARKETING USING A HOUSE ANALOGY!

    • 10 min
    Alexa Gambardella: How discovering her 'One Word’ personal brand transformed her life!

    Alexa Gambardella: How discovering her 'One Word’ personal brand transformed her life!

    Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.
     
    Here are the 5 things you need to know about today’s guest, Alexa Gambardella:
     
    Number 1:
     
    Alexa is a graduate of Emory University with a Bachelor of Arts in Sociology and Global Health.
     
    Number 2:
     
    Upon discovering her ‘One Word’, Alexa makes a seismic shift in her professional life that drives home my branding philosophy that “All it takes is ‘One Word’ to Stand-out Conquer Obstacles Reach Excellence and SCORE.” You’ll be inspired to take action and discover your own ‘One Word’!
     
    Number 3:
     
    In this episode, you will learn about an employee engagement program Alexa Co-founded at Vitech dedicated to building community, cultivating employee talent, and strengthening communication across the company.
     
    Number 4:
     
    Alexa shares a story about wanting to “Fit In” at 10 years old based on society’s expectations of what girls were supposed to look like. You will be moved when you hear the advice Alexa would now give her 10 year old self if she had the chance to do it all over again.
     
    AND
     
    Number 5:
     
    Alexa’s ‘One Word’ Personal Brand…Take a listen to this episode to hear her answer.
     
    Let’s meet Alexa Gambardella.

    • 2 hr 4 min
    Cheerios: Disrupting “CEREAL” using just ‘One Word’!

    Cheerios: Disrupting “CEREAL” using just ‘One Word’!

    I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip

    • 10 min
    Rob Lawless: Developing "ROBS 10K FRIENDS" utilizing his 'One Word' personal brand!

    Rob Lawless: Developing "ROBS 10K FRIENDS" utilizing his 'One Word' personal brand!

    Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.
     
    Here are the 5 things you need to know about today’s guest, Rob Lawless:
     
    Number 1:
     
    Rob is a graduate of Penn State University with a Bachelor of Science degree in Finance.
     
    Number 2:
     
    To encourage people to treat human connection as an experience, rather than a transaction, Rob is a man on a mission, with a “Crazy Idea” that I promise will leave you inspired to take action when this episode ends.
     
    Number 3:
     
    Rob’s “Crazy Idea” has received some incredible press, including the Kelly Clarkson Show, the TODAY Show and On Air with Ryan Seacrest. He has also been invited to meet media personalities like Drew Scott and Zach King!


    Number 4:
     
    Rob delivered a TEDx Talk to Emory University on the untapped value of human connection, has spoken at the University of Washington and Amazon, and will be speaking at several universities and corporations this upcoming school year!
     
    AND
     
    Number 5:
     
    Rob’s ‘One Word’ Personal Brand…Take a listen to this episode to hear his answer.
     
    Let’s meet Rob Lawless.

    • 2 hr 12 min
    Google: Disrupting “INTERNET SEARCH” using just ‘One Word’!

    Google: Disrupting “INTERNET SEARCH” using just ‘One Word’!

    I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… Google!

    • 9 min
    Warby Parker: Disrupting the “EYEWEAR INDUSTRY” using just ‘One Word’!

    Warby Parker: Disrupting the “EYEWEAR INDUSTRY” using just ‘One Word’!

    I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip… Warby Parker!

     

    • 12 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

Huggie234 ,

ONE WORD: DRIVER

In this podcast, Rich finds a way to turn a seemingly simply concept into a way to truly transform the lives of the individuals he works with. It is clear from these episodes that these individuals have genuinely endured a path altering change of mindset and a level of growth that they can carry throughout the rest of their journeys. I experienced this first hand when Rich helped me discover my one word, Driver. This is not just a word, but a mentality that I have carried with me throughout my acceptance and experience at Vanderbilt University. I am impressed by Rich’s authenticity, a quality that is often not easy to achieve over a recorded podcast, and am excited to see what else he has in store.

H^2 ,

This is a podcat NOT TO BE MISSED

If you want to go further, faster you need to be listening to this show. Rich Keller does an absolutely incredible job helping you understand the value of personal branding, and giving you actionable tips and strategies you can start using to score, today.

Highly, highly reccomended.

Dylan G User ,

On the $ branding advice!!

Rich has changed my entire view on branding… Through these interviews, I’ve been able to learn tangible, applicable strategies for MY personal and business brands — and we’re already seeing results. Tremendously timely, educational, and entertaining conversations! Couldn’t recommend more 💯

Top Podcasts In Business

You Might Also Like