The Catalyst Effect with Rich Keller Rich Keller

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person’s journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let’s do this!
 
On July 3rd, 2020, Bradi Nathan got the call no parent ever wants to receive: her son, Jack, had passed away at the age of nineteen. The prior evening, Jack had been at a friend's birthday party and swallowed, what he thought, was a Percocet. The pill was laced with Fentanyl.
 
One Party
One Night
One Pill
One Millisecond Decision
 
Jack never woke up.
 
Bradi Nathan took over her son's brand, Happy Jack, with the intention of continuing to raise awareness about mental health. She decided to carry on what Jack had started in order to pay tribute to his memory and complete his objective!
 
This is Happy Jack Mom’s motivational story. 
 
Let’s meet Bradi Nathan.

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person’s journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let’s do this!
 
Here are the 5 things you need to know about today’s guest, Brooke Eby:
 
Number 1: 
Brooke was 29 years old when she experienced her first symptoms. It would be four years before she received her official ALS diagnosis at the age of 33.
 
Number 2: 
Brooke shares an experience at her friend’s wedding that shifted her entire perspective on how she was going to process her diagnosis.
 
Number 3: 
Brooke turned to her strong sense of humor to bring her ALS story to the social media world. With millions of views, Brooke's ultimate goal is that her humor continues to boost others through difficult times. 
 
Number 4: 
Brooke shares how a private message on Instagram led to a game-changing donation match for her ALS fundraiser.
 
AND
 
Number 5: 
The ‘One Word’ I chose for Brooke’s story that embodies the message I want everyone to walk away with after our conversation.
 
Let’s meet Brooke Eby

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person’s journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let’s do this!
Here are the 5 things you need to know about today’s guest, Leslie Weirich:
 
Number 1: Leslie is honoring her 20-year old son Austin, who died by suicide in September, 2016, by doing battle for other youth who lose hope. Leslie now devotes much of her life tirelessly campaigning for suicide prevention, by speaking to teens, young adults, and parents around the world.
 
Number 2: Despite Austin having it all - perfect grades, scholar athlete, President of his class, the list goes on - he took his own life and Leslie believes Austin’s story has the power to save other young lives, and spare other parents the devastating loss they experienced. 
 
Number 3: In this episode, Leslie shares the one question she asked 3 High School audiences that led to her CATALYST MOMENT.
 
Number 4: Leslie also discusses brain science, specifically the role the pre-frontal cortex plays in suicide and suicide prevention.
AND
 
Number 5: The ‘One Word’ I chose for Leslie’s story that embodies the message I want everyone to walk away with after our conversation! 
 
Let’s meet Leslie Weirich!

I’ve always had a bucket list item that I thought would never happen in my lifetime…giving a 𝐓𝐄𝐃 talk! Well five years after making a spur-of-the-moment decision to quit my corporate career, that crazy dream became a reality when I spoke at 𝐓𝐄𝐃𝐱 𝐌𝐚𝐧𝐡𝐚𝐭𝐭𝐚𝐧 𝐁𝐞𝐚𝐜𝐡 on November 5th, 2022 in California. Candidly, my overall experience was both CHALLENGING and profound. That’s why I decided to record this episode, in the hopes of paving an easier road for anyone who is fortunate enough to make it onto a 𝐓𝐄𝐃𝐱 stage like I did. In addition to sharing my 6-month journey to the red dot, I also share 10 learnings that will help anyone who is fortunate enough to share their idea with the world! Good luck on your journey to the red dot!

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their ‘One Word’ core value helps them break through the clutter and stand-out. Let’s listen to today’s brand clip…Dolly Parton!

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.
Here are the 5 things you need to know about today’s guest, Franzi Ibscher:
Number 1: Franzi was born and raised in Munich, Germany.
Number 2: Franzi is a graduate of the Rotterdam School of Management at Erasmus University in the Netherlands and received her master's in management and entrepreneurial leadership at the Babson Olin Graduate School of Business in Wellesley, Massachusetts.
Number 3: In this episode, Franzi shares the lessons learned from the healthcare startup she co-founded and later had to shut down due to Covid. 
Number 4: In this episode, you'll also learn one of Franzi's hiring practices called 'The Airport Test.'
AND
Number 5: Franzi's 'One Word' personal brand. Take a listen to this episode to hear her answer.
Let’s meet Franzi Ibscher.