The Catalyst

Long Beach Area Chamber of Commerce

Build smart. Move fast. Get the edge that lasts. The Catalyst is a high-energy livecast and podcast for business owners and operators ready to scale influence, sharpen execution, and stay ahead in a noisy market. Real conversations. Real strategy. Real momentum.

Episodes

  1. 2D AGO

    The Essential Questions Every Entrepreneur Must Ask

    Summary In this episode of the Catalyst podcast, host Stuart Takehara welcomes Matt Bardocz, a seasoned creative director and entrepreneur, to discuss the essential yet challenging questions that business owners must confront. The conversation emphasizes the importance of understanding the foundational reasons behind starting a business, the evolution of passion, and the necessity of a brand refresh as businesses grow and change. Matt outlines a series of discovery questions that can help entrepreneurs clarify their brand's purpose, identify their target audience, and assess the value they provide to customers. The discussion also touches on the impact of competition, the role of AI in business, and the significance of building trust with customers. Keywords business questions, entrepreneurship, brand purpose, customer trust, AI in business, business discovery, Matt Bardocz, Long Beach Chamber of Commerce, branding strategy, small business insights Takeaways Understanding your business's origin story is crucial. Passion for your business can evolve over time. Identifying your brand's value is essential for success. You can't be all things to all people; focus on a specific audience. Building customer trust takes time, but losing it can happen quickly. Chapters 00:00 Introduction to the Live Stream 02:08 The Importance of Tough Questions 04:12 Discovery Questions for Business 09:53 Understanding Brand Type and Purpose 15:54 Identifying Customer Value 22:54 Understanding Your Customer Base 27:11 The Role of Competitors and Partnerships 28:53 Impact of AI on Business 29:49 The Role of AI in Business Strategy 33:07 Human Experience vs. AI 36:21 Building Trust with Customers 39:29 Rebuilding Trust After Loss 42:14 Understanding Customer Hurdles 46:35 Adapting to Change in Business

    42 min

About

Build smart. Move fast. Get the edge that lasts. The Catalyst is a high-energy livecast and podcast for business owners and operators ready to scale influence, sharpen execution, and stay ahead in a noisy market. Real conversations. Real strategy. Real momentum.