The Category Queen Show Kinsey Machos

Are you struggling with the nagging question of whether you've chosen the right niche? In this episode, I explore the complexities of niche selection and dispel the myth that there's a "right" or "wrong" choice. Drawing from personal experience and client stories, I reveal why black-and-white thinking can be a major hindrance to business growth. 
You'll learn how to shift your mindset to see all decisions as steps towards success, and how to fine-tune your messaging to attract your ideal clients. Let's eliminate the unnecessary stress of niche selection and focus on what truly drives success in your business.
Key Takeaways:
Learn how to shift your mindset to see all decisions as steps towards success.Discover how to fine-tune your messaging to better resonate with your ideal clients.Recognize that issues in your business are often more about messaging and marketing than niche selection.Gain insights on how to handle growth phases and the accompanying doubts and insecurities.
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this special conversation, I sit down with Emily Hirsh, founder of Embodied Marketing Agency, to explore her incredible journey from a determined entrepreneur to a thriving business leader who embraces both strategic and 'woo' approaches. 
Emily's story is filled with moments of profound transformation, balancing motherhood, marriage, and a thriving business. We dive into how she managed the early survival years, overcame societal expectations, and found harmony between the hustle and feminine energy. 
You’ll walk away inspired and ready to find your own balance in business and life.
Key Takeaways:
Understand the importance of blending strategic and intuitive approaches in business.Discover the power of recognizing and utilizing both masculine and feminine energies.Learn how to implement intentional pauses and creativity in your work routine.Gain insights into fostering a supportive and empowered team culture.Hear practical advice on navigating the current economic climate with effective marketing strategies.
About the Guest
Emily Hirsh is a leading Digital Marketing Strategist, entrepreneur and founder of Embodied Marketing, one of the fastest growing digital marketing agencies that is responsible for over $131 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs to grow their businesses and generate massive revenue using her revolutionary Embodied Marketing Process.
Links:
Website: https://embodiedmarketing.com/
Instagram: https://www.instagram.com/em.bodiedmarketing/
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this live coaching call with a client, I tackle a challenge many professionals encounter: making their deep, technical expertise clear and compelling to their audience. We often get so wrapped up in the intricacies of our field that we might forget how to communicate effectively with those who aren't as familiar with the subject.
This episode features a coaching session with a clinician who specializes in PCOS and fertility. Listen as I guide her through refining her messaging to better resonate with her clients. Even if you're not a clinician, you'll find valuable strategies for presenting your expertise in an engaging and understandable way.
You'll gain practical tips on how to translate complex ideas into language that captures your audience's attention and drives engagement. We explore the significance of simplifying your message without diluting its impact and how to highlight your unique approach to stand out
Key Takeaways:
Understand why simplifying your message doesn't mean dumbing it down.Learn how to balance technical knowledge with relatable communication.Discover the core pillars of effective client support, from nutrition to stress management.Gain insights into creating compelling content that showcases your expertise.
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Imagine being able to solve problems quickly and keep your momentum going. In this episode, I dive into a powerful mindset shift that every entrepreneur needs: learning how to make decisions and build self-trust without letting negative emotions take over. I share practical strategies to identify what’s working, develop hypotheses, and stay in a proactive, empowered state. Tune in to discover how you can become a better decision-maker and problem-solver, leading to more success and confidence in your business journey.
Key Takeaways:
Understand the importance of framing problems accurately without negative, absolute language.Learn to develop and test hypotheses to solve business challenges effectively.Discover how maintaining momentum, even through trial and error, leads to better results.Embrace the role of a CEO by making informed decisions based on data and intuition.Cultivate self-trust and reduce reliance on external validation for decision-making.
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

You've likely heard the saying, 'Your thoughts create your reality,' but can you truly discern which thoughts serve you and which don't?
Drawing from my personal experiences and insights from coaching hundreds of women, I reveal the most common thought patterns that keep women trapped. Recognizing these patterns is just the first step—but it's often the most challenging.
Once you become aware of these limiting thoughts, I will equip you to apply the lessons from this episode, propelling yourself forward regardless of your feelings or current circumstances.
Tune in to discover how to reclaim control of your mindset, unlock your true potential, and achieve the results you desire.
Key Takeaways:
Understand the impact of disempowering thoughts on your life and business.Learn how to identify and shift thoughts that are keeping you stuck.Discover practical strategies to replace disempowering thoughts with empowering ones.Gain insights from real-life examples and personal experiences.
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Join me as I sit down with Jason Phillips, the founder of the Nutritional Coaching Institute, to explore his journey from the early days of coaching to building a multi-million dollar enterprise. 
Discover the pivotal moments that shaped his career, the challenges he faced, and how he realigned his business to match his true desires. Jason shares invaluable insights on balancing success with personal fulfillment, making courageous decisions, and staying true to your mission. 
Whether you're experiencing burnout or looking to pivot, this episode offers a wealth of inspiration and practical advice to help you realign with your goals.
Key Takeaways:
The importance of service in building a successful business.Navigating the transition from peak performance to personal realignment.Strategies for creating a business that aligns with your life and values.The role of mentorship and vision in sustaining long-term success.Practical steps to redefine success and happiness in your entrepreneurial journey.
About the Guest
Jason Phillips is the founder of the Nutritional Coaching Institute. He discovered the power of nutritional coaching as a young man when he recovered from anorexia and learned that the proper application of food can save lives.
He has worked with everyone from pro athletes to weekend warriors. Jason was the first to educate the CrossFit community on the importance of post-workout supplements, and he has since gone on to work with UFC fighters, WWE wrestlers, and fitness celebrities.
These experiences have taught him that you don’t need a “nutrition philosophy”—all you need is a tool chest of smart nutrition coaching techniques and a system to determine what your clients need right now.
So, he created the Nutritional Coaching Institute to equip others with the tools, mindset, and confidence needed to tackle any client’s toughest eating challenges.
Instagram: https://www.instagram.com/realjasonphillips/
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.