The CEO Show

Laura Canham
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The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends. Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO. Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business. Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry! If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place. Find out more here: www.thelovebizacademy.com.au

  1. 2d ago

    71. My honest opinion on those controversial wedding industry awards

    Every year, award season rolls around and the wedding industry absolutely loses its mind. There’s always drama, strong opinions and plenty of people telling you exactly why you should or shouldn’t enter. So today, I’m giving you my hot take. I’ve had very different experiences with awards in my own business. Some have felt genuinely exciting and well-earned. Others? Let’s just say the process left a lot to be desired. In this episode, we’re chatting about what actually matters when you’re deciding whether an award is worth entering, why I don’t think paying is automatically the red flag people make it out to be, and the bigger marketing opportunity most wedding business owners are completely missing. Because sometimes the industry conversation and the smart business decision are two very different things. We talk about: Why wedding industry awards cause so much controversyWhat makes an awards process feel credibleThe truth about paying to enter or attendWhy awards can be valuable beyond the trophyHow to decide if an opportunity makes sense for your businessIf you’ve been wondering whether wedding industry awards are worth the money, whether they actually help with bookings or whether you should ignore them altogether, this episode is for you. Relevant links: Enrolments for The CEO Club are now open. Click here to learn more   Connect with Laura on Instagram

  2. Aug 11

    70. How to create money all year round in a 'seasonal business'

    Just because weddings are seasonal doesn’t mean your income should be too. One thing I really want wedding business owners to stop accepting is the idea that off-season automatically means struggling, stressing about cash flow or waiting for wedding season to rescue you again. That feast-or-famine cycle might be common in the wedding industry, but it doesn’t have to be your normal. In this episode, I’m talking about what it actually takes to create more consistent revenue throughout the year, even when you’re not delivering as many weddings. We’re getting into the difference between simply being booked and building a business that gives you real financial stability. I’ll also walk you through the key areas to look at if your income tends to drop the second things get quieter, and how to start thinking more strategically about protecting your cash flow before off-season even arrives. We talk about: Why off-season doesn’t have to mean low incomeThe number your business should never dip belowWhat could be causing inconsistent enquiriesWhy more leads aren’t always the answerCreating smarter income opportunities in quieter monthsIf you’re over the income rollercoaster and want your wedding business to feel more stable, profitable and supportive all year round, this episode is for you. Relevant links: Enrolments for The CEO Club are now open. Click here to learn more   Connect with Laura on Instagram

  3. Aug 5

    69. CEO Conversations - The secret to building a profitable wedding business in a small town with Becky Barry

    What if the wedding business you’re trying to build doesn’t need to look anything like the ones you’re comparing it to? Becky Barry is a regional celebrant who went from juggling a secure school job, family life and a brand-new business to creating a career with more freedom, flexibility and space for what matters most to her. But her journey hasn’t followed the usual wedding industry playbook. In this episode, Becky and I have a very honest chat about what it really looks like to back yourself when you live hours from a major city, you’re surrounded by lower-priced options and the traditional marketing advice doesn’t quite fit your business. We talk about the moment she decided to stop waiting for proof that it would work, the challenges she’s faced along the way and how her idea of success has changed as her life has evolved. We talk about: Leaving a secure job before everything felt certainBuilding a wedding business in a regional areaCharging in a market where cheaper options are everywhereFinding bookings without following every marketing ruleCreating a business that supports your life and familyIf you’re building your wedding business around a job, family, location or lifestyle that doesn’t fit the usual mould, this conversation will give you plenty to think about. Relevant links: Enrolments for The CEO Club are now open. Click here to learn more  Connect with Laura on Instagram Learn more about the Wedding CEO Program

  4. Jul 31

    68. The #1 hack to increasing your prices without getting ghosted

    Have you ever raised your prices, watched your enquiries slow down and immediately thought, “see, I knew I was too expensive”? You’re not alone. So many wedding pros increase their rates, get a few more no’s or suddenly hear crickets, then panic and put their prices straight back down. But what if the price was never actually the problem? In this episode, we’re talking about why changing the numbers on your website isn’t enough to make a price increase stick.  I’m also sharing the story of a wedding celebrant who was convinced couples in her area wouldn’t pay more. She’d tried increasing her prices before, but it never worked. This time, she used the proven price increase strategy from The CEO Club and what happened next completely changed the way she saw her pricing. We talk about: Why your previous price increase may not have workedThe mistake wedding professionals make when updating their ratesWhat couples need to understand before they’ll pay moreHow to raise your prices without immediately losing confidenceIf you know you’re undercharging but you’re terrified that increasing your prices will lead to fewer enquiries, more ghosting or no bookings, this episode is for you. LINKS Enrolments for The CEO Club are now open. Click here to learn more

  5. Jul 21

    67. Being fully booked is a TRAP! Do this instead...

    Being fully booked is often sold as the ultimate sign of success in the wedding industry. But what if a packed calendar, endless meetings and every weekend taken up with weddings is not actually the dream? In this episode, I’m breaking down why being fully booked can leave you exhausted, underpaid and with a business that relies entirely on you being available all the time. Because more weddings do not automatically mean more profit, more freedom or a better life. We talk about: Why being fully booked often means more admin, more pressure and less freedom, not more successWhy chasing volume can quietly keep your prices low and your business unprofitableThe real difference between revenue and profit, and why most people never look at itWhat one client changed after hitting 100 bookings in her first year and nearly burning outWhy some of my clients now make more money from fewer, better fit bookingsIf you are busy all the time but your bank account is not reflecting the effort you are putting in, this episode is for you. Because the goal is not to be fully booked. The goal is to be fully profitable. LINKS: Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram

  6. Jul 16

    66. CEO Conversations - Walking away from her job and relationship turned into building her dream business with Brittany Mather

    What if the thing holding your business back is not talent, but trying to sell everything at once? This week I'm joined by past client Britt, a Byron Bay marriage celebrant and founder of Happy Days Weddings. Before starting her business, Britt was juggling three jobs and stuck in a cycle where the money came in and went straight back out again. She knew she wanted more, but had never been taught how to actually run a business, and it took her over a year of sitting on the fence before she finally invested in support. Once Britt got ruthlessly clear on her one core offer, everything changed. She left her corporate job and built a business that now gives her both the income and the freedom she once thought she had to choose between. In this episode we discuss: Why being brilliant at your craft does not mean you know how to run a businessWhy pulling back to one core offer felt boring, but became the foundation for everything afterHow the right support gave Britt the courage to hand in her resignation with no safety netWhy lead trackers and KPIs became her favourite part of running a businessThis is such a good listen if you have big ideas and are ready to build a business that actually works instead of spinning your wheels. LINKS: Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram If you’d like to register for one of Britt’s Breathwork sessions, click here Learn more about the Wedding CEO Program

  7. Jul 14

    65. What's holding your business back from making $20k months?

    If you want to make more money in your wedding business but consistent $20K months feel completely out of reach, this episode is for you. There are so many myths around what it takes to reach bigger income goals. You might think you need a huge audience, a luxury brand, a big team, more offers or a diary packed with even more weddings. But consistent $20K months are not about becoming a completely different business. They are about building a business model designed to create more revenue, more profit and more freedom from the work you are already doing. In this episode, I’m breaking down the biggest myths that keep wedding pros playing small and capping their income potential. We talk about: Why you do not need a massive audience or thousands of followers to make more moneyWhy $20K months are possible without positioning yourself in the luxury wedding marketHow solopreneurs and small teams can create consistent $15K to $30K monthsWhy creating more packages and offers can actually make your business harder to growThe difference between being fully booked and being genuinely profitableHow better pricing, positioning, sales and systems can help you earn more without sacrificing more weekendsWhy the right business model matters more than being internet famous, having a huge team or working harderIf you have been telling yourself that bigger income months are only available to people with a completely different business, audience or lifestyle, this episode will help you challenge those beliefs and see what is actually possible for you. LINKS Learn more about the CEO Mastermind Download the FREE $20k Wedding Business Calculator Connect with Laura on Instagram Learn more about the Wedding CEO Program

  8. Jul 8

    63. Before you spend another dollar on marketing, listen to this

    If your calendar is looking a little too empty, your first thought is probably, “I need more enquiries.” But what if that is not actually the problem? In this episode, I’m breaking down the biggest mistake I see wedding business owners make when they want to grow, and how to work out whether you really have a marketing problem, a sales problem - or something else entirely holding your income back. We talk about: How to tell whether you genuinely need more wedding enquiries or whether your marketing is already doing its jobWhy getting ghosted can actually give you useful information about your businessWhat to look at if you are booking weddings but still not making enough moneyThe three key areas that could be creating a bottleneck in your wedding businessWhy tracking a few simple numbers can save you months of wasted time, money and effortIf you have been creating more content, joining directories, considering ads, or trying every possible way to get more leads, this episode will help you figure out whether that is actually where your focus needs to go. LINKS: Download the FREE $20k Wedding Business Calculator Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram

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About

The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends. Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO. Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business. Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry! If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place. Find out more here: www.thelovebizacademy.com.au

Information

  • Creator
    Laura Canham
  • Years Active
    2023 - 2026
  • Episodes
    73
  • Rating
    Explicit
  • Copyright
    © 2026 The CEO Show
  • Show Website
    The CEO Show

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