The CEO Show

Laura Canham
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The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends. Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO. Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business. Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry! If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place. Find out more here: www.thelovebizacademy.com.au

  1. 6d ago

    67. Being fully booked is a TRAP! Do this instead...

    Being fully booked is often sold as the ultimate sign of success in the wedding industry. But what if a packed calendar, endless meetings and every weekend taken up with weddings is not actually the dream? In this episode, I’m breaking down why being fully booked can leave you exhausted, underpaid and with a business that relies entirely on you being available all the time. Because more weddings do not automatically mean more profit, more freedom or a better life. We talk about: Why being fully booked often means more admin, more pressure and less freedom, not more successWhy chasing volume can quietly keep your prices low and your business unprofitableThe real difference between revenue and profit, and why most people never look at itWhat one client changed after hitting 100 bookings in her first year and nearly burning outWhy some of my clients now make more money from fewer, better fit bookingsIf you are busy all the time but your bank account is not reflecting the effort you are putting in, this episode is for you. Because the goal is not to be fully booked. The goal is to be fully profitable. LINKS: Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram

  2. Jul 16

    66. CEO Conversations - Walking away from her job and relationship turned into building her dream business with Brittany Mather

    What if the thing holding your business back is not talent, but trying to sell everything at once? This week I'm joined by past client Britt, a Byron Bay marriage celebrant and founder of Happy Days Weddings. Before starting her business, Britt was juggling three jobs and stuck in a cycle where the money came in and went straight back out again. She knew she wanted more, but had never been taught how to actually run a business, and it took her over a year of sitting on the fence before she finally invested in support. Once Britt got ruthlessly clear on her one core offer, everything changed. She left her corporate job and built a business that now gives her both the income and the freedom she once thought she had to choose between. In this episode we discuss: Why being brilliant at your craft does not mean you know how to run a businessWhy pulling back to one core offer felt boring, but became the foundation for everything afterHow the right support gave Britt the courage to hand in her resignation with no safety netWhy lead trackers and KPIs became her favourite part of running a businessThis is such a good listen if you have big ideas and are ready to build a business that actually works instead of spinning your wheels. LINKS: Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram If you’d like to register for one of Britt’s Breathwork sessions, click here Learn more about the Wedding CEO Program

  3. Jul 14

    65. What's holding your business back from making $20k months?

    If you want to make more money in your wedding business but consistent $20K months feel completely out of reach, this episode is for you. There are so many myths around what it takes to reach bigger income goals. You might think you need a huge audience, a luxury brand, a big team, more offers or a diary packed with even more weddings. But consistent $20K months are not about becoming a completely different business. They are about building a business model designed to create more revenue, more profit and more freedom from the work you are already doing. In this episode, I’m breaking down the biggest myths that keep wedding pros playing small and capping their income potential. We talk about: Why you do not need a massive audience or thousands of followers to make more moneyWhy $20K months are possible without positioning yourself in the luxury wedding marketHow solopreneurs and small teams can create consistent $15K to $30K monthsWhy creating more packages and offers can actually make your business harder to growThe difference between being fully booked and being genuinely profitableHow better pricing, positioning, sales and systems can help you earn more without sacrificing more weekendsWhy the right business model matters more than being internet famous, having a huge team or working harderIf you have been telling yourself that bigger income months are only available to people with a completely different business, audience or lifestyle, this episode will help you challenge those beliefs and see what is actually possible for you. LINKS Learn more about the CEO Mastermind Download the FREE $20k Wedding Business Calculator Connect with Laura on Instagram Learn more about the Wedding CEO Program

  4. Jul 8

    63. Before you spend another dollar on marketing, listen to this

    If your calendar is looking a little too empty, your first thought is probably, “I need more enquiries.” But what if that is not actually the problem? In this episode, I’m breaking down the biggest mistake I see wedding business owners make when they want to grow, and how to work out whether you really have a marketing problem, a sales problem - or something else entirely holding your income back. We talk about: How to tell whether you genuinely need more wedding enquiries or whether your marketing is already doing its jobWhy getting ghosted can actually give you useful information about your businessWhat to look at if you are booking weddings but still not making enough moneyThe three key areas that could be creating a bottleneck in your wedding businessWhy tracking a few simple numbers can save you months of wasted time, money and effortIf you have been creating more content, joining directories, considering ads, or trying every possible way to get more leads, this episode will help you figure out whether that is actually where your focus needs to go. LINKS: Download the FREE $20k Wedding Business Calculator Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram

  5. Jul 8

    64. CEO Conversations - From creative hot mess to 250% increase in income with Zena Lythgo

    What if the goal is not to make more money, but to create a wedding business that actually gives you more freedom? This week I’m joined by past client Zena Lythgo, a Melbourne marriage celebrant, funeral celebrant and co-founder of I Do Drive Thru Weddings. After 12 years in business, Zena had built an incredible reputation, but behind the scenes, the business had started to feel chaotic. She was working too many weekends, saying yes to meetings whenever couples needed them, and trying to keep everything moving while life was also life-ing hard. Her goal was not necessarily to make more money. She wanted more freedom, more structure, more space to enjoy her life and a business that felt sustainable again. Once Zena stopped winging it and started making a few intentional changes behind the scenes, she created more white space, stronger boundaries and 250% increase in revenue. In this episode we discuss: Why being brilliant at your craft does not automatically mean you are across the business sideHow Zena went from self-confessed creative hot mess to understanding her leads, cash flow and projectionsWhy more structure can actually create more freedom in your wedding businessThe impact hiring a VA had on Zena’s workload and capacityHow support, accountability and the right people around you can help you finally follow through on the changes you have been putting offThis is such a good listen if you have built a business you love, but you are tired of feeling like you are constantly chasing your tail behind the scenes. LINKS: Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram

  6. Jul 7

    62. Don't make this $10k mistake in your wedding business

    What if the reason you are not hitting $20K months has nothing to do with your followers, your niche, or your team? In this episode, I'm busting the biggest myths I hear when wedding pros tell me consistent $20K months are not possible for them. Because when income feels capped, it is easy to assume you need a bigger following, a luxury rebrand, a bigger team, or more offers to sell. But most of my clients making $15K to $30K months are normal humans running normal businesses, and the real difference has nothing to do with any of that. We talk about: Why you do not need a massive following to hit $20K monthsWhy you do not need to be in the luxury market to make this kind of moneyWhy a bigger team is not what creates more revenueWhy more offers usually creates more chaos, not more moneyWhy booking more weddings is not the answer eitherIf you have been telling yourself $20K months are only for other people, this episode will help you see what is actually possible for your wedding business. LINKS Learn more about the CEO Mastermind Download the FREE Wedding Business Growth Calculator Connect with Laura on Instagram

  7. Jul 7

    61. Why the best wedding pros don't always make the most money

    You can be incredibly talented at what you do and still struggle to make the money, book the right couples, or create the freedom you want from your wedding business. Being a brilliant wedding photographer, planner, florist, celebrant, DJ, stylist, content creator or cake maker is just one part of building a successful wedding business. In this episode, I’m talking about the shift from being a wedding professional who is focused on their craft, to becoming a Wedding CEO who understands how to grow a profitable, sustainable business behind the scenes. We talk about: Why calling yourself a wedding vendor or supplier can keep you thinking smaller than you need toThe difference between being brilliant at your craft and being brilliant at businessHow Wedding CEOs approach pricing, marketing and sales differentlyWhy relying solely on Instagram is not a sustainable marketing strategyThe simple business skills that help wedding pros create more consistent income and stop working every weekend for less than they deserveIf you know you are great at what you do but your income or freedom are not reflecting that yet, this episode will help you see the gap between where you are now and the Wedding CEO you are ready to become. LINKS Learn more about the CEO Mastermind Download the FREE $20k Wedding Business Calculator Connect with Laura on Instagram

  8. Jul 7

    60. The real reason I almost QUIT my business...

    I was ready to throw it all in the bin! Have you ever had a season in your business where you’ve wondered whether you’ve outgrown it, lost your spark, or just need to burn the whole thing down and start again? In this episode, I’m sharing why I disappeared from the podcast for 16 months, why I genuinely considered quitting my business and actually getting a job [eek!] and what I eventually realised was really going on. We talk about: Why feeling disconnected from your business does not always mean you need to quitThe danger of creating new offers, projects and plans when you are already overwhelmedWhy so many women are taught to push through instead of listening to what their body needsHow to tell the difference between a genuine business problem and a season where you need more support, rest or careIf you have been feeling flat, unmotivated, overwhelmed, or like you are one bad day away from throwing your business in the bin, this episode is for you my love. LINKS Download the FREE $20k Wedding Business Calculator Join the waitlist for the CEO Mastermind Connect with Laura on Instagram

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About

The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends. Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO. Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business. Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry! If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place. Find out more here: www.thelovebizacademy.com.au

Information

  • Creator
    Laura Canham
  • Years Active
    2023 - 2026
  • Episodes
    69
  • Rating
    Explicit
  • Copyright
    © 2026 The CEO Show
  • Show Website
    The CEO Show

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