The Change Alchemist

Shobhana Viswanathan
  • 5.0 (11)
  • BUSINESS

The Change Alchemist is a future of work podcast, bringing together conversations from thought leaders, scientists, professors and business leaders on AI, neuroscience, psychology and business . WEBSITE: www.thechangealchemist.com

  1. JAN 21

    Using The Born Method To Make Decisions with Ipek Gray

    This isn’t manifestation—it’s probability. In this episode of The Change Alchemist, I’m joined by İpek (pronounced E-pek), founder of The Born Method™—a data-driven guidance system that blends mathematics, behavioral patterns, and ancient wisdom rooted in birth dates. Raised in Turkey, İpek grew up surrounded by this work as her mother developed what became The Mathematical System of Life, using numbers to guide everything from relationships to major life decisions. Drawn to numbers herself, İpek earned a master’s degree in Economics from Columbia University and spent over a decade in education, impact investing, and data strategy—helping direct $8M in funding to reach more than 2 million students, and earning recognition as a Forbes 30 Under 30 honoree. Today, İpek carries forward her family’s legacy through The Born Method™, bringing a modern, probability-based lens to personal and professional decision-making. Rather than predicting the future, the method reveals patterns in timing, relationships, and growth—offering practical, actionable guidance for founders, leaders, families, and anyone navigating change. This is where logic meets legacy. Where numbers stop being abstract—and start feeling personal. Website: https://www.thebornmethod.com/our-story LinkedIn: https://www.linkedin.com/in/ipekgray/

    39 min

  2. JAN 12

    Why Most Products Fail (and How JTBD Fixes It) with Tony Ulwick

    Why do most products fail? Tony Ulwick, CEO of Strategyn and pioneer of Jobs-to-be-Done theory, shares how his experience with IBM's billion-dollar PC Junior flop sparked a 30-year obsession with innovation. Discover Outcome-Driven Innovation (ODI), a proven framework that helps companies create winning products by focusing on the metrics customers actually use to measure success—not features, not guesses, but real customer needs. Tony Bio:Tcony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and cJOBS TO BE DONE: Theory to Practice.  Connect with him at strategyn.com or at https://www.linkedin.com/in/tonyulwick/

    34 min

  3. 09/10/2025

    How How Marketers Can Thrive in the Age of AI – with Alina Vandenberghe, Co-CEO of Chili Piper

    In this episode, I sit down with Alina Vandenberghe, co-founder and co-CEO of Chili Piper. Alina shares her journey on scaling Chili Piper into a category-defining platform trusted by some of the world’s fastest-growing organizations. We dive into: How to design products that feel truly agentic and human-centric Lessons learned in building and scaling a global SaaS company The role of AI in creating seamless, personalized customer journeys Why culture and leadership are as critical as product innovation Advice for marketers and founders navigating today’s fast-changing tech landscape Whether you’re a product marketer, founder, or tech enthusiast, Alina’s insights will inspire you to think differently about growth, customer engagement, and the future of product.

    29 min

  4. 03/13/2023

    Sangram Vajre, CMO turned CEO, WSJ Best-Selling Author of MOVE, Co-Founder GTM Partners talks about GTM Frameworks and how to succeed in 2023

    Sangram Vajre is currently CEO and founder of GTM Partners,  a data-driven analyst firm advising companies on their go-to-market strategies. Sangram was also the co-founder and CMO at Terminus and is the author of Account-Based Marketing for Dummies, MOVE and ABM is B2B. Previously, Vajre was head of marketing at Pardot. He has a master's degree in computer science from the University of Alabama. In this episode Sangram and I talk about: - The 7 Different GTM motions for a company and why figuring out your primary and secondary GTM motions are important - Key GTM Metrics - Skillsets for marketers - Why NRR is becoming increasingly important as a metric in 2023 - Evolving role of the CEO and CMO Key people referenced in the podcast: Brian Halligan, Co-Founder at Hubspot Yamini Rangan, CEO at Hubspot Anthony Kennada, Co-Founder and CEO at AudiencePlus Sangram's most popular keynotes: * How to go from Leadership to Belongship * How Dreamers, Doers, and Drivers become PEAK performers * How people actually engage and buy: Future of B2B marketing and sales * How to build a category: Without a community, you are simply a commodity * How to become a CMO when less than 1% of marketers get a shot at the title * Why your go-to-market is broken and how to fix it Books: Authored three books on B2B Marketing - ABM and ABM is B2B. Humbled to be recognized as a marketing strategy expert and one of the top 21 B2B Influencers in the world by the DMN network. My latest book MOVE: the 4-question go-to-market framework is Wall Street Journal and USA Today best seller. MOVE: A Go-To-Market podcast has over 1000 episodes, this is the top 50 business podcast for marketing and sales leaders with over half a million downloads. Peak Community (Private group): Host of an exclusive marketers-only group for CMO and emerging CMO to help grow 1% better each week. Links: Sangram Vajre sangram.vajre@gtmpartners.com * https://becomingintentional.substack.com/ - my weekly newsletter * https://gtmpartners.com/ - co-founder and CEO of the data-driven go-to-market Analyst firm * https://terminus.com/ - co-founder of a fast-growing B2B company * https://www.peak.community/ - Help CMOs and emerging CMOs to grow 1% better each week * https://www.sangramhere.com/ - 1-minute speaker reel and my speaking topics and examples * MOVE: A Go-To-Market podcast - Host Top 50 business podcast in the world Sangram's goal: positively impact a billion people, together. LinkedIn: https://www.linkedin.com/in/sangramvajre/

    39 min
  5. Jeff Schwartz On the Future of Work in 2023

    02/08/2023

    Jeff Schwartz On the Future of Work in 2023

    Jeff Schwartz is the VP of Insights and Impact at Gloat. He is the also the author of WORK DISRUPTED (Wiley 2021) and the forthcoming WORKFORCE ECOSYSTEMS (MIT Press 2023) and Adjunct Professor at Columbia Business School. Gloat Research on the Great Resignation 2.0 Orchestrating Workforce Ecosystems:  Highlights from MIT-SMR and Deloitte’s 3rd Annual Study of the Workforce    In this podcast, you will learn about - How to future-proof your career  - Trends in future of work  - How to use the great assessment to evaluate work models  - Journey to 2030: A Human Agenda(Deloitte Research)  - Workforce ecosystems

    43 min

  6. 01/29/2023

    Jenny Wood, Google Executive, Author and Speaker on Owning Your Career.

    Jenny Wood has grown from entry-level to an executive role at Google over her 16 years with the company, and she leads a large operations team that helps drive tens of billions of revenue per year. In 2021, she started a passion project within Google called Own Your Career. Through the program she founded, she’s trained tens of thousands of people on: acing a job search, building relationships, personal branding, effective email writing, landing the right mentor, maximizing workplace influence, and most importantly, increasing confidence. A former Harvard Business Publishing writer, Jenny is now writing a book about going above and beyond to unapologetically achieve your goals. Jenny is an FAA-licensed private pilot, a daily hiker, an improv student, a tap dancer, and a zucchini bread connoisseur. She lives in Boulder, Colorado with her two young children and her husband, Jon. She met Jon by chasing him off the NYC Subway, and the New York Times featured their story. In this episode, you will learn how to: - Own your career - Figure out when it is time to leave your role or company - Use frameworks to advance your career Links: Website: https://itsjennywood.com LinkedIn: https://www.linkedin.com/in/jennyilles/

    29 min
  7. Anthony Kennada, CEO at Audience Plus talks about What's Next In Category Creation

    01/25/2023

    Anthony Kennada, CEO at Audience Plus talks about What's Next In Category Creation

    Anthony Kennada is Co-Founder and CEO at Audience Plus. He was the founding CMO of Gainsight where he is credited with creating the Customer Success category  along with his team-- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer is epic. He has also been the CMO of incredible companies like Hopin and Front. By focusing on human first community building, content marketing, live events and creative activations, we developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation. He also published his marketing playbook at Gainsight with Wiley in 2019 in a book titled Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. The book debuted as a number one new release on Amazon. He has also previously worked at Box, LiveOffice and Symantec, and serve as an investor, advisor and board member to enterprise software startups around the globe. In this episode, listeners will: - Understand the basics of category creation - What's next in category creation - Why every company should think like a media company - Is a marketer born or made? Other References Geoffrey Moore, Crossing The Chasm:  https://spotifyanchor-web.app.link/e/cvO61IFFRwb Eddie Yoon, Category Creation: https://spotifyanchor-web.app.link/e/EUy63TPFRwb Useful links: LinkedIn: https://www.linkedin.com/in/akennada/ Twitter: @akennada Category Creation: https://tinyurl.com/ycxu4c3y

    39 min

  8. 05/07/2022

    David Allen, the Original Productivity Guru on Getting Things Done(GTD)

    David Allen is an author, consultant, and Founder of the David Allen Company. He is widely recognized as the world's leading authority on GTD(Getting Things Done) a system of personal and organizational productivity. His thirty years of pioneering research, coaching and education of some of the world's highest-performing professionals, corporations and institutions, has earned him Forbes' recognition as one of the top five executive coaches in the United States, and as one of the "Top 100 thought leaders" by Leadership magazine. Fast Company hailed David Allen "One of the world's most influential thinkers" in the arena of personal productivity, for his outstanding programs and writing on time and stress management, and his groundbreaking methodologies in management and executive peak performance. Time Magazine labeled his first book, Getting Things Done as "the defining self-help business book of the decade." David Allen is the author of three books; the international bestseller, Getting Things Done: the Art of Stress-Free Productivity ("GTD" as the method is popularly known), Ready for Anything, and Making It All Work: Winning at the Game of Work and Business of Life. Getting Things Done has been a perennial business bestseller since it's publication in 2001, and is now published in 28 languages. Getting Things Done has spawned an international movement of devoted adopters from executives, techies, soldiers, entrepreneurs, university professors, musicians, students and the clergy. It has given rise to a thriving "GTD" industry of web sites, blogs and software applications. Internet searches bring up tens of millions of references. In this episode, he talks candidly about his own journey, and how anyone can become productive. Links:  Website: https://gettingthingsdone.com/ LinkedIn: https://www.linkedin.com/in/davidallengtd/ YouTube:  https://www.youtube.com/watch?v=CHxhjDPKfbY https://www.youtube.com/watch?v=8ETZJSXK7zs&t=2s

    55 min
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About

The Change Alchemist is a future of work podcast, bringing together conversations from thought leaders, scientists, professors and business leaders on AI, neuroscience, psychology and business . WEBSITE: www.thechangealchemist.com

Information

  • Creator
    Shobhana Viswanathan
  • Years Active
    2020 - 2026
  • Episodes
    60
  • Rating
    Explicit
  • Copyright
    © Shobhana Viswanathan
  • Show Website
    The Change Alchemist