The ChicoBag Podcast – Redefining Sustainability, One Step at a Time

Andy Keller

Join Andy Keller, founder of ChicoBag and a passionate advocate for sustainability, as he explores the big and small ways we can all contribute to a cleaner, greener future. Whether it’s reducing waste, protecting our oceans, or rethinking the way we consume, The ChicoBag Podcast delivers actionable solutions that inspire positive change. Through thought-provoking conversations with sustainability leaders, innovators, and changemakers, this podcast equips you with the knowledge and motivation to leave everything better than you found it. Tune in and take your next step toward a more sustainable world. Listen now and be part of the movement for a brighter, cleaner future.

  1. Jun 10

    Great Stories Need Enemies | Kevin Willard | ChicoBag Podcast Ep 31

    Most brands point the camera in the wrong place. Their best stories are buried on page 47 of an impact report no one reads. Andy Keller sits down with Kevin Willard, owner of brand storytelling studio Assembly and a copywriter who has spent two decades helping organizations like American Forest Foundation, Ocean Conservancy, Hyatt, and Jack Daniels find stories that actually move people. They get into why brands are losing ground in the attention economy, what Huckberry and North Face are doing differently, and what to do when virgin material is cheaper than recycled content and you still want to make the right product. What you'll hear: Why most brand video gets ignored, and what the top 10% does differently How Huckberry built a YouTube channel reportedly worth around $450,000 by reallocating ad spend The story arc every piece of content needs (want, obstacle, overcome) "Great stories need enemies." For ChicoBag, it's plastic waste. What's yours? Why decision by committee turns Rocky Road into vanilla Andy gets vulnerable about the virgin-versus-recycled material problem AI is sterilizing content. The brands that stay human are the ones that win. If your brand is rethinking what your promotional products actually say about you, our custom program is built for the brands who care about the answer. Start here: https://www.chicobag.com/custom-eco-friendly-promotional-products Connect with Kevin Willard Website: https://www.asmblyco.com LinkedIn: https://www.linkedin.com/in/kevinwillardcreativedirector/ Connect with ChicoBag Website: https://www.chicobag.com Facebook: https://www.facebook.com/ChicoBag Instagram: https://www.instagram.com/chicobag LinkedIn: https://www.linkedin.com/company/chicobag

    1h 2m

About

Join Andy Keller, founder of ChicoBag and a passionate advocate for sustainability, as he explores the big and small ways we can all contribute to a cleaner, greener future. Whether it’s reducing waste, protecting our oceans, or rethinking the way we consume, The ChicoBag Podcast delivers actionable solutions that inspire positive change. Through thought-provoking conversations with sustainability leaders, innovators, and changemakers, this podcast equips you with the knowledge and motivation to leave everything better than you found it. Tune in and take your next step toward a more sustainable world. Listen now and be part of the movement for a brighter, cleaner future.