The Claw

Eric Holtzclaw
  • 5.0 (7)
  • MARKETING
  • UPDATED MONTHLY
The Claw

Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.

  1. NOV 13

    Scaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable Growth

    In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexibility in scaling a business. Stefanie also dives into the rise of sustainable media practices and how they help brands stay true to their core values. She discusses the common fears companies face when transitioning to paid media, how to choose the right partners in an overwhelming landscape, and why understanding audience behavior beyond assumptions is crucial for success. She shares insights on building trust with clients by simplifying complex concepts, avoiding trendy but irrelevant tactics, and focusing on long-term strategy. To connect with Stefanie, click here: https://www.linkedin.com/in/stefanieg/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    26 min

  2. OCT 16

    Search, Strategy, and Success: Insights from Greg Brooks of Search Tides

    In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks, CMO and Partner at SearchTides. Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to the importance of balancing short and long-term strategies. They also discuss how to harness time as an asset, invest in high-performing channels, and prepare for a future with more competition enabled by AI. To connect with Greg, click here: https://www.linkedin.com/in/gregorybbrooks/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    31 min

  3. OCT 2

    Behind the Click: Optimizing the Customer Experience with Jon MacDonald

    In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today’s optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences. To connect with Jon, click here: https://www.linkedin.com/in/jonnymac/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    27 min

  4. SEP 18

    Mastering Global Brand Transformations with Darren Horwitz

    In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group, to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He also shares insights on the importance of cataloging existing branded materials, considering the timing of a rebrand, and how to involve key stakeholders to ensure the process is smooth and effective. Darren also highlights the importance of testing the brand in real-world environments and aligning the rebranding strategy with business goals to ensure long-term success. To connect with Darren, click here: https://www.linkedin.com/in/darrenhorwitz/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    30 min

  5. SEP 4

    Crafting Brands that Resonate: A Conversation with Jim Pietrusznski

    In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight’s strategies help brands stay relevant and impactful. To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    27 min

  6. AUG 21

    Bridging the Gap: Aligning Sales and Marketing for Success with Steve Gielda

    In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling, to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive revenue growth. Steve shares actionable insights on identifying key decision-makers, uncovering hidden decision criteria, and communicating the unique value of solutions. This conversation is an essential listen for anyone looking to create a cohesive, revenue-enabled organization! To connect with Steve, click here: https://www.linkedin.com/in/sgielda/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    31 min

  7. AUG 7

    From Crisis to Confidence: Media Consulting with Mike Petchenik

    In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Group. Together, they dive into the world of media consulting, covering everything from earned media and PR to crisis communications and media training. Whether it's dealing with viral social media posts or internal company issues making headlines, this episode equips you with the tools to handle media interactions confidently and effectively. Eric and Mike discuss the importance of preparing key messages, handling tricky reporters, and mastering the art of bridging during interviews. Mike shares insights on how to humanize your brand, the significance of practicing public speaking, and the delicate dance of being memorable yet safe. To connect with Mike, click here: https://www.linkedin.com/in/mike-petchenik-a249b75/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    30 min

  8. JUL 17

    John Miller on Why Playing It Safe in Marketing Doesn't Work

    In this episode, Eric sits down with John Miller, founder of Scribewise and author of "Playing It Safe Sucks: A Manifesto for Courageous Marketing." John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing strategies for building brand awareness and trust. Listen in for insights into the significance of dark social, the misconceptions about SEO, and how businesses can leverage content to connect with their audiences effectively. Discover how to take your marketing game to the next level with expert tips, real-world examples, and innovative strategies that challenge the status quo! To connect with John, click here: https://www.linkedin.com/in/johnmillerscribewise/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

    27 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

Make your business work for you. Get the tips, tools and expert advice you need to grow your business while enjoying the journey.

Information

  • Creator
    Eric Holtzclaw
  • Years Active
    2017 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2020 Liger Partners
  • Show Website
    The Claw

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