The Clienting Podcast Grant Sanders
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Imagine if clients could get inside the heads of creative people. And impact the creative process for the better. The Clienting Podcast gives anyone who hires creative people tips and insights gleaned from three decades of working in the creative services industry. We help clients understand the rules of creative engagement and give them the tools to strengthen their relationship with creative service firms and make the work better.
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90. The SAND Studio Workshops
This podcast is a cleverly packaged ad for a SAND studio consultative service: The SAND Studio Workshops. I promise I will only do these kinds of podcasts once every 90 episodes. Here’s the rundown of the workshops I offer. I’ve done a few of these and the reviews are glowing. Let’s talk about your needsContinue reading "90. The SAND Studio Workshops"
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89. Presenting creative work
It is not lost on creative people that sometimes a brilliant idea dies after we present it to you, dear client, and then you turn around and present it to your boss. Not pointing fingers, mind you. But the idea was doing fine until you took it to your management team and then, well, um,Continue reading "89. Presenting creative work"
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88. The red flag episode
How do you know you’re in a relationship with a creative service form that might be having problems? These red flags are a good sign. It’s not fatal, but it is worth keeping an eye on.
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87. The downsides of using AI for brands.
There are plenty of reasons to think AI is cool. There are plenty of reasons to think AI is a powerful weapon against everything we hold dear. Let’s chat about that, okay? (Even though I promised myself I’d never go there.)
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86. On The Creative Act by Rick Rubin.
I recently gobbled up a book by Rick Rubin, the storied record producer and record label founder. The title, The Creative Act: A Way of Being. And this episode is a kind of book report — or at least the first part of one. I’ve pulled ten quotes from the book that have some bearingContinue reading "86. On The Creative Act by Rick Rubin."
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85. Repeat: Super Bowl ads post-mortem.
[Originally aired Feb 15, 2023] There was a time when you could expect to see a lot of great ads during the annual airing of the Superbowl. Now, not so much. This year’s ads were uniformly bad, or at least well-made but fatally flawed in some way. (I’m looking at you, Jesus) with a fewContinue reading "85. Repeat: Super Bowl ads post-mortem."
Customer Reviews
Information delivered with humor
I laughed out loud. Thoroughly enjoyed this.
Must-Listen for Creatives, Ad Agencies, Clients
Ace creative director, copywriter, and advertising guru, Grant Sanders of SAND Agency, shares his decades-worth of top-level experience and insight in this brilliantly-informative, yet friendly and accessible series. Highly recommended for graphic designers, art directors, agency owners, ad execs, creatives, strategists, and clients who want to build a superior product and / or working relationship.