Imagine if clients could get inside the heads of creative people. And impact the creative process for the better. The Clienting Podcast gives anyone who hires creative people tips and insights gleaned from three decades of working in the creative services industry. We help clients understand the rules of creative engagement and give them the tools to strengthen their relationship with creative service firms and make the work better.
75. The Process Episode
In this episode of the Clienting Podcast, we walk through a hypothetical job and get to see how the sausages are made. We talk about why some things take more time in a creative service firm than they should. We look at the reasons why some agencies and design firms have a complex process whileContinue reading "75. The Process Episode"
74. Repeat: The good input episode
Clienting is moving to a bi-weekly format (Every other week, not twice a week!). And to make up for the lack of fair warning and for the 28 people out there who were worried that I had fallen into a well or something and were wondering where the latest episode was, here’s a repeat ofContinue reading "74. Repeat: The good input episode"
73. New Website Checklist
Hey, we are kicking off a new website project here in the SAND studio and I thought it would be a good idea to bring the listener along on the planning process. And that starts with a checklist. In this episode, we discuss content management systems like WordPress, Wix, Drupal, and Squarespace (but there areContinue reading "73. New Website Checklist"
72. The Perfect Client Episode.
Nobody is perfect. Not even you, dear clients. But if there was such a thing as a perfect client, that unicorn would be described completely and fully in this week’s episode. You can also check out the inspiration for this week’s episode on my website here: https://www.digsand.com/#slide=3 which in turn was inspired by an episodeContinue reading "72. The Perfect Client Episode."
71. Don’t Do That.
It’s summer on Nantucket and billionaires are behaving badly. And it reminds me that sometimes — not always, mind you — sometimes clients behave badly. So here’s a list of things not to do. And why. Not for you, dear client, but for someone you might know, right? Of course. Have a wonderful day. AndContinue reading "71. Don’t Do That."
70. The Glossary of Terms Episode.
Often, people in the creative service business use terms that you’ve never heard before. And even more often, clients use a number of terms incorrectly. Which makes us creative people snicker behind your back. Sorry. But it’s true. So here is a handy glossary of terms commonly used (and misused!) in the ad, design, andContinue reading "70. The Glossary of Terms Episode."
Information delivered with humor
I laughed out loud. Thoroughly enjoyed this.
Must-Listen for Creatives, Ad Agencies, Clients
Ace creative director, copywriter, and advertising guru, Grant Sanders of SAND Agency, shares his decades-worth of top-level experience and insight in this brilliantly-informative, yet friendly and accessible series. Highly recommended for graphic designers, art directors, agency owners, ad execs, creatives, strategists, and clients who want to build a superior product and / or working relationship.