The Commission Code for Success

The Commission Code For Success from Sims Training and Consulting, LLC
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  • ENTREPRENEURSHIP
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Does your gross revenue come from commissions, fees, and other types of 1099 MISC income? If you answered yes, then the Commission Code for Success is a podcast created specifically with you in mind. Each episode is designed to deliver a concept or idea that will help you increase your revenue and have more time to enjoy it. If you are an employee on 100% commission or an independent contractor you are a business owner when it comes to how you go about doing your daily work. The mindset of a business owner puts you in exactly the right spot to maximize your revenue and maximize the impact you have with your clients and customers.  The Commission Code is the library of knowledge and the set of skills you need to grow your business and reach your desires. Please join us and our guests at The Commission Code Podcast! I look forward to seeing you there, I'm your host, Morris Sims.

  1. 4D AGO

    Authentic Video Marketing That Builds Trust And Drives Real Results, Graham Kuhn

    Send a text Ever notice how the most memorable brands don’t recite features—they tell stories you can feel? We sit down with filmmaker and marketer Graham Kuhn to explore a human-centered approach to video that ditches teleprompters and leans into real conversation, emotion, and purpose. If your content looks good but leaves people cold, this is the reset you need. Graham breaks down why audiences connect with the why more than the what and how a documentary-style interview helps founders speak from the heart. We talk about the science of memory—why stories light up more of the brain than raw data—and how simple, vivid language like the smell of sawdust in the morning builds instant connection. You’ll hear practical techniques to calm camera nerves by speaking to one person, plus the guide-not-hero framing that reframes your role from self-promotion to problem-solving. We also dig into case stories that convert: the chiropractor who helped a student athlete run again in days, the home builder who ties craft to family memories, and the moments when vulnerability on camera creates lines of people eager to talk. Graham shares three scalable production options—on-location, hybrid with local crews, and fully virtual—while emphasizing that the camera isn’t the value; the story is. You’ll leave with a playbook to capture authentic interviews, keep small imperfections that signal humanity, and repurpose one flagship recording into website videos, social clips, and referral-ready proof. If you want marketing that’s impossible to ignore, start with real stories that make your customer the hero and your brand the trusted guide. Subscribe, share with a friend who’s stuck in script mode, and leave a review telling us the one story your audience needs to hear next. Support the show Check out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

    28 min

  2. MAR 4

    Stop Cold Calling And Start Serving Your Community Billy Sammons

    Send a text Cold leads are fading fast, and we’re not mad about it. Maurice sits down with Billy Sammons to unpack a practical, repeatable system for turning generosity into growth by highlighting local businesses and building a network that sends referrals long after the first handshake. Instead of chasing strangers, we talk about how to become the person your community trusts to connect dots, create value, and celebrate their wins. Billy walks us through his origin story: a single video for a neighborhood brewery that snowballed into dozens of features for bakeries, shops, food trucks, and charities. We break down his simple toolkit—phone, tripod, lapel mic—and a lightweight interview script that keeps owners comfortable while giving viewers exactly what they need to visit. Then we get tactical about distribution: full cut on YouTube for reference, email sends to your list, and short clips for Instagram, Facebook, and TikTok, plus DMs and texts that make follow-up feel natural and helpful. This conversation digs into the mindset behind giving with intention, including how to choose collaborators who align with your values and how to say no when they don’t. We share real examples of “business Cupid” moments—like pairing a coffee shop with a lender who sponsors cup sleeves—that create repeat goodwill. For busy pros worried about time, we show how one weekly visit can outperform an hour of cold calling, and how student editors or simple templates keep the workflow lean. Whether your audience is local or global, you can apply this playbook to podcasts, virtual features, and cross-town partnerships that warm up your pipeline. If you’re ready to swap transactions for trust and build a business that grows because people talk about you when you’re not in the room, this one’s for you. Subscribe, share with a friend who hates cold calls, and leave a review telling us the first business you’ll spotlight next. Support the show Check out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

    26 min

  3. FEB 25

    Choose Customers First And Strategy Follows: Laura Patterson

    Send a text Growth gets easier when you stop doing “okay” work and start pruning for customer value. We sit down with Laura from Vision Edge Marketing to unpack how a true customer-centric operating model outperforms product-, sales-, and market-led approaches, especially when uncertainty hits. The conversation is practical and candid: how to choose a strategy that fits your market, gather the right data, and align your teams so every move creates value buyers can feel. We break down what strategy really is—coherent choices backed by tradeoffs—and use the rose bush metaphor to show why you must cut even healthy initiatives that drain focus. From there, Laura walks through growth plays you can actually run: expanding to adjacent markets, concentrating on a tipping-point segment to cement brand preference, or targeting category leaders to unlock follower adoption. The thread connecting them all is clarity about who the right customers are, how they buy, and where your offer is unambiguously relevant. You’ll also hear a standout example from HEB that proves empowered processes create loyalty: a moment where short-term loss turned into long-term trust. We map the core revenue and customer-facing processes that prevent “random acts of marketing,” and we spotlight the metrics that matter—customer effort, lifetime value, retention, share of wallet, referrals, and engagement—so you can find friction and fix it fast. If your goal is sustainable growth and a brand people stick with, this conversation gives you the playbook to prune, focus, and scale. If this resonates, follow the show, share it with a teammate, and leave a quick review. Tell us one thing you’ll prune this quarter and why—it might inspire someone else to make the right cut. Support the show Check out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

    32 min

  4. FEB 18

    How To Turn Any Talk Into Clients: Danny Brassell

    Send a text Want to speak in a way that wins both the head and the heart? We sit down with author and coach Danny to break down how to turn any presentation into a client-converting experience without leaning on manipulative sob stories or death-by-slide decks. He takes us inside the Five C’s—clarity, connection, content, call to action, and emotional close—and shows why a single, focused next step beats scattered CTAs every time. We dig into the nuts and bolts of clarity: define your exact audience and the specific problem you solve, then build content in their language. Danny shares how to create a story bank in an hour, tag each story by theme, and choose with intention so your close lands with the “Joe Friday” logic seeker and the “Julia Roberts” feeling seeker. You’ll hear the “flat tire” metaphor that reframes DIY as costly, plus how a well-placed laugh lowers defenses and boosts trust without trying to be a stand-up comic. If you’re starting from scratch, you’ll learn how to get real momentum by speaking where communities already gather—Rotary, chambers, libraries, churches—and how to swap a fee waiver for high-value assets like testimonials, referrals, and newsletter placements. We also cover the RAP opener—relatable, authority, purpose—to connect in minutes, and why parables, nursery rhymes, and everyday moments stick better than bullet points. By the end, you’ll have a practical roadmap to build talks that serve first, sell ethically, and grow your business faster. Grab the free Well-Crafted Story Blueprint at freestoreguide.com, then hit follow, share this with a friend who speaks for growth, and tell us the one story you’ll add to your next talk. Support the show Check out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

    41 min

  5. FEB 11

    Why A Two-Page Plan Beats A Thousand Shiny Ideas, Dr. Tracey C. Jones

    Send a text Ever feel buried under “you should” advice while your to-do list grows and your focus fades? We sat down with Dr. Tracy Jones to strip business building to its essentials: values, clarity, and a two-page plan that actually gets used. Instead of chasing every shiny object, we map a practical path to results—define your offer, choose your market, and decide how you’ll measure progress—so you can say yes with confidence and no without guilt. Tracy brings a legacy of leadership and a refreshing stance on success: pay your people, cover your bills, avoid needless debt, and give back. If your dream is scale, hire the full-size bears who’ve done it before. If your dream is freedom, design lean systems that protect your time and energy. We talk through aligning work with non-negotiable values, pressure-testing opportunities for fit, and resisting borrowed ambitions that don’t match your life. The payoff is a business that serves customers and the person running it. We also dig into execution discipline. A plan without owners, timelines, and KPIs is a wish. Tracy’s 72-hour rule keeps new insights from fading, while debriefs and after-action reviews turn missteps into improvements. Borrowed from aviation and the military, this cycle—act, measure, reflect—sharpens sales activity, cleans up processes, and builds a culture that learns fast. By the end, you’ll have a simple structure to focus your week, a clear lens for decisions, and a definition of success that’s honest and doable. If this conversation helps you refocus, share it with a friend, subscribe for more, and leave a review to tell us what you’ll say no to this week. Support the show Check out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

    21 min

  6. FEB 4

    Turning Conversations Into Clients With A Simple MAP: Sarah Hubbard

    Send a text If networking feels random or draining, it’s because most of us walk in without a plan and hope for magic. In this conversation with Sarah Hubbard, we map out a simple, repeatable framework that turns handshakes into second meetings and second meetings into real opportunities. You’ll hear how to set clear intentions before you ever step into the room, use authentic stories to build trust, and craft precise asks that people can actually act on. We unpack the MAP method: Mindset and intention, Authenticity and curiosity, Precise messaging, and Purposeful follow-through. Sarah shows how AI can scan attendee lists, surface the top five people to meet, and even suggest icebreakers that don’t feel forced. We dig into practical tools like Blinq e-cards and lean CRMs so you can capture details on the spot, then dictate quick voice notes to generate tailored follow-ups. You’ll learn why “anybody” kills your pitch, how seasonal focus sharpens your ask, and how to tap second-degree networks when you keep seeing the same faces. The payoff comes from consistency. We walk through a simple A/B/C system to organize your contacts and a one-hour weekly block to deliver personal touches that build trust. If you’ve ever struggled with follow-up, you’ll get templates, prompts, and a cadence you can actually sustain. Whether you’re an introvert who leads with questions or an extrovert who loves the room, this approach helps you show up as yourself and make your network work. Grab Sarah’s free AI prompts to jumpstart your prep, then hit play and build a system that fits your style. If this hits home, subscribe, share with a friend, and leave a review so more builders can find it. Support the show Check out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

    40 min

  7. JAN 28

    Clarity Before Scale: Kathie Fenn

    Send a text Growth rarely fails for lack of effort; it fails for lack of clarity. We sit down with growth architect Kathy Fenn, founder of Signal Growth, to unpack the simple but hard steps that turn momentum into market dominance: a sharp offer, pricing that reflects outcomes, and an audience definition that’s both specific and scalable. Kathy explains how fractional leadership gives small businesses senior-level strategy without the full-time cost, and why a disciplined 30-60-90 roadmap beats a year of spray-and-pray marketing. From there we dig into Meta—the Facebook and Instagram ad ecosystem—and treat it like a lab, not a lottery. Kathy breaks down the two-second hook, the single-message rule for creative, and how to run 8–12 message variations to quickly find what resonates. A live case study shows how reframing a speaking coach’s ads from generic benefits to identity-driven storytelling lifted click-through rates from 2% to near 10% and generated hundreds of qualified leads in two weeks. We also tackle realistic timelines: why 90 days is a sensible window to see traction, and how compounding test-and-learn cycles drive durable results. As companies grow, the bottleneck shifts. Kathy shows how a narrow audience can cap scale, and how to broaden reach without diluting brand by keeping a clear bullseye target and adding adjacent segments. We cover segmentation, lifetime value, and the balance between referral-driven revenue and paid media that widens the top of the funnel. You’ll leave with a focused checklist: define the offer in one plain sentence, price by outcomes, document the customer persona, ship multiple creatives with distinct hooks, and prune ruthlessly based on signal quality. Subscribe, share this with a founder who needs clarity, and drop a review telling us which lever—offer, pricing, or audience—you’ll fix first. Support the show Check out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

    32 min

  8. JAN 21

    From Small Talk To Trust: The Psychology Behind Sales That Stick. Jake Stahl

    Send a text Buyers rarely choose because of your widget—they choose because of how you make the decision feel. We dig into the hidden profile that actually drives choices and show how to read the “invisible caption” over every prospect’s head, from micro-expressions to posture and pauses on Zoom. Jake the Mind Mechanic joins us to break down practical, science-backed moves that turn awkward pitches into natural conversations and transform forced closes into outcomes that feel inevitable. We explore presuasion in the first seconds: the trust signal hidden in a genuine smile, the posture that conveys interest, and the slight head tilt that quietly says you’re safe with me. Then we unpack STRATA—Signal, Trigger, Reframe, Anchor, Transfer, Action—a fast, field-ready framework to catch friction, redirect gracefully, and guide momentum. You’ll hear how a simple because boosts compliance, why nouns shape identity more than verbs, and how questions like Tell me what went through your mind unlock the real objection before it shuts the door. From networking rules that keep you quiet for the first five minutes to ditching the stale How are you? opener in favor of specific proof you’ve done the work, we share language and tactics you can use today. If you want to be unforgettable, stop performing a script and start noticing what others miss. By speaking to the profile that decides—emotional, motivated, and deeply human—you’ll create buying environments where yes is the natural next step. If this resonated, follow and share the show, leave a quick review, and tell us which tactic you’ll test first. Your feedback helps more founders and sales pros find conversations that actually convert. Support the show Check out more about your host, Morris Sims Visit our Facebook and LinkedIn Pages!

    38 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Does your gross revenue come from commissions, fees, and other types of 1099 MISC income? If you answered yes, then the Commission Code for Success is a podcast created specifically with you in mind. Each episode is designed to deliver a concept or idea that will help you increase your revenue and have more time to enjoy it. If you are an employee on 100% commission or an independent contractor you are a business owner when it comes to how you go about doing your daily work. The mindset of a business owner puts you in exactly the right spot to maximize your revenue and maximize the impact you have with your clients and customers.  The Commission Code is the library of knowledge and the set of skills you need to grow your business and reach your desires. Please join us and our guests at The Commission Code Podcast! I look forward to seeing you there, I'm your host, Morris Sims.

Information

  • Creator
    The Commission Code For Success from Sims Training and Consulting, LLC
  • Years Active
    2024 - 2026
  • Episodes
    99
  • Rating
    Clean
  • Copyright
    © 2026 Sims Training and Consulting, LLC
  • Show Website
    The Commission Code for Success