The Community Builder Show

Travis King

The reason Travis started this podcast was so he could learn how to play his role in deepening human connection with the people that matter most to his world. Travis decided to turn the world into my classroom, podcast style. Listen in on the conversations he's having with the people making a difference to bring us closer together all over the world. Every week, I interview people who are connecting members of different tribes all over the world. They are the agents of change that enable connection to happen. If you're interested in or curious about how to build a community, deepen relationships with the people that matter most to your life or business, this is the podcast for you. About The Host: Travis Andre King is a productivity and business development coach for creative entrepreneurs with actionable ideas. Travis has 5 years of experience working in B2B sales/marketing with top brands such as Proctor & Gamble, Johnson & Johnson, SAP, Amazon, Microsoft, and IBM to name a few. He's an advocate for community building and human connection. He's also the host of The Community Builder Show where he uses the power of audio to help community builders, entrepreneurs, small businesses, and enterprises learn what they need to drive valuable impact in the world. Travis lives in Long Island City where he’s currently helping businesses build deeper connections with the people in their community. travis@communitybuildershow.com See acast.com/privacy for privacy and opt-out information.

  1. How to Build a Community in 2021 with Greg Isenberg

    01/12/2021

    How to Build a Community in 2021 with Greg Isenberg

    Earlier in 2020, Travis got the opportunity to connect with Co-Founder of Late Checkout, Greg Isenberg. Listen in as Greg shared some of his thoughts in addition to: Episode Highlights: There's a shortage of startup founders and people working on startups to fulfill market needs We're entering an Entrepreneurial Renaissance that will go down as one of the most interesting periods of all time If you can clone yourself or if you have deep insight into a particular community, you can most likely build a startup around it And you could probably make at least seven figures from it Meetup story about https://twitter.com/heif (Scott Heiferman) and Meetup Crawls From a Startup point of view, your ability to create something that speaks to that community and gets them to try it is high. There's a thirst and hunger right now for new products Facebook started off as a tool for college students - the book of faces, literally and eventually they added social networking and all the additional features we now know Utility precedes community in a lot of senses How to identify a potential community of people to serve and build a tool for Uber Drivers, Lyft Drivers, and the Gig Economy (DoorDash, Seamless, etc.) "Hey this is a group for Uber Drivers, Lyft Drivers, and the Gig Economy (DoorDash, Seamless, etc.)" Understand what they need - maybe they need an analytics tool that shows them how to make more money, or maybe what they really need is a map of drivers around them, or a part line, or a clubhouse area, etc How do you serve your community? The purpose of a server is to attend to the needs and wants of a particular community of people and your job is to deliver that value to the community you serve When it comes to community-oriented products, it's about distilling the needs and wants of a particular community in a really succinct way that makes people feel at home Every product that is mainstream started with a small group of people Uber example Reddit Example In B2B, don't forget you're still working with people Make sure you speak in plain English in a way people understand What keeps Greg up at night His ambitions Being best in class Greg shared insights about his substack and what he does at Late Checkout Greg's key traits of a successful community and his process Step 0 - Where do you have a fundamental advantage over other people? What types of communities do you know better than anyone else? Canadian app for people who are from Canada and live in the US Questions about naturalization, getting citizenship, and there are probably other people who may have questions Where do they have those questions? What are the most common questions? Step 1 - Start with research and identify a few communities and you're going to select one to go deep with. Deep like a week doing research, and coming up with a hypothesis - where is this? Where is there an opportunity to help people? How do we serve these people? Step 2 - Observing and looking at the data Many data sources including: Trending SubReddits, Instagram, Facebook, TikTok Twitter, Meetup, Spotify, Clubhouse or LinkedIn Go deep on one of the above platforms to really understand where people are and what their needs are Step 3 - Develop experiments with the goal of obtaining feedback If Greg were to rewrite Lean Startup today, he would add a community lense to it add steps around the research and bringing in the community and speaking to moderators, on Reddit, speaking to moderators on Facebook, and co-building the product together Step 4 - Design sprint and then a community design sprint Step 5 - Determine if your startup can hit product-market fit or not 2 Favorite Points: If you have a key insight into a particular community, you could probably build a startup around it, and you could probably make at least seven figures from it. The purpose of a server is to attend to the needs and wants of a particular community of people and your job is

    49 min
  2. Take Ownership of Your Life with Danielle Gertner

    09/22/2020

    Take Ownership of Your Life with Danielle Gertner

    This is an unreleased episode that Danielle and I recorded in 2019 - oh how time flies! Listen in to learn what Danielle is all about and how to take ownership of your life. About Danielle Danielle Gertner is a functional fitness coach, speaker and trainer teaching people to own their excuses and unleash their fullest potential.  Driven to inspire people everywhere to take ownership over their excuses and unleash their fullest potential, in 2016, Danielle Gertner founded Gertner Grind, a platform that challenges the mainstream approach to wellness and inspires people to see the world as their gym. She was tired of trying to fit the idea of wellness that society had created so she decided to go on a journey to make wellness fit her world, no matter what that world looked like at the time. This sparked her passion for guiding others along the way to build a powerful foundation for their own lifelong transformation. Over the last four years, Danielle's passion to impact has only continued to evolve and today, she travels the world as an functional fitness coach, serving hundreds of people through her online transformation programs, customized workshops and retreats. Danielle believes that in order to live the life you have always imagined for yourself, you need to do only one thing - own your shit. And so she is on a mission to own her shit so unapologetically that anyone who comes across her message are inspired to as well. Danielle has worked with high school and college students, athletes, business professionals and those that fall somewhere in between. Danielle has also had the pleasure of sharing her message alongside brands such as Under Armour, PopSugar, Voyage MIA, GoSesh, RedCon1 and many more. The best way to summarize her coaching philosophy? Work to own your truths loud and proud. Once you do that, the world is yours. Danielle Gertner https://www.daniellegertner.com/ instagram - https://www.instagram.com/daniellegertner/ (@daniellegertner) facebook - linkedin - https://www.linkedin.com/in/dgertner/ (@dgertner)

    1 hr
  3. The Soulful Art of Persuasion and How to Lead Through Adversity with Jason Harris

    08/20/2020

    The Soulful Art of Persuasion and How to Lead Through Adversity with Jason Harris

    During this episode of The Community Builder Show, Travis sits down with Jason Harris, President and CEO of Mekanism Inc., a San Francisco-based creative agency and the Author The Soulful Art of Persuasion. Learn about his 4 principles for success, how he’s leading his team through adversity, and even what he’s doing to stay connected with his friends. This is one you won’t want to miss.  Jason Harris Short Bio Jason Harris is the co-founder and CEO of the award-winning creative agency Mekanism and co-founder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry's, MolsonCoors, OkCupid and the United Nations. Under his leadership, Mekanism has been named the #6 Most Effective Independent Advertising Agency in the US by the Effie 2020 Index. Mekanism has also been named to Ad Age's Agency A-list and twice to their Best Places to Work. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A's list of "100 People Who Make Advertising Great." His methods are studied in cases at Harvard Business School. Episode Highlights Principle 1: Original  Be Yourself - Everyone Else Is Taken: Don’t be afraid of wearing your personal idiosyncrasies on your sleeve. Collect role models and draw inspiration from their uniqueness. And stick to your core values  Learn to Be a Great Storyteller: If you want to make your point of view real to an audience or someone else, you need to be able to transport them emotionally through narrative  Never Be Closing: Let go of short-term transactional thinking and focus on building meaningful relationships    Principle 2: Generous  Give Something Away in Every Interaction: Whenever you cross paths with someone, your goal should be to leave them just a little better off than they were. Whatever you give, make sure it’s genuine as you are laying the groundwork for collaboration  Practice Positivity: Cultivate your sense of gratitude for the good things in your life, recognize that every interaction could result in something great  Take Others Seriously by Showing Respect: Keep your promises, be as present as possible, and admit your mistakes quickly and sincerely    Principle 3: Empathetic  Make It About Them: Develop a natural curiosity about others, listen and learn more than you judge, and seek to understand others more deeply  Seek Out Collaborations: Find value in joining forces with people from diverse backgrounds and areas of expertise  See Commonalities, Not Differences: Seek out the common ground and what you share with, approaching each individual as an equal    Principle 4: Soulful  Live Skillfully: Hunt out new skills and keep learning to develop passions that create a life defined by proficiency  Be an Inspiration: Strive to be inspirational in your daily life by preaching less and acting more, finding a cause to fight for, and reaching out to those who inspire you My Notes on Jason’s 4 Principles Be Original  Beliefs, what you value in life Have a point of view Be yourself, everyone else is taken  Be *Generous* Give things away without expecting anything in return  Builds trust and helps keep business flowing Jason had a ball hog mentality and knew it wasn’t right Over time, developed the idea of mindfully being a generous person Try to give something to everyone you come in contact with  Advice or an article to let people know you’re thinking about them Be Empathetic Collaboration  Connecting with people Working on ideas together How do you become a collaborative business person Be Soulful Trying to give something back that’s bigger than yourself  Examples for agency owners  Positive persuasion vs negative persuasion  b2b marketers, sales, people,

    58 min
  4. COVID 19: Building a creative community with H4B Chelsea VP of Strategy, Eric Hu

    05/28/2020

    COVID 19: Building a creative community with H4B Chelsea VP of Strategy, Eric Hu

    For some that aren’t familiar, H4B Chelsea is the biggest healthcare network at the Havas Group. Havas Group is the largest global advertising and communications group in the world. There is so much stigma around pharma, especially in advertising. Eric’s heard it described as “selling out,” “where creativity goes to die,” or “a place for those who can’t hack it.”  Eric’s worked with and learned from some of the industry’s best. There are some amazing folks in pharma, but, he believes there needs to be more. Join us and Eric shares his story and his thoughts around how to change the narrative are design in the healthcare industry. Episode Highlights: How do we get fresh new thinking into an old space so that we can have a more equitable future Being healthy has to be cool Know and appreciate the power and the value of surprise How can we take a hundred-year-old organization that moves about a mile an hour and use this new technology that will have a profound impact  You don’t need to adapt tomorrow, but we can pick the technologies that will have the most profound impact on you based on a better understanding of your consumer on the ground. Quotes: “Healthcare is an industry where the best design is often one that you feel but don’t see.” – Eric Hu “Healthcare in its final form is completely invisible and holistic way of approaching your health as a human being and not as a byproduct of their marketing scheme.” – Eric Hu “Influencers will always be able to tell our story better than we ever can because they fundamentally are closer to their audience.” – Eric Hu Links: Eric Hu: https://www.linkedin.com/in/ericlhu/ (Linkedin) https://www.instagram.com/ericlhu/ (Instagram) Travis King: https://www.linkedin.com/in/travisandreking (Linkedin) http://communitybuildershow.com (communitybuildershow.com) See acast.com/privacy for privacy and opt-out information.

    1h 9m
5
out of 5
19 Ratings

About

The reason Travis started this podcast was so he could learn how to play his role in deepening human connection with the people that matter most to his world. Travis decided to turn the world into my classroom, podcast style. Listen in on the conversations he's having with the people making a difference to bring us closer together all over the world. Every week, I interview people who are connecting members of different tribes all over the world. They are the agents of change that enable connection to happen. If you're interested in or curious about how to build a community, deepen relationships with the people that matter most to your life or business, this is the podcast for you. About The Host: Travis Andre King is a productivity and business development coach for creative entrepreneurs with actionable ideas. Travis has 5 years of experience working in B2B sales/marketing with top brands such as Proctor & Gamble, Johnson & Johnson, SAP, Amazon, Microsoft, and IBM to name a few. He's an advocate for community building and human connection. He's also the host of The Community Builder Show where he uses the power of audio to help community builders, entrepreneurs, small businesses, and enterprises learn what they need to drive valuable impact in the world. Travis lives in Long Island City where he’s currently helping businesses build deeper connections with the people in their community. travis@communitybuildershow.com See acast.com/privacy for privacy and opt-out information.