The Profitable Esthetician Podcast

YaYa Annise
  • 5.0 (12)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

YaYa Annise is a licensed esthetician and corrective skin specialist—here to help solo estheticians transform their passion into profit. Join me as we dive into the world of skincare secrets, business strategies, and everything in between. Get ready for a blend of expert tips, real talk, and a dash of humor as we tackle the challenges of running a beauty biz. Whether you're looking to perfect your technique or scale your empire, this is the place to be! Tune in, and let’s turn your glow into gold! ✨💰 Website: https://theprofitableesthetician.com/p/homepage Instagram: @vivifybody.co (for services) and for consulting and courser @theprofitableesthetician

  1. MAR 1

    The Problem with Toxic Positivity in the Trust Economy

    Is toxic positivity quietly destroying your authority? In this episode of The Profitable Esthetician Podcast, YaYa Annise breaks down the real cost of “good vibes only” culture in the beauty industry and why performing positivity may be the very thing costing you trust, clients, and revenue. We are living in a trust recession. Eighty one percent of consumers will not do business with brands they do not trust. In a market where clients are more skeptical, more discerning, and more value driven than ever, overly curated and relentlessly upbeat messaging can feel inauthentic. Inside this episode, YaYa Annise explores the difference between grounded optimism and performed positivity, how toxic positivity erodes authority and credibility, why neutrality makes you forgettable in a competitive market, the connection between burnout and self abandonment in business, and how to build positioned authority through consistency, competence, connection, and convenience. If you are a beauty professional who wants premium clients, stronger positioning, and a brand that feels anchored instead of aesthetic, this conversation is for you. In a trust recession, clarity wins. Conviction wins. Honest authority wins. Stop performing. Start leading. Follow YaYa Annise on Instagram at @TheProfitableEsthetician for more conversations on scaling, authority, and building a profitable beauty business that lasts

    15 min

  2. JAN 13

    The Shift

    This is the chair where beauty pros come to remember who they are. Hosted by YaYa Annise, The Shift Chair is where identity, pricing, power, and positioning collide — helping licensed professionals shift from behind the table to at the head of it. Come for the micro-moves. Stay for the real ones. To sign up for my FREE masterclass next Monday, January 19th 2026 7PM EST https://theprofitableesthetician.com/intimatebeautyceomasterclass

    11 min

  3. 12/11/2025

    Between the Shedding and the Sprint

    Between the Shedding and the Sprint The final episode of 2025 with YaYa Annise Before you plan your next move, pause long enough to see what this year already taught you. In this season wrap-up, YaYa shares her own reflections and spiritual lens on what it meant to move through the Year of the Snake. She opens space for deeper perspective on what’s been released, what’s still lingering, and what the Year of the Horse is asking you to claim. Inside, you’ll hear: 💎Why the real new year doesn’t always start in January 💎What Chinese astrology teaches about timing, leadership, and change 💎Why your micro-decisions now matter more than resolutions later 💎What’s shifting behind the scenes in YaYa’s world, and how she’s moving forward This is a conversation for the woman who leads herself first. The one who knows her softness is her power and her presence is her strategy. Tap in. The season ahead starts here.

    11 min

  4. 11/30/2025

    Which Survival Pattern Is Running Your Beauty Business?

    What if survival mode wasn’t the villain we’ve made it out to be? In this episode, I’m inviting you into a deeper conversation—one that’s been on my spirit for a while now. We’re talking about the quiet patterns that power our beauty businesses… the ones we don’t always recognize until we’re burned out, plateaued, or just going through the motions. But what if not all survival is the same? What if some of us are surviving with direction—and others are just decorating the delay? This isn’t about shame. It’s about self-awareness. And I created a tool to help you figure it out. ✨ Take the free quiz: Which Survival Pattern Is Running Your Beauty Business? This quick, private multiple-choice quiz will help you identify which survival mode might be quietly steering your decisions. It’s based on my lived experience as a coach, entrepreneur, and someone who’s witnessed hundreds of beauty pros shift from survival to strategy. ✨ Click link below https://www.tryinteract.com/share/quiz/692b1142431f2700151580f4 Tap the link, take the test, and get the language you didn’t know you needed. Because awareness is the first pivot. And your next level can’t be built on patterns that keep you circling.

    17 min

  5. 11/24/2025

    Working Smarter, Not Harder: Leaving Survival Mode in the Beauty Industry

    This episode isn’t just a strategy chat — it’s a reclamation. YaYa Annise invites beautypreneurs to pause the hustle and ask the real question: What if you’ve outgrown the very systems you built to survive? Inside, she unpacks: • Why the Black Friday Sale is about access, not algorithms • What’s changing with her Kajabi migration (and why it matters) • The evolution of The Beauty CEO Intensive — and why fluff-free, tiered mentorship is the future • And a raw, feminine, strategy-rich breakdown of what working smarter really means in this industry This is for the esthetician, stylist, lash artist, or PMU expert who’s ready to lead from structure, not survival. The ones who want high standards, soft power, and smart systems that love them back. 💎 Tap in. 🎧 Stay until the end. 🖤 Black Friday ends November 30th. Let this be the last season you chase overflow by exhausting yourself.

    30 min

  6. 11/03/2025

    The Sale You’re Avoiding That’s Costing You Thousands

    You’re not a tester at Sephora. You’re not a free sample. You’re not a charity. So why are you giving away your expertise like it’s extra? This episode was born over lunch at Hutong with one of my students — Alexis, a Profitable Esthetician from Atlanta — and it confirmed something I’ve been feeling for a while: We’re leaking overflow through fear, through trauma, and through the belief that we have to prove we’re worthy before we charge for our work. In this episode, I break down: • The cultural disconnect around selling retail (especially for women of color) • Why free consultations are not a “strategy” — they’re self-abandonment • How to reframe your offers, retail, and retention with conviction • And what it really looks like to move from service to sustainability If you’ve ever felt torn between serving and selling, this episode will shift you. Because overflow isn’t something you chase — it’s something you decide. 🎧 Listen now inside “The Profitable Esthetician” podcast.

    17 min

  7. 10/23/2025

    The Season of Recalibration

    The Season of Recalibration: Why Doing Less Is the Most Profitable Move You’ll Ever Make You’ve been doing “everything right” — posting, showing up, offering the best service — and yet something still feels… off. This episode is an invitation to slow down, soften, and shift. Because sometimes the most profitable decision isn’t to add more — it’s to shed what’s no longer aligned. We’re talking about: — What recalibration really looks like (in business and life) — Why your “slower seasons” are often divine strategy — How your content, your consultations, and your capacity are all connected — And what happens when you anchor into refined presence, not reactive pressure You don’t need another strategy. You need a new standard. 🔗 Listen now: www.TheProfitableEsthetician.com/podcast 💌 Connect on IG: @TheProfitableEsthetician If this stirred something in you, take a screenshot, share it to your story, and tag me — Let’s keep this movement growing. We’re already 259 new listeners stronger this month alone. Your season of overflow starts with recalibration. Press play.

    19 min

  8. 10/16/2025

    The Beauty Industry’s Quiet Addiction to Struggle

    I was in a room full of millionaires and billionaires last week — and not one of them said, “I scaled by figuring it out alone.” Meanwhile, the beauty industry still mocks mentorship, rejects proximity, and glorifies struggle. Then wonders why it stays underbooked, undervalued, and underpaid. Let me be clear: You don’t need another freebie. You need to be in rooms where power is normalized — not questioned. The Invested Client Code goes live this Sunday. Pre-sale ends Saturday at 11:59 PM. → theprofitableesthetician.com/p/the-invested-client-code → DM “INVEST” or tap the link in my story. → Follow @theprofitableesthetician on Instagram for more. The woman who leads with presence, rebooks with ease, and doesn’t flinch at her price? She’s not waiting. She’s already moving.

    18 min
See All (24)

5
out of 5
12 Ratings

About

YaYa Annise is a licensed esthetician and corrective skin specialist—here to help solo estheticians transform their passion into profit. Join me as we dive into the world of skincare secrets, business strategies, and everything in between. Get ready for a blend of expert tips, real talk, and a dash of humor as we tackle the challenges of running a beauty biz. Whether you're looking to perfect your technique or scale your empire, this is the place to be! Tune in, and let’s turn your glow into gold! ✨💰 Website: https://theprofitableesthetician.com/p/homepage Instagram: @vivifybody.co (for services) and for consulting and courser @theprofitableesthetician

Information

You Might Also Like