The Content Capitalists

Ken Okazaki
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Is content creation a waste of time and money? Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. There are as many ways to make a million dollars with content as there are people doing it. 

  1. Jeni Hott’s $10M Secret

    08/19/2025

    Jeni Hott’s $10M Secret

    Think you need ads, funnels, or a massive social following to make millions online? Jeni Hott disagrees, and she’s proved it! She built a $10M+ business without ever showing her face, launching a course, or chasing clout. In fact, she avoided all of it—on purpose. In this episode, Jeni reveals: How she made her first $60,000 off a blog without knowing it 💸The anti-funnel system that kept working for 17+ years 🔄 Why going “invisible” can be the ultimate growth strategy 🕵️‍♀️ The hidden power of obsessively listening to your audience 👂 Her rule for keeping business fun—and making it last 🎯  If you’re tired of being told to post more, sell louder, and hustle harder, this is your permission slip to do it your way—quietly, strategically, and with zero burnout. 💥 Caution: May inspire you to delete your entire content calendar. 📌 Drop “INVISIBLE” in the comments if this hit different. 📌 Subscribe for more content that doesn’t require selling your soul. #contentcapitalist #jenihott #digitalbusiness #onlineincome #passiveincome #kenokazaki #introvertfounder Follow Jeni Hott at: Website: https://jenihott.com/ Facebook: https://www.facebook.com/jenihott/ Instagram: https://www.instagram.com/jenihott/ LinkedIn: https://www.linkedin.com/in/jenihott/ Time Stamps: 00:00 This Episode Almost Didn’t Happen 00:35 She Made $10M Without Being Famous 03:42 How Blogging Quietly Beat Social Media 08:16 From Burnout to $60K in Her Sleep 17:14 Automate Your Content, Not Your Soul 21:34 The No-Funnel Strategy That Still Works 27:12 Her System to Scale Without the Hustle 28:07 Personal Crisis = Business Breakthrough 31:46 Intentional Brands Make More Money 35:11 The Pricing Mindset Most Coaches Miss 43:46 Coaching? Don’t Skip This Advice 50:26 What She’d Tell Herself 17 Years Ago — About Ken Okazaki Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries. Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case. Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation. If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level. Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube

    52 min
  2. I Lost Everything.. Then Built Apple's Best Podcast with Omar Zenhom

    07/29/2025

    I Lost Everything.. Then Built Apple's Best Podcast with Omar Zenhom

    Most people would kill to get Gary Vee on their podcast. Omar Zenhom did… and still barely scraped 400 downloads. His words?  “That podcast was shit.” But instead of quitting, he pivoted. Leaned into his strength as a teacher. And built The $100 MBA Show—130 million downloads later, he’s still showing up three times a week, every week. In this episode, Omar breaks down: - Why his first show flopped (even with big-name guests) - The soda-on-the-boardwalk trick that jumpstarted his growth - What creators get wrong when trying to monetize - His no-BS strategy for building real momentum - How he bootstrapped a SaaS company and sold it (as a non-tech founder) If you’ve ever felt stuck with your content, burnt out on “expert advice,” or tempted to copy someone else’s style—this one’s a wake-up call wrapped in humor and honesty. 🔥 Warning: May cause uncontrollable urges to start (or restart) your show the right way. 📌 Drop “20X” in the comments if you’re done playing small. 📌 Subscribe for more content that doesn’t suck. #contentcapitalist #100mba #podcastfail #businesspodcast #saasfounder #kenokazaki #omarzenhom Follow Omar Zenhom at: https://www.youtube.com/@100mba    https://www.instagram.com/omarzenhom/   https://www.facebook.com/ozenhom   https://www.tiktok.com/@theomarz   https://www.linkedin.com/in/omarzenhom/   https://x.com/TheOmarZenhom  — Time Stamps: 00:00 Quitting His Job—No Plan B 00:15 What a Failed Podcast Taught Him 03:18 How He Hit 130M+ Downloads 05:27 The Overlooked Skill That Drives Growth 11:05 How He Got Listeners Without Ads 23:08 Simple Tools That Actually Work 24:01 Building SaaS with Zero Coding Skills 24:50 Finding Tech Talent on a Budget 26:46 How He Pre-Sold a Product from Scratch 32:13 Avoiding Burnout as a Creator 36:23 A Smarter Way to Plan Your Year 37:57 How Free Content Builds Trust 40:22 The One Thing That Makes You Stand Out 42:55 The Question That Fixes Bad Content 43:46 Omar’s Final Challenge to You —  About Ken Okazaki Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries. Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case. Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation. If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level. Follow Ken Okazaki at:  https://www.instagram.com/kenokazaki/  https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube

    45 min
  3. The Man Behind $100M+ ECommerce SEO Success

    07/07/2025

    The Man Behind $100M+ ECommerce SEO Success

    This episode is for: eCom brands struggling to rank & drive organic trafficBusiness owners tired of overpaying for adsEntrepreneurs looking for an SEO strategyBrands ready to dominate Google searchAnyone serious about using SEO to drive sales— Meet Zack Franklin, Founder of SmartEcomSEO and the strategist behind eCommerce brands doing $40M–$100M a year. While most businesses burn cash on ads, Zack helps big businesses on Google take control of their traffic, and turn SEO into a high-performing revenue engine. At SmartEComSEO, he and his team publish 3,000+ high-ranking content pieces per month, helping brands like Kikron ($150M+) and Mom Cozy ($400M+) explode their sales. Topics include: Why Amazon sellers are moving to Google (and making millions doing it)The SEO strategy that took an eCom brand from $40M to $100M+Zack’s system to scale FAST using content🔥 If you’re looking to grow your eCom business, don’t miss this interview. 📌 Want to work with my agency? Comment “20X” below and let’s talk. 📌 Subscribe for no-BS content marketing strategies. Follow Zack Franklin at: https://www.smartecomseo.com/  https://www.linkedin.com/in/zackjf/  https://www.facebook.com/zackjf — Time Stamps: 00:00 How Does AI Content Compare? 00:40 Welcome to the Content Capitalists Podcast 01:35 Zach's Background in E-commerce and SEO 02:18 The Importance of SEO in E-commerce 05:29 Google's Changing Landscape 09:23 SEO Strategies and Techniques 10:15 Client Success Stories and Challenges 13:05 SEO for Different Business Models 26:53 Keyword Research and Competitor Analysis 34:11 YouTube and SEO Integration 38:07 The Power of Google Ads 39:22 Creating Effective MVP Models 42:28 The Impact of AI on SEO 45:31 Hiring the Right SEO Expert 54:12 These SEO Strategies Don’t Work Anymore 01:02:05 China’s Edge In Business 01:03:38 Final Thoughts and Takeaways —  About Ken Okazaki Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries. Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case. Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation. If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level. Follow Ken Okazaki at:  https://www.instagram.com/kenokazaki/  https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube

    1h 7m
  4. From 0 to 11K+ Subscribers - The Content Strategy That Works

    06/10/2025

    From 0 to 11K+ Subscribers - The Content Strategy That Works

    This episode is for: Podcasters ready to make the jump to videoEntrepreneurs wanting to grow their brand with videoContent creators struggling to build a sustainable systemCreators tired of YouTube “hacks” that don’t work long-termAnyone serious about building a brand This episode is a little different. Instead of a regular interview, this is a case study, a real behind-the-scenes experience when Omar Zenhom decided to take the “$100 MBA Show”—his audio-only podcast—to YouTube. He knew one thing: video is a different beast. For over 10 years, Omar built a wildly successful podcast with millions of downloads. And if that sounds like an exaggeration, go ahead and Google "top business podcasts" and see where his show ranks. That’s where my team at 20X Agency stepped in and took Omar from podcast-only to a full-fledged YouTube brand with a proud 11K subscribers (and counting), and scale his content on all major social media platforms without burning out! Key takeaways from this case study: The YouTube shift: Why podcast and video audiences behave differentlyContent strategy upgrades: How Omar refined his delivery for videoHow to grow your audience while keeping your workload manageableOmar didn’t rely on viral gimmicks. He built a streamlined content machine that works. If you’ve been looking to actually grow on Youtube, have a watch at this interview 📌 Want to work with my agency? Comment “20X” below and let’s talk. 📌 Subscribe for no-BS content marketing strategies. Follow Omar Zenhom at: https://www.youtube.com/@100mba    https://www.instagram.com/omarzenhom/   https://www.facebook.com/ozenhom   https://www.tiktok.com/@theomarz   https://www.linkedin.com/in/omarzenhom/   https://x.com/TheOmarZenhom  ---- About Ken Okazaki Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries. Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case. Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation. If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level. Follow Ken Okazaki at:  https://www.instagram.com/kenokazaki/  https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw https://www.youtube.com/@contentcapitalists

    20 min
  5. 2k Ad Spend Turned $42k in Sales! (The ROI Secret for Coaches) | Sarah Greener

    02/10/2025

    2k Ad Spend Turned $42k in Sales! (The ROI Secret for Coaches) | Sarah Greener

    This episode is best for: Coaches drowning in inconsistencyPeople who dream of running a business from anywhere Moms rebuilding after burnoutThose who hate vague marketing adviceAnyone sick of trading time for money--- This week, I sat down with Sarah Greener—a New Zealand-born, Thailand-based business coach who helps mompreneurs claw back their time and profits. We dug into her wild journey from running 9 businesses (and failing at most!) to scaling a coaching empire that lets her work less while earning more. Sarah’s “boring” systems let her work 3 days a week while her business earns cash. If you’re still “hoping” your content works, her $42K ad ROI story will hurt (in the best way). –- Key takeaways: Effective Content Marketing: How Sarah 40X’d her Instagram DMs.ROI or GTFO: The investment that turned $2k in ads into $42k in sales by using a simple systemTrust ≠ AI Avatars: Sarah’s techniques in filming content that 5X’d her engagement. Follow Sarah Greener at: https://www.instagram.com/sarahgreenercoach/ https://www.facebook.com/sarah.greener.125 https://www.linkedin.com/in/sarahgreener/ https://www.tiktok.com/@themoxiemovement https://themoxiemovement.com/  #worklifebalance #mompreneurs #timemanagement #passiveincome #businessmoms --- Time Stamps: 00:00 Welcome to The Content Capitalists Podcast 00:34 The Secret Struggle of Coaching That No One Talks About 01:00 Chaos to System - How Did Sarah Do It? 01:17 Her Coaching Story is UNEXPECTED 04:30 Sarah’s Christmas Day Realization That Led to a Breakthrough 06:44 The Trap Most Coaches Fall Into and How to Escape It 10:00 Content Creation Overwhelm? This Simple Fix Changed EVERYTHING 14:32 These Results Were Unbelievable Until I Saw It Myself 20:38 The Future of Coaching is Here 22:43 Overwhelmed? Here’s The One Thing You MUST Do --- About Ken Okazaki Ken Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries. Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case. Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation. If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level. Follow Ken Okazaki at:  https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube

    27 min
  6. Built A $100M Business (Then God Spoke!) | Taylor Welch

    12/30/2024

    Built A $100M Business (Then God Spoke!) | Taylor Welch

    Is it just me, or is the whole internet marketing game starting to feel a little soulless? We’re in luck because today, I'm talking with the legendary Taylor Welch. After his first company broke every record in the industry, he was on a non-stop upward trajectory, until a year ago, when his company faced scrutiny from the Federal Trade Commission (FTC). Taylor has made millions, lost millions, and found something way more valuable along the way: his purpose. We're talking about the stuff most marketers are too afraid to touch. This episode is for you if: You're tired of the hustle-and-grind mentality and crave more meaning in your business.You're curious about the role of spirituality in entrepreneurship.You’re ready to show vulnerability in building a badass brand.We're talking about massive success, FTC investigations against his business, and a spiritual awakening that changed everything for him. Taylor shares lots about his wild ride, and trust me, you won't want to miss this. Hit that play (and subscribe) button and let's get into it. #business #entrepreneur #motivation #success #inspiration #mindset #money #marketing #christianity #faith #god #prayer #spiritual #testimony #purpose Follow Taylor Welch at: https://taylorawelch.com/ https://www.instagram.com/taylorawelch/ https://www.facebook.com/taylorawelchprofile/ https://www.youtube.com/@TaylorAWelch Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube

    22 min
  7. Turning Cringe into Cash | Rachel Pedersen

    12/23/2024

    Turning Cringe into Cash | Rachel Pedersen

    I don’t often have a repeat guest on my podcast, but when I do… it’s someone truly EPIC and Rachel Pedersen definitely qualifies. Rachel has the ability to turn the stuff you want to hide into viral content. This, along with her no-nonsense practical tips on content creation earned her the title of the “Queen of Social Media”. In our conversation, we talk about the stuff nobody tells you: cringy moments, flops, and what it takes to build an 8-figure business without losing your mind (or sense of humor). Rachel and I covered topics like the realities of coaching and agency work, & she even gave me a hint on what’s coming up next for her. Rachel’s truly not just “building a business.” She’s creating movements, challenging norms, and proving that the best success stories are the messy ones. Topics include: 🤯 Rachel’s unfiltered journey from $15/hour gigs to $100K+ contracts. 🧠 Why sharing your awkward truth is the ultimate connection hack. 🔥 Her bold move to learn coding and take down overpriced software giants. Rachel doesn’t play small, and this chat is a wake-up call for anyone tired of fake hype and shortcut promises. Stay till the end for Rachel’s tactical breakdown on creating an insane amount of content without burning out. Press play and let’s dive in. 🎧 #ContentCapitalist #RachelPedersen #SocialMediaGrowth #Entrepreneurship #BusinessSuccess Follow Rachel Pedersen at: https://rachelpedersen.com https://www.instagram.com/themrspedersen https://www.tiktok.com/@themrspedersen https://www.facebook.com/the.mrs.pedersen https://www.linkedin.com/in/themrspedersen/ Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube

    1h 8m
  8. $100K/Month Tiktok Live Selling?! | Jared Mortensen

    12/16/2024

    $100K/Month Tiktok Live Selling?! | Jared Mortensen

    This week, I'm sitting down with Jared Mortensen, who's made a career leap that's as surprising as it is inspiring. Jared’s gone from crunching numbers and optimizing supply chains for Fortune 500 giants like Boeing, Textron, and Koch Industries to disrupt a different kind of industry – men's underwear. As the Founder of Real Men Apparel Company (RMAC), Jared is on a mission to bring inclusive sizing and actual comfort to the world of men’s underwear. We're talking about a lot more than just fabric and stitching, guys. This is also about finding your edge, overcoming risks, and learning how to grow smart, not fast. Plus, he’s sharing his huge success on TikTok and how he did it. Here's a sneak peek of what's inside: Why size inclusivity in men’s underwear is a BIG deal (literally!)The "twig to berry ratio" and why it mattersJared’s top reasons: why TikTok & why nowSo get comfortable and hit that play button. This episode with Jared will inspire you to shake things up and show you that your “crazy wild idea” might be your next big hit. #business #ecommerce #startup #businessgrowth #smallbusiness #businesstips #tiktok #tiktokmarketing #tiktoklive #livestreaming #socialselling #tiktoktips #tiktokshop #menswear #apparel #marketing #digitalmarketing and #contentcreation #tiktokshop Follow Jared Mortensen at: https://rmac.store/ https://www.linkedin.com/in/jaredmortensen https://www.instagram.com/real_men_apparel_company/ https://www.tiktok.com/@real_men_apparel_company https://www.facebook.com/RealMenApparelCompany Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube

    1h 2m
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Ratings & Reviews

5
out of 5
2 Ratings

About

Is content creation a waste of time and money? Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. There are as many ways to make a million dollars with content as there are people doing it. 

Information

  • Creator
    Ken Okazaki
  • Years Active
    2022 - 2025
  • Episodes
    132
  • Rating
    Explicit
  • Copyright
    © 2025 The Content Capitalists
  • Show Website
    The Content Capitalists