The Content Crib Podcast

Eric Anderson and Chris Grosse
  • 5.0 (9)
  • MEDICINE

The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.

  1. 2D AGO

    Build A Book Powered AI Consultant

    Your next business consultant might already be sitting on your laptop, and it might be trained on the exact books you trust most. We talk through a simple but surprisingly powerful workflow: upload PDFs of your favorite business and productivity books into a custom GPT, then use tight, detailed prompts to get advice that feels grounded instead of generic. If you’ve been frustrated by vague AI output, this is the “make it practical” approach that actually helps you decide what to build next. From there, we dig into what happens when a community starts shipping real tools. We share a sneak peek of an AI sales training app concept built for healthcare sales, where reps can learn their own tendencies, understand a physician’s style, and prepare smarter conversations. The big idea is combining AI coaching with public surgical data to support better account planning and more relevant value stories, while staying mindful of professionalism and compliance. We also get honest about the tooling shift happening right now. With Claude and platforms like Base44, you can describe what you want in plain English and get working code, a functional website, and even automated email sequences without the old time and cost burden. Finally, we connect it to the bigger healthcare trend we’re seeing: the rise of independent medicine, longevity medicine, and patient demand for services like peptides, weight loss support, and hormone optimization as the insurance model keeps tightening. If you found this useful, subscribe, share it with a friend building in AI or healthcare, and leave a review. What would you build if you could skip the “learn to code” step?

    14 min

  2. APR 20

    A New York Times Profile Helped Sell A Healthcare Illusion

    A billion-dollar “solo founder” AI success story sounds inspiring until you look at what was actually scaled. We dig into the Medvi telehealth blowup, the New York Times narrative that amplified it, and the uncomfortable question underneath it all: what happens when AI isn’t just writing marketing copy, but manufacturing medical credibility at scale? We walk through how a lean telehealth brand can sit on top of outsourced infrastructure for physicians, pharmacies, shipping, and compliance and how that model can either expand access or hide accountability. Then we unpack the specific red flags that surfaced: alleged fake physician personas used in advertising, misleading trust signals that mimic real clinical authority, and the risks of marketing compounded GLP-1 medications in ways that imply FDA approval. We also talk about deepfaked before-and-after images, fabricated outcomes, and why that kind of deception hits harder in healthcare than in almost any other category. From there, we zoom out to the bigger picture in digital health and AI ethics: what Legitscript certification is supposed to signal, why platforms are pushing AI disclosure rules, and why the “scarcest resource” may soon be the real patient-doctor relationship. We also debate whether a true one-person AI-built billion-dollar company is inevitable and why the future of approved AI doctors could be both powerful and terrifying. Subscribe for more real talk on AI, telehealth compliance, and building trust the right way and if you found this useful, share it and leave a review. What guardrail do you most want to see for AI in healthcare?

    18 min

  3. APR 13

    How To Self-Publish A Credible Business Book

    We break down a real-world process for writing and self-publishing a book without losing your voice or your budget. We also connect book-author credibility to thought leadership, public trust architecture, and reverse recruiting so opportunities come to you.  • moving from Word to Google Docs for a living draft and notes  • hiring affordable editing and formatting help through Fiverr  • pressure-testing edits so the writing still sounds human  • spotting where AI tools might help and where they might hurt  • understanding ghostwriters and why marketing often drives outcomes  • planning a self-publishing path through Amazon Kindle and paperback options  • budgeting for editing, cover design, formatting, and basic legal protections  • using a book to strengthen authority in sales, marketing, and leadership  • building public trust architecture through consistent online posting  If you're listening right now, write a book.

    16 min

  4. APR 6

    Zuckerberg Buys An AI Agent Town And We Panic

    We talk about how social platforms are cracking down on obvious AI content and why E-E-A-T now sits at the center of reach, trust, and engagement. We also zoom out to AI agents, cyber risk, and the case for building digital assets you actually own instead of relying on rented attention. • E-E-A-T as the new baseline for visibility  • Why consistency without authenticity backfires  • AI slop on social and what cuts through  • Owned digital assets like newsletters and video email  • Meta buying an AI agent platform and what it signals  • Cybersecurity reality checks and operational fragility  • Where AI agents help with content coordination  • Keeping the human touch as a brand advantage  So if somebody wants to jump in, let us know

    14 min

  5. MAR 30

    LinkedIn’s E-E-A-T Shift And The End Of AI Slop

    Your reach didn’t “randomly” drop. The platforms are getting stricter, the feed is getting noisier, and the old playbook of posting more is starting to backfire. We dig into why the algorithm is shifting toward E-E-A-T (experience, expertise, authoritativeness, trustworthiness) and what that means for your LinkedIn strategy, your personal brand, and any business trying to earn attention without looking like AI spam. We also talk about the reality of the AI slop era: everyone can publish, so the only real advantage is being believable. We break down what actually stops the scroll now, why generic product posts don’t work the way people hope, and how to show real authority without sounding like a brochure. Then we make the case for building owned digital assets like a newsletter or video email system so you’re not trapped on “rented land” when a platform decides to penalize your content. From there we zoom out to the bigger AI story. Meta buying an AI agent platform raises uncomfortable questions about who controls distribution and what happens when bots talk to bots. We connect that to very real risk, including a major hack that reportedly shut systems down, and why cybersecurity and trust are becoming part of modern marketing. Finally, we bring it back to action: how AI agents can help coordinate and distribute your original content, and why the human touch is still the edge. If this helps you rethink your content strategy, subscribe, share it with a friend who’s posting into the void, and leave a review. What’s one change you’re making this week to sound more human online?

    14 min

  6. MAR 24

    How Healthcare Founders Can Build Trust In An AI Search World

    Google is starting to feel like the old cable TV model, and we can’t ignore what that means for healthcare marketing. When search is packed with ads and generic answers, people do the obvious thing: they ask AI. We talk through the uncomfortable reality that patients and customers are increasingly turning to ChatGPT, Claude, and Perplexity for recommendations and “what should I do next” decisions, and why that makes the classic SEO-first playbook less reliable for physicians and healthcare entrepreneurs. From there, we get practical about what actually builds trust now. Long-form video and live Q&As let people see the real person behind the clinic, telehealth platform, or healthcare product. In a world full of AI-generated content, “human-made” starts to function like a premium label: audiences can feel the difference between polished filler and real experience, real opinions, and real stakes. We also dig into why live streamers and authentic creators are winning attention, and what that signals about culture, platforms, and patient behavior. We wrap with the bigger strategic move: stop trying to be everywhere and start owning your channels. Newsletters, websites, and communities create durable brand equity, invite collaboration, and turn passive followers into insiders. If you’re building a personal brand in healthcare, this is your roadmap for staying discoverable in AI search while staying deeply human. Subscribe, share this with a founder or physician friend, and leave a review with the biggest branding shift you’ve noticed lately.

    21 min

  7. MAR 16

    How Hybrid Sellers Use AI Without Losing The Human Edge

    We bounce from snowstorm chaos and AI anxiety to a grounded idea: automation can speed up sales work, but it cannot replace trust. We also share a new book project, why marketing is now part of the job, and an open invite to Content Crib in Bentonville.  • the shift from being a great salesperson to becoming a great marketer  • the AI bot social network scare and questions about government regulation  • data centers, energy costs, and why communities push back  • why many companies struggle to justify AI spend and prove ROI  • how a stalled Google Drive draft becomes a real book plan  • “You Can’t Automate Trust” and the hybrid rep blueprint for the AI era  • why callbacks beat volume and how trust shows up in real deals  • newsletters and long form content as a practical growth engine  • Content Crib logistics, community vibes, and a few spots left  Please, if you want to come, shoot us a message. We’ll love to talk to you about it, see if it’s a fit for you. And you know, let’s do it March 20th and 21st in Bentonville.

    19 min

  8. MAR 3

    Reverse Recruiting, Real Results

    Feeling stuck sending applications into a black hole? We unpack a smarter path: reverse recruiting. Instead of competing with hundreds of thousands of applicants, you build a visible reputation that brings the right roles to you. We talk through why job boards stall careers, how recruiters actually search on LinkedIn, and the mindset shift that turns your profile into a living portfolio that proves how you think. We walk step by step through a practical system you can start today: create a focused Dream 25 list of companies, follow their leaders, and add thoughtful comments that show judgment, not just enthusiasm. Then publish content that speaks to your industry’s problems, not your daily task list. When a VP sees a short video where you break down a product launch or a go-to-market tradeoff, they feel your voice, not just your credentials. That familiarity compounds so that when an opening appears, you are already known. We also tackle the biggest blockers: fear of posting under a current employer, uncertainty about what to say, and the myth that consistency alone wins. The real edge now is saying something that matters to the right people. Share bold, well-reasoned opinions that challenge stale playbooks, avoid plagiarism, and let the algorithm route your perspective to decision-makers in your niche. To make it concrete, we close with five hard-hitting actions: treat your feed like a portfolio, talk about your industry not your job, build relationships before you need them, pick a Dream 25 and engage weekly, and stop optimizing your resume while you start optimizing your reputation. If you want support, we’re opening access to Content Crib RX for free, including prompts and a co-pilot to help you publish faster. Subscribe, share this with a friend who needs a career reboot, and leave a review telling us the one opinion you’ll post this week. Your next role starts with your next post.

    19 min
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5
out of 5
9 Ratings

About

The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.

Information

  • Creator
    Eric Anderson and Chris Grosse
  • Years Active
    2025 - 2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © 2026 The Content Crib Podcast
  • Show Website
    The Content Crib Podcast