134 episodes

Content creation, content marketing and social media can make your head spin! Do you want to know how to use content, social media and digital marketing to make people aware of your business, build engagement and convert that audience into customers? The Content Fix Podcast is where you’ll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the business who’ll share their tips and tricks to give you an unfair advantage. Whether you’re blogging, podcasting, doing Facebook Lives, diving into Instagram Stories, trying to leverage LinkedIn or figuring out the point of Pinterest, you’ll find out how to take your business to the next level and take your content and social media from a time drain to a winning business strategy.

The Content Fix Jillian Bowen

    • Business
    • 5.0 • 24 Ratings

Content creation, content marketing and social media can make your head spin! Do you want to know how to use content, social media and digital marketing to make people aware of your business, build engagement and convert that audience into customers? The Content Fix Podcast is where you’ll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the business who’ll share their tips and tricks to give you an unfair advantage. Whether you’re blogging, podcasting, doing Facebook Lives, diving into Instagram Stories, trying to leverage LinkedIn or figuring out the point of Pinterest, you’ll find out how to take your business to the next level and take your content and social media from a time drain to a winning business strategy.

    The new Facebook Group tools you can use to grow your community and improve engagement

    The new Facebook Group tools you can use to grow your community and improve engagement

    Everyone seems to have a Facebook group these days. And let’s face it. It is becoming really hard work to keep your audience engaged. But it seems Facebook is still pretty committed to keeping Groups at the forefront and has just announced a slate of new tools to help group admins create better experiences. In this episode, we’ll crack them open a bit more to find out what that’s all about and what you can actually do with the new features available.

    • 17 min
    Three hot tips for using Instagram story link stickers (that you might not have heard about yet)

    Three hot tips for using Instagram story link stickers (that you might not have heard about yet)

    Instagram has decided to level the playing field. Not long after it switched from a swipe up link in stories to a link sticker, the walls came down and every user was given access to story link stickers.
    But having links on your stories is only the beginning. In this episode I’ll walk you through my three hottest tips for using the feature to its fullest so people don’t just see your links, they start tapping them as well.

    • 19 min
    You started with a vision, now let’s move it forward with a mission statement

    You started with a vision, now let’s move it forward with a mission statement

    A mission statement explains how you are going to deliver the vision for your business. Some people think it’s not important to have one or that’s it’s just a vanity statement to show you’ve done your strategy work. But a carefully considered mission statement actually helps you focus and drive a business towards the future. In this episode you’ll find out what the difference is between a vision statement and a mission statement and how to use three simple questions to help create your own.

    • 15 min
    How to spy on your competitors (and why it’s important)

    How to spy on your competitors (and why it’s important)

    Do you spy on your competitors? Most of us do. And it's a good thing! As long as you put a bit of structure in and turn the snooping into a competitor analysis.
    The process of collecting and reviewing information about rivals and peers can help you to establish an edge over them by learning from their successes and failures.
    In this episode, we’ll walk through the key steps of creating a competitor analysis, then how to turn that new knowledge into actions.

    • 13 min
    How to see through your audiences’ eyes with customer journey mapping

    How to see through your audiences’ eyes with customer journey mapping

    The process of understanding the what, where and how of creating great customer experiences comes through customer journey mapping. That’s when you tell the story of your customers’ experience through all the touchpoints with your business – so it not only starts well before the sale, it also goes well beyond it.

    If you get that right, you are in a strong position to know the right message for the right person at the right time when you’re rolling out your marketing tactics.

    • 15 min
    What is a SWOT analysis and all the surprising ways to use one in business (and personally)

    What is a SWOT analysis and all the surprising ways to use one in business (and personally)

    A SWOT analysis identifies what you are doing well and what you are not. Learn how to create one and turn weaknesses into opportunities.

    • 13 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

Glenn Allen_Launch Coach ,

Your podcast continues to get better!

The advice on your podcast is so practical and actionable compared to other entrepreneurial podcast I subscribe to.

For example, I started using the IG desktop site for DM's and it's a game changer ( as a fellow Gen Xer, I prefer typing over tapping too 😃).

Thanks for not holding back on sharing your expertise and vulnerability, Jillian!

AnthonyCMoore ,

Really good show!

I really liked the show and the real life examples of entrepreneurship, like setting up lead magnets, publishing content across several platforms, and setting up a good blog.

studiomiya ,

Absolutely love the content!

Thank you for keep giving so much valuable content and candid conversations around entrepreneurship. This is one of the few podcasts that I find enjoyable and helpful on a regular basis. Keep on the amazing work 🥰👌🏻

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