The Content Rebels Content Copywriting

Ever wondered how some brands have a knack for creating risky and rebellious content that speaks to the cultural moment? Us too. That’s why in this episode of the Content Rebels, Sarah Spence talks to Chief Creative Officer at ClickUp, Melissa Rosenthal about working in house, and getting those rebellious campaigns over the line.
 
In this episode you’ll learn:
What it means to be a creative and work within a brand’s comfort zone
How to insert creativity even within ROI demands
Why leaders in creative spaces need to protect employees from too much unnecessary anxiety in the workplace
The behind the scenes of some of the more rebellious campaigns from ClickUp

Want to know the secret to coping through rough times and elevating your confidence to CEO level? It’s community. In this episode of the Content Rebels, Sarah Spence talks to Sheree Rubinstein, founder and CEO of the all female community, One Roof.
 
In this episode you’ll learn:
Why pivoting is hard but can be your saving grace
Why the relationships you form in business are so important
Why the world needs more women leaders
How there’s nothing like a rebrand to create great new marketing

 
Just when was that moment that marketing shifted from “Mad Men extravagance” to the complex and targeted strategies we see today? Join Sarah Spence for this special episode of the Content Rebels where she asks the experts in her own team about the evolution of marketing.

In this episode you’ll learn:
How the fall of traditional media has impacted marketing.
The best way to tackle SEO.
Why a good strategy is actually worth it.
How to create a well oiled content marketing machine that creates great work, everytime.

Original thinkers are so valuable in the marketing world and that’s why, in this episode of the Content Rebels, it's been so great to peer into the mind of  B2B Marketer, Mark Ankucic. In this episode Sarah and Mark discuss how marketing has evolved and where the focus really should lie.
 
In this episode you’ll learn:
Why thinking about how people act in the real world is key to marketing success
The importance of buying committees
How to structure your marketing team for the win and reach that polished 1%
Why B2B marketing is challenging but also, so much fun to work in

Ever wanted to work with a multinational? Imagine all the creative ways you could change messaging as you changed countries. In this episode of the Content Rebels, Sarah Spence talks to Sasha Menon, Head of Content Marketing, APAC, with Autodesk, a multinational software corporation. 
 
In this episode you will learn:
 
Why brands need different messaging to target different audiences across the world
Why you’ll always get a better result when you personalise a campaign
The best way to shift mindset when you need to shift to different briefs
How to use content to create thought leadership
 

How inclusive is your marketing? In this episode of the Content Rebels, Sarah Spence learns how to collaborate and create with Indigenous agencies and the communities they serve with David Williams, Executive Director of Gilimbaa. 
 
In this episode you’ll learn:
How agencies focusing on Aboriginal and Torres Strait Islander communities have changed and evolved alongside the greater community in the work they now do.
Best practice when working with Indigenous agencies
Why the Aboriginal market should be part of any strategy based in Australia
How to work collaboratively with community