The Content Universe

Montanus ApS
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🧑🏼‍🚀 The Content Universe: Your Daily Guide to Mastering Content Creation Welcome to The Content Universe, the podcast that’s your daily companion on the journey to mastering content creation! Hosted by Mikkel Svold, a seasoned expert in content production, this podcast delivers almost daily check-ins packed with tips, tricks, and insights you can use to elevate your content game. Whether you're crafting content for knowledge-driven companies in engineering, science, technology, or advisory sectors, or just looking to enhance your own creative projects, we've got you covered. Each episode dives into practical advice on podcasting, longform and short form writing, graphic design, efficient workflows, and so much more. Learn from real-world examples, discover the latest trends, and unlock the secrets to creating engaging, high-quality content that stands out. Tune in to The Content Universe and transform the way you produce content. 🚀

  1. 1월 28일

    46: Building Thought Leadership at Ramboll with Susanne Wellington Hansen

    In this episode, Mikkel Svold engages with Senior Communication & Marketing Manager at Ramboll Energy, Susanne Wellington Hansen, to explore the evolving landscape of thought leadership in knowledge-driven companies. They discuss the shift from traditional technical focus to a broader societal relevance, the importance of activating thought leadership through various channels, and the challenges of measuring its impact. Susanne emphasizes the need for visionary leadership and the role of personal branding in establishing credibility. The conversation also touches on the integration of AI in content creation and the future of thought leadership in an increasingly complex world. The takeaways from this episode are: Thought leadership has evolved from a technical focus to societal relevance.Activating thought leadership requires a multi-channel approach.The primary goal of thought leadership is to address client pain points, not direct sales.Gathering feedback from clients and stakeholders is vital for refining strategies.Training and support for personal thought leaders enhance their effectiveness.The future of thought leadership will emphasize experience and personal connection.Episode content: 00:00 Introduction to Thought Leadership in Knowledge Companies 02:51 Evolution of Thought Leadership: Past vs Present 06:32 Activating Thought Leadership: Beyond LinkedIn 10:28 The Goals of Thought Leadership: Understanding Client Needs 14:31 Measuring Success in Thought Leadership 18:29 The Role of Leadership in Thought Leadership Strategies 22:43 The Importance of Personal Branding for Thought Leaders 26:05 Rapid Fire Questions: Insights on Thought Leadership 30:22 The Future of Thought Leadership and Content Sharing

    43분
  2. 45: Thought Leadership is NOT about you

    2025. 03. 04.

    45: Thought Leadership is NOT about you

    I’m sorry. But thought leadership is not about you . It never was. It’s a mistake that many companies do when they try to promote a thought leadership strategy in their marketing . And even that sentence doesn’t really make sense. Because thought leadership is not marketing thought leadership is branding. So stop trying to sell your products . Stop trying to push your services. And start delivering industry specific value. In today’s episode you’ll get my approach to tackling thought leadership.

    7분

  3. 2025. 02. 28.

    44: The 4 Basics of Your Podcast Success

    how long should my podcast episodes be? How often should I release a new episode? Should I have guests or not? And really, why do I need a podcast at all? These questions are the foundation of every podcast and they are questions that you should be able to answer before starting the first recording. In this episode, I give my view on these four questions so jump in and get your answers so you can get started tomorrow.

    15분

  4. 2025. 02. 27.

    43: Is AI in Content Production already Dead?

    all across different kinds of media, different kinds of channels, different business areas and industries we see the same trend. A trend pointing out that we are already as a consumer, as a client, and as a human being, tied out from reading and watching AI generated content. Maybe it’s just me? Maybe you feel it too? But yet another shift in how we produce content is around the corner - let’s hope we can rehumanize stories and content.

    9분
  5. 42: Budget Cuts for 2025? Here's Your Must-wins

    2024. 12. 03.

    42: Budget Cuts for 2025? Here's Your Must-wins

    we’re at the doorstep of 2025 and that means budgets. It also Means that many marketing departments have to cut down. But how do you handle budget cuts in your marketing? And how do you prioritise the remaining resources you have? They have four bullets I wanna go through with you to maximise your value for money on a tight marketing budget. This is what we talk about today in this episode of a The Content Universe See you inside.

    9분
  6. 41: 3 things I've Stopped Doing on LinkedIn and Why

    2024. 11. 08.

    41: 3 things I've Stopped Doing on LinkedIn and Why

    LinkedIn's a peculiar place.  So many untold rules and conventions.  So much focus on standing out by breaking the rules. It's contradictory.  And this is why I've assembled three things, I used to do – because it was best practice –  but have now stopped. Tell me, which rule is your favorite LinkedIn-rule to hate?

    10분

  7. 2024. 10. 21.

    40: Automate Your Content Workflow with These 4 Methods

    sometimes it feels like you spend all day copying and pasting from one program to another. Pushing out content on your social media platforms involves tedious and dull tasks that you need to do. But no more. Automation has become easier than ever. And with only a few clicks. A few one of set ups. You’ll be good to go with a fully automated distribution system that removes the trivial copying and pasting of your content . That’s what we talk about in this episode. See you inside.

    14분
  8. 39: Setting Up my Home Studio: Here's How

    2024. 10. 18.

    39: Setting Up my Home Studio: Here's How

    The convenience of recording from home is significant. But how do you decorate your room to avoid clutter yet still keep a professional look? Today I’ve been working in my own home studio trying to make it look nice on camera from three different angles. And that’s what we talk about in this episode. See you inside.

    6분
모두 보기(46개)

예고편

소개

🧑🏼‍🚀 The Content Universe: Your Daily Guide to Mastering Content Creation Welcome to The Content Universe, the podcast that’s your daily companion on the journey to mastering content creation! Hosted by Mikkel Svold, a seasoned expert in content production, this podcast delivers almost daily check-ins packed with tips, tricks, and insights you can use to elevate your content game. Whether you're crafting content for knowledge-driven companies in engineering, science, technology, or advisory sectors, or just looking to enhance your own creative projects, we've got you covered. Each episode dives into practical advice on podcasting, longform and short form writing, graphic design, efficient workflows, and so much more. Learn from real-world examples, discover the latest trends, and unlock the secrets to creating engaging, high-quality content that stands out. Tune in to The Content Universe and transform the way you produce content. 🚀

정보

  • 제작진
    Montanus ApS
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    46
  • 등급
    전체 연령 사용가
  • 저작권
    © Montanus ApS
  • 웹사이트 보기
    The Content Universe