The Conversion Collective

RTB House
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  • Marketing

Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. A lighthearted look at the world of performance marketing. Edo Povel is joined by different friends of The Conversion Collective each episode to discuss important topics, such as payday sales peaks, incrementality, and strategies for various marketing channels—but they also end up discussing equally important topics… like great Indonesian food and the best way to clean an apartment! It starts out as digital advertising talk, but you never know where it will go.

Episódios

  1. há 5 dias

    #6: Q4 Tips: Going beyond promo FOMO

    RTB House experts Edo Povel (Country Manager, BNX) and Willem de Vries (Sales Director, BNX) get together to explore how brands can get a bigger slice of the pie during the busiest and noisiest time of the year, Q4. Strategy, technology, creatives, and consumer trends are all on the menu in this guidebook for any digital marketer looking to maximize revenue during this essential but pressurized period.Find out more. Visit our website: https://promofomo.rtbhouse.com/.

    #6: Q4 Tips: Going beyond promo FOMO

  2. 17/11/2025

    #5: Incrementality vs. ROAS

    Ad campaigns live and die by their results. But which result really matters? Account Director Bob Hoeksema drops in to talk about the nuances between incrementality and ROAS—and how the best way to prove value is to test, test, and test again.

    #5: Incrementality vs. ROAS

  3. 17/11/2025

    #4: Myth-busting Ad Campaigns: Strategy, Conversions and Channel Choices

    More myth-busting! This time, we’re joined by Performance Expert Kylian van Vaalen to talk about strategies and channels. It’s a conversation about conversion.

    #4: Myth-busting Ad Campaigns: Strategy, Conversions and Channel Choices

  4. 17/11/2025

    #3: Myth-busting Ad Campaigns: Creatives, Automation, and Data

    Maggie Popovich is back… and this time we’re busting some common myths about ad campaigns. Why believe the same tired old stories when there are hard facts in the data?

    #3: Myth-busting Ad Campaigns: Creatives, Automation, and Data

  5. 17/11/2025

    #2: How Important Are Creatives in Advertising, Really?

    Maggie Popovich joins The Conversion Collective to talk about whether the look of ads really matters. And, if so, how do you really make a tiny box on a screen stand out from the crowd?

    #2: How Important Are Creatives in Advertising, Really?

  6. 17/11/2025

    #1: Payday purchases and travel trends

    We’re joined by Orbi Ish-Shalom, Senior Technical Account Manager for RTB House Benelux, to discuss how purchasing peaks around pay days are shifting over time. We’ll also take a flying leap into travel trends.

    #1: Payday purchases and travel trends

  7. 16/11/2025

    Trailer

    Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. Here's the trailer of what you can expect.

Trailer

Sobre

Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. A lighthearted look at the world of performance marketing. Edo Povel is joined by different friends of The Conversion Collective each episode to discuss important topics, such as payday sales peaks, incrementality, and strategies for various marketing channels—but they also end up discussing equally important topics… like great Indonesian food and the best way to clean an apartment! It starts out as digital advertising talk, but you never know where it will go.

Informações

  • Criado por
    RTB House
  • Anos de atividade
    2025 - 2026
  • Episódios
    7
  • Classificação
    Livre
  • Copyright
    © 2026 RTB House
  • Site do podcast
    The Conversion Collective