The Conversion Show

Erik Christiansen, CEO & Co-Founder of Justuno
  • 5,0 (2)
  • MARKETING
  • CHAQUE SEMAINE
The Conversion Show

The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all! If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you. Be sure to follow The Conversion Show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno. Erik’s Linkedin: https://www.linkedin.com/in/erikc/ About our Host, Erik Christiansen: Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales. Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions. Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales. Learn more at https://www.justuno.com

  1. 3 AVR.

    Navigating the Evolution of ActiveCampaign with Adam Tuttle

    In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.

    53 min

  2. 14 MARS

    Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai

    In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing. Chapters Understanding Website Visitor Identification Technology Transparency and Accuracy in Visitor Identification Challenges of Data Accuracy and Its Implications Establishing a Baseline for Testing Accuracy First-Party vs. Third-Party Data The Importance of Accurate Data in Marketing The Cost of Poor Data Quality Match Rate vs. Accuracy in Visitor Identification The Dangers of Relying on Inaccurate Data Industry Reactions and Future Directions Concluding Thoughts and Lessons Learned

    39 min

  3. 11 MARS

    Data: Digital Advertising Post-ATT with Kyle Antoian

    Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy. In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences. We covered powerful subjects relating to  Digital Advertising Post-ATT Impact of iOS 14.5 on Marketing StrategiesThe Cookie Conundrum and Alternative SolutionsFuture of Digital Marketing in a Privacy-Centric WorldThe Importance of Post-Purchase EngagementLeveraging Zero-Party Data for MarketingBuilding Lookalike Audiences: Strategies and InsightsThe Role of Identity Graphs in MarketingNavigating Attribution Challenges in E-CommerceUnderstanding App vs. On-Site ExperiencesLead Capture: The Foundation of Customer Engagement

    40 min

  4. 27 FÉVR.

    Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!

    In this episode I sit down with my Co-Founder and CTO, Travis Logan and we catch up on the weeks in's and out's of the business and SaaS/Ecommerce industry. Enjoy the show! Key Subjects:Co-Founder Relationship & TrustIndustry Trends & Company InsightsReporting in SaaS companies Reporting Challenges & Enhancements  Customer Requests for Advanced AnalyticsQuizzes & Advanced Reporting NeedsE-commerce & MarTech LandscapeShopify vs. BigCommerceKlaviyo's CDP & Broader Industry MovesIntegration Updates & ExpansionsGoogle AI & Future ImplicationsInvestment in SaaS & AIEntrepreneurial EdgeCar Shopping & Marketing Strategies SMS Marketing & Lead Capture

    58 min

  5. 09/08/2024

    Revving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan Anastacio

    In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the unique challenges and opportunities in modernizing the trucking industry by providing a digital marketplace for buying and selling trucks, along with various services like financing and insurance. Erik, John, and Allan discuss: Modernizing the trucking industry to keep up with industry standards and meet customer expectations.Buyer-seller imbalance: attracting and retaining buyers and converting visitors to customers.The right tools and partnerships are crucial for their growth.Refining their website's user experience.Continuous improvement and adaptation are key to navigating a rapidly changing market and achieving long-term success.  Host: Erik Christiansen, CEO of Justuno Guest: John Gillie, Founder & CEO of TruckTractorTrailer.com Guest: Allan Anastacio, Head of Sales & Sales Operations at TruckTractorTrailer.com Transcript: Erik 00:00:51 Welcome to the Conversion Show. Today we have our special guest, John Gill, along with him, his counterpart Allan Anastacio, who heads up sales operations, everything which we'll get into today because we'd love to find out how our retailers operate behind the walls. but special guest, because we have a guest, you know, customer here with hands-on experience. Erik 00:01:18 And so in the retail world, truck, tractor trailer.com, hop on LinkedIn. You can find, both John and Allan on there and check out their backgrounds. But, welcome to the show, gentlemen. John 00:01:31 Thank you. Eric. Erik 00:01:33 So we are just wrapping about this industry of truck tractor trailer. and how to engage you are with your own audience. and customers, leveraging your email list 250,000 is share out, not just sale stuff, but more of your podcast and content. today, looking at what you are, what campaigns you're currently running, which is a lot of engagement with your visitors. Erik 00:02:08 Allan, you mentioned earlier what brought you to Justuno? I'd love to hear a little bit more again of, you know what Initially you were hoping to achieve and most importantly, where are we today? but what goals and focus are you to working on to grow your business? Allan 00:02:28 Yeah. that's a great question. Eric. And, you know, I think it's really important for, us to really, understand our platform, and understand really what our goal is on there. Well, we are a SaaS-based e-commerce platform, a marketplace for buyers and sellers. but we call ourselves more of a community. Allan 00:02:50 and, you know, our main goal is really to connect those buyers and sellers, but, you know, as you were talking about, with that before, how there's a lot of new technology out in the marketplace. There's a lot of technology on it. There's a lot of data that you can, you know, you can you can put IoT, you know, you can get your data, you know,...

    47 min

  6. 26/07/2024

    What’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonald

    In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of "Behind the Click".  Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and behavior, and how staying attuned to consumer needs and preferences is essential for success. Jon also shares a discount code for his book "Behind the Click," plus a chance to get a signed hard copy. Erik and Jon discuss: “What’s In It for Me?” consumers seek relevance and authenticity in return for their loyalty.Experience optimization vs. digital experience optimization.The magic of free shipping.Investing in customer experience beyond just conversion.Why do some shoppers abandon their carts? And what can you do about it?Test, test, test, learn, repeat. Host: Erik Christiansen, CEO of Justuno Guest: Jon MacDonald, President & Founder of the good Get a copy of Jon’s book, Behind the Click, and use code “btcpodcast50”  for 50% off. Plus, get your hard copy of Behind the Click signed by Jon Macdonald send an email to (kathryn@justuno.com) or message Jon or Erik on LinkedIn. Transcript: Erik  00:00:50 Welcome to the conversion show. Today we have our longstanding guest, Jon MacDonald from the good. Welcome, Jon. Jon 00:00:58 Thanks for having me once again. Erik 00:01:01 So Jon's just come in fresh off his his recent book tour. What is a digital book tour? Jon 00:01:07 Yeah, right, have something printed in analog and then do all the promotions digitally. That's pretty much what I've done. Although I had I did get one speaking engagement out of it, that I did in person. that specifically approached because of the book. So, yeah, that was in person. That was analog. And yeah, really excited about how how the launch has gone. Erik 00:01:30 It's really the podcast tour these days. Jon 00:01:33 More than anything. and it's so easy, right, to to just hop on for a half hour, an hour, have a great conversation and reach hundreds of people. it's it's hard to do that from the convenience of of your office on a daily basis. Erik 00:01:48 So anyone that doesn't know, Jon, look em up on LinkedIn. Jon McDonald. We'll drop a link here. Jon is one of our closest conversion allies here in the in the industry. Jon is is out there, building programs, working with working with clients to ensure they optimize their digital experiences to convert. I was catching up on the good. Erik 00:02:14 I notice you have the digital experience optimization program, which as I run through it, it's, you know, if I was running, a retail business, any sort of business with a website, you would be the first person I call. Jon 00:02:31 I hear that sounds a lot coming from you. Erik 00:02:33 Yeah. Well, so, we'll drop the link to this, too, and we'll actually going to touch on some of this stuff today for the audience. What we're talking about today. What is it? July 17th, 2024 is really, you know, Jon and I catch up every quarter. And today we're going to be talking about what's top of mind inside the walls at...

    34 min

  7. 28/05/2024

    How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald

    In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click".  Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digital customer journey and the importance of understanding customer needs and decision-making processes to improve conversion rates, retention, and trust. Jon also offered a discount code for the e-book version of "Behind The Click," and shares key takeaways for busy readers.  Erik an Jon discuss: Understanding the customer's mindset at each phase of the buying life cycle.Decision fatigue and the critical role of simplifying the purchasing process.Building trust and ensuring customer retention through the post-purchase experience.Challenges of personalization and the power of segmentation and automation. Host: Erik Christiansen, CEO of Justuno Guest: Jon MacDonald, President & Founder of the good Transcript Erik 00:00:51  We're going to kick off the conversion show today with Jon MacDonald, a former guest. And I'm really happy to have Jon today because, wanted to celebrate his new book, Behind the Click. I read his last one, opt in in the Optimizing Optimization. also founder of the good. And today we are talking about consumer psychology. and so welcome, Jon, to the show. Jon 00:01:18 Hey, thanks for having me again. Great to be back. Erik 00:01:20 I was excited to talk about consumer psychology because it's what we've been talking about a lot lately. would you like to share? Let's hear about the book real quick. Let's hear about why you wrote it and what you're covering in it. Jon 00:01:36 Well, Behind the Click is about the psychological principles, behind the shortcuts that our brains take to make decisions every day. And how the different elements of your company's digital experience either guide customers towards that purchase, or sends them running to a competitor. And so understanding all of these, I think, you know, what has happened is I've been in the CRO industry for 15 years now. Jon 00:02:04 You know, the good just turned 15 in April and, you know, the more work that we've done to optimize conversion rates, the more we've realized that to make real, lasting gains, you have to pull way further back on the customer experience than just conversion. And that was kind of a light bulb moment for this book, right? So many factors affect your conversions. Jon 00:02:29 and it starts way before a customer even begins to start thinking about purchasing from you. Right? As they're doing their research, they have a need. So every element of your website tells the customers something about what they do or do not want with or to buy from you, right? It's one of those things where if you have to understand in order to be effective, what's...

    44 min

  8. 09/02/2024

    The Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California Cowboy

    In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation to the return of physical stores; Erik and Drew cover the essential tweaks that can skyrocket your conversion rates. Erik and Drew discuss: From fires to covid, how California Cowboy bounced back in the face of unpredictable challenges.The digital shift and its impact on marketing.Product features and design elements of California Cowboy apparel.The highs and lows of return on ad spend.Website redesign + speed, growth trajectory, and conversion rates.Community, cost-saving, and creating a collective experience through sharing retail space with local brands. Host: Erik Christiansen, CEO of Justuno Guest: Drew Clark, Drew Clark, CEO, Founder, & Director at California Cowboy Transcript: Intro 00:00:05 Welcome to the Conversion Show, a podcast that's all about. You guessed it, conversions, everything that gets you to your goal, whether that's purchase, lead capture app, install content downloads, chat engagement, or demo requests. We're talking conversions hosted by Erik Christiansen, CEO and co-founder of the leading conversion optimization platform, Justuno. On the conversion show, Erik sits down with industry-leading marketers, e-commerce growth experts, founders, and entrepreneurs to chat all things conversion marketing. Be sure to follow the conversion show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review. And now here's your host, Eric Christiansen. Erik 00:00:50 Welcome to the conversion show. Today is a special day. It's our first in-person interview. Here I am joined by Drew Clark, CEO and founder of California Cowboy. California Cowboy, Do you want to share a little bit about California Cowboy? Sure. You guys are done? Drew 00:01:09 Yeah, We make after sport apparel that's kind of designed to help you enjoy life offline as all of our product kind of has designed features that enable you to put your phone away. There's a dry pocket on the back of most of our products and it come with conversation cards. They're really fun. It can help you start or stop conversations, subtle reminders that it's so fun to talk to people in real life instead of just sliding into their dance. Drew 00:01:36 And then there's also bottle pockets of package our shirts and robes. Erik 00:01:39 You can lock your phone? Drew 00:01:41 We do make a product at all, and we call it the pocket pouch that actually prevents electromagnetic signals from getting to your phone. So this is very dark edge technology fabric that you slide your filter to the pouch and you kind of put it down, and it's just committing to

    33 min
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À propos

The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all! If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you. Be sure to follow The Conversion Show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno. Erik’s Linkedin: https://www.linkedin.com/in/erikc/ About our Host, Erik Christiansen: Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales. Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions. Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales. Learn more at https://www.justuno.com

Informations

  • Création
    Erik Christiansen, CEO & Co-Founder of Justuno
  • Années d’activité
    2023 - 2025
  • Épisodes
    32
  • Classification
    Tous publics
  • Copyright
    © Copyright 2025 Erik Christiansen, CEO & Co-Founder of Justuno
  • Site web de l’émission
    The Conversion Show

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