The Corridor

Coquí Ventures

Conversations at the intersection of Puerto Rican and Latino culture, venture capital, and the startup ecosystem. A podcast by Coquí Ventures. coquinotes.substack.com

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  1. Episode 7: The Woman Who Built the Room Before Anyone Knew They Needed It

    -6 ч

    Episode 7: The Woman Who Built the Room Before Anyone Knew They Needed It

    Some founders build a company. Sofia Stolberg built the room the rest of the ecosystem would grow up inside. When she and her brother moved back to Puerto Rico in 2010, they were working internationally, a management consultant and an attorney, both stuck working from home with no place to find the energy and the connections that serious work needs. There was no coworking space on the island to walk into. So they built one. That is the whole origin, and it is more serendipitous than the finished story suggests. The family had a distressed building on Calle San Francisco in Old San Juan. A tenant took the third floor and asked what they planned to do with the first two. Sofia and her brother looked at each other and said the thing founders say right before their lives change: coworking. Three months later, Piloto 151 was born. Being first is a tax before it is an advantage In this episode we spent real time on something most founder interviews skip: what it actually costs to be first. Sofia described early tours where people walked into the space and asked, “But where are the offices? Can I just see the offices?” The concept of working in an open room with other people did not compute yet. Being first meant she was not just running a business. She was educating a market on something it had never seen and did not yet know it needed. First-mover advantage is real, and she benefited from it for years. But she paid for it up front, in the slow work of teaching an entire island a new way to work. The community was never the product. It became the product. Here is the part I keep thinking about. Piloto 151 sold desks and space. What it produced was a community that did not exist before. The startup and tech ecosystem in Puerto Rico in early 2013 was, in Sofia’s word, nascent. There was nowhere for entrepreneurs to convene, learn, and talk through shared problems. So the coworking space quietly became that place. Then history intervened. When Puerto Rico’s bonds were declared junk in 2015, Sofia watched a before-and-after happen inside her own events. People who had lost jobs, market share, and certainty started showing up trying to reinvent themselves. A space built to solve a personal need for a desk turned into the place a community reinvented itself. That is the lesson buried in the Piloto story. You do not always build the community on purpose. Sometimes you build the room, and the community builds itself, if you are paying attention. Innovation inside 250 years of history One thing I did not want to skip: Sofia and her brother deliberately built innovation inside Puerto Rico’s heritage, not in some generic glass tower. The location she spoke from is over 250 years old. The Miramar building is over a hundred, designed by a disciple of Frank Lloyd Wright. Building and renovating in historic zones is harder, more regulated, slower, and more expensive, often without the benefit of existing architectural plans. They did it anyway, because a 300-year-old building being an innovation hub is not a contradiction. It is the point. You spend more waking hours at work than at home. Doing it somewhere that exudes that much history, a three-minute walk from El Morro, is its own kind of advantage. The side problem that became the business Every member needed an address. Government agencies, the IRS, packages, all of it still runs on postal mail. Piloto’s virtual office product grew until it was around 40% of revenue, and with it came a mail problem so large it eventually drew an undercover FBI agent as a member, which is its own reminder of what scale on a tax-haven island can attract. The existing tools were legacy and did not handle the mountain of postal compliance that comes with managing mail for third parties. So in 2020, mid-pandemic, Sofia built the software herself. That became Piloto Mail, which now serves clients across the US, Europe, and Asia. A side problem, solved properly, became a second company. And true to form, she insists the community did not disappear into the software. A mailroom, she argues, is a touch point. Members come to pick up their mail, and that becomes a conversation, a chance to ask what they need. She built that same surprise-and-delight into the product. What the mainland keeps getting wrong about Puerto Rico We closed on the thing I care most about. Sofia is clear-eyed that the tax incentives are world-class and real. But she is adamant there is more to the equation than incentives and beaches. Puerto Rico is a uniquely good place to test and pilot ideas: an island, somewhat isolated, still under US jurisdiction and rule of law, with real talent, support organizations, mentors, and increasingly capital. It is a launch pad in both directions, Latin America into the US, and the US into Latin America. So why has the capital infrastructure not caught up to the talent? Her answer was honest. Puerto Rico is small, and mainland investors stay focused on major hubs. What is changing is the number of organizations connecting island founders to mainland capital, which is exactly the gap she has spent her career closing, from directing one of Puerto Rico’s first multi-stakeholder ecosystem projects, to bringing Founder Institute to the island, to co-founding Colmena 66 to connect support organizations to each other. The number, and the argument about it We got into the funding gap directly. Latinos receive somewhere around 2% of venture capital, and as Sofia pointed out, if you are a Latina founder it is closer to 1%, and a Puerto Rican Latina founder is a fraction of that. We are one of the least-funded communities in venture, and the population is growing fast. But Sofia pushed back on the scarcity mindset, and she was right to. The instinct to guard your investor relationships because everyone is fighting over the same 2% assumes the 2% is fixed. It is not. It is 2% because access is missing, not because the ceiling is set there. The move is not to hoard the door. It is to open it for the founder coming up behind you, make the warm introduction, and expand the pool. Do business with each other, and get business for each other, as she learned at Stanford’s LBAN program. That is how 2% becomes 20%. Why this conversation matters Sofia Stolberg is one of the people who started entrepreneurship in Puerto Rico, and she did it the way the best builders do, by making the infrastructure first and letting everything else grow out of it. Accelerators, programs, and organizations across the island trace back to rooms she helped build. Her parting advice was simple enough to be a thesis: plug into the network, get connected, and connect others. Do not let being Latino set you back. Use it. Other Latino entrepreneurs want to open doors for you, so go knock. Listen to the full episode of The Corridor with Sofia Stolberg: https://thecorridor.carrd.co Seguimos 🇵🇷 Angel León, Coquí Ventures Coquí Notes is the editorial publication of Coquí Ventures, the diaspora platform connecting Latino founders to community, capital, and the infrastructure that turns ideas into category-defining tech companies. Get full access to Coquí Notes at coquinotes.substack.com/subscribe

    50 мин.
  2. Episode 6: Come Early or Come Late: What a Global Banking Insider Knows About Latino Founders Crossing Borders

    -3 дн.

    Episode 6: Come Early or Come Late: What a Global Banking Insider Knows About Latino Founders Crossing Borders

    There is a version of this conversation that stays safe. A JP Morgan executive talks about products, a founder nods, everyone moves on. That is not the conversation Alejandro Manzanares and I had. Alejandro leads the West Coast for JP Morgan’s Global Passport program, the team built to bank foreign owned startups scaling into the US. Born in Puerto Rico to a Cuban mother and a Spanish father, he came up selling daily deals door to door in Miami before Hurricane María sent him to Washington, DC, then to the Aspen Institute working Latino majority cities from El Paso to Chicago, and eventually to JP Morgan, first running Hispanic and Latino sponsorships, now sitting inside the bank’s most global unit. His path started in Puerto Rico. It went national. Now it is global. That arc matters more than a résumé line. It is the same arc Coquí Ventures is built around: proximity to the community first, access to capital systems second, and the conviction that those two things are supposed to connect and mostly do not. What Global Passport actually unlocks Here is the plain language version, because most founders listening have never heard of this program and would not think to ask their bank about it. Two and a half years ago, JP Morgan noticed a gap. Series A through D companies were too complex for a retail branch and too early for the traditional multinational corporate banking mandate. So the bank built a small, specialized team of bankers trained in cross border currency, FX, and transfer pricing, essentially a fractional CFO function for founders who are not yet ready for a full corporate banking relationship but have already outgrown Chase retail. Most of Global Passport’s clients are European. A meaningful share come from Latin America, companies scaling through the region and trying to figure out when, and how, to enter the US market. Alejandro’s job is not banking. It is ecosystem. He connects founders to tax, legal, accounting, and insurance partners, and spends real time advising on the mechanics founders rarely get taught: the flip, the holding company structure, go to market sequencing, when to use the bank’s own buildings for investor and client meetings. Every sector qualifies except fintech, since anything touching cross border money movement sits under a separate, heavily regulated KYC track. AI, biotech, deep tech, agtech, health tech, all in scope. The trust question, asked directly I put it to him plainly: there is a documented, historical distrust between Latino founders and large financial institutions. Where has the bank fallen short, and what is it doing differently now. He did not deflect. He pointed to sponsorships and activations at community events that have existed for twenty, thirty, even a hundred years and were never funded before. He pointed to JP Morgan’s aggressive Chase retail expansion, much of it concentrated in high Latino majority communities, as evidence the bank understands showing up in person matters as much as showing up in a press release. Whether that is enough is a fair question to keep asking. But the specificity of the answer, sponsorships that exist, branches that are opening, a DEI function that still exists inside the bank, is worth more than a general commitment to inclusion. Where the energy actually is I asked him where the global Latino founder ecosystem is moving that New York and San Francisco investors are underweighting. Brazil, without hesitation. He described a market getting stronger by the month, with US investors growing more comfortable writing checks into LatAm as company quality improves. The broader signal: international founder offices in the US are declining year over year, even as US VCs increase their investment in international founders. Capital is following talent globally faster than talent is relocating physically. The harder truth came next. On the fund side, the tier two through tier five managers, the ones actually positioned to find and back this talent, are the ones getting squeezed. Distributions back to LPs are at what he called an all time low. The largest funds can absorb that. The smaller, emerging managers cannot as easily. This is the exact seam Coquí Ventures is built to sit in: not the sandhill road allocators, but the founders and the funds underneath them that the current cycle is making harder to sustain, not easier. The rule: come early or come late, never in the middle When I asked what he wants every early stage Latino founder to walk away with, his answer was structural, not motivational. It has never been easier to build a global company without a US office on day one. Companies like Lovable prove it, a US topco with the team based in Stockholm. But if a founder decides the US market is the target, his rule of thumb is simple: come early or come late, do not come in the middle. He has watched too many founders, including from Puerto Rico, drift into that middle zone, present in the US market without being structurally built for it. His advice for founders scaling out of LatAm specifically: build the holding company as a real operating entity from the start, not a shell. Billing, invoicing, receivables, actual activity inside the topco, so that when a bank eventually looks at the company, there is something bankable there. This is the same gap that quietly kills deals in due diligence long after the pitch meeting goes well: no cap table discipline, no legal structure, no operating history in the entity that is supposed to raise the money. And if a founder is building in AI specifically, his framing was blunt. Roughly seventy percent of AI funding deployment right now concentrates within an eight square mile radius of San Francisco. Being physically present there currently carries something close to a thirty percent valuation premium. That is not a nice to have. That is the market pricing proximity. (Note: these figures were shared by Alejandro in conversation and reflect his professional estimate, not an audited data point; worth independent verification before citing in a deal memo.) AI inside the bank, today I asked him to separate hype from practice. Inside JP Morgan, deployment started in the private bank, and large language model use for summarization, notes, and deck creation is now common across the company, in line with what most Fortune 500 institutions are doing. Beyond that, use cases in customer service, risk, and wealth management are advancing, wealth management in particular, though he was careful to note the bank moves thoughtfully rather than aggressively on adoption. The honest answer: less transformation than the headlines suggest, more steady infrastructure work than most people assume. Why this episode matters for Coquí Ventures Coquí Ventures exists on a specific bet: that the connective tissue between talented, revenue generating Latino founders and the capital and infrastructure that should reach them is thin, not absent. Alejandro’s story is proof the tissue can be built, one relationship, one program, one branch opening at a time, and proof that even inside a hundred year old institution, someone from Puerto Rico can end up running a global function built explicitly to serve founders who look like the ones we back. The gap he described on the fund side, tier two through five managers getting squeezed while the market simultaneously gets more comfortable backing international founders, is the exact window Coquí Fund I is built to occupy. Not by competing with JP Morgan. By being the fund that gets a founder ready for that conversation before they ever need it. Nunca hemos necesitado que alguien nos enseñe a construir. Lo que necesitábamos era que alguien nos abriera la puerta primero. Alejandro está haciendo exactamente eso, desde adentro. If you are building and thinking about when to cross into the US market, his rule stands: come early, or come late. The middle is where deals go to die in due diligence. Seguimos 🇵🇷 , Angel León, Coquí Ventures Coquí Notes is the editorial publication of Coquí Ventures, the diaspora platform connecting Boricua founders to community, capital, and the infrastructure that turns ideas into category-defining tech companies. Get full access to Coquí Notes at coquinotes.substack.com/subscribe

    28 мин.
  3. Episode 5: Why Ten Years of "No" Made Her Faster

    29 июн.

    Episode 5: Why Ten Years of "No" Made Her Faster

    Breaking Barriers: The Journey of Maite Caceres from Karting to Endurance Racing and Pioneering Latinas in Motorsport In this episode, we explore Maite Caceres' inspiring journey from growing up in Uruguay to racing in Europe and North America. Maite shares insights on overcoming systemic barriers, funding her racing dreams, and leveraging her entrepreneurial mindset to navigate the competitive world of motorsport—highlighting the importance of passion, resilience, and strategic branding.Key takeaways: - Maite's early passion was fueled by her family's rich motorsport background, despite facing initial parental resistance. - The critical role of persistence: over 10 years of proving her dedication to convince her parents and secure sponsorships. - Challenges of funding and the importance of building a personal brand, demonstrating value to brands through performance and storytelling. - The parallels between entrepreneurship and racing—product development, marketing, partnerships, and personal branding are essential in both worlds. - AI's growing influence in racing, from driver coaching to car setup optimization, making the sport more competitive and data-driven. - The structural need for increased Latino and female representation in motorsport, emphasizing cultural shifts and support systems. - Practical advice for young Latinas: start early, build a strong story, work relentlessly, and embrace change in your dreams. - Maite's aspirations include competing in the 24 hours of Daytona and Le Mans, representing Latin America and breaking gender barriers. Timestamps: 00:00 - Introduction to Maite Caceres and her unique path in motorsport 00:31 - Maite’s early years in racing and parental resistance 01:15 - Overcoming barriers: persistence and family dynamics 02:04 - The importance of representation and early exposure to motorsport 03:23 - Funding the racing journey: brand support and personal branding strategies 04:22 - The racing landscape in Uruguay and cultural barriers 05:56 - Transitioning from local to international racing and funding insights 06:25 - Building a personal brand in motorsport and attracting sponsorship 07:58 - The entrepreneurial aspect of racing: marketing, branding, and partnerships 09:37 - Expanding opportunities: careers beyond driving in motorsport 10:07 - Using data and AI for competitive advantage in racing 11:13 - The evolving role of AI and technology in motorsport performance 12:36 - Structural changes needed for more Latinos and women in racing 14:11 - Cultural influences and shifting mindsets towards diversity 15:36 - Maite's current racing endeavors in North America 17:04 - Her future ambitions: endurance racing and representing Uruguay 18:40 - The impact of AI on racing strategy and driver performance 21:32 - The role of equal access to technology in increasing competitiveness 23:21 - Advice for young girls and minorities pursuing motorsport 24:03 - Starting young and staying persistent despite barriers 26:27 - The importance of showing up and continuous learning 27:51 - Final encouragement to dream big and leverage the world’s opportunities This episode underscores that relentless passion, strategic branding, and embracing new technologies are crucial for breaking into and thriving in competitive fields like motorsport. Maite's story is a testament to the power of perseverance and the importance of representation for future generations. Get full access to Coquí Notes at coquinotes.substack.com/subscribe

    29 мин.
  4. Episode 4: The Two Percent Problem Nobody Wants to Say Out Loud

    22 июн.

    Episode 4: The Two Percent Problem Nobody Wants to Say Out Loud

    In this episode, Angel León interviews David Olivencia to explore the landscape of Latino venture capital, the challenges faced by Latino founders, and the impact of AI on startup funding. They discuss strategies to increase Latino representation in venture capital and the future of Latino innovation. Key topics - Latino venture capital landscape - Challenges for Latino founders - Impact of AI on deal sourcing - Strategies to increase Latino representation - Future trends in Latino innovation Takeaways - Latino founders are underfunded despite demographic growth. - Networks and access are key barriers for Latino entrepreneurs. - AI is being embedded in deal sourcing and portfolio management. - Building more diverse venture teams can improve investment outcomes. - Education and exposure are crucial for increasing Latino participation in VC. Guest Name - David Olivencia Titles - Building Capital Infrastructure for Latino Founders - The Future of Latino Innovation in Venture Capital Chapters 00:00 Introduction to Latino Innovation and Investment 03:11 David Olivencia's Journey and Mission 06:16 Understanding the Latino Market and Funding Challenges 09:09 Future of Latino Startups and Venture Capital 12:10 The Role of AI in Venture Capital 15:10 Bridging the Gap: Flow of Capital and Talent 18:04 Cultural Considerations in Venture Capital 26:56 Latin Intro (Royalty Free Music).mp3 resources Get full access to Coquí Notes at coquinotes.substack.com/subscribe

    27 мин.
  5. Episode 3: The First Yes: What Samara Mejia Hernandez Knows About Backing Founders Nobody Else Will

    15 июн.

    Episode 3: The First Yes: What Samara Mejia Hernandez Knows About Backing Founders Nobody Else Will

    Unleashing the Power of Diverse Venture Capital with Samara Mejia Hernandez Discover how Samara Mejia Hernandez, founding partner at C******a Ventures, is transforming early-stage investing by focusing on overlooked founders, emphasizing community, and leveraging AI to democratize access to capital. This episode offers a bold perspective on investing from a diverse lens, blending cultural identity with innovative strategies in venture capital. Key insights: The origin and mission of C******a Ventures as a high conviction pre-seed fund based in Chicago, investing across the US. The importance of the "c******a factor" — what makes founders 'badass' and capable of overcoming adversity. Samara’s background growing up in Mexico, her education in engineering, and her journey from Wall Street to venture capital. How her Midwest roots give her a unique perspective on solving problems faced by everyday Americans outside traditional Silicon Valley ecosystems. The core thesis of investing in underestimated founders, especially those from minority communities, with authentic understanding of their markets. The significance of "first checks" — empowering founders who are often overlooked by traditional networks. The story behind the name "C******a" — cultural pride, heritage, and the movement it represents. Building structured decision-making processes as a solo GP and balancing speed with risk management. The role of AI in venture capital: transforming deal sourcing, assessing investments, and addressing trust issues in broader communities. How AI is leveling access and creating new opportunities for underrepresented groups, especially within the Latino community. The importance of taking risks, embracing failure, and fostering meaningful work for personal empowerment and social impact. Timestamps: 00:00 - Introduction to Samara and the mission of C******a Ventures02:27 - Samara’s background and how her multicultural roots influence her investing style03:50 - The journey to founding her own fund and the significance of early angel investing07:04 - The story behind the name "C******a" and cultural importance09:50 - Investing in founders often overlooked by traditional networks12:42 - The belief that innovation can happen anywhere in the U.S.14:11 - The experience of making early investments and lessons learned16:32 - Building decision-making guardrails as a solo GP18:25 - How structured processes reduce bias and expand deal flow19:07 - AI trends in venture capital and community impact20:34 - How AI is changing deal assessment and moat definitions21:30 - The early stages of AI adoption and its potential in underserved communities26:28 - Personal stories of AI aiding health and cultural connection in the Latino community29:22 - The idea of AI helping us become more human and fostering authentic relationships30:44 - Future directions for C******a Ventures and success goals33:07 - Advice for founders and how to connect with Samara's team34:29 - Encouragement to take risks and the importance of community-driven wealth creation Get full access to Coquí Notes at coquinotes.substack.com/subscribe

    37 мин.
  6. Episode 1: Conversations About Power and Progress

    21 мая

    Episode 1: Conversations About Power and Progress

    Breaking Barriers and Building Bridges: The Jose Pinero VC Story Hold onto your hats, folks, because we’re diving into a whirlwind tour of innovation, passion, and relentless persistence with none other than Jose Pinero. This episode is packed with insights on how a corporate veteran is helping rewrite the Latino VC narrative — one connection at a time. In this episode: • How Jose’s 20+ years in corporate leadership fueled his mission to empower Latinos in venture capital • The eye-opening stats on Latino representation in VC firms and what it means for the industry• How Somos VC is changing the game through programs ranging from fellowships to policy advocacy • The importance of network-building in a relationship-driven industry • Why data and visibility are critical ingredients for VC diversification • Jose’s perspective on why West Coast VC dominates, and how the East Coast can grow its presence • The power of persistence: underdog stories and lessons for aspiring founders • The vision for the next decade: more Latino billionaires, more successful exits, and more role models Timestamps: 00:00 - Welcome to The Corridor: Conversations About Power and Progress 00:31 - Meet Jose Pinero: From Microsoft to a Leader in Latino VC 01:34 - Breaking the Mold: A Corporate Background with a Mission 02:32 - Why Access, Resources, and Representation Matter 04:26 - The Power of Data, Capital, and Community in Driving Change 05:54 - Somos VC: Building Infrastructure for Latino VC Growth 07:10 - The Reality of Latino Representation in Venture Capital 09:25 - Tackling the System: Individual Success and Systemic Change 11:35 - The Future of VC: Who Will Lead the Next Wave? 13:37 - The Regional Disparity: West Coast vs. East Coast VC 14:41 - Building Bridges in VC: The Role of Relationships and Visibility 15:36 - Programs that Make a Difference: Fellowship, Mentorship, and Emerging Managers 17:25 - The Evolution of Somos VC: Impact and Opportunities 20:04 - Why Investing in Latino-led Funds Benefits Everyone 21:15 - The Power of Relationships in Venture Capital 22:35 - Inside the Day-to-Day of Somos VC 27:23 - Challenges Faced by Latino Fund Managers 29:33 - The Role of Networks, Social Capital, and Persistence 36:35 - A Decade of Growth: Dreaming Big for Latino VC 39:13 - Changing the Institutional Game: LPs and Systemic Barriers 42:05 - Jose’s Playlist Pick: Queen’s “Don’t Stop Me Now” — because momentum matters! 43:37 - Wrapping Up: How to Connect and Support the Movement Connect with Jose: • LinkedIn• Email: Jose@Somos.VC This is your front-row seat to the movement happening at the intersection of diversity, investment, and community. Jose’s story is a reminder that persistence, passion, and data can help open doors to a future where Latino entrepreneurs play a leading role in venture capital. Don’t forget to follow, support, and amplify the movement — because the future is being shaped right now. Get full access to Coquí Notes at coquinotes.substack.com/subscribe

    46 мин.

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Conversations at the intersection of Puerto Rican and Latino culture, venture capital, and the startup ecosystem. A podcast by Coquí Ventures. coquinotes.substack.com