The Craft & Calling

Christene Marie
  • 5.0 (4)
  • BUSINESS
  • UPDATED DAILY

Welcome to The Craft & Calling: a space for real, grounded conversations with the contractors and service-based founders whose work is more than a job. 𝙸𝚝'𝚜 𝚊 𝚌𝚊𝚕𝚕𝚒𝚗𝚐. Join Christene Marie, founder of The C&C, as we spotlight the contractors, owners, and leaders who’ve honed their craft and are asking: ‘What’s next?’ Whether it’s scale, succession, or simply staying sane, you’ll find a seat at the table here. The Craft & Calling cuts through the noise to elevate the voices of real experts - those often too busy running crews, meeting clients, and keeping the business afloat to do it themselves. That’s why we exist: a member-led community, rooted in connection, sharpened by collaboration, and built to celebrate one another along the way. If you’ve been going at it alone, it’s time to come off the sidelines. Let’s build something that lasts. Subscribe now, and here’s my promise: real conversations and the kind of community that propels you forward – in business, in life, and in legacy. Let’s get started.

  1. 1D AGO

    How Contractors Grow a Business Without Burning Out

    Season 2 · Episode 6 The Craft & Calling Podcast How Contractors Grow a Business Without Burning Out What actually limits the growth of a contracting business? For many owners, the answer isn’t marketing, demand, or opportunity. It’s the hidden leadership ceiling that appears when a trades professional moves from technician to business owner. In this episode of The Craft & Calling, Christene Marie sits down with entrepreneur Patric Shannon, founder of LeadSnap and Websiteness & The Concrete Marketers, to talk about the real reason many contractors stall in business growth. After spending years working with hundreds of contractors and building multiple companies himself, Patric has seen the same pattern play out repeatedly: hardworking tradespeople try to scale their business while still operating like technicians. The result is predictable. Long hours. Constant pressure. And eventually burnout. Together they unpack the leadership shift required to grow a business that doesn’t consume your life. From the “law of the lid” in leadership to the importance of recovery, mindset, and building the right team, this conversation challenges the hustle narrative that many contractors have been taught. If you're a contractor or service business owner trying to scale your company while protecting your health, family, and long-term vision, this episode offers a grounded perspective on how real growth actually happens. Because building a business should never cost you the life you're building it for. 🔍 What We Talk About Why many contractors burn out when trying to grow their business The leadership ceiling that limits business growth The transition from technician to business owner Why recovery, clarity, and personal leadership matter for long-term success ⏱️ Chapters 0:00 Intro 0:45 Guest Intro 2:25 The “law of the lid” and why leaders limit business growth 5:16 The technician vs business owner mindset shift 9:27 What the CEO role actually requires in a growing company 12:07 Leadership, emotional intelligence, and building a healthy culture 15:46 The role recovery plays in leadership performance 19:39 Why Patric changed his daily routine as an entrepreneur 23:46 The burnout cycle and building a personal recovery practice 29:55 Starting with the end in mind for your life and business 34:10 Defining the vision that guides your business decisions 37:23 Outro 📂 Resources From This Episode Recommended for Stress Relief and Recovery: Shakti Mat Recommended Books: The 7 Habits of Highly Effective People – Stephen Covey 👤 About the Guest Patric Shannon is the founder of LeadSnap and Websiteness & The Concrete Marketers, companies dedicated to helping contractors and concrete businesses improve their online presence, lead generation, and marketing systems. Before entering the marketing world, Patric spent a decade as a professional poker player, where he developed a deep understanding of decision-making, psychology, and performance under pressure. Those lessons now shape the way he approaches leadership and business strategy. Today Patric works with contractors across North America, helping them strengthen their marketing foundations, build more scalable businesses, and step into the role of true business owners rather than remaining stuck in technician mode. https://leadsnap.com/  https://www.websiteness.com/    🎙️ About The Craft & Calling The Craft & Calling Podcast celebrates the builders of our communities - contractors, tradespeople, and service leaders who take pride in their work and the lives they build through it. Hosted by Christene Marie, each episode shares real stories, proven principles, and thoughtful conversations designed to strengthen leadership on the job and presence at home. At The Craft & Calling, we believe legacy isn’t just what you leave behind. It’s what you build today. Explore more conversations and resources at: https://thecraftandcalling.com/linktr/ 🔧 A Note on Foundation First Marketing Foundation First Marketing helps home service businesses build marketing strategies grounded in clarity, systems, and real performance data. Get a free marketing quote. Request a free website design. https://foundationfirstmarketing.com/

    38 min

  2. MAR 11

    How Construction Owners Build Leaders and Strong Teams

    Season 2 · Episode 5 The Craft & Calling Podcast How Construction Owners Build Leaders and Strong Teams Many construction business owners find themselves stuck in the middle of everything. Every decision runs through them. Every problem lands on their desk. And over time, the business that once created freedom starts to feel like a trap. In this episode of The Craft & Calling Podcast, Christene Marie sits down with project manager and former company partner Sam Hoffman to talk about one of the most overlooked drivers of sustainable growth in construction businesses: leadership development and communication. Drawing from their experience working together in a family painting business, they unpack what it really takes to build strong teams in the trades. From identifying natural leaders in the field to creating systems that improve communication between the office and the jobsite, this conversation explores the practical steps owners can take to grow beyond being the bottleneck in their own company. If you're a contractor trying to scale your business, develop better leaders, or strengthen the connection between your field team and leadership, this episode offers grounded insight from real experience in the trades. 🔍 What We Talk About Why communication breakdowns between owners, project managers, and field crews are so common How strong construction teams are built through trust, clarity, and leadership development The practical process for identifying and developing leaders inside your crew Why systems and delegation are essential for scaling a construction business ⏱️ Chapters 0:00 Intro 0:45 Guest Intro 2:52 The communication gap between owners and the field 6:30 Why every successful construction business is built on relationships 9:01 Leadership principles that work in both business and life 14:06 Why your leadership team represents the mission of your company 17:18 How systems help construction businesses scale 20:40 Identifying and developing field leaders 26:54 The cost of poor communication and lack of leadership 28:36 What real quality looks like in construction operations 34:40 The process of stepping back as an owner and trusting your team 38:17 Outro 👤 About the Guest Sam Hoffman is a project manager with more than fifteen years of experience in the construction and painting industries. He previously served as a partner in Hoffman Painting and Finishing, a family-owned company where he helped implement leadership structures and operational systems that strengthened quality control and allowed the business to scale more sustainably. During his time in the company, Sam focused heavily on developing field leadership, improving communication between the office and job sites, and creating clear expectations for team leaders. His approach centered on empowering crew members to take ownership of their work while maintaining high standards of craftsmanship and accountability. Today, Sam continues working in the construction industry while sharing practical insights on leadership, communication, and team development in the trades. 🎙️ About The Craft & Calling The Craft & Calling Podcast is dedicated to the builders, contractors, and trades leaders who are shaping their businesses and their lives with intention. Through real stories, practical leadership insights, and honest conversations, each episode explores how to strengthen both the craft of the work and the calling behind it. From foundation to finish, this space was built with you in mind. The mission of The Craft & Calling is to cultivate the legacy of tradespeople through connection, craftsmanship, and calling. Explore more conversations and resources at: https://thecraftandcalling.com/linktr/ 🔧 A Note on Foundation First Marketing Foundation First Marketing helps home service businesses build marketing strategies grounded in clarity, systems, and real performance data. Get a free marketing quote. Request a free website design. https://foundationfirstmarketing.com/

    39 min

  3. MAR 4

    Cost of Marketing for Contractors (What Actually Matters)

    Season 2 · Episode 4 The Craft & Calling Podcast Cost of Marketing for Contractors (What Actually Matters) Note: This conversation was recorded during a period of unstable internet connection, so you may notice brief audio and video inconsistencies. The substance of the discussion remains strong, and we appreciate your grace as you listen. Most contractors are tracking the wrong numbers. Clicks. Impressions. Leads. But you can’t deposit clicks in the bank. In this episode of The Craft & Calling, Christene Marie sits down with Austin Houser, founder of Basecoat Marketing, to break down what actually matters when it comes to marketing performance. If you’re a contractor wondering how much you should spend on marketing, how to measure marketing ROI, or whether your agency is truly accountable, this conversation brings clarity. We unpack the difference between ROI and cost of marketing, why vanity metrics are misleading, and how contractors can track revenue the right way. You’ll also learn how Google reviews, CRM tracking, and performance-based marketing tie directly into sustainable growth, profitability, and long-term legacy. If you’re building a business you want to scale, sell, or pass down one day, this episode will help you measure what truly matters. 🔍 What We Talk About The real cost of marketing for contractors and what percentage to target Why ROI percentages can mislead business owners How to measure marketing ROI using revenue, not vanity metrics The 90% Google review capture strategy to increase local rankings ⏱️ Chapters 0:00 Intro 0:45 Guest Intro 2:33 Meet Austin Houser & performance-based marketing 4:11 Vanity metrics vs real revenue tracking 7:10 Cost of marketing vs ROI explained 8:19 How to calculate marketing ROI for contractors 10:50 The 80-20 rule and how your branding matters 13:43 Google reviews strategy that drives local rankings 16:52 Review capture scripts and disputing reviews with Google 19:18 Incentivizing reviews without violating guidelines 23:00 CRM tracking and two-way data sync 25:31 Getting comfortable on camera as a contractor 29:14 Final takeaways on marketing measurement 30:28 Outro 📂 Resources From This Episode Free Download: Cost of Marketing Calculator https://landing.basecoatmarketing.com/com/offer  Review Capture Script: https://basecoatmarketing.com/reputation Get in contact with Austin: austin@basecoatmarketing.com Think you’re a good fit to book Austin and his team? https://www.basecoatmarketing.com/strategy/  👤 About the Guest Austin Houser is the founder of Basecoat Marketing, a performance-based marketing agency dedicated exclusively to the professional painting industry. With a team of 30+ specialists, Austin helps residential and commercial painting contractors scale through data-driven marketing and disciplined measurement. His approach centers on cost of marketing, CRM visibility, and revenue accountability rather than vanity metrics like clicks or impressions. Austin works closely with contractors to ensure their marketing investments produce measurable financial return and sustainable growth. Website: https://basecoatmarketing.com/  🎙️ About The Craft & Calling The Craft & Calling cultivates the legacy of tradespeople through connection, craftsmanship, and calling. Every episode shares real stories, proven principles, and practical strategies designed to strengthen your leadership on the job and your presence at home. We hone the craft. We revitalize the calling. We build connection. We celebrate the unsung builders of our communities. Legacy isn’t just what you leave behind. It’s what you build today. Explore more conversations and resources at: https://thecraftandcalling.com/linktr/ 🔧 A Note on Foundation First Marketing Foundation First Marketing helps home service businesses build marketing strategies grounded in clarity, systems, and real performance data. Get a free marketing quote. Request a free website design. https://foundationfirstmarketing.com/

    31 min

  4. FEB 25

    How to Scale a Construction Business Without Burning Out

    Season 2 · Episode 3 The Craft & Calling Podcast How to Scale a Construction Business Without Burning Out Why most contractors hit a ceiling not because they lack skill, but because they try to grow without changing how they lead. Many construction business owners start with grit, skill, and long hours. Early growth comes from doing everything yourself. But eventually that same model becomes the bottleneck. In this episode, Christene Marie sits down with Danny Kerr to explore what it actually takes to scale a construction business without sacrificing your health, your family, or your long-term vision. They unpack why contractor burnout is often a systems problem, not a motivation problem, and how leaders must evolve if their businesses are going to grow sustainably. This conversation is for contractors who feel stretched thin, owners stuck at a revenue ceiling, and leaders who want to build a business that runs without depending on them every hour of the day. 🔍 What We Talk About Why contractors burn out before they successfully scale The leadership shift from operator to owner How organizational structure removes you as the bottleneck Scaling a construction business with systems instead of hustle How to grow without sacrificing margin, culture, or family ⏱️ Chapters 0:00 Intro 0:45 Guest Intro 6:30 The habit of hard work and savings starting young 10:11 Organizational structure for construction businesses 16:19 Support groups and what you can learn from them  20:32 Separating your identity from the business  27:34 First steps founders, owners, and operators can take to get in touch with their goals 31:42: Outro   📂 Resources From This Episode Recommended exercise: Create a five-year “Painted Picture” vision for your construction company. Define what leadership, systems, team structure, revenue, and culture look like when the business no longer depends entirely on you. Conduct a bottleneck audit: Identify where decisions, approvals, and communication consistently route back to you and design systems to redistribute responsibility. 👤 About the Guest Danny Kerr is a construction entrepreneur and business leader known for helping contractors build scalable companies through systems, leadership development, and organizational clarity. With experience growing a painting business from a small team to a large operation, Danny brings real-world insight into what it takes to scale without losing control, culture, or personal freedom. https://www.btacademy.com/  🎙️ About The Craft & Calling The Craft & Calling is a community built for trades leaders who care deeply about both their work and the life they are building alongside it. Through real conversations and practical insight, the show explores leadership, legacy, and what it means to build businesses that last. Explore resources, conversations, and the community at: https://thecraftandcalling.com/linktr/ 🔧 A Note on Foundation First Marketing This conversation reflects the kind of leadership and strategic thinking that also informs the work of Foundation First Marketing, where Christene Marie serves as a co-founder. Foundation First partners with home service businesses to build marketing strategies grounded in clarity, systems, and long-term vision, helping owners grow without losing trust, culture, or control. Get a free marketing quote, grounded in real performance data. Request a free website design to see what is possible when your digital presence is built on a strong foundation. https://foundationfirstmarketing.com/

    33 min
  5. Why Most Home Service Leads Never Convert and How Systems Fix It

    FEB 18

    Why Most Home Service Leads Never Convert and How Systems Fix It

    Season 2 · Episode 2 The Craft & Calling Podcast Why Most Home Service Leads Never Convert and How Systems Fix It Rethinking follow-up, visibility, and leadership when missed calls and broken systems quietly cost home service businesses real growth. Many home service businesses invest heavily in marketing but still struggle with low conversion. Leads come in, phones ring, and opportunities quietly slip through the cracks. In this episode, Christene Marie sits down with Leandra Grenier-Green to unpack why most lead loss is not a marketing problem. It is a systems problem. Together, they explore how follow-up, visibility, accountability, and operational clarity directly impact revenue, customer experience, and team performance. This conversation is for owners who feel busy but uncertain, who are generating demand but not seeing consistent results, and who know their business needs structure to grow without chaos. 🔍 What We Talk About Why missed calls and slow follow-up cost more than bad marketing How systems create consistency across the customer journey The hidden leadership gap behind low lead conversion Why clarity and accountability matter more than volume How operational structure protects growth, teams, and reputation ⏱️ Chapters 0:00 Intro 0:45 Guest Intro 3:06 Why most leads never convert 6:57 Missed calls and silent revenue loss 9:24 Call tracking to improve marketing ROI for home services 14:58 Lead scoring and inconsistencies in the call center 18:59 Designing a customer journey that converts 23:47 Google Ad campaigns and where to start 28:28 Data checklist from Foundation First Marketing 31:19 Outro 📂 Resources From This Episode Customer & Marketing Data Checklist A practical, field-tested checklist designed to help home service businesses track the data points that directly impact revenue, customer trust, and long-term growth. https://drive.google.com/file/d/1KxGYWYuak0R10JR777jC8rsp8ETX7jem/view?usp=drive_link  👤 About the Guest Leandra Grenier-Green is an operations leader with a passion for building strong, scalable systems and empowering high-performing teams. With a decade of experience in agency environments, she specializes in turning chaos into clarity so founders can focus on growth. Leandra has helped scale digital marketing agencies by leading operations, people development, and internal strategy. Her work sits at the intersection of process and people, helping businesses grow sustainably without burning out their leaders or teams. https://www.linkedin.com/in/leandragreniergreen/  🎙️ About The Craft & Calling The Craft & Calling is a community built for trades leaders who care deeply about both their work and the life they are building alongside it. Through real conversations and practical insight, the show explores leadership, legacy, and what it means to build businesses that last. Explore resources, conversations, and the community at: https://thecraftandcalling.com/linktr/ 🔧 A Note on Foundation First Marketing This conversation reflects the kind of leadership and strategic thinking that also informs the work of Foundation First Marketing, where Christene Marie serves as a co-founder. Foundation First partners with home service businesses to build marketing strategies grounded in clarity, systems, and long-term vision, helping owners grow without losing trust, culture, or control. Get a free marketing quote, grounded in real performance data. Request a free website design to see what is possible when your digital presence is built on a strong foundation. https://foundationfirstmarketing.com/

    32 min
  6. The Future of Visibility Is Being Built Now: How AI, Content, and Trust Are Reshaping Home Services

    FEB 11

    The Future of Visibility Is Being Built Now: How AI, Content, and Trust Are Reshaping Home Services

    Season 2 · Episode 1 The Craft & Calling Podcast The Future of Visibility Is Being Built Now: How AI, Content, and Trust Are Reshaping Home Services Rethinking how home service business owners should approach AI, visibility, and trust as search and customer behavior rapidly evolve. As AI, automation, and new search behaviors reshape how customers find and choose service providers, visibility is no longer just about rankings or ads. It is about trust, consistency, and showing up where decisions are actually being made. In this conversation, Christene Marie sits down with Jennifer Bagley to explore how home service businesses can adapt without losing credibility, connection, or control. They discuss why content is becoming training data for AI systems, how Google Business Profiles and daily publishing influence discoverability, and what it means to build a brand that stays relevant as technology accelerates. This episode challenges owners to rethink visibility not as a marketing tactic, but as a long-term leadership responsibility. 🔍 What We Talk About Why visibility is shifting from websites to daily content and real-world signals How AI and automation are changing how customers search and decide The role of trust, consistency, and credibility in modern home services marketing Why content now functions as training data for search and AI systems How leaders can stay visible without losing authenticity ⏱️ Chapters 0:00 Intro 0:45 Guest Intro 2:27 Why visibility is changing 3:52 What first steps and tools trades owners can take with AI 10:08 The first prompt you should use with conversational AI 18:02 The difference between a bot and a companion in AI 24:36 Mastering AI and leveling up to agentic AI  32:22 Jennifer's story: rethinking the business structure and implementing AI 39:45 Running a business from your own MCP  44:41 What leaders must rethink now to gain more time, money, and freedom 50:46 Outro 📂 Resources From This Episode Manus – Hands-On AI for Business Owners Jennifer Bagley references Manus as a practical, accessible AI platform designed to help business owners begin integrating AI into real workflows. As part of this conversation, listeners are offered 500 free credits to explore how hands-on AI tools can support content creation, automation, and operational efficiency. 🔗 https://manus.im Knowing Show – Prior Conversation With Jennifer Bagley Christene mentions a previous conversation on The Knowing Show that explores Jennifer Bagley’s background and the genesis of how she arrived at her current work in AI, strategy, and business transformation. This episode provides additional context and depth for listeners who want to understand Jennifer’s journey and perspective more fully. 🔗 https://youtube.com/live/A2CC2EDGfsE  👤 About the Guest Jennifer Bagley is a nationally recognized expert in AI enablement, digital strategy, and business transformation. She is the CEO of CI Web Group, where she helps contractors and service-based businesses scale with strategy, automation, and measurable results. Jennifer is also the Co-Founder of JustStartAI.io and serves on the board of OnePath.ai. Her work focuses on aligning leadership, operations, marketing, and AI to create real business outcomes. https://jenniferbagley.com/  🎙️ About The Craft & Calling The Craft & Calling is a community built for trades leaders who care deeply about both their work and the life they are building alongside it. Through real conversations and practical insight, the show explores leadership, legacy, and what it means to build businesses that last. Explore resources, conversations, and the community at: https://thecraftandcalling.com/linktr/ 🔧 A Note on Foundation First Marketing This conversation reflects the kind of leadership and strategic thinking that also informs the work of Foundation First Marketing, where Christene Marie serves as a co-founder. Foundation First partners with home service businesses to build marketing strategies grounded in clarity, systems, and long-term vision, helping owners grow without losing trust, culture, or control. Get a free marketing quote, grounded in real performance data. Request a free website design to see what is possible when your digital presence is built on a strong foundation. https://foundationfirstmarketing.com/

    52 min

  7. 12/18/2025

    12 - From Hustle to Time Rich: Systems That Buy Back Your Life

    Blue-collar grit. White-collar systems. A path to freedom, presence, and legacy. In this episode of The Craft & Calling, host Christene Marie sits down with Mike Abramowitz, co-founder of Better Than Rich, to unpack what it truly means to move from constant hustle into a Time Rich life. Mike shares his personal journey growing up in the trades, watching relentless work ethic come at the cost of presence, relationships, and emotional health - and how he chose to break that generational cycle. Together, they explore how business systems, emotional intelligence, nervous system regulation, and intentional leadership are inseparable when building something that lasts. This conversation is for trades owners and operators who are tired of firefighting, want their time back, and are ready to build a business that fuels family, freedom, and legacy - not burnout. What if your business could support your life instead of consuming it?   🔍 WHAT WE TALK ABOUT How trades leaders move from survival mode into predictable, scalable businesses The hidden cost of hustle culture on family, health, and legacy Emotional intelligence as a leadership skill, not a “soft” add-on The Time Rich Six Framework for buying back time and building systems Why implementation beats ideas, and how immersive “war rooms” accelerate growth ⏱️ CHAPTERS 0:00 Intro 2:25 Growing Up in the Trades 5:16 Out of the Grind and into Creating a Predictable Business  13:12 Generational Legacy: Reparenting, Healing & Emotional Maturity 15:20 Buy Back Freedom for Inner Work and Emotional Health 21:41 Simple Emotional Intelligence Frameworks 24:42 Nervous System, Boredom & Creativity 30:36 The Time Rich Six Framework Explained 39:29 Why Immersion Beats Coaching 47:27 Books and Next Steps You Can Take ⭐RESOURCES The Time Rich Six Framework by Mike Abramowitz:  Founder Lifestyle  Boundaries Communication Guidelines Business Predictability Systems Playbooks Team Tech 🎁Complimentary Offer: Mike will Build 4 Systems. 30 minutes. No Pitch.  Book your Call Today: https://betterthanrich.com/gsd/    📚Books Recommended in this Episode: Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter Buy Back Your Time by Dan Martell The E-Myth Revisited by Michael E. Gerber ⚒️ JOIN THE CRAFT & CALLING COMMUNITY  https://thecraftandcalling.com/linktr/ 👤 GUEST BIO: MIKE ABRAMOWITZ Mike Abramowitz is the co-founder of Better Than Rich, where he helps high-earning home service and trades business owners buy back their time, scale predictably, and lead with intention. Drawing from his upbringing in the trades and decades of experience building systems-driven companies, Mike developed the Time Rich Six Framework, which blends business systems, AI-powered operations, and leadership boundaries to help owners grow past $5M without burnout. Through immersive installs and proven playbooks, Mike has helped hundreds of businesses reclaim tens of thousands of hours - allowing owners to build profitable companies while staying present for family, health, and life. 🔗 CONNECT WITH MIKE ABRAMOWITZ LinkedIn: https://www.linkedin.com/in/mikeabramowitz1/ Website: https://betterthanrich.com/ Offer: https://betterthanrich.com/gsd/ 💡 THANK YOU FOR WATCHING Like this video to help more trades leaders find it Comment with your biggest takeaway or challenge Subscribe for weekly conversations on leadership, systems, and legacy Share this episode with a fellow business owner who needs their time back Join The Craft & Calling Community for deeper conversations and resources #CraftAndCalling #TradesLeadership #TimeRich #SystemsThinking #BusinessSystems #LegacyBuilding #TradesBusiness #EmotionalIntelligence #BlueCollarLeadership #FounderLife #BusinessFreedom #HomeServices #ContractorLife #LeadershipDevelopment

    52 min

  8. 12/11/2025

    11 - How Simple iPhone Videos & Google Ads Are Changing the Trades

    You don’t need a studio.  You just need your phone and your story. In this episode of The Craft & Calling, host Christene Marie sits down with Reuben Rock, one of the most trusted digital marketing voices in the home-services world, to talk about the shift every contractor, cleaner, and trades owner needs to prepare for, and why it starts with simple selfie-style videos shot on your phone. Reuben breaks down why authentic, real-location videos outperform polished agency ads, how field technicians can become your best content engine, and why 2026 will be a turning point for marketing in the trades. He also shares the exact systems he used to scale home-service companies using iPhone ads, YouTube placements, and Google’s full ad ecosystem. If you’re a trades leader who wants more leads, more clarity, and a marketing engine that feels human, you’ll take notes on this one.   🔍 WHAT WE TALK ABOUT Why selfie-style iPhone videos outperform highly produced ads How documenting jobs can give you unlimited marketing content Why most home-service companies will fall behind by 2026 How YouTube + Google Ads can scale a trades business fast What creators in the trades are doing differently, and why it works ⏱️ CHAPTERS 0:00 Intro 3:05 Youtube Ads being Reuben's secret weapon 6:06 How to start creating simple ads with your iphone selfie-style 11:28 Google Business Profile and documenting jobs 14:46 Elevator Pitch and How Trades Teams Can Document Work for Unlimited Content 18:37 Answer Engine Optimization for the trades and your business content  24:04 From yellow pages to Google Ads program: staying ahead of the game 27:15 How companies began to service trades businesses 31:35 How to get started on creating video content  38:19 Creating a 5 star experience for your customer 46:31 Referral partners and how to get them ⚒️ JOIN THE CRAFT & CALLING COMMUNITY https://thecraftandcalling.com/linktr/ 👤 GUEST BIO: REUBEN ROCK Reuben Rock is a nationally recognized digital marketing expert and one of the leading Google Ads strategists in the home services industry. Praised by industry leaders: “probably the best Google Ads guy in the world right now,” according to Kasim Aslam. Reuben has spent more than 20 years running high-ROI campaigns for local service companies, national franchises, and Fortune 100 brands. Known for his integrated approach across search, video, and display, he now leads BookCleaningJobs.com, where he helps cleaning and home service businesses scale quickly using proven paid media systems and performance-driven strategy. 🔗 CONNECT WITH REUBEN ROCK LinkedIn: https://www.linkedin.com/in/reubenrock/ Company Website: https://gosearchparty.com/ Personal Website: https://reubenrock.com/  Youtube Channel: https://www.youtube.com/@BookCleaningJobs 💡 THANK YOU FOR WATCHING Like the video Comment your biggest takeaway Subscribe for weekly episodes Join The Craft & Calling Newsletter Apply to be a guest on the show Share this episode with another trades leader #CraftAndCalling #TradesLeadership #HomeServiceBusiness #ConstructionBusiness #LegacyLeadership #HomeServicesMarketing #OperationsSystems #ContractorBusiness #BuildYourLegacy #ResultsMarketing #DigitalMarketingForContractors #ServiceBusinessGrowth #LeadershipDevelopment #ScaleYourBusiness

    49 min
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5
out of 5
4 Ratings

About

Welcome to The Craft & Calling: a space for real, grounded conversations with the contractors and service-based founders whose work is more than a job. 𝙸𝚝'𝚜 𝚊 𝚌𝚊𝚕𝚕𝚒𝚗𝚐. Join Christene Marie, founder of The C&C, as we spotlight the contractors, owners, and leaders who’ve honed their craft and are asking: ‘What’s next?’ Whether it’s scale, succession, or simply staying sane, you’ll find a seat at the table here. The Craft & Calling cuts through the noise to elevate the voices of real experts - those often too busy running crews, meeting clients, and keeping the business afloat to do it themselves. That’s why we exist: a member-led community, rooted in connection, sharpened by collaboration, and built to celebrate one another along the way. If you’ve been going at it alone, it’s time to come off the sidelines. Let’s build something that lasts. Subscribe now, and here’s my promise: real conversations and the kind of community that propels you forward – in business, in life, and in legacy. Let’s get started.

Information

  • Creator
    Christene Marie
  • Years Active
    2025 - 2026
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    The Craft & Calling