The Craft of Custom

Paul LaRoche & Emily Aborn
  • 5.0 (3)
  • DESIGN
  • UPDATED WEEKLY

Whether you’re dreaming of building a forever home, looking to create a custom vacation getaway, or looking for a home that supports your lifestyle, this podcast is for you!  Join us as we provide behind-the-scenes insights and advice for intelligent homeowners looking to renovate or build a dream home in the Monadnock Region. We’ll get into the art and science of the custom home-building industry and help you know everything you need along the way!  Cohosted by seasoned NH Builder, Paul LaRoche Owner of LR3 Development, LLC, and Emily Aborn (whose main job is to keep him from chasing shiny objects), we hope you listen, laugh, and walk away with even more ideas and dreams for your luxurious future home! 

  1. The Power of a Good Builder-Client Relationship

    2D AGO

    The Power of a Good Builder-Client Relationship

    One thing LR3 has done consistently well, beyond just building custom homes, is building strong relationships. In this episode, we get into the power and importance of a good builder-client relationship and how Paul LaRoche works to strengthen these relationships, right from the start.  In the episode:  The role of communication in a smooth project How Paul handles situations where clients don't trust the process A small thing that makes a big difference How Paul and his team encourage transparency and opennessThe best client compliment And more! Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram Facebook About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com to learn more and connect!

    11 min
  2. The Builder’s Rolodex: Local collaborators with a unified vision

    OCT 8

    The Builder’s Rolodex: Local collaborators with a unified vision

    It takes a unified team of skilled individuals to bring together the vision for our LR3 custom home clients.  To provide impeccable quality, excellent customer service, and a stunning result, Paul doesn’t leave it to chance! He hand-selects the best and brightest of local contractors for each and every detail of the build.  This episode gives you a peek behind the scenes as to how Paul chooses and vets his local tradespeople, and the factors he considers at every step.   Inside the episode:  What types of subcontractors make up a builder’s “Rolodex”? Who’s on our LR3 contact list? How Paul finds and vets our LR3 building partners for the very best quality How some of the very best ideas come from a unified vision and a spirit of collaboration The benefit of having local, trusted tradespeople who know you by name during a custom build And more! Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram Facebook About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com to learn more and connect!

    10 min
  3. Guest-Friendly Spaces: customized for entertaining

    OCT 1

    Guest-Friendly Spaces: customized for entertaining

    If you’re the hostess with the mostess or love having everyone home for the holidays, this episode is for you!  We get into guest-ready features and must-haves, customized for everyone’s comfort, both inside and outside the home.  Inside the episode:  How your social calendar informs the custom build The features not to overlook for large gatherings and entertaining Paul’s must-have and favorite kitchen features for the avid foodies What “entertainment-friendly” looks like inside and out Considering flow between dining, cooking, and lounging areas Carving out cozy spaces for conversation and connection And more! Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram Facebook About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com to learn more and connect!

    11 min
  4. Custom, multi-generational features: Home for the whole family!

    SEP 17

    Custom, multi-generational features: Home for the whole family!

    Sometimes "home sweet home" means more than one generation living under the same roof. From kiddos to aging parents, this episode walks you through the custom features to consider when creating a space everyone can enjoy for years to come.  Inside the episode:  How does the need for "multi-generational" spaces impact modern building? What are the different ages and stages a home can be customized to accommodate? What are the biggest design challenges (and solutions) for various ages Special, requested features -including private and gathering spacesAccessibility factors to consider And more! Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram Facebook About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com to learn more and connect!

    9 min
  5. Where Do You Put it All!? Storage solutions for a sense of calm

    SEP 3

    Where Do You Put it All!? Storage solutions for a sense of calm

    Everyone’s idea of the perfect storage and organization system looks a little different.  One thing we can almost all agree on is that we don’t want a home full of clutter. Custom storage solutions bring a sense of calm throughout the home with a balance of function and aesthetics.  In this episode, we get into custom storage options from closets to pantries to garages, so everything has a place and everything's in it. For peace that’s visible. Inside the episode:  When to consider storage needs during the home build process The difference between cookie-cutter and custom storage options Creative storage solutions for custom homes Types of pantries and how to choose yours What makes a closet both functional and visually appealing Hidden storage ideas And more!Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram Facebook About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other writeups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com to learn more and connect!

    10 min
  6. Everything Exteriors: paint, materials, and more!

    AUG 20

    Everything Exteriors: paint, materials, and more!

    Got questions about exteriors? Shades of paint, tying in nature, and which materials you can trust to go the distance, this episode is a deep dive into exterior options for your home.  Paul sheds light on the difference between various exterior materials, common options for his custom home clients, and what to avoid for an exterior that stands out.  How Paul helps homeowners decide between materials Factors to consider when choosing an exterior material, from investment to maintenance to aesthetics All about ICONHow climate impacts the materials and ways to make the exterior more durable How to choose timeless colors that blend into the natural environment Exterior details that make a huge impact And more! Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram Facebook About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other writeups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com to learn more and connect!

    11 min
  7. The Business of the Build: an entrepreneurial chat with Paul LaRoche

    AUG 6

    The Business of the Build: an entrepreneurial chat with Paul LaRoche

    Back in June, Paul hosted his third annual staff and family appreciation BBQ. In this episode, Emily’s got questions about why it’s so meaningful for Paul to show gratitude to those who are building this business alongside him.  You’ll learn more about the business of building, get to know Paul as an entrepreneur, and learn about how his vision has evolved as we get into:  Taking time to celebrate the milestones and progress as a business owner Supporting team members through challenges and personal struggles What’s changed the most since he startedHow Paul defines success The goals of LR3 Advice for other industry members And more! Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram Facebook About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com to learn more and connect!

    15 min
  8. Roofs, Gables, and Gutters Made Simple

    JUL 23

    Roofs, Gables, and Gutters Made Simple

    A well-designed roofline and intentional materials do more than keep the rain out, they play a huge role in the look and feel of your home.  In this episode, we’re unpacking how roof structure, gables, and even gutters all contribute to aesthetics, performance, and long-term protection. Listen in to learn:  Decisions to make around roofing materials, slopes, gutters, and more A breakdown of the different material costs, as well as durability factors to consider Everything you wanted to know about gutters, made simple and fun! Roof features and solar panels, and what to considerAnd more! Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram Facebook About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other writeups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com to learn more and connect!

    13 min
See All (35)

Ratings & Reviews

5
out of 5
3 Ratings

About

Whether you’re dreaming of building a forever home, looking to create a custom vacation getaway, or looking for a home that supports your lifestyle, this podcast is for you!  Join us as we provide behind-the-scenes insights and advice for intelligent homeowners looking to renovate or build a dream home in the Monadnock Region. We’ll get into the art and science of the custom home-building industry and help you know everything you need along the way!  Cohosted by seasoned NH Builder, Paul LaRoche Owner of LR3 Development, LLC, and Emily Aborn (whose main job is to keep him from chasing shiny objects), we hope you listen, laugh, and walk away with even more ideas and dreams for your luxurious future home! 

Information

  • Creator
    Paul LaRoche & Emily Aborn
  • Years Active
    2024 - 2025
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © 2025 The Craft of Custom
  • Show Website
    The Craft of Custom

You Might Also Like