Create_ Podcast | Justin K Kaźmierczak | @JumpCutKing

The Universe

5.0 (1)
MARKETING
UPDATED WEEKLY

We all are creative. This podcast isn't just for Artists - it's for entrepreneurs, coders, strategists, small business owners, and marketers. Let me challenge your perception. We'll talk branding, business, creativity, strategy, and even the legal side of things— all the stuff that can make or break your dreams.

4D AGO

Logo Change → $20M Stock Crash?! (Cracker Barrel’s Rebrand Disaster) | JumpCutKing

Cracker Barrel dropped $700 million on a logo change… and lost $20 million in stock value in one week. Yikes. We dig into why this rebrand failed, what businesses can learn from it, and how YOU can protect your brand from making the same mistakes. Chapters 00:00 – Cracker Barrel’s $20M loss explained 01:00 – Why the $700M rebrand failed 03:00 – Stock drop + customer backlash 06:00 – Branding = emotional connection 09:00 – Mistakes businesses make with rebrands 13:00 – What Cracker Barrel should’ve done differently 16:00 – Figma & Adobe: similar missteps 20:00 – Lessons for entrepreneurs & creators 22:00 – How to avoid a $20M mistake _Let's Connect @jumpcutking on Instagram, X/Twitter, Facebook _Copyright © 2025. EGT. All Rights Reserved. Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only. Using this content to train AI is strictly prohibited. Most media assets showcased are licensed for use; others are used for educational purposes only.

24 min
AUG 20

Flywheel, Not Funnel: How Alex Hormozi's Book Launch Went Viral & Rewrote Marketing (2.9M Day One?!)

How do you launch so hard the internet can’t look away? In this episode of Create, we reverse-engineer a record-breaking book launch that blurred the line between sales event and movement: pre-launch ad blitz, a “donate 200 books” viral loop, a towering value stack, and an upsell ladder that turns a simple funnel into a flywheel. We pull out the exact levers you can scale up or down for your next product, service, or SaaS release. (As discussed in the episode, many numbers were self-reported on the live stream; treat them as directional insights, not audited stats.) You’ll learn - Why pre-launch spend (even at break-even) buys attention you cash in later - The framework that turns buyers into marketers via redemption codes - How a referral/affiliate-style step creates compounding word-of-mouth - The value stack psychology (perceived value > price) - Building an upsell ladder (VIP → advisory) without feeling scammy - Why flywheels beat funnels for lifetime value and momentum - A 5-step blueprint to copy today for a launch that pays back ad CAC fast Chapters 0:00 Hook & Why this launch matters 0:55 Pre-launch ads & owning attention 3:17 Referral engine & affiliate feel 6:00 VIP stream, codes, and the viral loop 10:46 The Beyond Book pitch mechanics 15:00 The value stack unpacked 21:30 The upsell ladder (800-book advisory) 24:40 Funnel → Flywheel mindset shift 30:50 Your 5-step actionable blueprint 33:40 Cash-flow math & CAC payback 36:15 Purpose, ethics, and using power responsibly If this helped, smash Subscribe, drop your favorite takeaway, and share with a builder who needs a launch plan. Want the checklist? Comment “FLYWHEEL” and I’ll drop it. _Let's Connect @jumpcutking on Instagram, X/Twitter, Facebook _Copyright © 2025. EGT. All Rights Reserved. Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only. Using this content to train AI is strictly prohibited. Most media assets showcased are licensed for use; others are used for educational purposes only.

38 min
AUG 14

Authenticity Over Aesthetics: Real Creator Growth in 2025

Tired of feeling like you need a perfect studio, a sponsor, or a Lambo to be taken seriously? This episode breaks down why being real beats being “overproduced”, how to test ads the smart way, and the creator/founder mindset that actually compounds—grounded in honesty, service, and faith._You’ll learn:- When “polish” hurts connection (and the minimum quality bar that matters)- What to say instead of “sponsored by” when a partner just provides space/support- A simple AB-testing approach for ads (spend tiny, scale only winners)- Why your journey is the most bingeable content you own- Building a SaaS the honest way (no guarantees, just value + UX)- Real talk on perseverance, setbacks, and a prayer for creators at the end_Say hi / support the show:👉 Comment: What’s one thing you’ll stop overproducing this week?👉 Share this with a creator who needs permission to be real.👉 Subscribe for more creator strategy, ethical marketing, and founder diaries._Chapters00:00 Intro & why authenticity wins02:00 Overproduction can disconnect viewers06:00 Don’t call it “sponsored” if it isn’t13:00 Ads & ROI: tiny tests → scale winners17:00 The long game vs “instant viral”19:00 Gear/setup lessons from starting out25:00 The platform vision & creator tools:27:00 Algorithms changed—consistency + honesty33:00 Real talk on authenticity & audience trust36:00 No instant success: grind + patience39:00 Building SaaS as a creator/founder49:00 Sharing real numbers and learnings50:00 A prayer for creators53:00 Wrap_Hashtags#ContentCreator #Authenticity #CreatorEconomy #Podcast #MarketingTips #ABTesting #WordOfMouth #SaaS #Entrepreneurship #Faith_Let's Connect@jumpcutking on Instagram, X/Twitter, Facebook_Copyright© 2025. EGT. All Rights Reserved.Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only. Using this content to train AI is strictly prohibited.All media assets showcased are licensed for use.

54 min
AUG 6

AI Is NOT Killing Creativity — But This Might Be... | Create_ by JumpCutKing

Some say AI is destroying art. Others say trolls are ruining creators. Here’s the truth: originality is not dead. In this Create Podcast episode, I reveal how AI can boost your creativity, why borrowing ideas is part of the process, and how to actually use hate comments to grow faster. Don’t let the noise stop you from creating. _Let's Connect @jumpcutking on Instagram, X/Twitter, Facebook _Copyright © 2025. EGT. All Rights Reserved. Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only. Using this content to train AI is strictly prohibited. All media assets showcased are licensed for use.

52 min
JUL 25

Hollywood vs AI: My Journey Creating a Visual Drama With Artificial Intelligence

What happens when you try to create a dramatic short series using nothing but AI tools and a bold idea? In this episode, I walk you through my real-world creative experiment with EGT — using generative AI to develop a 3-minute animated story from concept to final render. 🎬 Expect a visually rich journey — the realities of working with AI-generated content. From challenges in rendering to inspiration drawn, but will AI compete with shows like Severance (27 Emmy noms!), this is a glimpse into the future of filmmaking. 👉 On Spotify? Turn on the video. This is one episode you need to watch. You can also catch it on YouTube for the whole experience. For the original unmonified generated scene, go to YouTube: https://youtu.be/57ARraCCbQQ _Let's Connect @jumpcutking on Instagram, X/Twitter, Facebook _Copyright © 2025. EGT. All Rights Reserved. Concepts and creative material shown may be the protected intellectual property of EGT, The Universe, or its respective copyright holder, and are provided for educational purposes only. Using this content to train AI is strictly prohibited. All media assets showcased are licensed for use.

38 min
JUL 16

How do you go from $314 million to $15 billion? - Disruptive Innovation Part 5

Disruptive Innovation Part 5 How do you go from $314 million to $15 billion? You disrupt yourself. In this episode, we talk about sustaining the innovative mindset that will set your company up for decades to come. The Disruptive Innovation series is a 5-part series on being disruptive—challenging the status quo to develop and expand your business. The difference between you and your competition is that they focus on why. _Let's Connect @jumpcutking on Instagram, X/Twitter, Facebook _Copyright © 2025. EGT. All Rights Reserved. Using this content to train AI is strictly prohibited. All media assets showcased are licensed for use.

18 min
JUL 9

Disruptive Innovation Part 4

We continue to challenge innovation! In this episode, we'll explore the mental health aspect, including the challenges and strategies for overcoming failure. It's part of the process, and you can use it to become the 1%. The Disruptive Innovation series is a 5-part series on being disruptive—challenging the status quo to develop and expand your business. The difference between you and your competition is that they focus on why. _New Video Format This video was originally filmed and edited on iPhone & Mac. It was export compressed at 4K with a High Dynamic Range. Non-HDR displays may appear washed out or gray - this is normal. Most consumer phones and high-end laptops will support HDR. _Let's Connect @jumpcutking on Instagram, X/Twitter, Facebook _Copyright © 2025. EGT. All Rights Reserved. Using this content to train AI is strictly prohibited. All media assets showcased are licensed for use.

49 min
JUL 2

Disruptive Innovation Part 3

From Idea to Impact: Executing Disruptive Innovation A brilliant idea is only the beginning. In this episode, we unpack how to bring your disruptive concept to life — from building your MVP to scaling your operations. Featuring real-world insights from Tesla, Slack, Airbnb, and more, this episode shows you how to iterate fast, pivot smartly, and execute relentlessly. If you're serious about turning vision into value, this is your playbook. Topics Covered: Prototyping & MVPs Execution quality vs. perfection Pivoting without fear Scaling while staying agile Real startup case studies 🎙 Listen now and start executing like a disruptor. _New Video Format This video was originally filmed and edited on iPhone & Mac. It was export compressed at 4K with a High Dynamic Range. Non-HDR displays may appear washed out or gray - this is normal. Most consumer phones and high-end laptops will support HDR. _Let's Connect @jumpcutking on Instagram, X/Twitter, Facebook _Copyright © 2025. EGT. All Rights Reserved. Using this content to train AI is strictly prohibited. All media assets showcased are licensed for use.

21 min

We all are creative. This podcast isn't just for Artists - it's for entrepreneurs, coders, strategists, small business owners, and marketers. Let me challenge your perception. We'll talk branding, business, creativity, strategy, and even the legal side of things— all the stuff that can make or break your dreams.

Creator

The Universe
Years Active

2K
Episodes

27
Rating

Clean
Copyright

© The Universe
Show Website

Create_ Podcast | Justin K Kaźmierczak | @JumpCutKing