The Creative Flight with Ivy Malik

Ivy Malik
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The Creative Flight is where ideas meet action. Hosted by Ivy Malik, this podcast unpacks how business owners and creatives have taken their ideas to new heights, blending mindset, strategy, and influence to turn passion into success. Through candid conversations with industry leaders and peers, you’ll get the insights, inspiration, and practical takeaways to launch, scale, and sustain your own creative journey. @ivymalik.com Instagram: @ivymalikofficial Linked in: https://www.linkedin.com/in/ivymalik/

  1. Why the Best Salespeople Never Think About Selling

    5D AGO

    Why the Best Salespeople Never Think About Selling

    Feel ready to reshape your relationship with money and sales, apply to work with Ivy here: https://forms.gle/yUvxN17L2eN5QGWe7 Most people think sales is about convincing. Karla Pamanes knows it's actually about something far more personal than that. I loved this conversation with Karla: from leaving corporate after a decade, to going all in on her business while grieving her father during COVID, to completely rewiring her relationship with sales. She's proof that the life you want really is just one decision away. Karla doesn't do half measures. She built a business, an academy and a whole new life by simply deciding and then refusing to look back. Drop a 💬 in the comments: what's the moment that made you realise you couldn't keep playing it safe? And subscribe for more conversations about creativity, business, and building a life on your own terms. Ready to work with Ivy? 🔹 Flight Club — full business growth from business model to marketing to conversion https://ivymalik.com/flightclub/ 🔹 Sales Gym — close higher-paying clients on repeat https://ivymalik.com/sales-gym-million/ 🔹 Private Coaching — tailored support https://ivymalik.com Connect with Karla Pamanes 📲 Instagram: https://www.instagram.com/karla.pamanes/ 💼 LinkedIn: https://www.linkedin.com/in/karlapamanes/ 📘 Facebook: https://www.facebook.com/karla.pamanes

    21 min
  2. To Sell is to Human

    APR 7

    To Sell is to Human

    Feel ready to reshape your relationship with money and sales, apply to work with Ivy here: https://forms.gle/yUvxN17L2eN5QGWe7 Most people think their problem is with sales. Yinka Ewuola knows the real problem runs much deeper than that. I loved chatting to Yinka as we share much of the same views around money, energetics of money and sales. She was a brilliant guest of The Creative Flight. Yinka doesn't do surface-level. She connects the dots between your childhood, your mindset and your bank account in ways that are uncomfortable, eye-opening and completely necessary. Drop a 💬 in the comments: what's one belief about money you were taught growing up that you're still carrying today? And subscribe for more conversations about creativity, business, and building a life on your own terms. Ready to work with Ivy? 🔹 Flight Club — full business growth from business model to marketing to conversion https://ivymalik.com/flightclub/ 🔹 Sales Gym — close higher-paying clients on repeat https://ivymalik.com/sales-gym-million/ 🔹 Private Coaching — tailored support https://ivymalik.com Connect with Yinka Ewuola 📲 Instagram: https://www.instagram.com/yinkaewuola/ 💼 LinkedIn: https://www.linkedin.com/in/yinka-ewuola/

    10 min
  3. Why Don't You Just Pick The Cake

    MAR 31

    Why Don't You Just Pick The Cake

    Most people think they know what's holding them back. Andy Casey knows it's the stuff they can't even see. In this episode of The Creative Flight, Andy Casey: musician, creative, coach, shares why the biggest barriers in your life aren't the obvious ones, and why so many brilliant people are running on autopilot without even realising it. Spoiler alert! It's not about mindset tips. It's about doing the work that nobody sees. What you'll learn: Why most people don't believe they have a choice and how that single belief keeps them stuck How Andy went from burning the candle at both ends to finding his real purpose Why he dropped the word "coach" and what he does instead The "who am I?" exercise that helps you cross out everything that isn't you How to set boundaries without cutting people off Why the people doing it all for their family are sometimes the ones neglecting them the most Who this episode is for: 📌 Entrepreneurs who feel like something bigger is waiting but can't quite get there 📌 People pleasers who are tired of doing everything for everyone else 📌 Anyone who has ever stood in their own life and thought "I can't go on like this" 📌 Creators and business owners ready to stop overthinking and start living their potential Andy doesn't do surface-level. He goes straight into the messy, uncomfortable depths, because that's where the real shift happens. If you've ever felt like invisible barriers are keeping you playing small, this conversation will change how you see them. Drop a 💬 in the comments: what's the one barrier you know you need to shift? And subscribe for more conversations about creativity, business, and building a life on your own terms. Ready to work with Ivy? 🔹 Flight Club — full business growth from business model to marketing to conversionhttps://ivymalik.com/flightclub/ 🔹 Sales Gym — close higher-paying clients on repeat https://ivymalik.com/sales-gym-million/ 🔹 Private Coaching — tailored support https://ivymalik.com Connect with Andy Casey 📲 Instagram: https://www.instagram.com/andycaseyuk 💼 LinkedIn: www.linkedin.com/in/andycaseyuk ▶️ YouTube: https://www.youtube.com/@andy-coach-casey 🌐 www.illimitable.co.uk

    21 min
  4. Newsletters Are Not Dead

    MAR 24

    Newsletters Are Not Dead

    Most people think newsletters are outdated. Lucy Werner thinks they’re one of the most powerful creative platforms on the internet. In this episode of The Creative Flight, Lucy Werner: PR expert, author of Hype Yourself, shares why newsletters are having a quiet renaissance and why creators who ignore them may be missing a huge opportunity. Spoiler: it’s not about email marketing. It’s about building your own media platform. What you’ll learn: ✔ Why newsletters convert better than social media even when people say they “hate emails” ✔ How Lucy built a paid newsletter community of 450+ subscribers ✔ Why the best newsletters focus on conversation, not selling ✔ The mistake most creators make when they treat newsletters like sales funnels ✔ How transparency and sharing the behind-the-scenes builds real audience loyalty ✔ Why newsletters can be a creative craft, not just a marketing tool Who this episode is for: 📌 Creators who feel trapped by algorithms and want to own their audience 📌 Entrepreneurs building communities through content 📌 Writers, designers, and makers exploring newsletter-based businesses 📌 Anyone curious about turning ideas into a paid community Lucy doesn’t treat her newsletter like a marketing channel. She treats it like her own media company. If you’ve ever wondered whether newsletters are still worth it, this conversation will change how you think about them. Drop a 📩 in the comments if you’re building a newsletter right now. And subscribe for more conversations about creativity, business, and building your own platform. Ready to work with Ivy? 🔹 Flight Club — full business growth from model to marketing to conversion https://ivymalik.com/flightclub/ 🔹 Sales Gym — close higher-paying clients on repeat https://ivymalik.com/sales-gym-million/ 🔹 Private Coaching — tailored support https://ivymalik.com Connect with Lucy Werner 📲 Instagram: https://www.instagram.com/lucywernerpr

    23 min
  5. How to Stop Escaping Your Life | The Psychology Behind Spending Habits

    MAR 17

    How to Stop Escaping Your Life | The Psychology Behind Spending Habits

    Most conversations about money stop at budgets and savings. This one goes somewhere most people never do. In this episode of The Creative Flight, Christina Theo, who is a coaching Psychologist and executive burnout specialist. She shares what's really behind our relationship with money. Spoiler: it has very little to do with money itself. What you'll learn: ✔ Why your childhood relationship with money is still running your financial decisions today ✔ How spending can become a coping mechanism and what it takes to recognise it ✔ What it actually means to feel neutral about money and why that's more powerful than positive thinking ✔ How trauma, self-worth, and the need to "look the part" can shape how we earn, spend, and hold on ✔ Why detaching from possessions isn't about minimalism. It's about healing ✔ How to move from surviving financially to designing a life you actually want to live Who this is for: 📌 High achievers who earn well but still feel financially anxious or out of control 📌 Executive leaders and entrepreneurs whose spending habits are tied to stress, identity, or people-pleasing 📌 Anyone who grew up hearing "money doesn't grow on trees" and is still carrying that story Your money mindset isn't a budgeting problem. It's a healing one. If you've ever spent to escape, held back to feel safe, or tied your self-worth to what you earn, because this conversation will meet you exactly where you are. Drop your biggest money story in the comments below. The one you've never said out loud. And subscribe for more honest conversations about building a life on your own terms. Ready to work with Ivy? 🔹 Flight Club — full business growth from model to marketing to conversion: https://ivymalik.com/flightclub/ 🔹 Sales Gym — close higher-paying clients on repeat: https://ivymalik.com/sales-gym-million/ 🔹 Private Coaching — Tailored to your needs https://ivymalik.com Connect with Christina Theo: 📲 Instagram: https://www.instagram.com/_christinatheo_/

    17 min
  6. How to Stop Undercharging | The Psychology Behind Confident Pricing

    MAR 10

    How to Stop Undercharging | The Psychology Behind Confident Pricing

    Most conversations about money in business stay surface-level. This one doesn't. In this episode of The Creative Flight, we go deeper into the psychology of money, self-worth, and what it actually takes to charge confidently for the value you create, especially if you're someone who tends to shrink rather than self-promote. The conversation weaves together insights on visibility, personal branding, and the identity shifts required to build a business that feels authentic and commercially strong. What you'll learn: ✔ Why money should be viewed as a vehicle, not a goal and how that reframe changes everything about how you price and sell ✔ How your money story (comfort, hardship, or both) silently shapes your business decisions today ✔ What "neutrality around money" actually means and why it's more powerful than traditional mindset work ✔ The connection between visibility, confidence, and your ability to charge what you're worth ✔ How introverted entrepreneurs and creatives can show up with authority online without feeling performative ✔ The identity work behind building a personal brand that attracts the right clients consistently Who this is for: 📌 Creatives, designers, and founders who struggle to price their work with confidence 📌 Introverted entrepreneurs who want to be seen and recognised in their field without burning out 📌 Service providers ready to move beyond self-doubt and build a brand that converts Charging for your value isn't just a pricing conversation. It's an identity one. If you've ever second-guessed what you're worth, this episode will give you a new way to think about it. Drop your biggest challenge around money or visibility in the comments below, and subscribe for more honest conversations about building a business on your own terms. Ready to work with Ivy? 🔹 Flight Club — full business growth from model to marketing to conversion: https://ivymalik.com/flightclub/ 🔹 Sales Gym — close higher-paying clients on repeat: https://ivymalik.com/sales-gym-million/ 🔹 Private Coaching — Tailored to your needs https://ivymalik.com Connect with Seema Batavia: 📲 Instagram: https://www.instagram.com/seemabatavia/

    20 min
  7. Experienced choices

    FEB 10

    Experienced choices

    In this episode of The Creative Flight, I’m joined by Sophie O’Connor, a strategic brand designer with over two decades of experience across advertising, branding, and studio life. We talk about what really shapes good work over time, not trends, not platforms, but perspective. How lived experience changes the way you design, who you choose to work with, and what you no longer tolerate in business. Sophie reflects on craft, integrity, trust, and why many wellness brands struggle to communicate what they actually stand for. This is a conversation about design maturity, discernment, and building brands that aren’t trying to shout their way into relevance. About Sophie: Founder and Brand Designer, Sophie O’Connor, has spent the last 20 years working with global creative powerhouses – Landor, Saatchi & Saatchi, Mother London, and the BBC – where big budgets demanded even bigger ideas. That experience wired her to create brands that are anything but ordinary. Since 2016, Sophie has specialised in strategic branding for founders and innovators, building brands that are confident, distinctive and built to last. Working with start-ups to global businesses across health, tech, property and media, every project begins with clarity, strategy and a deep understanding of your story. www.sophieoconnor.uk Instagram.com/sophieoconnorltd linkedin.com/in/sophieoc   About Ivy Malik Ivy Malik is a business and sales coach for creatives obsessed with sunglasses. She helps designers, content creators, and founders understand the psychology behind money, pricing, and decision-making, so they can build commercially viable work without pressure, performance, or losing themselves in the process. How to work with Ivy. Ivy’s signature programme is Flight Club. It helps with the full business growth from business model, marketing to conversion. https://ivymalik.com/flightclub/ If you have most of that already established and only want to work on your sales, you can join the Sales Gym only which helps you close higher paying clients on repeat. https://ivymalik.com/sales-gym-million/ Want to work with Ivy privately. The most popular way to work with her is a no-zoom, unlimited access support that starts at £6K per quarter. Each package is individually created to suit each client’s personalised needs.

    32 min
  8. What’s the Budget

    FEB 5

    What’s the Budget

    Ever noticed how sales conversations suddenly stall the moment you ask, “What’s the budget?”   Clients go vague, dodge the question, or change the subject entirely.   This isn’t usually a negotiation tactic. It’s a psychological response.   In this video, Ivy Malik, business coach and creator of the Co-Creative Selling Model, breaks down why budget questions trigger discomfort, silence, and avoidance, and what’s actually happening in the brain when money feels emotionally risky.   You’ll learn why budget questions are often experienced as status threats, not financial ones. How fear of judgment, reputation loss, and self-protection drive avoidance. When budget resistance is emotional protection rather than manipulation.   This episode is especially relevant for designers, coaches, consultants, and service-based business owners   Especially for Creatives who struggle with pricing conversations Anyone selling high-trust or high-value services Founders navigating awkward or stalled sales calls   If you’ve ever felt tension, resistance, or discomfort around money conversations, this video reframes budget discussions through psychology, neuroscience, and leadership rather than pressure or persuasion.   Sales doesn’t work when it’s forced. It works when it’s co-created.     About Ivy Malik: Ivy Malik is a business and sales coach for creatives. She’s obsessed with sunglasses and helps designers, content creators, and founders understand the psychology behind money, pricing, and decision-making, so they can build commercially viable work without pressure, performance, or losing themselves in the process.   How to work with Ivy.   Ivy’s signature programme is Flight Club. It helps with the full business growth from business model, marketing to conversion. https://ivymalik.com/flightclub/   If you have most of that already established and only want to work on your sales, you can join the Sales Gym which helps you close higher paying clients on repeat. https://ivymalik.com/sales-gym-million/   Want to work with Ivy privately. The most popular way to work with her is a no-zoom, unlimited access support that starts at £6K per quarter. Each package is individually created to suit each client’s personalised needs.

    6 min
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About

The Creative Flight is where ideas meet action. Hosted by Ivy Malik, this podcast unpacks how business owners and creatives have taken their ideas to new heights, blending mindset, strategy, and influence to turn passion into success. Through candid conversations with industry leaders and peers, you’ll get the insights, inspiration, and practical takeaways to launch, scale, and sustain your own creative journey. @ivymalik.com Instagram: @ivymalikofficial Linked in: https://www.linkedin.com/in/ivymalik/

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