The Creative Marketer

Dan Sanchez
  • 5.0(4개의 평가)
  • 마케팅

If you want to grow an audience. It's not enough to be a great marketer. It's not enough to be a creator either. In this decade, you need both skillsets to grow. You have to learn how to create great content AND get that content in front of the right audience. Creators need to learn some marketing strategy, copywriting, and how to do market research. Marketers need to learn how to make content that matters in a variety of mediums. This is my journey. It's the path of the creative marketer. Who's with me? #danchez

  1. 2022. 04. 26.

    Podcasting Made Simple Via Riverside & Anchor

    Video podcasting just became easy. Finally.

    8분

  2. 2022. 03. 29.

    Documenting the journey of audience growth

    For anybody who wants to go behind the scenes in my journey here.

    3분
  3. RPG Me: How to Gamify Your Career

    2021. 03. 23.

    RPG Me: How to Gamify Your Career

    In this episode, Dan Sanchez talks about the purpose behind the podcast.

    5분
  4. The Creative Mess (Pivoting Again?)

    2021. 03. 11.

    The Creative Mess (Pivoting Again?)

    In this Episode, Dan Sanchez talks about the next phase of this podcast.

    5분
  5. Top 10 Nonprofit Marketing/Fundraising Books and How to Read More

    2020. 04. 27.

    Top 10 Nonprofit Marketing/Fundraising Books and How to Read More

    Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019. One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52. How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here. What we talked about: Why nonprofit marketers should read more How to read more, faster My top 10 nonprofit marketing/fundraising books from 2019

    21분
  6. Top Nonprofit Marketing: Fundraising Books and How to Read More

    2020. 04. 27.

    Top Nonprofit Marketing: Fundraising Books and How to Read More

    Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019. One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52. How did I read that many books and still retain enough information to apply to my work context? That’s some of what we’ll be covering here. What we talked about: Why nonprofit marketers should read more How to read more, faster My top 10 nonprofit marketing/fundraising books from 2019

    21분
  7. Strategic Marketing for Nonprofit Ministries

    2020. 04. 27.

    Strategic Marketing for Nonprofit Ministries

    People like to use the word "strategic" to describe whatever they're doing. But what actually makes something strategic? And how does strategy inform marketing? Mark Slezinger, marketing director at the International House of Prayer in Kansas City, joined the podcast to talk about the critical, high-level questions you need to ask before considering any type of tactical, execution-level questions. What we talked about: What makes something strategic The process to becoming a strategic marketer How a strategic process results in growth Mark's advice about strategy for other marketing leaders

    35분
  8. How to Successfully‌ Migrate ‌Your Nonprofit ‌CRM‌ ‌to‌ ‌‌Salesforce

    2020. 04. 26.

    How to Successfully‌ Migrate ‌Your Nonprofit ‌CRM‌ ‌to‌ ‌‌Salesforce

    Data leads to insight, and insight leads to dollars. As a nonprofit organization, your data structure and products need to turn the information they hold into stories and those stories into valuable relationships. When selecting the right product and building a new data structure, however, you have to consider how people relate to technology and change. Matt Schmitt serves as digital technology manager at Bethany International. In this episode, he talks about how we migrated the organization's donor management software from Blackboard's Razor's Edge to Salesforce. What we talked about: Why flexibility is key to supporting complex systems Why Salesforce won Bethany's business How to get all the stakeholders on board with a new process and product Practical steps for transitioning from one CRM to another How to know if you should work with a data consultant

    26분
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If you want to grow an audience. It's not enough to be a great marketer. It's not enough to be a creator either. In this decade, you need both skillsets to grow. You have to learn how to create great content AND get that content in front of the right audience. Creators need to learn some marketing strategy, copywriting, and how to do market research. Marketers need to learn how to make content that matters in a variety of mediums. This is my journey. It's the path of the creative marketer. Who's with me? #danchez

정보

  • 제작진
    Dan Sanchez
  • 방송 연도
    2020년 - 2022년
  • 에피소드
    14
  • 등급
    전체 연령 사용가
  • 저작권
    © Dan Sanchez
  • 웹사이트 보기
    The Creative Marketer