The Creative Operations Podcast 2.0

Kevin Groome
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.

  1. Episode 43 - Simplify and Scale: The Promise of One-Stop Print-On-Demand

    05/08/2024

    Episode 43 - Simplify and Scale: The Promise of One-Stop Print-On-Demand

    Through the lens of a fictional brand, Three Beans Coffee, on the CampaignDrive by Pica9 platform, Kevin illustrates the concept of a comprehensive one-stop shop for all marketing needs. The discussion focuses on key themes such as flexibility for users, brand control, and the plethora of options in approval, payment, and fulfillment. Topics such as organizing content by campaigns, the importance of templating, implementing approval loops, and vendor agnosticism are highlighted. The episode underscores the efficiency and efficacy of modern print-on-demand systems in empowering local entrepreneurs and driving marketing success. To learn more about CampaignDrive's print-on-demand capabilities, we recommend setting up a live product demo: https://www.pica9.com/request-demo

    16 min
  2. Episode 42 - ​​Unveiling the Blueprint: How Northpoint Recovery Scaled Creativity

    02/27/2024

    Episode 42 - ​​Unveiling the Blueprint: How Northpoint Recovery Scaled Creativity

    Get in touch with Chris: Chris Foust’s LinkedIn: https://www.linkedin.com/in/christopherjfoust/ Northpoint Recovery’s Website: https://www.northpointholdings.com/ Connect with Kevin and find out more about his work: Kevin Groome | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location. Click the link below to speak with a local marketing expert: https://www.pica9.com/request-demo

    26 min
  3. Episode 41 - Digital Organization Demystified: From Photo Shoots to File Structures

    01/15/2024

    Episode 41 - Digital Organization Demystified: From Photo Shoots to File Structures

    Visit https://thedigitalorganizer.com/pica9 for additional resources and stay tuned for more insights on creative operations in future episodes. Get in touch with Shawn: Shawn’s LinkedIn:https://www.linkedin.com/in/shawnlemon/ The Digital Organizer Website: https://thedigitalorganizer.com/ The Digital Organizer’s File Organization Guide: https://thedigitalorganizer.com/pica9 Connect with Kevin and find out more about his work: Kevin Groome | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location. BOOK A DEMO NOW! https://www.pica9.com/request-demo

    25 sec
  4. Episode 40 - Agile in Action: Humana's In-House Agency Approach to Creative Operations

    12/18/2023

    Episode 40 - Agile in Action: Humana's In-House Agency Approach to Creative Operations

    Get in touch with Laurie: Laurie’s LinkedIn: https://www.linkedin.com/in/lschiada/ Humana Website: https://www.humana.com/ Connect with Kevin and find out more about his work: Kevin Groome |  Pica9 Website: Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location. BOOK A DEMO NOW! https://www.pica9.com/request-demo

    25 min
  5. Episode 39: Mastering Creative Operations: Organizing Your Digital House with The Digital Organizer

    09/29/2023

    Episode 39: Mastering Creative Operations: Organizing Your Digital House with The Digital Organizer

    Get in touch with Shawn: Shawn’s LinkedIn:https://www.linkedin.com/in/shawnlemon/ The Digital Organizer Website: https://thedigitalorganizer.com/ The Digital Organizer’s File Organization Guide: https://thedigitalorganizer.com/pica9 Connect with Kevin and find out more about his work: Kevin Groome | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location. BOOK A DEMO NOW! https://www.pica9.com/request-demo

    26 min
  6. Behind the MarTech Curtain: A Conversation with Adam Bartimmo

    09/14/2023

    Behind the MarTech Curtain: A Conversation with Adam Bartimmo

    Get in touch with Adam: Adam’s LinkedIn: https://www.linkedin.com/in/abartimmo/ Wray Ward Website: https://www.wrayward.com/ Connect with Kevin and find out more about his work: Kevin Groome | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location. BOOK A DEMO NOW!  https://www.pica9.com/request-demo

    22 min
  7. Episode 37 - From Fear to Loyalty: Transforming Patient Journeys with Paul Gruensfelder of Select Dental Management

    08/24/2023

    Episode 37 - From Fear to Loyalty: Transforming Patient Journeys with Paul Gruensfelder of Select Dental Management

    In this episode, Kevin engages in a dynamic discussion with Paul Gruensfelder, Vice President of Marketing at Select Dental Management. Paul expands upon a distinctive approach that underpins Select Dental's success: the PRS framework. This acronym encapsulates the core principles of predictability, replicability, and scalability, which guide their strategies across the board. As they operate dental practices in a multitude of locations, including eight states, the challenge lies in preserving a unified and high-quality experience for every patient. What emerges is a remarkable tale of collaboration and customization. Paul articulates the importance of working in tandem with practitioners to align messaging, ensuring that each practice maintains its individual brand identity while adhering to standardized systems that optimize patient engagement. This balance between personalization and efficiency is central to Select Dental's operational ethos. The episode also unveils an intriguing insight into how Select Dental tackles the intricate landscape of patient journeys. Addressing common patient concerns—such as fear, cost, and convenience—through well-crafted communication strategies forms the cornerstone of their approach. By nurturing a dynamic and engaging patient journey, they not only alleviate reservations but also nurture patient loyalty, ultimately driving growth. Get in touch with Paul: LinkedIn: https://www.linkedin.com/in/paulgruensfelder/ Connect with Kevin and find out more about his work: Kevin Groome |Pica9 | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location. BOOK A DEMO NOW! https://www.pica9.com/request-demo

    24 min
  8. Episode 36 - The People Factor: How In-house Agencies Thrive with Yari Ising

    07/21/2023

    Episode 36 - The People Factor: How In-house Agencies Thrive with Yari Ising

    Highlight Quotes YARI - Problems when you are not thinking of the bigger picture when making solutions. “If you have all these duct taped solutions put together because you're kind of building as your team grows without thinking bigger picture. One, you're not getting the cost savings that you think that you're getting. And two, you're also not thinking about the future team members that you're going to be overwhelming.” YARI - The need for empathy and understanding. “I think, for me, it comes down to over-communication and documentation. I am very vocal with folks and encourage my teams to be very vocal and transparent about, hey, if you're asking for this, this is how long it's going to take.” Get in touch with Yari: LinkedIn: https://www.linkedin.com/in/yari-ising/ Connect with Kevin and find out more about his work: Kevin Groome |Pica9 | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location. BOOK A DEMO NOW! https://www.pica9.com/request-demo

    26 min
See All (42)

Ratings & Reviews

5
out of 5
2 Ratings

About

Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.

Information