The Creative Operations Podcast 2.0 Salescast

In this episode of The Creative Operations Podcast 2.0, host Kevin Groome sits down with Chris Foust, Vice President of Marketing and Strategy at Northpoint Recovery. Chris shares the story of Northpoint's rapid growth since its founding in 2015, expanding to over a dozen locations across various states. They delve into the unique marketing challenges posed by this growth, discussing the need to tailor strategies to different demographics and geographic areas. Chris explains how they've structured their marketing team like an agency, emphasizing nimbleness and close communication to address the diverse needs of each location. They touch on topics such as the importance of trust, managing creative requests, utilizing platforms like Monday for project management, and evolving SEO and PPC strategies. The conversation highlights the balance between centralization and local empowerment, offering valuable insights into managing a rapidly growing organization's creative operations effectively.

In this episode of "The Creative Operations Podcast 2.0", host Kevin Groome and guest Shawn Lemon tackle the challenges of digital organization, focusing on efficiently managing the constant stream of content from various sources. The discussion covers practical tips for handling content post-photo shoots, emphasizing the importance of treating external platforms as delivery points and promptly integrating content into a well-structured file system. Shawn delves into file naming conventions, advocating for a systematic approach that includes dates, categories, and descriptions. The conversation also addresses potential display challenges, offering insights on optimizing file names for readability and searchability. Shawn's expertise provides actionable advice for streamlining digital workflows, making this episode a valuable resource for creative teams navigating the complexities of content management.

In this episode of "The Creative Operations Podcast 2.0", host Kevin Groome engages in a captivating conversation with Laurie Schiada, the Associate Vice President of Brand Management and Content Development at Humana. Laurie shares her fascinating career journey from renowned design institutions to her pivotal roles at Disney, Boeing, and finally, at Humana. As the leader of one of the largest in-house creative teams in the corporate world, Laurie delves into the unique challenges and opportunities presented by the healthcare vertical, emphasizing the delicate balance between emotional connection and regulatory constraints. The episode explores the agile methodologies implemented within Humana's in-house agency, the intricacies of collaborative relationships with external agencies, and the pivotal role of tools like Figma in streamlining design and development processes. Laurie's insights provide a valuable glimpse into the dynamic landscape of creative operations within a purpose-driven organization.

In this episode of The Creative Operations Podcast 2.0, host Kevin Groome invites Shawn Lemon, founder of The Digital Organizer, to explore the critical aspects of efficient digital asset management. Together, they emphasize the importance of establishing a solid foundation by implementing archiving strategies and consistent file naming conventions. Shawn shares insights on adapting these conventions for various user communities and the advantages of using Google Workspace for comprehensive email, file storage, and collaboration. Furthermore, they discuss the challenges of cleaning up disorganized digital environments, emphasizing the significance of understanding current workflows and involving a knowledgeable point person in the process. The episode culminates with the mantra of "Keep, Delete, Archive, and Share," offering practical guidance for optimizing creative operations and maintaining a streamlined workflow.

In this new episode of “The Creative Operations Podcast 2.0”, host Kevin Groome is joined by Adam Bartimmo, the Technology Senior Director at Wray Ward. They explore the realm of creative operations and technology integration within the agency world. Adam's journey from small agencies to industry giants informs his insights into the importance of flexibility and adaptability. Wray Ward's specialization in serving the home and building industry adds depth to the discussion, highlighting the unique challenges presented by multi-location brands. Adam elaborates on Wray Ward's tech stack strategy, emphasizing the need for tools that enhance existing processes rather than imposing rigid structures. The episode also underscores the pivotal role of integration, automation, change management, and user adoption in achieving operational efficiency. Patience and humility emerge as essential qualities in driving successful technology implementation and transition.