The Creative Room

Easton Bennett
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  • Marketing
  • Updated Weekly

Step inside The Creative Room, hosted by Easton Bennett, Creative Director at The Creative Treatment. This show is where business owners, marketers, and creatives learn how to unlock the full power of video. Each episode dives into the strategies, tools, and real-world examples that show you how to use video production not just to tell better stories, but to actually grow your business. From practical tips on content creation to behind-the-scenes insights from the production world, The Creative Room is your go-to resource for redefining storytelling and scaling your brand through video.

Episodes

  1. Mar 5

    The Three Simple Stages of a Video Marketing Funnel Explained

    Click here to see how we'd build your entire video marketing system:thecreativetreatment.com/startMost businesses overcomplicate their marketing funnel. The truth is, there are only three stages you need to understand: Top, Middle, and Bottom of Funnel. And when you know what type of content belongs in each stage, your entire marketing system becomes clearer and more effective.In this video, I break down the simplest way to understand top, middle, and bottom of funnel content and how each stage works together to move people from strangers to buyers.If you want to see this framework implemented for your business, you can view our live funnel and book a call here:thecreativetreatment.com/start

  2. Feb 26

    Your Website Is Killing Conversions (Here's How to Fix It)

    Click here to see how we'd build your entire video marketing system:thecreativetreatment.com/startMost business websites are killing their conversions by making the same mistake: way too much text and no video.Here's how to fix it: your visitors shouldn’t have to decode paragraphs of copy just to understand what you do. And if they bounce because of friction, that’s not a website problem, that’s a strategy problem.In this video, I break down what’s killing conversions for service business websites and how to fix it by adding a simple video structure can dramatically improve conversions. If you want to see this framework implemented for your business, you can view our live funnel and book a call here:thecreativetreatment.com/start

  3. Feb 19

    The Real Reason Your Videos Aren't Working

    Click here to see how we'd build your entire video marketing system:thecreativetreatment.com/startThe real reason most videos aren't working for businesses is because they spend time and money making one-off videos that look amazing… and then nothing happens. No leads. No sales. No momentum.In this video, I break down why your videos aren’t working and what’s actually missing from your content strategy. After working with companies all over North Dakota and the Midwest, the pattern is always the same: great videos, zero system.If you want to see this framework implemented for your business, you can view our live funnel and book a call here:thecreativetreatment.com/start

  4. Feb 12

    The Simplest Marketing Funnel That Actually Works

    Click here to see how we'd build your entire video marketing system:thecreativetreatment.com/startIn this video I will share The Simplest Marketing Funnel That Actually Works. Most businesses don’t actually have a real marketing funnel. They post random videos, random photos, random boosted posts… and wonder why nothing converts. After 10 years building video systems for companies across the Midwest, this is the simplest funnel I’ve found that works every single time.I break down the 3 stages of a real marketing funnel and show you how traffic enters the system, where your trust-building content should live, and how to convert using video sales letters, testimonials, and case studies.If you want to see this framework implemented for your business, you can view our live funnel and book a call here:thecreativetreatment.com/start

  5. 11/04/2025

    The One BIG Mistake Businesses Make with Video Marketing

    Most businesses make 1 big mistake with video marketing. They think a single video will complete their marketing strategy, but real results come from a complete video marketing strategy. In this episode of The Creative Room, I'll break down the #1 mistake businesses make with video marketing and how you can avoid making the same mistake in your business. 🎬 Work with The Creative Treatment: https://go.thecreativetreatment.com/start

  • 5 Episodes

About

Step inside The Creative Room, hosted by Easton Bennett, Creative Director at The Creative Treatment. This show is where business owners, marketers, and creatives learn how to unlock the full power of video. Each episode dives into the strategies, tools, and real-world examples that show you how to use video production not just to tell better stories, but to actually grow your business. From practical tips on content creation to behind-the-scenes insights from the production world, The Creative Room is your go-to resource for redefining storytelling and scaling your brand through video.

Information

  • Creator
    Easton Bennett
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © Easton Bennett
  • Show Website
    The Creative Room