In The Creative Shift with Dan Blank, I interview writers and artists who have doubled-down on their creative vision. I delve deep into how they moved from merely dabbling with ideas to becoming a doer — someone who creates, finishes, and shares their work.
The marketing advice few writers want to hear (podcast)
I’ve asked this question to writers many many times: “Would you prefer people you know buy your book, or strangers.” Their face lights up with unquestioning certainty: “STRANGERS!” But what I often find is that to build momentum in how your creative work is shared, it starts with those you already have a connection with. … Continue reading "The marketing advice few writers want to hear (podcast)"
Generosity should be your platform (podcast)
Instead of just recommending a book here and there, instead of just doing a #FollowFriday on Twitter, instead of just linking to someone, what if you gushed about them? What if you celebrated them in a big way? What if you honored what they create? What if you took on the role of someone who shares … Continue reading "Generosity should be your platform (podcast)"
To engage readers: be consistent & delight them (podcast)
Today I want to discuss two strategies for effectively marketing your writing that may seem to conflict with each other. Yet, both are essential. Here they are: #1 Consistency Matters. #2 Delight and Surprise Your Audience. You can listen to the podcast by clicking ‘play’ below, or in the following places: Apple Podcasts Spotify Google Podcasts Stitcher … Continue reading "To engage readers: be consistent & delight them (podcast)"
4 critical steps to growing your audience (podcast)
Today I want to talk about how to reach your goals as a writer. That may be book sales, or book reviews, or appearances, or getting essays published, or developing a following, or so much else. I will cover four key areas from a marketing perspective: 1. Proximity Matters 2. Focus on Conversion 3. Understand … Continue reading "4 critical steps to growing your audience (podcast)"
“I’m so happy to be writing, I feel like this is where I was meant to end up,” with Corie Adjmi
Growing up, Corie Adjmi was always experimenting with creativity, but grew up in a house full of athletes: “In the bookcase in my house, there were very few books, but a lot of trophies. But they always gave me the opportunity to take classes.” That support translated into a life of dance, art, and then… … Continue reading "“I’m so happy to be writing, I feel like this is where I was meant to end up,” with Corie Adjmi"
Create a Sharing System (Podcast)
Many writers and artists who consider how others will find their work look to the common channels: social media, email newsletters, and the like. But right away, they are confronted with challenges: “Um what do I share? And how often do I have to do that? And why will anyone care? And… shouldn’t I be … Continue reading "Create a Sharing System (Podcast)"
Always a new insight
I love this podcast. Dan’s conversations with artists of all stripes consistently provide numerous takeaways and always go deep. I look forward to listening every week!
Inspiring and Practical
These conversations are an extraordinary resource for authors. The case studies are especially useful, providing real world application of marketing principles. An education on authorship in a rapidly changing publishing landscape!
Marketing doesn’t have to be painful
Dan Blank is a guiding light to help writers and other creatives connect mission with marketing. What a gift! I wait for this podcast to come out every week. It’s so helpful!