The DYB Podcast (Letters from Dad)

Dylan Bennett
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Dylan Bennett discusses the growth lessons, perspectives, and ideas about life, love, relationships, business, and beyond. Every episode is to hopefully help my sons learn these lessons a little faster than I did. Home of "Letters from Dad" and previously, "The Creative Code."

  1. MAR 12

    TCC #052 | Pokémon’s 30th Anniversary Brand Moves & What Small Businesses Can Copy

    Pokémon’s 30th Anniversary Brand Play (2026): Nostalgia, Trust, and Milestones Small Businesses Can CopyThis episode of The Creativity Code breaks down Pokémon’s 30th anniversary (2026) strategy and how small businesses can apply similar brand plays. It highlights Pokémon re-releasing FireRed and LeafGreen on the Nintendo Switch to connect with longtime fans through nostalgia, while also bridging generations by enabling parents to share childhood experiences with their kids and bring new fans into the community. We introduce a 3-layer approach: honoring loyal fans, creating shared family memories, and celebrating a major milestone with purpose (not just promotions). For small businesses, are simple: build recognition through consistent differentiation, develop trust through consistent messaging and value, and create belonging via personal connections, and celebrating milestones with purpose. - CONNECT Thanks for listening!Be sure to subscribe to the show for more marketing insights for SMBs. Connect with us on social (@the_dybennett) LinkedIn | YouTube | Instagram - TIMESTAMPS00:00 Pokemon's 30th Strategy00:48 Nostalgia Relaunch02:01 Why Big Brands Matter02:38 The 3-Layer Brand Play05:01 Recognition & Differentiation06:50 Consistency Builds Trust08:15 Selling Belonging, not Nostalgia09:06 The Small Personal Connections10:23 Celebrate Milestones With Purpose12:02 Systemize The Extra Mile12:48 Final Thoughts

    14 min

  2. FEB 24

    LFD #003 | Who You Spend Your Time with Really Matters

    It's not some quote from a movie, or a meme...who you spend your time with actually matters. In this episode, we look at the studies that show how the people we surround ourselves can affect our health, financial decisions, happiness, and so much more. And we also touch on a few ways to audit who you spend your time with, and the types of people you should keep an eye out for (both positive and negative) to help you reach your goals. - Letters from Dad is a passion project to record lessons I want to leave for my children, but hopefully to help so many more. Thanks for listening! Don't forget to subscribe to the show for more. Stay in touch! Follow me on social: ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn

    20 min

  3. FEB 10

    LFD #002 | Your Most Important Assets (Money Ain't One of Them)

    Society tells you that money is your most valuable resource—but it's wrong. In this episode, I break down why your time and your energy are the only two resources that truly matter, and how to protect them fiercely. From tracking where your time actually goes to understanding what drains your energy versus what fills you back up, this is a practical guide to living more intentionally with the resources you can never get back. Letters from Dad is a collection of lessons I'm recording for my two sons—perspectives, mindsets, and experiences I hope will guide them through their lives. While made for them, I share it for anyone who wants to grow intentionally rather than just going through the motions. -- Thanks for listening! Stay in touch! Follow me on social: ⁠Instagram⁠ | ⁠LinkedIn

    21 min
  4. Letters From Dad (LFD) #001 | Living Your Life with Intention

    JAN 27

    Letters From Dad (LFD) #001 | Living Your Life with Intention

    I've tried podcasts before, but never like this. Letters from Dad is a thought that's been 12 months in the making, and it's finally coming to fruition. This podcast format helps me capture lessons, perspectives, and ideas that I want to pass on to my two boys, who at this time are six and six months old. In EP001, I talk about INTENTION and how living your life with it can make growth easier, make your life more purposeful, and help you achieve the goals you want. This is for my sons, but I'm happy you're here too. If you gained something from it, have ideas worth sharing to growing children, or just want to connect, subscribe to the show and join me on my way toward my goal of 200 episodes in the next 5 years. P.S. When I recorded EP001, I was originally going to call this "Letters to My Sons," so you'll hear that in the intro. -- Follow me: Instagram | LinkedIn

    13 min
  5. TCC #051: What Marketing Metrics Matter (And What Ones Don't)

    06/17/2025

    TCC #051: What Marketing Metrics Matter (And What Ones Don't)

    CAC, LTV, KPI, the list goes on and on. There's 1000 metrics to track in the world of marketing, but how many of them actually lead to results? In today's episode, we touch on the 12 metrics you should definitely be tracking across your website, social media, email marketing, and sales, to get the best idea of what's working (and what's not). We also cover 5 metrics that look good on paper but may not actually be helping your business. Thanks for listening! Please leave us a review and be sure to subscribe to stay tuned for future episodes. GET HELP WITH YOUR MARKETING Marketing Jumpstart Kit: https://www.dybmedia.org/jumpstart The Canva Code Guidebook: https://www.dybmedia.org/canvacode LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

    24 min
  6. TCC #050: How to Build a Solid Small Business Promo

    06/10/2025

    TCC #050: How to Build a Solid Small Business Promo

    Black Friday isn’t even the biggest spending holiday of the year, so why would you bank your whole business promo schedule on that? In today’s episode, we talk about the biggest spending holidays of the year and how to find the best ones to take advantage of for YOUR business. Dylan also breaks down the O.A.R. Method to help you build the right promo for the right time. Thanks for listening! Please leave us a review and be sure to subscribe to stay tuned for future episodes. GET HELP WITH YOUR MARKETING Marketing Jumpstart Kit: https://www.dybmedia.org/jumpstart The Canva Code Guidebook: https://www.dybmedia.org/canvacode LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

    20 min
  7. TCC #049: Spend More Time on Less

    05/29/2025

    TCC #049: Spend More Time on Less

    As a business owner and a parent, my schedule is jam packed. Not to mention adding on a normal 9-5 and wanting to stay fit. With so much on my schedule, I constantly am reflecting on what that schedule looks like to make sure my projects and my passions are moving forward. Today's episode talks about one of the many things I've learned to audit my time and focus on the right things. Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below! LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this! LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

    5 min
  8. TCC #048: How Businesses Can Use Influencers | Nike + Michael Jordan

    05/27/2025

    TCC #048: How Businesses Can Use Influencers | Nike + Michael Jordan

    How Nike’s Partnership with Michael Jordan Revolutionized Brand EndorsementsIn this episode we explore the journey of how Nike's revolutionary deal with Michael Jordan transformed the company from a small apparel business into a global giant. We look at the financial numbers, strategic decisions, and long-term impacts of Michael Jordan's endorsement deal, and how this blueprint has influenced modern athlete collaborations with brands like LeBron James with Nike and Steph Curry with Under Armour. And finally, we look at how small businesses can apply these principles through influencer partnerships to grow their brand in today's social media landscape! Learn the key steps to finding the right influencer, crafting mutually beneficial deals, and fostering long-term relationships.00:00 - The Michael Jordan Effect: Nike's Transformation04:56 - Modern Athlete Collaborations07:37 - Applying Big Brand Strategies to Small Businesses08:05 - Finding and Engaging the Right Influencer09:24 - Structuring a Successful Influencer Agreement11:09 - Building Long-Term Relationships with Influencers13:37 - Conclusion and Final Thoughts

    15 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Dylan Bennett discusses the growth lessons, perspectives, and ideas about life, love, relationships, business, and beyond. Every episode is to hopefully help my sons learn these lessons a little faster than I did. Home of "Letters from Dad" and previously, "The Creative Code."

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