The DYB Podcast (Letters from Dad)

Dylan Bennett
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Dylan Bennett discusses the growth lessons, perspectives, and ideas about life, love, relationships, business, and beyond. Every episode is to hopefully help my sons learn these lessons a little faster than I did. Home of "Letters from Dad" and previously, "The Creative Code."

  1. Letters From Dad (LFD) #001: Living with Intention | EP#052

    JAN 27

    Letters From Dad (LFD) #001: Living with Intention | EP#052

    I've tried podcasts before, but never like this. Letters from Dad is a thought that's been 12 months in the making, and it's finally coming to fruition. This podcast format helps me capture lessons, perspectives, and ideas that I want to pass on to my two boys, who at this time are six and six months old. In EP001, I talk about INTENTION and how living your life with it can make growth easier, make your life more purposeful, and help you achieve the goals you want. This is for my sons, but I'm happy you're here too. If you gained something from it, have ideas worth sharing to growing children, or just want to connect, subscribe to the show and join me on my way toward my goal of 200 episodes in the next 5 years. P.S. When I recorded EP001, I was originally going to call this "Letters to My Sons," so you'll hear that in the intro. -- Follow me: Instagram | LinkedIn

    13 min
  2. TCC #051: What Marketing Metrics Matter (And What Ones Don't)

    06/17/2025

    TCC #051: What Marketing Metrics Matter (And What Ones Don't)

    CAC, LTV, KPI, the list goes on and on. There's 1000 metrics to track in the world of marketing, but how many of them actually lead to results? In today's episode, we touch on the 12 metrics you should definitely be tracking across your website, social media, email marketing, and sales, to get the best idea of what's working (and what's not). We also cover 5 metrics that look good on paper but may not actually be helping your business. Thanks for listening! Please leave us a review and be sure to subscribe to stay tuned for future episodes. GET HELP WITH YOUR MARKETING Marketing Jumpstart Kit: https://www.dybmedia.org/jumpstart The Canva Code Guidebook: https://www.dybmedia.org/canvacode LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

    24 min
  3. TCC #050: How to Build a Solid Small Business Promo

    06/10/2025

    TCC #050: How to Build a Solid Small Business Promo

    Black Friday isn’t even the biggest spending holiday of the year, so why would you bank your whole business promo schedule on that? In today’s episode, we talk about the biggest spending holidays of the year and how to find the best ones to take advantage of for YOUR business. Dylan also breaks down the O.A.R. Method to help you build the right promo for the right time. Thanks for listening! Please leave us a review and be sure to subscribe to stay tuned for future episodes. GET HELP WITH YOUR MARKETING Marketing Jumpstart Kit: https://www.dybmedia.org/jumpstart The Canva Code Guidebook: https://www.dybmedia.org/canvacode LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

    20 min
  4. TCC #049: Spend More Time on Less

    05/29/2025

    TCC #049: Spend More Time on Less

    As a business owner and a parent, my schedule is jam packed. Not to mention adding on a normal 9-5 and wanting to stay fit. With so much on my schedule, I constantly am reflecting on what that schedule looks like to make sure my projects and my passions are moving forward. Today's episode talks about one of the many things I've learned to audit my time and focus on the right things. Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below! LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this! LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

    5 min
  5. TCC #048: How Businesses Can Use Influencers | Nike + Michael Jordan

    05/27/2025

    TCC #048: How Businesses Can Use Influencers | Nike + Michael Jordan

    How Nike’s Partnership with Michael Jordan Revolutionized Brand EndorsementsIn this episode we explore the journey of how Nike's revolutionary deal with Michael Jordan transformed the company from a small apparel business into a global giant. We look at the financial numbers, strategic decisions, and long-term impacts of Michael Jordan's endorsement deal, and how this blueprint has influenced modern athlete collaborations with brands like LeBron James with Nike and Steph Curry with Under Armour. And finally, we look at how small businesses can apply these principles through influencer partnerships to grow their brand in today's social media landscape! Learn the key steps to finding the right influencer, crafting mutually beneficial deals, and fostering long-term relationships.00:00 - The Michael Jordan Effect: Nike's Transformation04:56 - Modern Athlete Collaborations07:37 - Applying Big Brand Strategies to Small Businesses08:05 - Finding and Engaging the Right Influencer09:24 - Structuring a Successful Influencer Agreement11:09 - Building Long-Term Relationships with Influencers13:37 - Conclusion and Final Thoughts

    15 min
  6. TCC #047: The One Person You Need in Your Corner

    05/22/2025

    TCC #047: The One Person You Need in Your Corner

    There's one person you need on your side, in your corner, on your team at all times. It's not a parent, a partner, or a friend. Listen in on who the most important person to have in YOUr corner is. Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below! LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this! LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

    6 min
  7. TCC #046: Small Business Marketing Mistakes

    05/14/2025

    TCC #046: Small Business Marketing Mistakes

    A quick episode of Car Talk this week on The Creativity Code! In this episode of Dylan talks about balancing sales and marketing in business. What is the biggest mistake businesses make when handling both sales and marketing? It's important to balance your resources when it comes to sales and marketing, no matter the size of your business. The episode emphasizes the synergy between sales and marketing and how it can lead to more efficient and scalable business operations. Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below! LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this! LET'S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A TIMELINE00:00 Biggest Mistake in Sales and Marketing00:55 The Importance of Marketing01:42 Sales vs. Marketing: Short-term vs. Long-term02:59 Integrating Sales and Marketing for Success04:11 Conclusion and Final Thoughts

    4 min
  8. TCC #045: Q&A - What should my business post about?

    05/07/2025

    TCC #045: Q&A - What should my business post about?

    Maximizing Your Content Strategy: Target Audience, Pillars, and Tools | Car Talk Ep. 2 In this episode of 'Car Talk', we dive into content strategy for businesses, focusing on understanding your audience, setting goals, developing content pillars, and efficiently scheduling posts. We answer key questions about what to post based on your target audience, the importance of content pillars, the effectiveness of hashtags, and the best tools for scheduling content. Additionally, we discuss the elements of a memorable tagline or slogan. Whether you're new to social media marketing or looking to refine your strategy, this episode offers valuable insights to help you succeed! Thanks for listening, let me know what you thought, if there are questions you want answered, or if there are features you want to see more of in the comments below! Have a question you want answered? Drop it in the comments below! → SUBSCRIBE to get more tips, tricks, and trainings just like this and click the notification bell 🔔 to stay up to date when I upload new videos! LET’S BE FRIENDS📧 Subscribe to my newsletter: http://www.dybmedia.org/email 📸 Instagram: @the_dybennett 🤝 LinkedIn: https://www.linkedin.com/in/the-dybennett/ TIMESTAMPS 00:00 Understanding Your Audience 00:59 Setting Content Goals 01:23 Creating Content Pillars 04:20 Using Hashtags Effectively 05:38 Efficient Content Scheduling 07:28 Crafting Memorable Taglines 08:32 Conclusion and Engagement

    9 min
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Ratings & Reviews

5
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3 Ratings

About

Dylan Bennett discusses the growth lessons, perspectives, and ideas about life, love, relationships, business, and beyond. Every episode is to hopefully help my sons learn these lessons a little faster than I did. Home of "Letters from Dad" and previously, "The Creative Code."

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