This week’s guest is William Stuart, executive producer and director of the popular scripted podcast American Afterlife. Imagine, using a scripted podcast as a proof of concept. Because we talk about that here Download a copy of the transcript here. Debbi (00:54): Hi everyone. My guest is a veteran entertainment executive with extensive industry experience. As president and CEO of Aurora Productions, he oversees its slate of film, television, and podcast projects. He’s also executive producer and director of American Afterlife, a highly successful scripted podcast adapted from the best-selling YA trilogy. (01:23): It’s my great pleasure to introduce my guest, William Stuart. Hi William, how are you doing today? William (01:29): Very good. How are you? Glad to be here. Debbi (01:32): Very happy to have you on. I’m very interested in your podcast. I’m interested in scripted podcast in general, but what’s the logline for your show? William (01:43): Yeah, I don’t know that we fall quite in the crime drama, but we’re going to get there. Debbi (01:48): Okay. William (01:51): The idea is based on fact, but then becomes fiction. So Pedro Hoffmeister, who lives up in Eugene, Oregon, has been writing about the big earthquake in the Pacific Northwest, and everyone up there is sort of bracing for it. And as a writer like yourself, he sort of said, “How do I fictionalize this and what would happen if?” And he wrote his novel, his book based on the fact that the earthquake happens. And one girl, a 15-year-old girl decides she doesn’t want to get rescued by the National Guard and be skirted away, but she decides she has to look for her mother. And as you can imagine in this post-apocalyptic world where authority is gone, electricity’s out, dams have broken, that it’s a new world. In terms of visually, we’ve been talking about The Last of Us or Station Eleven, this sort of post-apocalyptic world where many of the rules are thrown out and you just have to survive. (03:15): And that’s what our heroine Cielo has to do or tried to do. Debbi (03:21): Yeah. Yeah. It’s a very interesting concept, frightening concept. William (03:26): Yes. Debbi (03:27): Also very suspenseful. I think it falls pretty well into a thriller genre in any event. William (03:37): Well, there’s two aspects to it. One, it’s certainly a thriller and even a bit of a psychological thriller with her, a young girl in this new world. But then it develops into a crime series. There’s been a number of murders and we don’t know who’s responsible. And at first she’s even blamed for them, but then we find out it wasn’t completely her doing, but she was involved. Debbi (04:10): Interesting. How does adapting something like that into a podcast differ from adapting for film and television other than the need for sound versus visuals? William (04:25): Yeah, it’s a very good question. Something that was a challenge for us, but we knew from the beginning this really had to feel like a movie. I hate to say that, or a TV series, as if you closed your eyes and were watching it. Debbi (04:42): Exactly. William (04:44): So the performances, and especially that of Scarlett Estevez, our lead, and Josh Mesnik and Ted Owens had to be spot on. And then with the soundscape that we designed, that brought the audience into it. So you can imagine Scarlett, who’s done a lot of voiceover and animation, was very comfortable with it because she’s usually just reading from a script and not acting with other people. But there is the advantage that usually they will show you the picture and the character you’re voicing, and you’ll look to that. In our podcast, I had to ask her to create a whole new persona. There was no Scarlett, no Cielo in real life. So Scarlett went away with the scripts and came back with what she thought the character should be and should sound like. And she was really great and I think got it 99%. And the other 1% or what have you, we worked on in the room, in the studio. Debbi (06:02): Wow. It sounds like you really had a collaborative process going with the actor, that actor at least in particular, and others, I assume? William (06:10): Yeah, all of them. Debbi (06:12): All of them. William (06:12): Yeah. It was an interesting process because of scheduling and such. In the beginning, they were all in the studio with us separately, and they were doing their own pieces. And I had heard obviously Scarlett’s piece, so then I could tell Josh what he was reacting to. And then we could tell Ted Evans where he had to be. And then eventually we thought it would be really cool to get all three of them in the room, which we did. And that was amazing. I mean, we went back and fixed some stuff. I was able to put Scarlett sitting opposite Josh, which is what they’re doing if you know the podcast. It’s an interrogation in that sense. So now they’re sitting opposite each other and we got even better performances, I think. Debbi (07:05): Yeah, the performances are excellent. They really are. William (07:08): Yes. Debbi (07:09): I mean, they draw you in very well. What do you think accounts for the show’s great success? William (07:20): I think it’s the fact, number one, we started with a great premise, a great book. It already had a strong following. It was a bestseller. And when we started telling Pedro’s audience what we were doing, they were all there on social media asking, “When’s it coming? When’s it coming?” And like all good Hollywood things, it took twice as long as we hoped, but we made it twice as better, I always say. I think it’s the fact that we took the time to do it right, that we went back over the performances and honed them and got them better. And then we had the time, we made the decision to take the time to do the soundscape properly, to really go into it. And we did, I think, three or four edits of the soundscape for each episode just to make sure it wasn’t over the top and cartoony, but just stayed in that realistic place where people really feel and felt, I think, immersed in the world. Debbi (08:37): Yeah. I noticed when I was listening to it, there’s a very distinct difference between listening to Cielo, think to herself, voiceover style versus being in the room with the cop. William (08:49): Right. Debbi (08:51): It sounds more like a room. William (08:53): Yeah, which is something which is easy to do if you know you have to do it. And what it was just behind the scenes, it was just turning on this air conditioner noise that there would’ve been in this Holiday Inn in Eugene. She’s talking to herself, she’s almost in a soundproof room or something. It’s in her head. Debbi (09:19): Exactly. William (09:19): And that’s sort of what we were playing with. And the sound effects, I think, do take you from one location to another. Debbi (09:28): Absolutely. Yeah. Certainly it’s less costly to make a scripted podcast production than a full film production. Is that a good motivator for people to start thinking about perhaps breaking into writing scripted podcasts? William (09:46): Well, I’ve done a couple of interviews now, and that question, like yours, got asked. As a filmmaker, it’s fun just to make stuff. My process is I find material, I find a script, a book, even a news article that I think is interesting and see if we can make it into a movie. And in the past, in order to pitch these to the studios or now the streamers, you had to get something creative together. And that was always a pitch, maybe with some visuals. Once in a while, we’d even do a poster. But with this project, we said, “Well, podcasts are becoming of age.” Not so much dramatic, but just podcasts in general, there’s a big audience. So we were saying, “Look, the end goal between you and us is that we hope this will be a TV series.” And we did the podcast with that in mind. (10:58): So this is our calling card towards something bigger. Debbi (11:02): Yes. William (11:03): And it allows the, I’m going to get in trouble for this, the short attention span buyers at the studios to just listen to one or two episodes and totally understand what we’re doing or trying to do. (11:24): And as I referenced always in Hollywood, the tone of it is The Last of Us, the tone of it is Station Eleven. The tone of it is one other project or something. So they get an idea going in what it’ll be like. But still the challenge will be to find a top TV writer, which we’re doing now, to hone and develop probably because there’ll be a longer, probably eight, 10 episodes to develop more characters, more situations for her, take more from the book. We actually left a lot out of the book, but expand it and expand it and of course make it much more visible. We’ll obviously see the earthquake happen. We’ll see the dams break. We’ll see the helicopters. We’ll see the National Guard arriving, et cetera, et cetera. So it’s primed for a TV series. As you mentioned earlier, if we could get the money together to make something like that. (12:35): But podcasts are reasonable to make. Something at our level in terms of production value is more difficult to the individual out there, but I’m very lucky in that I teamed up with Benstown Media, who are a radio production company, and they brought everything to the table that they could in order to make this a first-class podcast. Debbi (13:08): That’s fantastic. Well, I’m glad that it’s worked out so well for you so far because it’s a very, very interesting story. How did you find the actors? And do you think audiobook narrators would be a good place to look for talent in this area? William (13:27): And say that again about narrators? Oh, book narrators. I’ll do. Debbi (13:31): Yeah, book narrators. William (13:31): All right. Yes and no. Where we had our talent, I cast this like a movie. I went afte