The Criminal Mastermind

Jay Ruane
  • 5.0 (6)
  • EDUCATION

Curious about The Criminal Mastermind? In these podcast episodes, get an insider's peek into one of our 2 monthly meetings. These trainings occur 2 times a month in The Criminal Mastermind and are conducted via online meetings, so you can sit in the comfort of your office or home and get trained on the important skills to run your criminal defense practice better. Other sessions include conversations about hiring, firing, financial controls, creating systems, and other important skills they don't teach you in law school. For more information or to join, visit www.TheCriminalMastermind.com

  1. 1D AGO

    37. How AI Is Impacting Search

    We’ve got an episode you don’t want to miss! In this week’s release, Jay welcomed Julio Casado, CEO of Full Funnel Agency (with serious Google Search chops), to pull back the curtain on how AI is shaking up the way people search – and what that means for your practice, your business, and just about anyone trying to be found online. Julio gave us a jam-packed and eye-opening crash course on all things AI-powered search. You’ll walk away not just with new strategies, but a crystal-clear understanding of the why behind today’s biggest search trends. If you’ve ever wondered why your clients show up more “AI-educated” than ever, this one’s for you! Here are 5 keys you’ll learn in this episode: Where AI finds its answers – Hint: It’s NOT just your website anymore! Learn which external sites and platforms the AIs are pulling from (and how to get featured).How to dominate hyper-local and hyper-niche search results – AI loves specifics. Julio breaks down what kind of content to create so you are the recommended expert.Why FAQ pages (and real-world citations) are your new secret SEO weapon – Stop churning generic blogs! Switch your focus to powerful FAQ and strategic mentions in local publications.What separates GPT, Claude, and traditional Google for recommendations – Find out how these platforms differ AND why that matters to your marketing game plan.How to position yourself as the go-to authority on AI-driven queries – Contextual expertise and strategic citations are the future. Julio shares actionable steps to get you there. Fun fact from the episode: Want a quick AI win? Julio reveals that Wikipedia powers 90% of all pre-trained data across AI platforms. If you can snag a Wikipedia page (or even just a solid mention), you dramatically boost your AI-driven visibility!

    1h 21m

  2. JAN 29

    36. How to Exit Without Selling

    🎙️ Join us for an insightful session of The Criminal Mastermind as we explore the art of exiting your criminal defense law firm without selling. Learn from Richard Schaull's expertise on empowering a self-managing team and achieving financial independence. 💼💡 🔍 Discover the concept of "Exit Without Selling" and how it applies specifically to criminal defense firms. ⚖️ 🧭 Understand the importance of personal clarity and defining your "big three" roles. ✨🧠 📊 Explore the process of building an "ownerless org chart" to delegate accountability effectively. 🏗️👥 🤝 Learn how to attract and onboard the right fit for a second in command. 🎯📋 🛠️ Gain insights on implementing support systems and measuring success to ensure your firm runs smoothly without you. 📈✅ ⏳ Get ready to transform your business operations and enjoy more time freedom. 🌴📅

    1h 44m

  3. JAN 15

    35. The 7 Stages of Law Firm Leadership

    Running a law firm isn’t just about practicing law—it’s about leading a business. In this episode, Jay Ruane and Charley Mann break down the 7 stages of law firm leadership and the unique challenges at each level. 💼⚖️ 🔹 Solo to Supported Solo – The power of delegation & hiring key personnel 👥 🔹 Head of the Family – Growing to a 4-6 person team & managing culture 🏡 🔹 Captain of the Ship – Leading a 7-12 person team & navigating responsibilities ⚓ 🔹 Leader of Leaders – Scaling to 13-25 employees & managing by data 📊 🔹 When to Use the CEO Title – Why you shouldn’t call yourself CEO too soon ❌👨‍💼 🔹 Financial Challenges & Wealth Creation – The 4 ways to build long-term financial success 💰📈 🔹 Marketing & Branding Tips – Practical strategies for newsletters & LinkedIn engagement ✉️🔗

    1h 38m

  4. JAN 1

    34. The Role of Emotional Intelligence in Intake

    ✨ Join us as Brooke Birkey delves into the crucial role of emotional intelligence in law firm intake processes. 💼💡 Discover practical strategies to boost client trust 🤝 and improve your firm's intake performance. 📈 🧠 Understanding the importance of emotional intelligence in intake 💪 Techniques to handle clients in crisis 🔍 Recognizing and managing client blind spots 📝 Personality assessment for intake specialists 📣 Integrating marketing and intake tasks to enhance performance

    1h 26m

  5. 12/01/2025

    33. Whats Coming in 2026 for MEMBERS in The Criminal Mastermind - Join Now!

    Your Criminal Defense Practice Roadmap for Q1 2026 Get ready for an incredible first quarter at The Criminal Mastermind! Join Jay Ruane as he unveils the powerhouse lineup of speakers and sessions designed to transform your criminal defense practice in early 2026. From Patrick Stox's evidence-based SEO strategies that replace guesswork with data, to Delisi Friday's relationship-building gifting techniques, Gyi Tsakalakis's essential guide to protecting your assets when changing marketing partners, hot seat problem-solving sessions, Jonathan Mast's cutting-edge AI insights, and Jill Jensen's client retention strategies through newsletters—this quarter is packed with actionable content you can implement immediately. But these sessions are just the beginning of what you get as a Criminal Mastermind member. Discover how you gain instant access to over 1,000 pages of proven systems and frameworks, plus Jay's complete collection of books including "The 1 Day MBA for Lawyers," "From Call to Client," and "Get Out of Your Way!" Most importantly, you'll join a tight-knit community of criminal defense attorneys who are committed to each other's success—not competitors protecting secrets, but colleagues who understand exactly what you're facing because they're living it too. If you've been thinking about joining, now's the time. Head to thecriminalmastermind.com and choose the membership level that fits your practice.

    7 min

  6. 11/18/2025

    32. 2026 Episode Information and rundown of coming episodes starting in January!

    While you spent the last year grinding, trying to figure out why your leads dropped or why your staff wouldn't stay, the members of The Criminal Mastermind were already fixing those problems. In this special series kickoff, we are unlocking the vault. We are giving you access to eight powerhouse sessions that took place live in 2025. These aren’t predictions for the future—they are the playbook our members have been executing for months to build competitive advantages you don't have yet. We’re pulling back the curtain on the topics that defined the last year of growth for top-tier firms, including: Leveraging Emotional Intelligence: Brooke Birkey reveals why logic fails in intake and how to use EQ to close clients in crisis.The 7 Stages of Law Firm Leadership: Charley Mann breaks down the painful but necessary transitions from "Head of the Family" to true CEO.Exiting Without Selling: Richard Schaull teaches the "COO Method" to stop being the bottleneck and build a firm that runs while you vacation.The Death of Google Dominance: Julio Casado explains how AI search is eating traditional SEO and why you need to become the "entity" the algorithms trust.Onboarding & Culture: Why retention starts with the job post and the psychology of the "Bag of Swag".Knowing Your Numbers: CFO Terrell Turner on why you need more than a tax preparer and the "Golden Financial Formula" for profit.The Technical Toolset: Jay Ruane opens his laptop to show you exactly how to track key events and hold marketing vendors accountable using tools like Google Analytics 4 and Local Falcon.The Hard Truth: You are getting this information late. Our members asked the questions, implemented the systems, and reaped the rewards while you were in the dark. Stop playing catch-up. Stop getting the answers a year late. Join the room where the lights are on: 👉 Apply today at TheCriminalMastermind.com

    10 min

  7. 03/27/2025

    31: The Year So Far in The Criminal Mastermind

    Join Jay on a walk down of some of the highlights from the first 3 months of sessions in The Criminal Mastermind! If this year is the year you decide to treat your firm like the business it is, join us at www.thecriminalmastermind.com/apply In The Criminal Mastermind we have no long term commitments. If you decide you just don't have the time - you can cancel at any time! There is NO RISK to you!

    11 min
  8. 29: Having a Firmwide Annual Strategy Meeting

    02/19/2025

    29: Having a Firmwide Annual Strategy Meeting

    🔑 *In this episode, you'll learn:* 1️⃣ **Ripple Effect of Success**: Discover Melissa's dynamite strategy for mobilizing your team with the 'ripple effect of success' - a way to visualize and actualize the widespread impact of reaching those towering goals. 2️⃣ **Rocks vs. Goals**: Melissa demystifies the concept of "rocks" as the pivotal levers, laying out a crystal-clear road for you to hit those targets with precision and finesse. 3️⃣ **Environment Matters**: Ever thought about the setting of your meetings? Melissa will change your game by stressing the 'natural' factor in creating a productive off-site atmosphere. 4️⃣ **The Huddle Hustle**: Stay in tune with daily huddles and how they can maintain the momentum of your operations. Yes, even at the close of the day! 5️⃣ **Engage to Win**: We share Melissa's pro tips for keeping both on-site and virtual teams pumped and productive. 🤓 *Fun Fact* Did you know that mixing up the crowd can work magic for team communication? Jay Ruane reveals how switching up colleague groups can be a total camaraderie booster - because who doesn't love a stellar mash-up? ✌️ *Outro with a Grateful Shoutout* We can't wrap up without a massive thank you to our exceptional guest, Melissa Shanahan, who brought her A-game, leaving us with strategies that are nothing short of transformative.

    1h 33m
See All (37)

Ratings & Reviews

5
out of 5
6 Ratings

About

Curious about The Criminal Mastermind? In these podcast episodes, get an insider's peek into one of our 2 monthly meetings. These trainings occur 2 times a month in The Criminal Mastermind and are conducted via online meetings, so you can sit in the comfort of your office or home and get trained on the important skills to run your criminal defense practice better. Other sessions include conversations about hiring, firing, financial controls, creating systems, and other important skills they don't teach you in law school. For more information or to join, visit www.TheCriminalMastermind.com

Information

  • Creator
    Jay Ruane
  • Years Active
    2022 - 2026
  • Episodes
    37
  • Rating
    Explicit
  • Copyright
    ©2026 DMI, LLC