2 episodes

The Crowes Nest is the official podcast of Candace Crowe Design. Every month TK and Candace will share from their decades of experience helping medical aesthetic practices with their marketing.

Whether you're a seasoned professional or just starting out in the medical aesthetic field, our podcast will equip you with the knowledge and tools that you need to thrive.

The Crowes Nest Candace Crowe Design

    • Business

The Crowes Nest is the official podcast of Candace Crowe Design. Every month TK and Candace will share from their decades of experience helping medical aesthetic practices with their marketing.

Whether you're a seasoned professional or just starting out in the medical aesthetic field, our podcast will equip you with the knowledge and tools that you need to thrive.

    Episode 2, Revolutionizing Healthcare Documentation with AI

    Episode 2, Revolutionizing Healthcare Documentation with AI

    Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Join industry experts Candace and TK Crowe as they venture into the world of AI note taking inside of medical practices with Dr. Robert Pollack and Sean Mahoney from 4D EMR and Caroline Zhang from Knowtex AI. Learn how 4D EMR clients are utilizing Knowtex AI medical scribe feature to take clear and focused notes without missing any details and allowing doctors to have more face to face time with their patients. Learn how using Knowtex can save your providers or yourself 1.5 hours a day on admin work.



    TIME-STAMPED SHOW NOTES:

    [00:00] Candace Crowe introduces herself along with Sean Mahoney and Dr. Robert Pollack from 4D EMR and Caroline Zhang from Knowtex AI providing their respected backgrounds.

    [04:23] Dr. Pollack provides us with the history on how Caroline and himself came to meet.

    [07:12] Dr. Pollack narrates a video on how Knowtex AI integrates with 4D EMR.

    [09:37] Caroline explains how Knowtex AI works and how seamless it is to implement in any workflow.

    [12:27] Candace inquires about the different options and features available within Knowtex AI.

    [13:23] Caroline shares the time saving measurements that have been reported by practices with Candace and Dr. Pollack gives his first hand account.

    [15:54] Sean, Dr. Pollack and Caroline answer Candace’s question about onboarding time and the ease of integration at any level within the practice and IT experience. 

    [19:28] Candace asks about learning more about Knowtex AI and how to get more information.

    [20:36] Candace opens up the conversation to final remarks. Dr. Pollack kicks things off followed by Caroline.

    [22:21] Candace thanks our guests for joining and signs off.



    Key Points


    Knowtex AI, an AI powered technology company dedicated to revolutionizing patient care!


    How 4D EMR and Knowtex AI saves you time from note taking.



    To book your free consultation with Candace Crowe Design, click ⁠here⁠.

    For a demo with Sean at 4D EMR, click ⁠here⁠.

    For a demo from Knowtex AI, click here.



    Resources mentioned compilation:

    4D EMR, Inc.

    Contact: Sean Mahoney

    San Diego, CA 

    4D-EMR.com

    844.878.2434



    Knowtex AI

    Contact: Caroline Zhang

    San Diego, CA

    knowtex.ai



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    ⁠Candace Crowe Design⁠

    LinkedIn: ⁠Candace Crowe Design⁠

    Instagram: ⁠@candacecrowedesign⁠

    Facebook: Candace Crowe Design⁠

    • 23 min
    Episode 1, Marketing Plan; How & Why You Need to Track ROI

    Episode 1, Marketing Plan; How & Why You Need to Track ROI

    Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Join industry experts Candace and TK Crowe as they explore the dynamic realm of plastic surgery marketing with special guest Ryan Lehrl from Red Spot Interactive. Uncover the vital importance of measuring Return on Investment (ROI), regardless of your practice's size. Overcome common excuses, discover strategic insights, and learn essential tools to elevate your marketing efforts. This episode delves into the significance of a well-crafted marketing planner, simplifying the process in just four hours. Tune in for practical advice and industry insights on navigating the ever-evolving landscape of plastic surgery marketing.



    TIME-STAMPED SHOW NOTES:

    [00:00] Candace Crowe introduces herself and her journey with Candace Crowe Design, joined by TK Crowe, sharing insights from years of experience.

    [00:27] TK sets the stage and introduces Ryan Lehrl from Red Spot Interactive to explore the crucial aspects of ROI and crafting an effective marketing plan.

    [02:04] Candace addresses common client excuses for avoiding ROI measurement, sparking a conversation on the challenges of tracking ROI without the right tools.

    [04:19] The trio delves into why measuring ROI is essential, particularly for smaller plastic surgery practices, highlighting the tangible benefits and insights gained. 

    [07:49] Ryan emphasizes that the size of a business should not hinder success, and addresses the importance of tailoring strategies to fit your unique needs, whether big or small.

    [09:01] TK explores time constraints faced by businesses and offers insights into prioritizing tasks. Sometimes slowing down is the key to speeding up.

    [10:10] Candace introduces CCD’s marketing planner, a powerful tool to streamline marketing efforts. She discusses its creation and how it can simplify a practice’s planning process in just 4 hours.

    [12:07] TK shares his experience using the planner with clients, stressing the need for a framework to navigate the year efficiently and adapt to new changes.

    [15:05] Candace highlights the planner’s industry impact, from ASAPS courses to features on Radar. It’s not just a tool – it’s a game changer.

    [18:54] Ryan delves into budgeting and aligning marketing goals with personal objectives. He emphasizes the critical role of forecasting in the patient acquisition process. 

    [20:01] Ryan explains how Red Spot Interactive’s software streamlines data management and communication, offering a centralized resource for comprehensive patient analysis.

    [22:41] TK invites listeners to fill out the marketing planner, extending a helping hand to navigate the complexities of marketing strategy.



    3 Key Points


    How to efficiently create a marketing plan for the entire year 


    Elevate collaboration with your marketing vendor for maximum efficiency 


    The value of calculating ROI on your marketing efforts 





    To book your free consultation with CCD, click here.

    For a demo with Ryan at Red Spot Interactive, click here.



    Resources mentioned compilation:

    Master Your Marketing in 2024

    Seasonal Specials and Promotions to Inspire Your Monthly Marketing 

    Red Spot Interactive 



    Leave us some feedback!

    What should we talk about next?



    Connect with us

    Candace Crowe Design

    Linkedin: Candace Crowe Design

    Instagram: @candacecrowedesign

    Facebook: Candace Crowe Design

    • 25 min

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