The Crowes Nest

Candace Crowe Design
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The Crowes Nest is the official podcast of Candace Crowe Design. Every month TK and Candace will share from their decades of experience helping medical aesthetic practices with their marketing. Whether you're a seasoned professional or just starting out in the medical aesthetic field, our podcast will equip you with the knowledge and tools that you need to thrive.

  1. The Crowes Nest. Ep. 16 Aesthetic Marketing Risks: Photos, Passwords & Website Security

    FEB 11

    The Crowes Nest. Ep. 16 Aesthetic Marketing Risks: Photos, Passwords & Website Security

    Smartphone photography. Weak passwords. Unmaintained websites. In this episode of The Crowes Nest, Chris Nuland and Dr. Rosenthal explore how modern technology is quietly creating compliance and security risks for aesthetic practices. From computational photography affecting before-and-after images to HIPAA cloud backups, ransomware threats, and ADA compliance scams — this conversation breaks down what practices need to know to protect patient trust. Because in today’s environment, authenticity and digital security aren’t optional — they’re foundational.

    46 min
  2. The Crowes Nest Ep. 15 – Building Trust in the Online World: Reviews, Results, and Reputation

    09/16/2025

    The Crowes Nest Ep. 15 – Building Trust in the Online World: Reviews, Results, and Reputation

    In this episode of the Crowes Nest Podcast, TK and Candace Crowe sit down with Bill Fukui, Senior VP of Business Development at MedShark Digital. Bill has been in the digital marketing world since the early days of Google, transitioning from print and Yellow Pages into SEO, websites, and now social media and AI. With decades of experience helping aesthetic medical practices grow, Bill brings a wealth of knowledge and practical tips to the table. This conversation dives deep into why trust is the foundation of every successful marketing strategy—and how practices can communicate that trust online. What You’ll Learn in This Episode: Why trust is the most valuable currency in today’s digital marketplace. How to leverage reviews as social proof and manage them (even the negative ones). The role of credentials and authority cues in setting your practice apart. Why before-and-after photos remain the #1 most visited pages on practice websites. How to align reviews, credentials, and results into a trust-building trifecta. Whether you’re a new provider looking to build credibility or an established practice wanting to refine your online presence, this episode is packed with actionable strategies. Guest: Bill Fukui – Senior VP of Business Development, MedShark DigitalConnect with Bill: MedShark Digital Website About The Crowes Nest: The Crowes Nest Podcast is the official podcast of Candace Crowe Design, where we explore marketing strategies, practice growth, and the evolving world of aesthetics.

    56 min
  3. The Crowes Nest Ep 14: Unlocking the Hidden Value of TouchMD: Tools, Training & Transformation

    05/06/2025

    The Crowes Nest Ep 14: Unlocking the Hidden Value of TouchMD: Tools, Training & Transformation

    Think you know TouchMD? Think again. In this episode, we’re spotlighting the powerful, often-overlooked features that can completely transform your patient experience and streamline your practice operations—from consultations to marketing. We’re joined by a TouchMD expert who shares insider tips on how practices are using features like push notifications, early-access promotions, and AI-powered photo tools to elevate their branding, improve photo consistency, and drive patient engagement. Whether you're just getting started or looking to optimize your existing workflow, this episode is packed with practical, actionable insights. We also explore TouchMD’s unique photography capabilities, including a studio-like app designed for smartphones, built-in guides to maintain consistency, and AI that identifies photos needing improvement. Plus, we break down why TouchMD’s unlimited training and consulting access is one of its most valuable—yet underutilized—resources. What you’ll learn in this episode: How to build consistent before-and-after photo workflows (even with smartphones)The power of AI and smart tools in TouchMD’s photography suiteBudget-conscious strategies for newer practices to look polished and professionalThe hidden value in TouchMD’s training and consulting packagesHow to leverage tools like push notifications and video libraries for patient engagement Whether you're running a med spa, dermatology office, or plastic surgery center, this episode will help you unlock the full potential of TouchMD—boosting both efficiency and patient trust.

    44 min
  4. The Crowes Nest Episode 13: Risk, Reward, and Real Talk with Grant Stevens

    03/04/2025

    The Crowes Nest Episode 13: Risk, Reward, and Real Talk with Grant Stevens

    In this episode of The Crowes Nest Podcast, Candace and TK are joined by Dr. Grant Stevens. Most likely, if you’re in the aesthetic industry, you already know Dr. Grant Stevens. He is a personal friend of mine and a bold icon of the aesthetic industry. I know him to be highly driven, fearless, decisive, bold, charismatic, and a marketing genius. In this wide-ranging and insightful conversation, Grant opens up about everything from his journey in business to his personal life. From picking tomatoes and selling them at the age of four to being an industry icon. Don't miss this deep dive into the mind of a serial entrepreneur and changemaker! Quote: “It really has to do with the user experience, not just the technology. It's the experience. From the moment you are exposed to walking in the door to walking out the door. How was your experience?”” Grant Stevens, MD, FACS Chair and CoFounder of AIS,  Chair and CMIO Clarity Technologies, Host of The Technology of Beauty Podcast   Key Points: The Technology of Beauty podcast The Aesthetic Innovation Summit (AIS) & the Meet Is CoolSculpting dying?  Predictions for the Aesthetic Industry for 2025 And Much More! Happy listening! Aesthetic Innovation Summit: https://attendais.com/ The Technology of Beauty Podcast: https://www.youtube.com/@TheTechnologyofBeauty About Grant Stevens, MD, FACS:  Grant Stevens, MD is a board-certified plastic surgeon, founder of Marina Plastic Surgery, and a leader in aesthetic medicine. He serves as Clinical Professor of Plastic Surgery at USC and directs the USC-Marina Aesthetic Surgery Fellowship. With over 120 published works, he has been recognized among America’s top plastic surgeons. Dr. Stevens is also the Co-founder of OrangeTwist and host of The Technology of Beauty podcast, where he explores innovations in aesthetics. About Candace Crowe Design: Candace Crowe Design has worked with aesthetic practices throughout the U.S. and Canada since 1999 helping to pioneer marketing in a manner in which women want to be communicated. CCD is known for their industry knowledge, BRAG book, and Advantage Play®. They are dedicated to continuously lowering patient acquisition costs and increasing the lifetime value of a patient. They have serviced over 500 clients across the U.S. and Canada. Family-owned. Brands: Digital Signage – Advantage Play; E-Mail Marketing – Advantage Mail; Digital B & A Gallery – BRAG book

    56 min
  5. The Crowes Nest Episode 12: How to take medically accurate before and after photos without breaking the bank

    02/19/2025

    The Crowes Nest Episode 12: How to take medically accurate before and after photos without breaking the bank

    This episode features Raghu Athré, MD, founder of Athré Facial Plastics in Houston, Texas, a double board-certified facial plastic surgeon and rhinoplasty expert. Dr. Athré began experimenting with photography while in high school and has become an expert in capturing authentic, accurate patient results without spending a fortune. In this episode, you will learn how to create a photography set-up to take medically accurate professional photos for under $5,500.00.  Quote:  “There are no excuses for bad before and after photos — to patients, qualifications mean absolutely nothing! The name of the game is better photos!!” Raghu Athré, MD, Athre Facial Plastics Key Points The Power of Photography in Aesthetic MedicineLessons from Luxury BrandsDIY Professional Photography Setup for Under $5,500Getting Patient Consent & Creating a Comfortable ExperienceWhy Smartphones Aren’t EnoughFuture of Aesthetic PhotographyAnd much more! Contact info: www.athrefacialplastics.com Happy listening! Quick Links: Dr. Athré’s Recommended Equipment Camera:Sony Mirrorless Camera |Alternative Lens:70 mm Lens Battery:Camera Battery Flash System:Wireless Flash Flash Mounting:Flash Mount About Raghu Athré, MD: Dr. Raghu Athré is a double board-certified facial plastic surgeon known for his precision, artistry, and commitment to excellence. With a background in engineering and medicine, he combines science and aesthetics to deliver exceptional results in rhinoplasty, facelifts, and facial rejuvenation. A passionate advocate for high-quality before-and-after photography, Dr. Athré emphasizes its role in patient education, surgical planning, and ethical marketing. Beyond surgery, he enjoys photography, music, and exploring the intersection of technology and medicine. About Candace Crowe Design: Candace Crowe Design has worked with aesthetic practices throughout the U.S. and Canada since 1999 helping to pioneer marketing in a manner in which women want to be communicated. CCD is known for their industry knowledge, BRAG book, and Advantage Play®. They are dedicated to continuously lowering patient acquisition costs and increasing the lifetime value of a patient. They have serviced over 500 clients across the U.S. and Canada. Family-owned. Brands: Digital Signage – Advantage Play; E-Mail Marketing – Advantage Mail; Digital B & A Gallery – BRAG book

    53 min
  6. The Crowes Nest Episode 11: The Cost of Poor Photography with Woodrow Wilson, CEO of Clinical Imaging

    01/22/2025

    The Crowes Nest Episode 11: The Cost of Poor Photography with Woodrow Wilson, CEO of Clinical Imaging

    In this episode of The Crowes Nest Podcast, we welcome Woodrow Wilson, a Melbourne-based photographer and CEO of Clinical Imaging, to discuss the essential role photography plays in aesthetic and medical practices. From the importance of standardized, high-quality before-and-after photos to the cost of poor photography on a practice’s reputation, Woodrow shares his expertise and practical advice for clinics looking to elevate their visual standards. Quote:  "As with any scientific endeavor, it’s about reducing variables; the only thing that should change is the patient." Woodrow Wilson, Founder and CEO, Clinical Imaging Key Points Why Quality Photography Matters The Cost of Poor Photography The Value of Quality Images The Key to Consistency in Photography To get in touch with Woodrow, you can reach him at: hello@clinicalimaging.com.au https://www.clinicalimaging.com.au/ https://www.instagram.com/clinicalimaging_systems

    47 min
  7. The Crowes Nest Episode 10: You can’t bore people into learning. So, here’s how I teach.

    10/15/2024

    The Crowes Nest Episode 10: You can’t bore people into learning. So, here’s how I teach.

    Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. This week's guest is Karen Zupko, founder and consultant at KZA. Karen is an advisor to surgical specialists in otolaryngology, orthopedics, aesthetic and reconstructive surgery, as well as dermatology. During our conversation with Karen, she shares her insights on the concerns industry workers face every day as well as the importance of keeping your marketing efforts up to date. Quote from Podcast: “I object to the word convert even though it's the word in the software. I prefer to think of that number between the people you saw in consultation and the people who scheduled is your patient acceptance rate.” - Karen Zupko, Founder & Consultant at KZA Key Points Top concerns from patient coordinators Talking conversion rates is out-of-date! Pay attention to your website! Do your before & after photos look like 1980? And what’s going on in New Orleans Thursday the 24th? TIME-STAMPED SHOW NOTES: [02:15] Karen talks about the top concerns of patient care coordinators. [06:40] Candace and Karen talk about the evolution of the meaning of the term “Marketing” and how it's changed over time. [08:30] Candace gives an example of a talking script that sometimes is used in practice and asks Karen how these can be made better with service. [11:40] Candace prompts Karen to talk about Patient Acceptance Rate and how it's more accurately tracked compared to Patient Conversion Rate.   [18:30] Candace and Karen talk about the trends with websites pre and post COVID. [22:20] Karen gives her praises to BRAG book and how it’s one of her main points about what's wrong with websites.  [25:15] Candace gives her reasons on what's changed with using your online web presence as well as having an updated before and after gallery and how it's being used in the consultation process.  [27:24] Candace asks Karen what practices should be focusing on to assist with their websites and how to tailor the content to what patients are looking for or seeing. [29:40] Candace asks how Karen's motto came about. [30:30] Karen explains the title and thinking behind the article “What do no-shows and pick-pockets have in common.” [32:30] Candace mentions Karen will be at the AAFPRS meeting in New Orleans on October 24th and Karen explains what she will be doing there. [35:40] Karen gives her last remarks. Both Candace and Karen gives their praises and goodbyes.  To book your free consultation with Candace Crowe Design, click ⁠here⁠. To contact Karen Zupko and KZA, click ⁠here⁠. Resources: https://www.kzanow.com/ https://www.linkedin.com/in/karenzupko/ https://cso.org/experience/article/17613/for-karen-zupko-philanthropy-is-key-to-ensuri https://www.aafprs.org/AM/2024Reg/Program.aspx?WebsiteKey=c07aeac9-1606-4496-838d-01dbc4026a95&hkey=e82477e4-7844-4457-a694-c6824f5fc924&Event_Tabs=3#Event_Tabs https://www.youtube.com/channel/UCqB3KzGDHsgkvSx772Cj6sw For those who can’t attend her AAFPRS Workshop, you can contact Karen to see what her consulting can do for your practice.  Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ Linkedin: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: ⁠Candace Crowe Design⁠

    38 min
  8. The Crowes Nest Episode 9: Grow Your Cosmetic Surgery Practice with Expert Advice from Catherine Maley, MBA

    09/25/2024

    The Crowes Nest Episode 9: Grow Your Cosmetic Surgery Practice with Expert Advice from Catherine Maley, MBA

    Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. This weeks guest is Catherine Maley, a recognized expert in cosmetic surgery marketing. Catherine is referred to as the “secret behind the successful cosmetic practice” due to her expertise in helping practices grow through better patient acquisition, conversions, and profits. Throughout the conversation, Catherine shares her insights on what drives success in the cosmetic surgery industry, offering practical tips for boosting business growth, enhancing patient engagement, and improving conversion rates in competitive markets.  Quote from Podcast: “Who do you want to be? Do you want to be the 4 Seasons? Do you want to be the Hilton? Do you want to be the, you know, Star 6 motel? Just decide who you want to be. And then those particular staff and patients will gravitate towards that.” Catherine Maley, MBA Key Points A Growth Mindset Trumps All Treat Staff & Vendors As Assets – Not Liabilities Invest In Things That Save Time And Much More! TIME-STAMPED SHOW NOTES: [01:15] Catherine Maley introduces herself and gives background about what she does. [06:28] How Catherine teaches doctors to have an open mind and to have a growth mindset. [10:10] Candace and Catherine talk about the importance of brand recognition building your brand. [16:30] Candace and Catherine speak on the importance of healthy relationships with venders and staff.  [18:50] Candace and Catherine talk about the value Catherine provides with training staff to become the best closers and patient converters. [23:00] Catherine talks about the shift in staffing requirements after COVID and how to find and train the right team. [28:00] Cadence prompts Catherine about saving time and being cost effective without sacrificing quality.  [30:37] Catherine talks about how volunteering or a practice being involved within their community helps build a strong practice to attract new patients as well as help your team become more connected with each other. [33:22] Cadence asks Catherine about The ‘Patients for Life’ concept. Treating your as family and building long lasting relationships with them instead of one-and-done. [36:08] Candace thanks Catherine for joining her today, where they can find resources Catherine has created and all her education materials as well as where listeners can go to inquire about Catherine’s Consulting service. To book your free consultation with Candace Crowe Design, click ⁠here⁠. To schedule a free strategy call with Catherine Maley., click ⁠here⁠. Resources: https://www.catherinemaley.com/ Leave us some feedback! What should we talk about next? Connect with us ⁠Candace Crowe Design⁠ Linkedin: ⁠Candace Crowe Design⁠ Instagram: ⁠@candacecrowedesign⁠ Facebook: ⁠Candace Crowe Design⁠

    38 min
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About

The Crowes Nest is the official podcast of Candace Crowe Design. Every month TK and Candace will share from their decades of experience helping medical aesthetic practices with their marketing. Whether you're a seasoned professional or just starting out in the medical aesthetic field, our podcast will equip you with the knowledge and tools that you need to thrive.

Information

  • Creator
    Candace Crowe Design
  • Years Active
    2024 - 2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Candace Crowe Design
  • Show Website
    The Crowes Nest