8 episodes

Hosted by Climb Marketing, The Crux is a monthly discussion on digital marketing and advertising strategies, challenges, success stories, and trends. The show offers candid advice and actionable tactics to help marketing professionals and business owners confidently achieve their goals for online traffic, visibility, and leads.

The Crux Climb Marketing

    • Marketing
    • 5.0, 2 Ratings

Hosted by Climb Marketing, The Crux is a monthly discussion on digital marketing and advertising strategies, challenges, success stories, and trends. The show offers candid advice and actionable tactics to help marketing professionals and business owners confidently achieve their goals for online traffic, visibility, and leads.

    Staffing Your In-House Digital Marketing Team

    Staffing Your In-House Digital Marketing Team

    In episode 8 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house. Topics discussed include digital marketing strategy, content marketing, creative, social media, email marketing, web design, SEO, advertising, and analytics.

    • 29 min
    SEO Pet Peeves

    SEO Pet Peeves

    In episode 7 of The Crux, Taylor Caldron and David Oltean discuss their biggest SEO pet peeves, including website design shortcomings, shady sales practices, link-buying schemes, and annoying lingo.

    • 22 min
    Digital Marketing Strategy During COVID-19

    Digital Marketing Strategy During COVID-19

    In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising messaging during a crisis, the shift away from in-person sales activities, and where to allocate spend and resources.

    • 25 min
    SEO in 2020: Algorithm Updates, Featured Snippet Changes and Trends

    SEO in 2020: Algorithm Updates, Featured Snippet Changes and Trends

    In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.

    • 22 min
    How to Hire a Digital Marketing Agency

    How to Hire a Digital Marketing Agency

    In the Crux's fourth episode, Robbie Bolog and Climb Marketing President Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is the right partner for your company.

    • 22 min
    Organizing Paid Search Accounts

    Organizing Paid Search Accounts

    In the Crux's third episode, Robbie Bolog and Riley Duncan of Climb Marketing's Digital Advertising team discuss their approach to structuring Paid Search accounts for streamlined management and positive results.

    • 20 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

WebMarketing101 ,

Great marketing discussion

Candid discussion about digital marketing trends and strategies.

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