20 episodes

Go customer-centric or go home. Wrongly allocating a few bucks into paid ads? Not a problem. Wasting one more minute of your priceless time on not growing your business, HUGE deal.

Industry experts join every Monday, Marketing Director Juan Gomez to hold friendly and casual conversations regarding B2B SaaS businesses and their struggles, opportunities, methodologies, and best practices but also share actual experiences—both achievements & failures— and how those helped pave the way to become who they are today.

The Customer XP Crew MoreKeting

    • Business

Go customer-centric or go home. Wrongly allocating a few bucks into paid ads? Not a problem. Wasting one more minute of your priceless time on not growing your business, HUGE deal.

Industry experts join every Monday, Marketing Director Juan Gomez to hold friendly and casual conversations regarding B2B SaaS businesses and their struggles, opportunities, methodologies, and best practices but also share actual experiences—both achievements & failures— and how those helped pave the way to become who they are today.

    Marketing Services (In-House Vs Agency)

    Marketing Services (In-House Vs Agency)

    Greetings everyone and welcome to another episode of The Customer XP Crew Podcast, your weekly series about everything customer-centric.
    Today's topic is a pretty spicy one, when it comes to hiring professional digital marketing services, the eternal question always surfaces. "Should I hire full-time talent or outsource with an external agency?". Well, today we'll be solving all those doubts and many more, get ready and buckle up!

    Remember you can find us on Google Podcast, Spotify, and Apple Podcast as "The Customer XP Crew".

    If you enjoy what you see, please subscribe, tell your friends, share, and stay tuned for next week, we'd really appreciate it!

    • 28 min
    Influencer Marketing / Pros & Cons

    Influencer Marketing / Pros & Cons

    Hello everyone and welcome to a brand new episode of The Customer XP Crew Podcast, your weekly series about everything customer-centric.
    This week we're digging a sorta controversial subject and it is no more and no less than 'Influencer Marketing'; we know you want the full picture, benefits, challenges, actionable tips, and strategies, so we prepared something special just for you, get ready and buckle up!

    If you like this content, please like, share, subscribe, and leave your thoughts in the comments section; we'd really appreciate it.

    • 26 min
    Customer Journey Mapping Part 04

    Customer Journey Mapping Part 04

    Hello everybody and welcome to a new episode of The Customer XP Crew, your weekly podcast about everything customer-centric!

    Today is the culmination of our first and very exciting mini-series, this time centered around Customer Journey Mapping, and we cannot be more amazed by the valuable feedback and overall reception. We can't stress this enough, this is made especially for our audience and our audience only, so, whichever topic you'd like to see covered next, please hit that comment section and let us know, we'll be pleased to read you. In this final part of Customer Journey Mapping, we're diving deep into measuring efforts' success and what the future looks like for Customer Journey Mapping.

    Let's cut the chit-chat, buckle up, and turn up the volume! Remember you can find us on Google Podcast, Spotify, and Apple Podcast as "The Customer XP Crew"

    • 25 min
    Customer Journey Mapping Part 03

    Customer Journey Mapping Part 03

    Hello everyone and welcome to a new episode of The Customer XP Crew, your weekly podcast about everything customer-centric.  

    Today we are proudly arriving at the 3rd installment of our "Customer Journey Mapping" mini-series and gotta confess, we're a bit nervous about getting to the finale. But as the song says, everything we do, we do it for you, so let us know what would you like to see next and we promise to do our best to deliver! Today we're discussing how to team up with stakeholders to create effective customer journey maps, and how can these improve the overall customer experience, so buckle up and here we go! 

      If you enjoy what you see, please subscribe, tell your friends, share, and stay tuned for next week, we'd really appreciate it!

    • 27 min
    Customer Journey Mapping Part 02

    Customer Journey Mapping Part 02

    Hello everybody, and welcome to a new episode of The Customer XP Crew, your weekly podcast about everything customer-centric. Today we're exploring how you can use customer journey mapping to drive business outcomes and how to understand pain points and act accordingly properly. The second part of our new mini-series is here: Buckle up for 'Customer Journey Mapping Part 02!   

    Stay tuned, tell your friends, and reach out if you ever need help! 

     If you enjoy what you see, please subscribe, tell your friends, share, and stay tuned for next week. We'd appreciate it!

    • 31 min
    Customer Journey Mapping Part 01

    Customer Journey Mapping Part 01

    What's up guys and welcome to a new episode of The Customer XP Crew, your weekly podcast about everything customer-centric. As we promised, we crafted a very special mini-series centered around the topic that we're most passionate about, 'Customer Journey', and one of the main tools to execute is 'Customer Journey Mapping', hence we decided to extend a helping hand to guide you throughout the whole process of conceiving your business's journey, how to design what happens in every stage, optimizing, tracking, among more cool stuff. Buckle up and prepare to be blown away by Moreketing's customer-centric approach!

    • 42 min

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