The CX Guru

Eric A. Michrowski

Every business comes to life through its Service Experience. Your business success depends on whether your Customers are loyal to YOU. That’s where real value and profit is created. Great companies ubiquitously have great customer experiences. A thin red line divides those that invest and consistently deliver what their Customers need and those that fail and get disrupted. In competitive and challenging times, leaders need to double down on their Service Experience. Learn and grow the value you create. Grow your success. Be on the right side of that thin red line. The CX GURU with host Eric Michrowski, a globally recognized Ops & Customer Experience Guru, public speaker and author explores through leader interviews how to increase the value you create, distinguish yourself from the pack, grow your business and your success. Your business success story begins now.

  1. The power of  words and conversations in CX with Grant Packard

    02/18/2021

    The power of words and conversations in CX with Grant Packard

    Today we are exploring the power of words and conversations to drive Customer Experience. Grant Packard has done some exceptional research that demonstrates how a few changes to words and conversations can have a substantial impact on customer experience and outcomes. He shares 3 examples that are easy to train and cascade within your teams and that can help improve how you deliver your customer journeys. Conversations occur every day through in person, phone and electronic channels – improve their impact! Grant Packard is an Associate Professor of Marketing at York University’s Schulich School of Business in Toronto, Canada. His research expertise is in the language of consumption and marketing. He principally studies the language people use in customer service interactions, word of mouth, and cultural products (e.g., song lyrics, written articles). His industry background lies in data-intensive strategies and channels (online, CRM, loyalty programs, research and analytics) in retail, media, entertainment, financial services, and consumer packaged goods. Grant’s research has been covered by outlets including The Atlantic, Harvard Business Review, NPR, MIT Sloan Management Review, and The Wall Street Journal. He frequently consults with a variety of organizations and presents at major marketing conferences. For More Information: https://www.grantpackard.com/ Listen more episodes: https://thecustomer.guru/ Powered By Propulo Consulting: https://propulo.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min
  2. Diversity & Inclusion: A critical enabler for Service Experience with Dr. Victoria Mattingly

    02/04/2021

    Diversity & Inclusion: A critical enabler for Service Experience with Dr. Victoria Mattingly

    Diversity and Inclusion are critical levers of business success yet too few companies are driving real impact. Today we explore tangible strategies to maximize the benefit on Customer Experience loyalty and tactics to drive diversity and inclusion in every workplace. It’s more than a business imperative – it’s a critical consideration to any organization’s customer experience strategy. Dr. Victoria Mattingly shares some thought provoking insights from research to demonstrate the need and approaches that yield tangible business outcomes. Dr. Victoria Mattingly has been providing diversity, equity, and inclusion (DEI) and learning & development consulting services to businesses and non-profit organizations for over 10 years. She has built and implemented DEI solutions with companies such as Intel, American Eagle, Sargent & Lundy, Project Management Institute, and Forte Foundation. Dr. Mattingly is founder and CEO of Mattingly Solutions, a woman-owned DEI consulting firm specializing in research and implementation of workplace interventions that result in happier employees, better leaders, healthier company cultures, and a more inclusive and equitable workforce. She is a subject matter expert on measuring and developing inclusive behaviors and allyship—having wrote her dissertation on the build and evaluation of an executive allyship training program and continuing her allyship work in the form of corporate training, keynotes, webinars, and her virtual course, Ally Up, which has been taken by over 3600 students. Connect with Dr. Mattingly on LinkedIn and www.mattinglysolutions.com Listen more episodes: https://thecustomer.guru/ Powered By Propulo Consulting: https://propulo.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min
  3. When you Care Enough: Customer Experience Insights from Hallmark with Ted Stodolka

    12/10/2020

    When you Care Enough: Customer Experience Insights from Hallmark with Ted Stodolka

    What better time of the year to be in conversation with Hallmark’s VP of Chief Care Officer, Ted Stodolka! Ted shares some amazing insights on Customer Experience from his journey at both Marriott and Hallmark. He touches on the importance of being easy to work with, how to implement bots successfully and key characteristics that drive strong Customer Experience Cultures. Listen-in to understand the importance of having a strong ‘why’ and one incredibly powerful action leaders can take to drive customer centricity. Ted is a Global Strategist who has planned, developed, and operated support centers across Europe, Asia, the Americas, and the Middle East. Adept at planning for and responding to regional nuances in markets and business culture. He has a history of designing services to support new sales and support channels, grooming managers to build top-ranking, highly satisfied sales and service teams, and leading efforts to embrace technologies that foster better collaboration. As VP of Care at Hallmark, Ted built a unified global Care strategy that enhances customer relationships through effortless, affirming, touch points along the customer journey. By eliminating effort-filled interactions across the enterprise including marketing, advertising, social media, retail outlets, digital, and loyal programs, cost is reduced, and customer relationships are deepened. Through clear KPI measurements, his team has reduced customer contacts by; replacing effort filled marketing efforts with effortless engaging communications, simplified the digital shopping experience, and implemented easy to understand loyalty program changes. These efforts, and others, resulted in material decreases in contacts to Care and reduced operating cost. Listen more episodes: https://thecustomer.guru/ Powered By Propulo Consulting: https://propulo.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Every business comes to life through its Service Experience. Your business success depends on whether your Customers are loyal to YOU. That’s where real value and profit is created. Great companies ubiquitously have great customer experiences. A thin red line divides those that invest and consistently deliver what their Customers need and those that fail and get disrupted. In competitive and challenging times, leaders need to double down on their Service Experience. Learn and grow the value you create. Grow your success. Be on the right side of that thin red line. The CX GURU with host Eric Michrowski, a globally recognized Ops & Customer Experience Guru, public speaker and author explores through leader interviews how to increase the value you create, distinguish yourself from the pack, grow your business and your success. Your business success story begins now.