The Andrew Faris Podcast

Andrew Faris

Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.

  1. -1 ДН.

    My New Brand Has 91% Gross Margin. Here's How (With Lara Guevara)

    MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠. // What if your next supply chain decision could unlock 5–10 more points of margin—without sacrificing quality?In this episode, Andrew brings back Laura Guevara of Move Supply Chain to do a deep dive on exactly how they built a high-margin, custom-manufactured product (solid cologne) from scratch—with global sourcing, minimal MOQs, and airtight logistics. You’ll hear how Laura’s team: – Sourced over 80+ manufacturers across Asia, Europe, and the U.S. – Landed beautiful, custom walnut & aluminum packaging at ~$5 per unit – Navigated tariff risk, lead times, and sampling strategy – Used Filipino talent for affordable, world-class execution – Identified future margin unlocks, including raw material sourcing and toll manufacturing If you’re scaling an eCommerce business, supply chain optimization isn’t optional. It’s your competitive advantage. This episode is a masterclass in how to build smart from day one—and where to look for your next big efficiency win. // CHAPTER TITLES: 00:02:21 - Introducing Resolute 00:07:19 - Sales Funnel Process For Manufacturing 00:13:04 - Resolute Unit Economics Calculator 00:29:47 - Complications In Production 00:33:30 - Lara Discusses Various Supply Chain Locations 00:41:25 - Sourcing Raw Materials For Packaging & Product // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    51 мин.
  2. -4 ДН.

    How We 10X'd Ad Spend in 4 Days (and Why It Worked)

    INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. WORKSPACE6 Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. // This episode breaks down how one client 10Xed their Meta ad spend — not through hacks or holiday sales, but by finding a high-converting offer, reframing their message, and matching it to the right creative and bid strategy. You’ll learn: - How the right framing can outperform the exact same offer. - Why price elasticity is about category thresholds — not discounts. - How manual bidding helped safely scale spend 10X without overspending. - What to consider when ordering inventory after a spike in demand. - How “explore” and “expand” thinking creates durable, scalable funnels. - The compounding role of brand positioning, product development, and testing discipline. If you’re responsible for scaling revenue and ROAS inside an eCommerce brand, this episode offers a tactical, realistic framework for how to unlock the next level of growth — and how not to blow it when it shows up. // CHAPTER TITLES: 00:01:02:23 - Andrew Discusses Clients Broken Ad Account 00:05:29 - Importance of Price & Offering Testing 00:10:15 - Why You Should Think More About Shipping 00:12:44 - How You Should Market Your Products 00:16:37 - What Core Problems Does Your Product Solve? 00:23:19 - Creative Angle Campaigns 00:37:23 - Inventory Control & Ordering // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    41 мин.
  3. 1 АВГ.

    Every Financial Detail Of The Ecommerce Brand I'm Starting

    MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠. INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. // In this episode, Andrew Faris pulls back the curtain on his newest venture—Resolute, a solid cologne brand built from the ground up with profitability in mind. If you're a founder, operator, or investor in the DTC space, this is a rare chance to watch a brand go from zero to launch—with full transparency. You'll learn: - Why Andrew chose solid cologne as a category (and why margin is greater than everything) - How he’s thinking about pricing, supply chain, and product positioning - What makes the economics work (or not) in high-margin DTC businesses - A step-by-step walkthrough of COGS, packaging costs, and breakeven ROAS - How Move Supply Chain helped source 60+ vendors to build efficiently - What questions remain about LTV, price testing, and product-market fit Whether you're building your next brand or refining your current economics, this episode delivers a masterclass in strategic thinking and cash-efficient DTC execution. Subscribe to follow the full journey of Resolute as it unfolds. // CHAPTER TITLES: 00:00:47 - What Is Resolute? (My New Brand) 00:02:50 - Solid Cologne Preview 00:07:06 - The Components of a Good E-Commerce Product 00:14:28 - Importance of the Sample Packs 0021:32 - Creating Repeat Customers 00:23:22 - Unit Economic Calculator 00:35:29 - P&L Predictions // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    56 мин.
  4. 29 ИЮЛ.

    Taylor Holiday Sold CTC. Here's Everything He Learned.

    DREAMPOOL PRODUCTIONS Need your podcast produced or edited? What about creative storytelling to drive organic growth on YouTube or social media? From creative consultation, to ideation and execution, DreamPool delivers on your production needs. Contact Christopher Faris at christopher@godreampool.com to get started! MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. RICHPANEL Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube. // What does it really take to build—and sell—a high-performing eCommerce agency? In this episode, Taylor Holiday (former CEO of Common Thread Collective) joins Andrew Faris to dissect the real mechanics behind scaling a service business, managing people (or not managing them at all), and exiting at the peak. Taylor shares candid insights on: - Why "management" might be killing your margins - The client metric that actually drives profit (hint: it's not logo churn) - How AI is expanding operating margin—and agency salaries - When to stop saving clients and focus on expansion - Why “Head of Growth” is a broken title - How to structure your team for consistency and scale - Lessons from an 8-figure transaction (and what he'd do differently) Talking with Taylor is guaranteed to provide lots of interesting conversation, more than a few laughs, and highly actionable takeaways for ANYONE in E-commerce! // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    2 ч. 3 мин.
  5. 22 ИЮЛ.

    I Know The Biggest Problem In Your Business–And How To Solve It

    RICHPANEL Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube. FERMAT Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af // You’re working hard. Maybe even harder than ever. But you’re stuck—and you’re not sure why. In this episode, Andrew Faris breaks down the biggest problem facing most eCommerce businesses (yes, yours too) and shares how AJF Growth is solving it right now. Whether you’re a brand operator, agency founder, or someone stuck in the middle of a scaling mess, you’ll walk away with a powerful framework to diagnose and fix what’s holding you back. You’ll learn: - Why having great people still isn’t enough - The 3 levers that make (or break) a business - How to implement the Visionary/Integrator framework (EOS) - What bad strategy looks like—even when execution is perfect - Why AI can amplify the wrong decisions if you're not careful Plus, Andrew breaks down how he’s using AI tools, tight processes, and deep creative systems to unlock scalable, profitable growth inside AJF Growth and client accounts. If you’ve ever felt like you're on the agency merry-go-round—or that your internal team can’t execute your vision—this is the episode you need. Drop your biggest ops or strategy challenge in the comments. And hit subscribe—upcoming episodes feature Taylor Holiday, Alex Cooper, and a deep dive into building a wholesale program for DTC brands. // CHAPTER TITLES: 00:00:46 - The Agency Carousel 00:02:36 - Strategy Is Important For Growth 00:06:44 - The Right Processes In Your Business 00:11:04 - Hiring Your Team 00:16:54 - Rocket Fuel 00:21:32 - How I Am Implementing Processes at AJF Growth 00:27:00 - Supply Chain Negotiation Tactics 00:28:15 - Idea Generation 00:36:00 - Common Problem Brands Face // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    40 мин.
  6. 18 ИЮЛ.

    From Stalled Growth to Record Profit: A Deep Dive

    INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. FERMAT Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af // What do you do when your eCommerce brand stalls—not failing, just stuck?In this tactical deep dive, Andrew walks through a real case study of a 7-figure brand that turned stalled momentum into its most profitable non-holiday month ever. You’ll get specific data breakdowns on how changes in spend allocation, campaign strategy (including a massive shift toward Target ROAS), product prioritization, and CRO testing led to a whopping 88% increase in contribution margin—without increasing spend. If you're an operator feeling the pressure to grow but watching margins shrink, this episode is your playbook. Learn how to: - Run leaner without killing momentum - Make Meta’s learning phase work for you - Use price testing and retention ads to boost profit per visitor- Think beyond creative volume to win consistently - Reinvest profit into real growth, like product development or new channels // CHAPTER TITLES: 00:01:28 - My Brand Experienced Stalled Growth 00:05:08 - Less Spend, More Efficient YoY 00:06:56 - Spend Down, New Customer Revenue Up 00:10:15 - Media Buying Changes 00:13:54 - The Limits of Creative Diversity 00:18:00 - Product Distribution 00:21:17 - Key Takeaways 00:28:15 - Spend Smarter Not Harder // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    36 мин.
  7. 15 ИЮЛ.

    Why This 8-Figure Founder Is Joining My Agency (Ft. Patrick Coddou)

    BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: ⁠https://btsstudio.co/. FERMAT Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af // After selling Supply Razors and stepping away from eCommerce, Patrick Coddou thought he was done building. But two years later, he’s back—and joining AJF Growth. In this episode, Patrick and Andrew Faris dive deep into what happens after an exit, the draw of meaningful work, and how they're scaling an agency with process, people, and purpose. You’ll hear them unpack: - Why “infinite freedom” isn’t the end goal after all - The shift from founder-led chaos to operational excellence - How EOS and offshore talent create leverage - What makes a creative service not just good—but scalable - And how AI is changing how teams build and deliver at volume This is a rare, behind-the-scenes look at what it takes to evolve from founder to builder—again—with a clear philosophy on work, life, and growth. // CHAPTER TITLES: 00:02:35 - Why Go Back To Working In E-Commerce 00:06:01 - The 4 Hour Work Week Doesn’t Equal Freedom 00:08:43 - Goals For AJF Growth 00:15:37 - Growing An Agency 00:27:19 - Offshore Talent In Philippines 00:46:52 - Why Can Agency’s Experience A Bad Turn // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast⁠ // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com

    59 мин.
  8. 11 ИЮЛ.

    8 Steps To Fixing A Broken Meta Ads Account

    RICHPANEL Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify. FERMAT Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af // If you run a large eCommerce brand, you’ve likely faced it: the dreaded Meta ads breakdown. One week you’re scaling efficiently, the next—your RoAS tanks, CPAs spike, and panic sets in. In this episode, Andrew walks through eight tactical steps to triage and fix a broken Meta ads account—based on real-world experience managing millions in ad spend. You’ll learn: - How to immediately identify whether it's a technical issue or strategic breakdown - Why small sample size volatility may be misleading your decisions - How to communicate clearly with your team or agency when everything’s on fire - Why assuming “you’re the problem” can actually give you the most control - How to cut losses fast with the “Don’t Spend Bad Money” principle - When and how to rebuild creative from scratch—and why weird might win This is a practical, high-urgency playbook for brand operators, marketers, and agency leads who need to stabilize performance and return to profitable growth. Whether you’re in the thick of a platform shift, reeling from iOS changes, or just trying to keep performance consistent, this episode will help you keep a steady hand on the wheel—and make smarter, faster decisions. // CHAPTER TITLES: 00:00:56 - How To Fix Broken Ad Accounts 00:03:20 - Short Term vs. Long Term Problems 00:09:43 - Daily Volatility In Meta Ads 00:16:26 - Stop Bleeding Money 00:22:11 - Communication With Brand Partner 00:23:10 - Eliminate Options In Your Ads 00:25:47 - Remain Calm During Fires // SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS! // ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠ // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠ Email: podcast@ajfgrowth.com Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    32 мин.
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Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.

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