Driving Demand

Akseli Matila, B2B growth expert
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY

Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.Hosted by Akseli Matila

  1. 39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)

    10/22/2024

    39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)

    Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand. In this episode we talk about: - how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where - what should b2b companies do now - what AI cannot replace - storytelling 🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

    39 min
  2. 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

    09/24/2024

    38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

    Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about! On this episode we talk about: - When should B2B companies invest in brand? - Is there a scenario where brand doesn't matter? - What goes into a brand and how to get the founders onboard? - How to approach a rebrand? How much time and budget should one allocate? - How do you measure your brand? 🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

    48 min

  3. 03/15/2024

    37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

    Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform. On this episode we talk about: - How do you start building out an ABM program? - How do you define your ICP? - How do you plan the actual campaigns? - How do you measure success? 🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

    33 min

  4. 12/20/2023

    36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

    In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it. You will learn about: Understand where your audience consume contentSplit your funnel into high-intent and low-intentUnderstand the dark funnelCreate demand vs capture demand?Why should you care about building an owned audience?🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io. This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    24 min

  5. 11/03/2023

    35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)

    Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue. On this episode we talk about: - What to think about when creating your own podcast as a company - How to tie your podcasting efforts back to revenue (hint: it’s possible) - Why thought leadership ads might be the most interesting ads format yet - Structure of the marketing team at Chili Piper and why it works so well 🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io. This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    28 min

  6. 10/05/2023

    34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

    Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth. On this episode we talk about: - Most common faults marketers do when using HubSpot? - Most important reports to have built out? - How to think about marketing attribution while using HubSpot? - Setting expectations for success when shifting from lead gen to demand gen 🌍 Join our community of 650+ European B2B Marketers on drivingdemand.io. This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    39 min

  7. 08/31/2023

    33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny)

    James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need to be different dependent on the company you work for and how to make it work regardless. On this episode we talk about: - How to grow revenue through subject matter experts (SMEs) - How to build a paid ads playbook focusing on engagement - Why shifting from lead gen to demand gen too fast might hurt you - What's James biggest learnings from working at both Cognism & Jiminny? 🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io. This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    49 min

  8. 07/31/2023

    32 - How to evaluate H1 in order to crush your marketing targets in H2

    What should you prioritize first when you get back after your vacation? In this episode, we talk about how and why you should evaluate H1 in order to crush your marketing targets in H2. 🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io. This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    14 min
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About

Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.Hosted by Akseli Matila

Information

  • Creator
    Akseli Matila, B2B growth expert
  • Years Active
    2021 - 2024
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © 2024 Driving Demand
  • Show Website
    Driving Demand

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